Tag: Creative

The Role Of AI In Creative Work

The Role Of AI In Creative Work

It’s hard not to argue that technology aids creative work. This has been true for decades. But in the age of AI, what are the implications for creato ...
The Surprising Creative Benefits Of Journal Writing

The Surprising Creative Benefits Of Journal Writing

Journaling is a useful practice for writers, artists, musicians and anyone engaged in creative work. It encourages capturing ideas and self-reflectio ...
Reliance Fresh awards creative, digital mandate to Leo Burnett India & Indigo Consulting

Reliance Fresh awards creative, digital mandate to Leo Burnett India & Indigo Consulting

Reliance Fresh has awarded its creative and digital mandate to Leo Burnett India and Indigo Consulting – both part of the Publicis Groupe. The busines ...
What’s Behind The Collapse Of Creative effectiveness

What’s Behind The Collapse Of Creative effectiveness

A recent report by the IPA, The Institute of Practitioners in Advertising in the U.K., pointed out that award-winning campaigns are now less effectiv ...