WPP-owned agency-Ogilvy India, has won the creative mandate for Hindustan Unilever’s (HUL) hair-care brand-Clinic Plus, according to sources close to the development. The size of the account is pegged to be around Rs 5 crore.
The mandate was awarded after a multi-agency pitch. Other agencies in the fray included Lowe Lintas, Wunderman Thompson and Publicis India.
In a response to an email-query, HUL stated, “ We have no comments to offer on your query,” while e-mails to Ogilvy India remain unanswered, till the time of publishing of the story.
The Clinic Plus creative account is understood to have been on a retainer relationship with Mullen Lowe Lintas for the past couple of years. The agency had conceptualised the re-launch campaign of the shampoo brand. Last year, the brand and agency had partnered for a spot featuring TV actor-Sakshi Tanwar building on the ‘badho mazbooti sai’ narrative.
Prestitia, the online women comfort wear shopping website, has awarded its creative mandate to Aaron Idea Communications following a multi-agency pitch. The brand plans to bring insightful integrated campaign with this tie-up.
The agency will handle the creative strategy and execution for the brand and the account will be handled from the agency’s Delhi office led by Preeti Dogra.
Vikas Madhwar, Managing Director, Prestitia, said, “We were impressed with Aaron Idea’s strategic insights and articulation of recommended path forward for our advertising. We are delighted to have them as our creative partner, and we look forward to working with their passionate team to continue delivering insightful and impactful integrated campaigns.”
Commenting on the win, Amit Verma, Director, Aaron Idea Communications, said, “It is a moment of pride for us to be associated with Prestitia and we are delighted with the trust that the company has shown in us. The opportunity to partner Prestitia during this high growth phase is extremely stimulating for all of us at Aaron. The greatest strength of Aaron is strategy and we are committed to creating innovative, cutting-edge work for Prestitia.”
The brand started in 2013 stands for innovation and creativity creating intimate wear with superior comfort, quality and high fashion quotient.
Vietnamese smartphone brand Mobiistar, which entered the Indian smartphone market in May this year, has recently awarded its creative duties to Dentsu Impact. Following a multi-agency pitch, Dentsu Impact has bagged the creative mandate for Mobiistar.
Aniruddha Deb, chief marketing officer, Mobiistar says,”While we entered the country in May, we wanted to highlight our strong commitment towards the country by establishing ourselves more deeply into its ecosystem. Hence to reach out to the discerning smartphone consumers, we have roped in Dentsu Impact as the brand’s creative partner in India. The team at Dentsu Impact will work closely with the Mobiistar team for the offline launch strategy and the communication roll-out pan India. We are excited about the possibilities and are going to be quite aggressive in this extremely busy category.”
Commenting on the win, Amit Wadhwa, president, Dentsu Impact says, “We are excited to partner Mobiistar as this gives us the canvas to build this compelling brand in the Indian market. The category is extremely competitive, and it is not just about getting the right pulse of the market but also about getting the right handle on the mediums today.”
Dentsu Impact is going to be Mobiistar’s creative, communication strategy, advertising and branding partner. The agency will help Mobiistar in understanding the consumer’s mindset, behavior, motivations and triggers that will help the company make a mark in a cluttered smartphone category. The brand has planned multiple campaigns in the coming months and Dentsu Impact’s partnership will be key in rolling out integrated campaigns for new products.
Dentsu Impact is a creative agency of the Dentsu Aegis network that handles Maruti Suzuki, HT, Ikea, Carlsberg and the agency recently set up its Bangalore office as well.