Italian MNC, Bauli Bakes and Sweets has appointed Law & Kenneth Saatchi & Saatchi to handle its integrated communications business for India following a multi-agency pitch. The agency’s Mumbai office will handle Bauli’s brand portfolio and nationwide launch across mainline and digital marketing communications.
Recently, Vizeum, the full-service media agency from Dentsu Aegis Network, had bagged the media mandate for Bauli India Bakes & Sweets, following a multi-agency pitch.
Established in 1922 and based out of Verona, Italy; Bauli has been a symbol of Italian confectionary art in many parts of the world. Today Bauli is present in more than 70 countries worldwide and is now ready to bring its rich Italian tradition to India with the launch of Bauli Moonfils.
Raghav Ravichandar, Senior Marketing Manager, Bauli India said, “We are excited to have one of the world’s leading creative powerhouse agencies partner us to ensure the Bauli legacy becomes a household name in India as is in Italy.”
Law & Kenneth Saatchi & Saatchi will look to support Bauli in its big bang launch and stay true to its legacy of helping brands become a true lovemark.
Rohit Malkani, Executive Creative Director (National), Law & Kenneth Saatchi & Saatchi said, “This was a particularly ‘sweet victory’ for us. It was a pitch that was fought with a truly integrated approach and that made all the difference. Law & Kenneth Saatchi and Saatchi has a history of partnering clients from scratch to build Superbrands. Bauli is a confectionery giant in Italy with ambitious plans for India, it’s going to be an exciting ride with a slew of amazing products and a great team to work with.”