Research Industry Leaders Eileen Campbell, Andrew Reid and Jennifer Reid Launch Reid Campbell Group and Announce First Two Holdings — Rival Technologies and Reach3 Insights

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CHICAGO, June 19, 2018 (GLOBE NEWSWIRE) — Eileen Campbell (former Global CEO of Millward Brown) and siblings Jennifer and Andrew Reid (Founder of Vision Critical) have partnered to create Reid Campbell Group, a new holding company that serves as a launch pad for innovation in consumer insights. The newly formed group also announces the launch of their first two companies; insight technology innovator, Rival Technologies and full-service research agency, Reach3 Insights. Reid Campbell Group, Rival Technologies and Reach3 Insights are poised to lead the next wave of market research innovation for the world’s top brands.

Using conversational, mobile-first techniques that consumers use in their everyday lives, Reid Campbell Group companies are particularly focused on integrating the opinions of young and multicultural consumers whose voices often go unheard in traditional market research.

“Research and insights are so fundamental to business success, yet the function is often saddled with a stodgy reputation because we’ve been a bit slow to evolve,” states Founding Partner & Executive Chair of Reid Campbell Group Eileen Campbell. “We need to reflect the rapidly changing communication methods consumers use today to deliver meaningful business results. We are determined to do just that.”

Reid Campbell Group’s first two companies set the tone for the changes to come. Rival Technologies, led by the Founder of Vision Critical and VC Labs, Andrew Reid, is North America’s first company to use conversational chat to gather valuable insights from our ‘Mobile First’ generation. Over time, this technology offers a more personal and consistent way to connect with customers than traditional “ask and answer” questionnaires.

“The more we can mirror human conversations in our contact with customers, the more likely it is that they will provide deep and honest insights,” comments Founding Partner of Reid Campbell Group & CEO of Rival Technologies Andrew Reid.

Reach3 Insights is led by one of North America’s top consumer market researchers, former Ipsos and Vision Critical executive Matt Kleinschmit. Kleinschmit is known for designing and implementing strategic insight platforms for some of the world’s most formidable brands. Accelerated by Rival’s modern technology, Reach3 works on behalf of brands to capture ongoing insights using conversational and other immersive experiences, intelligent analytics and game-changing, storytelling deliverables.

“At the dawn of the millennium, marketing research moved online. In the 2000’s it evolved into online communities & interactive tools. We believe that we are now entering the 3rd wave of modern marketing research, characterized by agile, organic and immersive conversational insights captured at scale through the mediums used by the digital generation,” explains Reach3 Insights Founder & CEO Matt Kleinschmit.

Both Rival Technologies and Reach3 Insights launch with an impressive list of early adopter customers, including Warner Brothers and the NFL. Rival Technologies will continue to enhance their technology and platform to meet expanding client needs, with a full slate of additional enhancements in development. Reach3 Insights will continue to scale to meet the needs of global clients who are seeking more immersive and engaging insights solutions to drive business success.

About Reid Campbell Group
A unique holding company driven to reinvent the staid consumer insights industry, Reid Campbell Group represents the partnership of global insights icons Eileen Campbell (former Global CEO of Millward Brown) and siblings Jennifer and Andrew Reid (Founder and Former President of Vision Critical). The cornerstones of Reid Campbell Group are two companies; Rival Technologies and Reach3 Insights.

Andrew Reid serves as the CEO of Rival Technologies, rethinking research with voice, video, and chat solutions optimized for the ‘Mobile First’ generation. Reach3 Insights, led by one of North America’s top consumer market researchers and former Ipsos and Vision Critical executive, Matt Kleinschmit, is an insights-based consulting agency that leverages Rival’s proprietary technology and designs intelligent research methods to deliver insights at the scale and pace of 21st-century brands. For more information visit: www.reidcampbellgroup.com, www.rivaltech.com or www.reach3insights.com

[“Source-globenewswire”]

Global insights consultancy Kantar locates its first advanced analytics hub in region in Singapore

EDB & Kantar - LR, Hernan Sanchez, Tim Kelsall, Kelvin Wong.png

Left to right: Kantar’s Mr Sanchez, Kantar’s Mr Kelsall and EDB’s Mr Wong. In addition to the lab’s innovation mandate, the three-year collaboration between Kantar and the EDB also includes the hiring of data scientists and business designers.
PHOTO: KANTAR

WPP-OWNED global insights consultancy, Kantar, is partnering the Singapore Economic Development Board (EDB) to launch its first research and development hub in Asia.

The Brand Growth Lab will focus on advanced analytics and use Big Data, artificial intelligence and machine learning to help companies grow their brands. It will have a strong innovation mandate and aims to transform unstructured data into insights that drive customer-centric decision-making and sustainable growth for companies.

In addition to the lab’s innovation mandate, the three-year collaboration between Kantar and the EDB also includes the hiring of data scientists and business designers, thus developing a strong pipeline of Singapore-based talent and expertise in this area.

The creation of the lab follows the establishment of similar analytics labs in London and Frankfurt, and this year’s launch of the Professional Services Industry Transformation Map (ITM), a roadmap that seeks to to develop Singapore into a global leader in the professional services industry.

Said Hernan Sanchez, Kantar Brand Growth Lab’s managing director: “Brands no longer have to rely on hunches, but can instead substantiate their decisions based on intelligent analytics.”

SEE ALSO: Singapore businesses not using AI either fear it or don’t get it

Kelvin Wong, EDB’s assistant managing director, said: “We are delighted that Kantar has chosen Singapore to locate its first advanced analytics hub in Asia. Singapore’s professional services sector is growing, and Kantar’s decision is testament to this.”

[“Source-businesstimes”]

Continuous Testing Insights from 2018 DevTest Research

Continuous Testing Insights

The year is far from over, but there already several interesting DevTest surveys worth your attention. These studies don’t just quantify the obvious; they actually report some unexpected findings regarding how far and how fast we’re advancing, and offer some very specific advice on what’s needed to improve.

We strongly recommend that you spend some time reading all three of these surveys in their entirety. However, in case you’re short on time (or impatient … or both), we wanted to highlight the findings that are most pertinent for readers practicing or researching Continuous Testing.

 

Sauce Labs – Testing Trends for 2018: A Survey of Development and Testing Professionals

 

[Read the complete report]

 

2018 marks the fourth annual “Testing Trends” report, which is based on a global survey of more than 1,000 technology professionals responsible for developing and testing web and mobile applications.

 

Key findings in terms of testing include:

 

  • 87 percent report that management supports test automation initiatives.
  • 45 percent expect to increase spending on test automation in 2018 (55 percent at large companies).
  • The number of respondents with high levels of test automation dropped to 28 percent in 2018 from 32 percent in 2017 .
  • The release cadence is actually slowing, with hourly deployments dropping to 5 percent from 14 percent and daily deployments dropping to 27 percent from 34 percent.

 

In other words, everyone recognizes the value of test automation and most companies are willing to invest in it. However, test automation rates are actually decreasing, while Agile and DevOps adoption are steadily increasing. In the 2017 report, test automation rates increased slightly, and delivery speed also increased slightly. The 2018 reported a similar correlation: Test automation rates decreased, and the release cadence slowed down.

 

GitLab – 2018 Global Developer Report

 

[Read the complete report]

 

This expansive survey polled 5,296 software professionals from around the world. The majority of respondents were software developers or engineers who worked for small- to medium-sized businesses (SMB) in the hardware, services and SaaS industries.

 

Testing wasn’t a common topic in this development-focused research, but it did earn a prominent spot in the report. Testing was the No. 1 response to the question, “Where in the development process do you encounter the most delays?” A dubious honor—but not a surprising one. Last year’s DevOps Review polled an entirely different audience and came up with the exact same finding.

 

VersionOne – 12th Annual State of Agile Report

 

[Read the complete report]

 

The 12th edition of the world’s longest-running Agile study found that while 97 percent of the 1,492 respondents’ organizations are practicing Agile, 84 percent report that their Agile adoption is not yet mature.

 

Respondents feel strongly that two testing-related items would help them increase process maturity across both Agile and DevOps:

 

  • 83 percent want end-to-end traceability from business initiative through development, test and deployment.
  • 82 percent want better identification and measurement of risk prior to deployment.

 

Respondents also reported a relatively high level of adoption of development testing and “shift left” testing techniques. Adoption levels were reported at:

 

  • Unit testing – 75 percent.
  • Coding standards – 64 percent.
  • Pair programming – 36 percent.
  • TDD – 35 percent.
  • BDD – 17 percent.

 

Testers might also be interested in the survey’s feedback on Agile management tools. Usage rates were reported at:

 

  • Atlassian Jira – 58 percent.
  • VersionOne – 20 percent.
  • Microsoft TFS – 21 percent.
  • HP (now Micro Focus) Quality Center / ALM – 14 percent.

 

The most highly recommended tools were VersionOne, Jira and CA Agile Central. HP Agile Manager, Hansoft and HP Quality Center /ALM were the least likely to be recommended.

[“Source-devops”]

Google ‘App Maker’ Low-Code Tool for Building Business Apps Now Generally Available

Google 'App Maker' Low-Code Tool for Building Business Apps Now Generally Available

HIGHLIGHTS

  • App Maker is G Suite’s low-code application development environment
  • Google first launched the App Maker in November 2016
  • App building tool would allow developers access to 40 Google services

Google has made App Maker, its low-code tool for building business apps, generally available and open to all developers, a year and a half after the launch of its beta version.

“Today, we’re making App Maker generally available to help you rethink how your teams operate,” Geva Rechav, Product Manager, App Maker, wrote in a blog post late on Thursday.

“App Maker is G Suite’s low-code application development environment that makes it easy for teams to build custom apps to speed up workflows and make processes better,” Rechav added.

Google first launched the App Maker in November 2016 and made it available through its Early Adopter Program for G Suite Business at that time.

It was created with the idea of enabling line-of-business teams to create bigger apps, revamp company processes, resolve help desk tickets and more.

The new features include a built-in support for Cloud Structured Query Language (SQL), responsive templates, a drag-and-drop user interface design and declarative data modelling.

It would also come with Expanded OAuth Whitelisting controls to let administrators prevent apps from running without their approval.

In addition, the app building tool would allow developers access to 40 Google services including Gmail, Google Calendar, Sheets and other data sources, Rechav said.

The App Maker is now available to all G Suite Business and Enterprise customers, as well as G Suite for Education customers.

[“Source-gadgets.ndtv”]