Abdul Latif Jameel World Education Lab holds inaugural J-WEL Week

Members of J-WEL convene on MIT campus to explore new developments in brain science, pedagogy, and digital learning practices.

Today, the Abdul Latif Jameel World Education Lab (J-WEL) kicks off its first J-WEL Week, a semiannual meeting of members to explore new developments in brain science, pedagogy, and digital learning practices. The theme of the meeting is “The Power of Problem Solving.” During the four-day meeting, participants will use presentations on MIT educational research and teaching approaches as a jumping off point for articulating goals and action plans for their own organizations.

Sanjay Sarma, MIT vice president for open learning, describes the J-WEL approach: “Through J-WEL, we will forge new and long-lasting collaborations as we learn, share, and train together, using the assets developed at MIT as well as by leveraging the community convened by J-WEL.”

J-WEL Week is structured in three parallel, interwoven programs, one for each of the lab’s three collaboratives — pK-12, Higher Ed, and Workplace Learning. The program has been designed by J-WEL faculty directors professors Angela Becher, Eric Klopfer, Hazel Sive, and George Westerman, with the strategic leadership of J-WEL Executive Director Vijay M.S. Kumar, who each bring to the program decades of experience and passion across pre-K-12, higher education, and workplace learning.

Attendees at the first J-WEL Week come from 27 countries, including Australia, China, Colombia, Jordan, Nigeria, Saudi Arabia, and Spain. The participants include university senior administrators, industry leaders, educators, government officials, and heads of leading foundations.

The event is being held at the McGovern Institute for Brain Research, and features some of the top educational innovators from the MIT community. The week will begin with a welcome from Vice President of Open Learning Sanjay Sarma and J-WEL Executive Director Vijay Kumar, followed by presentations highlighting unique aspects of the MIT educational approach. The next two days will include deeper dives for each membership collaborative: pK-12, Higher Education, and Workplace Learning, with attendees participating in modular breakout sessions that address their specific interest areas. Speakers throughout the week include MIT professors Martin Culpepper, Robert Langer, Mitchel Resnick, Laura Schulz, Emma Teng, and Karen Willcox.

J-WEL will work with educators, universities, governments, and companies to revolutionize the effectiveness and reach of education, and aims to prepare people everywhere for a labor market radically altered by technological progress, globalization, and the pursuit of higher living standards around the world. A guiding focus of J-WEL is populations underserved by education both globally and domestically, such as women and girls, a growing displaced population that includes refugees, and those underrepresented in STEM fields.

J-WEL was launched in May by Community Jameel, the social enterprise organization, and MIT. The chairman of Community Jameel is MIT alumnus Mohammed Abdul Latif Jameel ’78, a life member of the MIT Corporation and 2016 recipient of the MIT Alumni Association’s highest honor for his history of service and philanthropy. J-WEL is named in honor of his father, the late Abdul Latif Jameel, founder of the Abdul Latif Jameel business, whose work to help the lives of tens of thousands of people is continued today by Community Jameel.

“Education and learning are fundamental to a strong society and economy,” says Fady Mohammed Jameel, president of Community Jameel International, “they promote employment and create increased opportunity for all.”

[“Source-news.mit”]

Five Hacks To Produce High Quality, Low-Cost Facebook Creative Today

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In recent years, one of the most consistent concerns of both existing and prospective clients has been, “how can we generate more high-quality creative quickly and affordably?”

With Facebook favoring video in the newsfeed and Instagram’s rollout of Stories, it’s easy to get overwhelmed and assume regularly producing high-quality creative requires a dedicated design and videography team.

That’s simply not true. From my experience working with many emerging e-commerce leaders, you can achieve your goals — whether they’re increasing engagement, greater click-through rates, or lower cost per acquisition– by following the five strategies below. I’ve seen these strategies used over and over to achieve great results without breaking the bank.

1. Create High-Quality (Not Overproduced) Content

One of the biggest misconceptions of Facebook advertising is that every piece of creative needs to look like it was made by a professional photographer or Hollywood filmmaker. More often than not, creative that looks user-generated will outperform its more polished counterparts. When an ad is overproduced, it can create “banner blindness.” Fast-scrolling thumbs won’t slow down to look at something if it looks too much like an ad. On Facebook and Instagram, ads that look like a photo or video from a friend are more likely to catch a prospect’s attention.

2. Use The Boomerang App

Boomerang from Instagram allows you to create captivating mini videos that play forward-then-backward, creating a neat, GIF-like video loop. These videos are fun, eye-catching and, most importantly, only take a second to produce. Boomerang videos do not include audio, which makes them great for mobile.

One of our clients, Brooklinen, has done a great job using Boomerang in its Facebook Ads. The bedding company created boomerangs of people jumping into bed, putting on a luxe duvet cover, etc. These eye-catching ads increased click-through rates, which in turn created lower cost-per-click and overall lower cost-per-acquisition of new customers. Customers have also responded positively, leaving comments on the ads describing the fun and quirky format.

3. Repurpose Online Reviews

Many online retailers would be surprised to see how many customers have created “unboxing” videos and uploaded them to YouTube. Unboxing is the unpacking of new products, especially consumer products, where the process is captured on video and uploaded to the internet. According to Think With Google, “unboxing fuels anticipation and provides useful product information.”

Many people think that unboxing videos are just for tech gadgets – not true. This same Google publication reports that “Food and drink, fashion and style and mobile phone unboxing videos have seen 42%, 90%, and 200% growth in popularity, respectively.”

Combining user-generated content with useful, relevant product information is a proven winner. Be sure to always reach out to the creator first for permission to use their content.

4. Crowdsource Creative

User-generated content, or user-created content, is any form of content created by customers or end users. UGC most often appears as supplementary to online platforms such as social media websites and may include such content types as blog posts, photos, videos or reviews. Many emerging brands are using UGC in their advertising campaigns as it speaks in the voice of the customer and is highly relatable.

According to the Kleiner Perkins Caufield & Byers Internet Trends 2017 Report, “Effective UGC can create 6.9x higher engagement than brand generated content on Facebook.”

Many successful brands have leveraged contests to generate more UGC, including one of our clients, MVMT Watches. The MVMT team holds a monthly contest where customers upload photos of their purchase to Instagram using a specific hashtag that enters them into the contest. This contest has generated thousands of pieces of high-quality content that are used in future advertising campaigns. It works because MVMT customers are highly engaged with the visual brand and want to help build the brand, thus creating more customer loyalty and further building brand identity.

Just remember to have clear rules and rights to ownership of content produced.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

5. Use Snapchat Lenses

If your goal is to reach millennials, pay extra attention to this. According to a TechRadar writer, “Snapchat lenses are augmented reality filters – you’ll typically find these on the selfie camera, but some are available on the rear-facing camera – within the SnapChat app … use these to make your face look like a dog or give yourself a strange hairstyle.” These are fun, social and highly recognizable, which gives your brand familiarity.

These short videos can easily be repurposed and used for Facebook advertising. Another plus: They’re vertical (mobile-first format), which generates a full-screen experience on mobile.

These five tips alone will not create winning advertising campaigns, but they certainly can help take the headache out of creating content. With strong technical knowledge of Facebook advertising and consistent testing, you should be able to easily identify and source the creative that works best for your online brand.

[“Source-forbes”]

This iOS 11 tip will help you organize your apps in seconds

  • iOS 11 has a bit of a secret that makes it much easier to organize applications.
  • It’s especially useful if you’re creating folders or moving multiple applications at once
  • We’ll walk you through how to manage apps in iOS 11 in this guide

iOS 11 is loaded with new features, but some of them are harder to find than others.

If you follow this guide, you’ll be able to organize your iOS apps more easily than ever before. It’s useful if you’ve ever felt the pain of trying to move apps one by one from folder to folder or screen to screen.

Here’s how to better manage your apps.

First, long press on an app that you’d like to move.

Select an app you'd like to move by long-holding the icon

Todd Haselton | CNBC
Select an app you’d like to move by long-holding the icon

You can do this by holding your finger on an application icon for just a few seconds. It’ll start jiggling and you’ll see an X pop up when it’s ready to be moved. Don’t let go, this is key. We’re going to group a bunch of apps together.

Begin selecting additional apps.

Begin selecting multiple apps by tapping them

Todd Haselton | CNBC
Begin selecting multiple apps by tapping them

Now, while still holding one finger on that first app, tap all the other apps you want to group with it. They’ll all start to gather under the first app you selected. Note the small number that appears which shows how many apps you’ve selected.

Move them where you’d like to place them.

Move the apps anywhere you like, such as into a folder.

Todd Haselton | CNBC
Move the apps anywhere you like, such as into a folder.

This simple grouping of applications allows you to take all of your health apps, for example, and quickly toss them into a folder. Previously, you’d need to select each app one by one.

That’s it!

Great job!

Todd Haselton | CNBC
Great job!

That’s all there is to it. It used to take a half hour or longer for me to organize everything and now it takes just seconds.

[“Source-cnbc”]