Prestitia, the online women comfort wear shopping website, has awarded its creative mandate to Aaron Idea Communications following a multi-agency pitch. The brand plans to bring insightful integrated campaign with this tie-up.
The agency will handle the creative strategy and execution for the brand and the account will be handled from the agency’s Delhi office led by Preeti Dogra.
Vikas Madhwar, Managing Director, Prestitia, said, “We were impressed with Aaron Idea’s strategic insights and articulation of recommended path forward for our advertising. We are delighted to have them as our creative partner, and we look forward to working with their passionate team to continue delivering insightful and impactful integrated campaigns.”
Commenting on the win, Amit Verma, Director, Aaron Idea Communications, said, “It is a moment of pride for us to be associated with Prestitia and we are delighted with the trust that the company has shown in us. The opportunity to partner Prestitia during this high growth phase is extremely stimulating for all of us at Aaron. The greatest strength of Aaron is strategy and we are committed to creating innovative, cutting-edge work for Prestitia.”
The brand started in 2013 stands for innovation and creativity creating intimate wear with superior comfort, quality and high fashion quotient.
Vietnamese smartphone brand Mobiistar, which entered the Indian smartphone market in May this year, has recently awarded its creative duties to Dentsu Impact. Following a multi-agency pitch, Dentsu Impact has bagged the creative mandate for Mobiistar.
Aniruddha Deb, chief marketing officer, Mobiistar says,”While we entered the country in May, we wanted to highlight our strong commitment towards the country by establishing ourselves more deeply into its ecosystem. Hence to reach out to the discerning smartphone consumers, we have roped in Dentsu Impact as the brand’s creative partner in India. The team at Dentsu Impact will work closely with the Mobiistar team for the offline launch strategy and the communication roll-out pan India. We are excited about the possibilities and are going to be quite aggressive in this extremely busy category.”
Commenting on the win, Amit Wadhwa, president, Dentsu Impact says, “We are excited to partner Mobiistar as this gives us the canvas to build this compelling brand in the Indian market. The category is extremely competitive, and it is not just about getting the right pulse of the market but also about getting the right handle on the mediums today.”
Dentsu Impact is going to be Mobiistar’s creative, communication strategy, advertising and branding partner. The agency will help Mobiistar in understanding the consumer’s mindset, behavior, motivations and triggers that will help the company make a mark in a cluttered smartphone category. The brand has planned multiple campaigns in the coming months and Dentsu Impact’s partnership will be key in rolling out integrated campaigns for new products.
Dentsu Impact is a creative agency of the Dentsu Aegis network that handles Maruti Suzuki, HT, Ikea, Carlsberg and the agency recently set up its Bangalore office as well.
Sintex has appointed J Walter Thompson to handle its creative duties. The agency’s Mumbai office will handle the account that was won post a multi-agency pitch.
“Sintex is a brand driven by innovation. We are now expanding our presence in new categories to drive growth and in JWT India, with its in-depth experience and expertise in building winning brands, we have found a perfect partner for the task at hand,” said Samir Joshipura, Group CEO, Sintex.
Sintex appointed the agency based on their strategic thinking, consumer mapping and innovative creative solutions. The agency’s mandate is to provide strategic and creative inputs across its plastic business, which includes water storage, interiors, electrical, environmental and industrial solutions portfolio.
Commenting on the win, Rajesh Gangwani, Managing Partner, JWT Mumbai, said, “We look forward to partnering Sintex. Sintex is a household name and a brand that is synonymous with the category of water storage solutions. There are exciting plans ahead and our team is all geared up to create memorable communication that connects with the audience and creates more growth opportunities for the brand.”
MUMBAI: Iconic German sport lifestyle brand Puma has signed DDB Mudra Group as its creative partner in India. As part of the mandate, the agency will be responsible for the creative strategy and execution for Puma’s marketing communication in India.
The company has recently brought on board Virat Kohli as a brand ambassador.
Puma has been designing, developing, selling and marketing footwear, apparel and accessories, for over 65 years. It distributes products in more than 120 countries including India, where it’s the fastest growing sports lifestyle brand.
Abhishek Ganguly, MD, Puma India, said, “We firmly believed in new age media and have constantly strived to create our own differentiated patterns and modules; to engage with our consumers. I am confident that our partnership with DDB will help us create more resonance with our customers and bring forward the true spirit of our brand.”
The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.
Cherian said “We intend to bring Puma’s unique voice to life in the sports and lifestyle category. It’s a prestigious account win for us, and a great canvas for our own capabilities and creativity. We’re relishing the challenge and the opportunity to be Puma’s partner in embedding itself in India’s consideration and culture.”