Dentsu Impact bags creative mandate for Mobiistar in India

Vietnamese smartphone brand Mobiistar, which entered the Indian smartphone market in May this year, has recently awarded its creative duties to Dentsu Impact. Following a multi-agency pitch, Dentsu Impact has bagged the creative mandate for Mobiistar.

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Aniruddha Deb

Aniruddha Deb, chief marketing officer, Mobiistar says,”While we entered the country in May, we wanted to highlight our strong commitment towards the country by establishing ourselves more deeply into its ecosystem. Hence to reach out to the discerning smartphone consumers, we have roped in Dentsu Impact as the brand’s creative partner in India. The team at Dentsu Impact will work closely with the Mobiistar team for the offline launch strategy and the communication roll-out pan India. We are excited about the possibilities and are going to be quite aggressive in this extremely busy category.”

Commenting on the win, Amit Wadhwa, president, Dentsu Impact says, “We are excited to partner Mobiistar as this gives us the canvas to build this compelling brand in the Indian market. The category is extremely competitive, and it is not just about getting the right pulse of the market but also about getting the right handle on the mediums today.”

Dentsu Impact is going to be Mobiistar’s creative, communication strategy, advertising and branding partner. The agency will help Mobiistar in understanding the consumer’s mindset, behavior, motivations and triggers that will help the company make a mark in a cluttered smartphone category. The brand has planned multiple campaigns in the coming months and Dentsu Impact’s partnership will be key in rolling out integrated campaigns for new products.

Dentsu Impact is a creative agency of the Dentsu Aegis network that handles Maruti Suzuki, HT, Ikea, Carlsberg and the agency recently set up its Bangalore office as well.

[“source=ndtv”]

Apple Design Awards 2018 Announced, Indian Developer Bags Award for Calculator App

Apple Design Awards 2018 Announced, Indian Developer Bags Award for Calculator App

HIGHLIGHTS

  • There is only one winner from the US this time
  • Indian developer from Chennai made it to the list
  • All winners receive a prize package filled with Apple products

Apple is currently hosting its annual developer conference, WWDC 2018, in San Jose, California from June 4-8. After announcing major updates to its iOS, macOS, watchOS, and tvOS platforms at the inaugural keynote on Monday, the Cupertino giant also revealed the names of the winners of the 2018 Apple Design awards that include just one developer from the US with the rest coming from other countries. WapleStuff, a developer studio from Chennai, India, is also part of the list with its Calzy app available on Mac, iPhone, iPad, and Apple Watch.

This year’s edition of Apple Design Awards has been unveiled, with the event video to be uploaded soon on the company’s official website. Among the winners of the awards is the Chennai-based WapleStuff that developed a modern calculator app called Calzy 3. It offers a unique theme and its USP is a “Memory Area” where you can store multiple numerical values and reuse it across multiple calculating sessions with a simple drag and drop interaction.

Apart from that, the list is filled with developers from European countries. These include the likes of Agenda that offers a date-focused approach to note taking, Bandimal which is a kid-focused app that helps create music and simple tunes effortlessly, iTranslate Converse that is essentially a speech translation app offering a natural conversation experience, Playdead’s INSIDE an adventure-based game, Frost is an app that lets you draw paths to guide the flocking spirits to their home planets, and Oddmar is a drama game with a strong plot line.

The only app from the US to make it to the list is Triton Sponge from the developers over at Gauss Surgical. Available only on iPad, the app helps users estimate real-time surgical blood loss. Florence, from the designer behind Monument Valley, is an interactive storybook exploring an intriguing love story. Finally, Alto’s Odyssey from Canada is another popular adventure game that made it to the list.

According to 9To5Mac, winners of the 2018 Apple Design Awards will receive a “one-of-a-kind aluminium cube” and a prize package that consists of a 5K iMac Pro, a 15-inch MacBook Pro, a 256GB iPhone X, a 512GB iPad Pro with Apple Pencil, a 4K Apple TV, an Apple Watch Series 3, and a pair of AirPods.

[“Source-gadgets.ndtv”]

Law & Kenneth Saatchi & Saatchi Bags Creative Mandate of Bauli India

Law & Kenneth Saatchi & Saatchi Bags Creative Mandate of Bauli India

Italian MNC, Bauli Bakes and Sweets has appointed Law & Kenneth Saatchi & Saatchi to handle its integrated communications business for India following a multi-agency pitch. The agency’s Mumbai office will handle Bauli’s brand portfolio and nationwide launch across mainline and digital marketing communications.

Recently, Vizeum, the full-service media agency from Dentsu Aegis Network, had bagged the media mandate for Bauli India Bakes & Sweets, following a multi-agency pitch.

Established in 1922 and based out of Verona, Italy; Bauli has been a symbol of Italian confectionary art in many parts of the world. Today Bauli is present in more than 70 countries worldwide and is now ready to bring its rich Italian tradition to India with the launch of Bauli Moonfils.

Raghav Ravichandar, Senior Marketing Manager, Bauli India said, “We are excited to have one of the world’s leading creative powerhouse agencies partner us to ensure the Bauli legacy becomes a household name in India as is in Italy.”

Law & Kenneth Saatchi & Saatchi will look to support Bauli in its big bang launch and stay true to its legacy of helping brands become a true lovemark.

Rohit Malkani, Executive Creative Director (National), Law & Kenneth Saatchi & Saatchi said, “This was a particularly ‘sweet victory’ for us. It was a pitch that was fought with a truly integrated approach and that made all the difference. Law & Kenneth Saatchi and Saatchi has a history of partnering clients from scratch to build Superbrands. Bauli is a confectionery giant in Italy with ambitious plans for India, it’s going to be an exciting ride with a slew of amazing products and a great team to work with.”

[“Source-adageindia”]