Sintex has appointed J Walter Thompson to handle its creative duties. The agency’s Mumbai office will handle the account that was won post a multi-agency pitch.
“Sintex is a brand driven by innovation. We are now expanding our presence in new categories to drive growth and in JWT India, with its in-depth experience and expertise in building winning brands, we have found a perfect partner for the task at hand,” said Samir Joshipura, Group CEO, Sintex.
Sintex appointed the agency based on their strategic thinking, consumer mapping and innovative creative solutions. The agency’s mandate is to provide strategic and creative inputs across its plastic business, which includes water storage, interiors, electrical, environmental and industrial solutions portfolio.
Commenting on the win, Rajesh Gangwani, Managing Partner, JWT Mumbai, said, “We look forward to partnering Sintex. Sintex is a household name and a brand that is synonymous with the category of water storage solutions. There are exciting plans ahead and our team is all geared up to create memorable communication that connects with the audience and creates more growth opportunities for the brand.”
MUMBAI: Iconic German sport lifestyle brand Puma has signed DDB Mudra Group as its creative partner in India. As part of the mandate, the agency will be responsible for the creative strategy and execution for Puma’s marketing communication in India.
The company has recently brought on board Virat Kohli as a brand ambassador.
Puma has been designing, developing, selling and marketing footwear, apparel and accessories, for over 65 years. It distributes products in more than 120 countries including India, where it’s the fastest growing sports lifestyle brand.
Abhishek Ganguly, MD, Puma India, said, “We firmly believed in new age media and have constantly strived to create our own differentiated patterns and modules; to engage with our consumers. I am confident that our partnership with DDB will help us create more resonance with our customers and bring forward the true spirit of our brand.”
The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.
Cherian said “We intend to bring Puma’s unique voice to life in the sports and lifestyle category. It’s a prestigious account win for us, and a great canvas for our own capabilities and creativity. We’re relishing the challenge and the opportunity to be Puma’s partner in embedding itself in India’s consideration and culture.”
Italian MNC, Bauli Bakes and Sweets has appointed Law & Kenneth Saatchi & Saatchi to handle its integrated communications business for India following a multi-agency pitch. The agency’s Mumbai office will handle Bauli’s brand portfolio and nationwide launch across mainline and digital marketing communications.
Recently, Vizeum, the full-service media agency from Dentsu Aegis Network, had bagged the media mandate for Bauli India Bakes & Sweets, following a multi-agency pitch.
Established in 1922 and based out of Verona, Italy; Bauli has been a symbol of Italian confectionary art in many parts of the world. Today Bauli is present in more than 70 countries worldwide and is now ready to bring its rich Italian tradition to India with the launch of Bauli Moonfils.
Raghav Ravichandar, Senior Marketing Manager, Bauli India said, “We are excited to have one of the world’s leading creative powerhouse agencies partner us to ensure the Bauli legacy becomes a household name in India as is in Italy.”
Law & Kenneth Saatchi & Saatchi will look to support Bauli in its big bang launch and stay true to its legacy of helping brands become a true lovemark.
Rohit Malkani, Executive Creative Director (National), Law & Kenneth Saatchi & Saatchi said, “This was a particularly ‘sweet victory’ for us. It was a pitch that was fought with a truly integrated approach and that made all the difference. Law & Kenneth Saatchi and Saatchi has a history of partnering clients from scratch to build Superbrands. Bauli is a confectionery giant in Italy with ambitious plans for India, it’s going to be an exciting ride with a slew of amazing products and a great team to work with.”
Havmor has assigned its creative duties to Creativeland Asia following a multi-agency pitch. Chaitanya Rele, VP – head of marketing, Havmor Ice Cream, said, “Havmor has been on a fabulous journey of definition and redefinition over the last few years. As we continue on this path of growth, we are very excited to partner and work with Creativeland Asia. Through a tight pitch process, Creativeland Asia’s out of the box thinking and a genuinely innovative approach to the category really stood out. We look forward to working with the team at Creativeland Asia in creating real and impactful communication that really brings our brand to life.” Sajan Raj Kurup, founder and creative chairman, Creativeland Asia said, “Havmor is amongst the fastest growing ice cream brands in the country. They are in a unique position as the only non-dairy player in India making 100 per cent real milk ice cream.We will leverage this positioning and design a communication strategy for the brand that breaks through the clutter.There is no doubt that immense competition in this category exists, but we want to make sure we stand out. We had a clear vision for Havmor when we presented our ideas during the pitch phase. They have ambitious plans for the market and the category and we are sure that together, we will be able to achieve what we have planned.”