WPP-owned agency-Ogilvy India, has won the creative mandate for Hindustan Unilever’s (HUL) hair-care brand-Clinic Plus, according to sources close to the development. The size of the account is pegged to be around Rs 5 crore.
The mandate was awarded after a multi-agency pitch. Other agencies in the fray included Lowe Lintas, Wunderman Thompson and Publicis India.
In a response to an email-query, HUL stated, “ We have no comments to offer on your query,” while e-mails to Ogilvy India remain unanswered, till the time of publishing of the story.
The Clinic Plus creative account is understood to have been on a retainer relationship with Mullen Lowe Lintas for the past couple of years. The agency had conceptualised the re-launch campaign of the shampoo brand. Last year, the brand and agency had partnered for a spot featuring TV actor-Sakshi Tanwar building on the ‘badho mazbooti sai’ narrative.
[“source=brandequity.economictimes.indiatimes.”]