Americans have critical misconceptions about mortgage requirements

Image result for Americans have critical misconceptions about mortgage requirementsCurrent economicOpens a New Window. conditions might indicate it is a good time to get into the housing market, but many potential homeowners appear to have some serious misconceptions about what it takesOpens a New Window. to do so.

Fannie Mae conducted a nationwide study among 3,000 respondents to track trends among consumers’ understanding of mortgage qualification requirements, and found that the majority of people think it is harder to qualify for a mortgage than it really is.

According to the findings, people overestimate the minimum credit score necessary to qualify for a mortgage. While the actual minimum FICO score is about 580 – which only 11 percent of respondents correctly identified – people thought it was 650. More than four-in-ten people did not know what their own credit score was.

People also overestimated the minimum down payment to qualify for a mortgage, which is about 3 percent. Most people said 10 percent.

Further, Americans are generally unfamiliar with low down payment programs – only 23 percent of people knew about the option.

Sixty percent of people, overall, thought getting a mortgage would be easy. More current homeowners (78 percent) were confident when compared with renters (33 percent).

The survey found, however, that even those who should be more knowledgeable about mortgage requirements – including current homeowners – are not. For example, while 9 percent of renters identified the correct credit score range needed to qualify for a mortgage, only 12 percent of owners were able to do so.

The top reasons people expect to have difficulty getting a mortgage are insufficient income to afford monthly payments, too much debt and insufficient credit score or credit history.

“For some Americans who would like to own a home, they could qualify for a mortgage but may assume homeownership is not a possibility,” researchers concluded.

Meanwhile, conditions appear to be ripe for homebuyers. Mortgage application volume increased 1.5 percent for the week ending May 31 – after falling the week prior, according to the Mortgage Bankers Association’s survey. Meanwhile, mortgage rates recently fell to their lowest level since the first week of 2018 amid rising concerns over trade tensions.

Digital Risk co-founder Jeff Taylor told FOX Business on Monday that for those looking to get into the housing market, “this is literally the perfect time.”

Meanwhile, many expect the Federal Reserve may cut interest rates this year, which could further benefit potential homebuyers.

[“source=foxbusiness”]

The Kapil Sharma Show new teaser: Kiku Sharda asks Kapil Sharma to move on after Deepika Padukone’s marriage

The Kapil Sharma Show

A new teaser of The Kapil Sharma Show has been released by Sony TV ahead of the comedy show’s grand premiere on December 29 at 9:30 PM. In the new teaser Simmba team Rohit Shetty, Ranveer Singh and Sara Khan are seen having a ball of a time with Kiku Sharda giving them a ‘hunkaar wala’ welcome. In the new teaser of the comedy show, Kiku is seen making fun of Kapil’s brand of humour and say that “inhi saari baaton ki wajah se Deepika haath se nikal gayi,” and asks Kapil to move on. Rohit Shetty, Sara Ali Khan and Ranveer Singh can be seen having fun at Kapil’s expense.

Comedy king Kapil Sharma is all set to make comeback after many months post his last show Family Time With Kapil Sharma bombed and was taken off air. The comedian, who has just tied the knot with long-time girlfriend Ginni Chatrath, has already shot for the first episode and the leaked stills of the same is doing the rounds on internet. In the first episode of the show, Simmba team Rohit Shetty, Ranveer Singh and Sara Khan will grace the show to promote their upcoming film. Post that in another episode, Salman Khan, the producer of the show, will make an appearance on the show with his Khan-daan, father and brothers Sohail and Arbaaz Khan.

[“source-indiatoday”]

YouTube Studio: better insights or a work in progress?

Will YouTube Studio’s new metrics be better for marketers?

In June of last year, YouTube announced that Creator Studio was about to change. A beta version named YouTube Studio was undergoing testing with hundreds of thousands of users – or should I say ‘creators’.

After nine months of nurturing their new baby, YouTube Studio was unveiled last week. Promises of efficiency, empowerment and increased joy, packaged with new features, metrics and insight. The increased data commitment has been played-up by YouTube.

But did the much anticipated promises deliver? Well, sort of.

YouTube Studio features include three new metrics: Impressions; Impressions Click-Through Rate; Unique Viewers. YouTube says these will give us better understanding of video performance with the aim of helping us produce more impactful video.

What’s an Impression? It’s when a viewer sees one of your video thumbnails; Impressions tell us the potential reach of our videos. It’s an ‘opportunity to view’.

What’s Impressions Click-Through Rate? Simply put, it’s the percentage of Impressions that turned into a video view.

What’s a Unique View? Well, to quote YouTube, it shows us “the estimated number of different people who watch our videos over a period of time.”

And there lies one of my issues. Data should not be estimated. We should be able to know the difference between a unique view and a repeat view. Why is YouTube estimating metrics? As for the ‘opportunity to view’ this just feels like a return to a time when we couldn’t accurately measure irrefutable data. perhaps it’s just me, as I’ve always hated fluffy measurements. In my PR and creative agency days I was forced to peddle PRVs and ‘Opportunities to See’. I hated both.

YouTube’s intent of delivering better insight and metrics should be applauded. It’s a key facet of success for other social media channels and absolutely is the direction they should be taking their Studio platform. Data that helps to evolve the production quality and impact of our videos is welcomed. I just can’t help but feel like this is a work in progress, rather than a refined proposition that’s ready to roll.

I’ll explain why: YouTube tell us that if we’re seeing a low percentage of Impressions convert to Impressions Click-Through Rate, then our thumbnail and title require work. That may be correct in some cases, but we can’t ignore how busy some pages are with thumbnails. Watch a video through to completion and then see how many thumb nails are served to you. It’s busy. Undoubtedly, Impressions will be recorded when users haven’t seen our thumbnails. To be fair though, the same criticism could be made of other social media channels.

Clearly, the Impressions Click-Through Rate is a useful metric. Being able to asses video performance will be insightful. I’m just not sure we needed the Impressions metric.

Now for the good news: we’re excited about YouTube Studio Dashboard – the single view of your data, insights and news. We’ll see three pieces of insight here:

Video Snapshot: A snapshot of our latest video performance, versus past videos – over the same period of time. Quickly, we’ll be able to ascertain if we’ve a production that is resonating, or if refinements are required. This should help us do more of what works, and learn from what isn’t.

Personalised Recommendations: YouTube says this will surface Creator Academy content based on our specific needs. Over time, we’ll also see insight into why certain videos perform better than others. Again, this will help with refinement and development.

News: Dynamic news and community information that is served to us. Meaning we don’t have to discover news, it finds us.

We expect Video Snapshot and Personalised Recommendations to be a real hit with users and the single view definitely receives a thumbs up. It’s just a shame we can’t be as positive about the new data metrics.

Data is resolute. The challenge with data is that it’s sometimes unstructured, requiring a framework to organise and help make the unstructured, structured. Data isn’t, and should never be estimated.

There is no denying that YouTube is onto something with their direction for YouTube Studio. In its current state though, it should be in production, rather than distributed for release. After nine-months of testing, you have to ask who was testing the platform, and why haven’t these basic flaws been flagged sooner?

As my old school tutor would say: “a good effort, but work still to be done!”

[“Source-thedrum”]

Providing CMOs Insights Across All Online Marketplaces: Jumpshot’s New “Insights” Product Now Enables Brands to Benchmark Against Competitors

Image result for New analytics tool reports consumers make over 50 percent of their online retail purchases on e-commerce sites like Amazon and Walmart.com

SAN FRANCISCOMarch 21, 2018 /PRNewswire/ — Jumpshot, the only company that unlocks walled-garden data, today announced the company has broadened its data offering to enable marketing professionals who manage brands to benchmark against competitors by understanding purchase behavior, all the way down to the brand and category level. From search engines and online marketplaces to competitive websites, the new solution, called “Insights,” allows marketers to map purchasing behavior online identifying their path to buy even within walled gardens.

Some examples of how this product is applied:

  • While overall purchases for Nintendo products were down across all online retailers in February by about 20 percent year-over-year, Target.com saw an 80 percent year-over-year growth for these products.
  • Though Amazon saw a 30 percent growth in pet supply purchases year-over-year, purchases on Chewy.com more than doubled from the year prior.

“Consumers make over 50 percent of their online retail purchases on sites like Amazon and Walmart.com, and that number is continuing to grow,” said Deren Baker, CEO of Jumpshot. “Our clients have increasingly used Jumpshot to better understand their target customers’ purchasing behavior, wherever they go online, and now we’re taking that a step further – allowing brands to also get insights into how their competitor’s products are purchased.”

Jumpshot’s Insights solution enables marketers to:

  • Benchmark your brand against competitors. Understand how and where you’re losing out in the purchase cycle to the competition. Compare your performance to competitors — by domain, brand or category — at every step of the funnel on any site to pinpoint strengths and weaknesses. This includes referral sources, keyword search and upstream analytics.
  • Improve your brand conversion funnels everywhere. Analyze each step of the path to purchase across retail, travel, and other types of websites. From visit to conversion, see where users drop off, where they get stuck, and how long they take to convert on all leading marketplaces.
  • Understand cross-visitation behaviors. With insight into consumer purchasing behaviors throughout the entire web, marketers can understand where and why their customers are buying if not on their own site. Pulling back and looking at cross-site visitations by category can reveal an even broader picture that offers meaningful insights across an entire vertical.

About Jumpshot:
Jumpshot delivers digital intelligence from within the Internet’s most valuable walled gardens. The company’s real-time, global panel of 100 million devices tracks five billion actions a day to deliver insights into online behavior from every consumer action. Jumpshot works with customers including Condé Nast, Kantar, TripAdvisor, Moz, SEMrush, IRi, and GFK, among others. Learn more about Jumpshot at www.jumpshot.com.

[“Source-prnewswire”]