L&K Saatchi & Saatchi bags the global creative mandate for VFS Global

Loknath Das


VFS Global appoints L&K Saatchi & Saatchi as their global creative agency. The advertising agency won the mandate following a multi-agency pitch, in which leading agency groups participated across multiple rounds of pitching. L&K Saatchi & Saatchi will be managing VFS Global’s marketing and branding mandate for all their operations worldwide.

VFS Global is at an important juncture of their brand journey as they look to strengthen the brand amongst its consumers, drive engagement and increase awareness about their vast portfolio of product and services.

“Having pioneered visa, passport, identity management and citizen services for client governments, VFS Global is now focusing on building a strong consumer brand and enhanced customer experience,” Belson Coutinho, chief marketing officer, VFS Global said.

For, Anil S Nair, CEO and managing partner, L&K Saatchi & Saatchi, since VFS Global is the pioneer and innovator in the travel support services business and it will be a very interesting category to produce marketing campaigns for.

A pioneer of the outsourced visa services industry, VFS Global offers visa applicants around the world a range of services aimed at creating a seamless and convenient visa application process. Since inception, the company has created a variety of tech-enabled innovations to ease the visa process for governments as well as applicants.

VFS Global has a Swiss parentage and is a portfolio company of EQT, a leading global private equity firm headquartered in Stockholm, Sweden. With over 3,100 Application Centres across 147 countries and over 205 million applications processed since inception in 2001, VFS Global is the trusted partner of 63 governments.