Sintex has appointed J Walter Thompson to handle its creative duties. The agency’s Mumbai office will handle the account that was won post a multi-agency pitch.
“Sintex is a brand driven by innovation. We are now expanding our presence in new categories to drive growth and in JWT India, with its in-depth experience and expertise in building winning brands, we have found a perfect partner for the task at hand,” said Samir Joshipura, Group CEO, Sintex.
Sintex appointed the agency based on their strategic thinking, consumer mapping and innovative creative solutions. The agency’s mandate is to provide strategic and creative inputs across its plastic business, which includes water storage, interiors, electrical, environmental and industrial solutions portfolio.
Commenting on the win, Rajesh Gangwani, Managing Partner, JWT Mumbai, said, “We look forward to partnering Sintex. Sintex is a household name and a brand that is synonymous with the category of water storage solutions. There are exciting plans ahead and our team is all geared up to create memorable communication that connects with the audience and creates more growth opportunities for the brand.”
Ashiana Housing Ltd. has chosen Tomorrow Creative Lab as its Creative agency. Tomorrow roped in InterTwined as their Strategy and Account Management partner for the pitch in Delhi, under their collaborative model called ‘Friends of Tomorrow.’ In a multi-agency pitch that involved Strategy and Creatives including digital, BTL and ATL, Team Tomorrow and InterTwined emerged as the winners.
Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides providing strategic recommendations and creative ideas for the digital and social space. They will also provide inputs on appropriate brand messaging and focus on the consumer journey cycle from consideration, site visit to actual purchase of the property.
Commenting on the appointment, Ankur Gupta, Joint Marketing Director, Ashiana Housing Ltd. said, “It was a pleasure to see the pitch of Tomorrow and Intertwined. The understanding of the target consumer was spot on and the creative was not just aesthetically superb but also conveyed the message for the targeted consumer. Overall I was delighted to see that kind of detailing and effort.”
The win marks Mumbai based Tomorrow’s serious foray into the Delhi market. Launched about 10 months ago, this Brand Strategy, Design and
Communication agency has been having a decent run in the city, first with a branding exercise for NDTV (Mojarto,) followed by an ongoing project for Vivaana Hospitality (#TheHaveliProject) and more recently a project for Oyo Rooms.
Speaking about the win, Malvika Mehra, Founder and Creative Director, Tomorrow Creative Lab, said, “It’s probably odd to say this in a business context but the first thing that struck Divya and I about the Ashiana Housing Ltd. brand is their deeply grounded value system and humility, stemming clearly from the owners themselves. Here is a brand that has been quietly creating category redefining work whether it is their Senior Living offerings or mid-income housing options with world-class amenities. It was high time that this respected brand took centre-stage. This is where Tomorrow comes in as their brand partners. And we couldn’t be more excited or humbled by this great opportunity.”
MUMBAI: Iconic German sport lifestyle brand Puma has signed DDB Mudra Group as its creative partner in India. As part of the mandate, the agency will be responsible for the creative strategy and execution for Puma’s marketing communication in India.
The company has recently brought on board Virat Kohli as a brand ambassador.
Puma has been designing, developing, selling and marketing footwear, apparel and accessories, for over 65 years. It distributes products in more than 120 countries including India, where it’s the fastest growing sports lifestyle brand.
Abhishek Ganguly, MD, Puma India, said, “We firmly believed in new age media and have constantly strived to create our own differentiated patterns and modules; to engage with our consumers. I am confident that our partnership with DDB will help us create more resonance with our customers and bring forward the true spirit of our brand.”
The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.
Cherian said “We intend to bring Puma’s unique voice to life in the sports and lifestyle category. It’s a prestigious account win for us, and a great canvas for our own capabilities and creativity. We’re relishing the challenge and the opportunity to be Puma’s partner in embedding itself in India’s consideration and culture.”