WPP-owned agency-Ogilvy India, has won the creative mandate for Hindustan Unilever’s (HUL) hair-care brand-Clinic Plus, according to sources close to the development. The size of the account is pegged to be around Rs 5 crore.
The mandate was awarded after a multi-agency pitch. Other agencies in the fray included Lowe Lintas, Wunderman Thompson and Publicis India.
In a response to an email-query, HUL stated, “ We have no comments to offer on your query,” while e-mails to Ogilvy India remain unanswered, till the time of publishing of the story.
The Clinic Plus creative account is understood to have been on a retainer relationship with Mullen Lowe Lintas for the past couple of years. The agency had conceptualised the re-launch campaign of the shampoo brand. Last year, the brand and agency had partnered for a spot featuring TV actor-Sakshi Tanwar building on the ‘badho mazbooti sai’ narrative.
Sintex has appointed J Walter Thompson to handle its creative duties. The agency’s Mumbai office will handle the account that was won post a multi-agency pitch.
“Sintex is a brand driven by innovation. We are now expanding our presence in new categories to drive growth and in JWT India, with its in-depth experience and expertise in building winning brands, we have found a perfect partner for the task at hand,” said Samir Joshipura, Group CEO, Sintex.
Sintex appointed the agency based on their strategic thinking, consumer mapping and innovative creative solutions. The agency’s mandate is to provide strategic and creative inputs across its plastic business, which includes water storage, interiors, electrical, environmental and industrial solutions portfolio.
Commenting on the win, Rajesh Gangwani, Managing Partner, JWT Mumbai, said, “We look forward to partnering Sintex. Sintex is a household name and a brand that is synonymous with the category of water storage solutions. There are exciting plans ahead and our team is all geared up to create memorable communication that connects with the audience and creates more growth opportunities for the brand.”
Ashiana Housing Ltd. has chosen Tomorrow Creative Lab as its Creative agency. Tomorrow roped in InterTwined as their Strategy and Account Management partner for the pitch in Delhi, under their collaborative model called ‘Friends of Tomorrow.’ In a multi-agency pitch that involved Strategy and Creatives including digital, BTL and ATL, Team Tomorrow and InterTwined emerged as the winners.
Apart from the mandate for the first project which is the Ashiana Town in Bhiwadi, Tomorrow and InterTwined will deliver brand solutions across film, print, radio, outdoor and activation besides providing strategic recommendations and creative ideas for the digital and social space. They will also provide inputs on appropriate brand messaging and focus on the consumer journey cycle from consideration, site visit to actual purchase of the property.
Commenting on the appointment, Ankur Gupta, Joint Marketing Director, Ashiana Housing Ltd. said, “It was a pleasure to see the pitch of Tomorrow and Intertwined. The understanding of the target consumer was spot on and the creative was not just aesthetically superb but also conveyed the message for the targeted consumer. Overall I was delighted to see that kind of detailing and effort.”
The win marks Mumbai based Tomorrow’s serious foray into the Delhi market. Launched about 10 months ago, this Brand Strategy, Design and
Communication agency has been having a decent run in the city, first with a branding exercise for NDTV (Mojarto,) followed by an ongoing project for Vivaana Hospitality (#TheHaveliProject) and more recently a project for Oyo Rooms.
Speaking about the win, Malvika Mehra, Founder and Creative Director, Tomorrow Creative Lab, said, “It’s probably odd to say this in a business context but the first thing that struck Divya and I about the Ashiana Housing Ltd. brand is their deeply grounded value system and humility, stemming clearly from the owners themselves. Here is a brand that has been quietly creating category redefining work whether it is their Senior Living offerings or mid-income housing options with world-class amenities. It was high time that this respected brand took centre-stage. This is where Tomorrow comes in as their brand partners. And we couldn’t be more excited or humbled by this great opportunity.”