MUMBAI: Iconic German sport lifestyle brand Puma has signed DDB Mudra Group as its creative partner in India. As part of the mandate, the agency will be responsible for the creative strategy and execution for Puma’s marketing communication in India.
The company has recently brought on board Virat Kohli as a brand ambassador.
Puma has been designing, developing, selling and marketing footwear, apparel and accessories, for over 65 years. It distributes products in more than 120 countries including India, where it’s the fastest growing sports lifestyle brand.
Abhishek Ganguly, MD, Puma India, said, “We firmly believed in new age media and have constantly strived to create our own differentiated patterns and modules; to engage with our consumers. I am confident that our partnership with DDB will help us create more resonance with our customers and bring forward the true spirit of our brand.”
The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.
Cherian said “We intend to bring Puma’s unique voice to life in the sports and lifestyle category. It’s a prestigious account win for us, and a great canvas for our own capabilities and creativity. We’re relishing the challenge and the opportunity to be Puma’s partner in embedding itself in India’s consideration and culture.”