Italian MNC, Bauli Bakes and Sweets has appointed Law & Kenneth Saatchi & Saatchi to handle its integrated communications business for India following a multi-agency pitch. The agency’s Mumbai office will handle Bauli’s brand portfolio and nationwide launch across mainline and digital marketing communications.
Recently, Vizeum, the full-service media agency from Dentsu Aegis Network, had bagged the media mandate for Bauli India Bakes & Sweets, following a multi-agency pitch.
Established in 1922 and based out of Verona, Italy; Bauli has been a symbol of Italian confectionary art in many parts of the world. Today Bauli is present in more than 70 countries worldwide and is now ready to bring its rich Italian tradition to India with the launch of Bauli Moonfils.
Raghav Ravichandar, Senior Marketing Manager, Bauli India said, “We are excited to have one of the world’s leading creative powerhouse agencies partner us to ensure the Bauli legacy becomes a household name in India as is in Italy.”
Law & Kenneth Saatchi & Saatchi will look to support Bauli in its big bang launch and stay true to its legacy of helping brands become a true lovemark.
Rohit Malkani, Executive Creative Director (National), Law & Kenneth Saatchi & Saatchi said, “This was a particularly ‘sweet victory’ for us. It was a pitch that was fought with a truly integrated approach and that made all the difference. Law & Kenneth Saatchi and Saatchi has a history of partnering clients from scratch to build Superbrands. Bauli is a confectionery giant in Italy with ambitious plans for India, it’s going to be an exciting ride with a slew of amazing products and a great team to work with.”
Saatchi & Saatchi’s chief creative officer at its London agency Kate Stanners has been promoted to global chief creative officer, following the departure of the worldwide creative director, Pablo Del Campo.
It will see Stanners lead the creative direction of the network, which has clients such as Mondolez International, Toyota/Lexus and Visa Europe.
She will retain her UK responsibilities and continue to be based in London.
Stanners has been the sole chief creative officer at the London office since Paul Silburn’s departure in October 2015, and is the lead creative on international accounts run from the UK, including Home-Away and Procter & Gamble.
Together with Silburn, she was appointed chief creative officer in June 2014, when Rob Potts and Andy Jex became the executive creative directors.
Stanners first joined Saatchi & Saatchi in 2005 as its executive creative director.
It comes as Del Campo is leaving the business after 20 years.
Robert Senior, Saatchi & Saatchi’s worldwide chief executive, said: “Kate is a unique talent and a bundle of energy. She has led the transformation of the creative work on some of our biggest clients.
“Her ability to apply innovative, market-leading creativity to the largest brands in the world will make her the perfect choice of creative leader for our network.”