Can Delhi become the new creative capital of India?

Kolkata, the capital of India during the imperial days, also served as the creative capital of India for the longest time. Then somewhere in ’80s, the winds of change started blowing and the creative capital left the Bengali bhadralok’s abode and moved to the country’s financial capital, Mumbai, where both clients and money were. That was also the time when migration started happening in hordes and the creative talent was also moving where the money was.

Delhi, in the midst of all this, remained out of radar for creative minds as creativity here was limited to DAVP ads and political advertising.

But the times have now changed and Delhi is emerging as the top city on the map for the creative community.

In last year’s Cannes wins from India, the numbers from Delhi were more or less the same as Mumbai. The story is the same if we also consider Effies, which proves that Delhi’s advertising industry has come out of yoke and is successful at proving its mettle.

A lot of the network agencies’ senior professionals, NCDs (National Creative Director) and CCOs (Chief Creative Director), are based in Delhi. For example, Swati Bhattacharya of FCB, Soumitra Karnik of Dentsu, Ajay Gahlaut of Ogilvy and Prateek Bhardwaj of McCann. The JWT and Ogilvy offices are bigger than the Mumbai offices.

Akashneel Dasgupta

Akashneel Dasgupta, Senior Vice-President and Executive Creative Director, ADK Fortune, said, “Things have changed now. A lot of new categories have emerged and become the biggest spenders in the category. For example, mobile phones have become the biggest spenders. Actually, the biggest spenders from Mumbai have reduced their spending.”

He said, “With most of the production houses located in Mumbai, most of the shooting takes place in Mumbai. And the impression that goes out is that Mumbai is doing a lot of work, but actually more work is happening in Delhi.”

A few of the industry men believe that even after performing on a par with the Mumbai office, they have to satisfy with less. The struggle to reach the top and be known is much more in Delhi than in Mumbai.

Ajay Gahlaut

Recently, Ajay Gahlaut, Chief Creative Officer, Ogilvy North and Deputy CCO, Ogilvy India, took to Facebook to share his point of view for the newer generation joining the advertising industry. He wrote there, “Frankly if you’re a sensible, rational human being, it’s a no-brainer. Work in Mumbai. You are closer to the powers that be. Your work is seen and appreciated faster. Clients are more inclined to see agencies as partners instead of mere suppliers. So you will get more attention and respect. You will get applauded and feted if you do great work for the client. Wide smiles and a positive atmosphere will greet you in most client boardrooms.”

He went on further, “You will, as you gain seniority and experience, be called for various jury duties of diverse award shows. Here you will network with the top people in the industry on equal footing. People will take you seriously and listen to your opinion with interest. This will enhance your employability and value in the job market.”

On the contrary, he added, “On the other hand, if you decide to stay on in Delhi. You will be a faceless name on an email list for your seniors and superiors in Mumbai. You start working on proactive ideas because you want to win awards. You win awards. And more awards. Year after year. Suddenly one day you realise that despite winning so many awards on your own steam, you’ve never been called as a juror for any award show. While some of your juniors in the Mumbai office are going for their sixth jury duty in as many years. Then it dawns on you that there are two reasons for this. One, the award show people simply don’t see you enough to remember you. And second, it’s simpler and cheaper to get a jury member from Mumbai. Uber is cheaper than Indigo after all.”

Prathap Suthan

Sharing his past experiences and the current state of affairs in Delhi on Facebook, Prathap Suthan, Chief Creative officer, Bang In The Middle, said that in his previous organisation, the working conditions were bad. Even after producing good work, the Delhi team had to satisfy with less in comparison to Mumbai. He further wrote, “One fine day, when the biggest of the egos from Mumbai came down to our office to generally smirk at us and our plight, I happened to ask him that why is it that despite the fact we are almost five times larger than Mumbai, our office is pathetic and the Mumbai office is a piece of stunning art and architecture? The big man replied. “Clients come to the showroom. They don’t go to the factory. You should be lucky you have a place to sit.” End of story and discussion. That sort of summed up and told me just exactly how Mumbai looked at Delhi. It happened, and it happens.”

Ashish Limaye

Ashish Limaye of Happy Finish thinks that Delhi makes one a tough person and Mumbai has its own set of trouble. “Mumbai has its own troubles of battling the infrastructure and sleeping in plush pigeon holes called apartments. Delhi in spite of its rugged approach and palatial living makes you tough to live beyond advertising in a job called life. Both I’d say must have on any blokes wish list. Nice read as always.”

Malvika Mehra

Not agreeing with Gahlaut and Suthan’s point, Malvika Mehra of Tomorrow Creative Lab, said, “I don’t agree with Ajay (Gahlaut). I think in our limited capacities, we still can make the place what we want it to be. And negate the perceptions. Personally speaking, the best years of my working life actually came from a sudden ‘posting’ to the original underdog, Bangalore. Where great work on Bingo! Lenovo, Allen Solly, IBM, Titan happened. Great strategists, copy, art and account management folks happened. And awards happened.”

Amit Akali

Seconding Mehra’s thought, Amit Akali, Chief Creative Officer, What’s Your Problem, said, “I think you can make the most of it absolutely anywhere. Every place has its advantages and disadvantages. Now Bangalore also has a National Creative Director at Dentsu India (Simi Sabhaney), Happy Mcgarrybowen’s work is good and appreciated. Every place has its advantages and disadvantages and makes one stronger.”

Although the times have changed and Delhi is getting its long due share of accolades, the perception still stays that Mumbai is the hub of advertising. Kyoorius, Effies, Olive Crown and most of the industry awards happen in Mumbai.

Jitender Dabas

Jitender Dabas, Chief Strategy Officer, McCann India, said that it is more of a perception now than the reality. He said, “The advertising industry has changed in terms of its power and equation, but somehow all the industry bodies are Mumbai-based.”

Akali added, “Like it or not, Abby awards meeting is happening and the jury will meet in Mumbai and the people from Mumbai will find it easier to come for it. Therefore, automatically the jury is made more of Mumbai people. I am not saying it is a rule. Effies for an exception has a Delhi round of jury too. But the fact is that the ecosystem is based in Mumbai.”

Dasgupta making a strong point here, said, “There is a certain network in Mumbai among the senior creatives. They hang around together across the agencies. For Delhi people, it is a bit difficult to be a part of that network. Delhi people are not normally available at these awards. The agency has to bear the cost to send people to the awards.”

Therefore to sum it up, Mumbai is perceived to be the capital city of advertising. But the scenario is changing and it’s no more about the cities but how one makes the best out of the advantages and disadvantages of the cities.


Oppo A71 Price Cut in India

Oppo A71 Price Cut in India


  • Oppo A71 price in India at launch was Rs. 12,990
  • The smartphone now has a new MOP of Rs. 9,990
  • The new price is available via offline retailers in India

Oppo A71 was launched in India back in September last year. The smartphone at launch was priced at Rs. 12,990, and has since seen a drop to Rs. 10,990 for its market operating price (MOP). Gadgets 360 has learnt that the smartphone is available at Rs. 9,990 (MOP) via offline retailers, with the new market operating price effective from Wednesday, January 24. Notably, the price drop is not yet visible on Amazon India or Flipkart, where the smartphone is still listed at Rs. 11,990, while Paytm Mall still lists it at Rs. 12,290. We’ve reached out for a statement from Oppo India, and will update this space when we hear back.

Prior to the India launch in September, the Oppo A71 was seen listed on the Oppo Pakistan and Oppo Malaysia sites. The Oppo A71 is a dual-SIM (Nano) smartphone that features a metal unibody and 4G VoLTE calling technology. The smartphone runs on Android 7.1 Nougat based ColorOS 3.1 custom skin. It is powered by a 64-bit octa-core 1.5GHz MediaTek MT6750 SoC coupled with 3GB of RAM and Mali T860 GPU. The Oppo A71 sports a 5.2-inch HD (720×1280 pixels) TFT display.

For photography, the Oppo A71 boasts of a 13-megapixel camera with 1/3.06-inch sensor size, LED flash, PDAF, and an f/2.2 aperture on the rear side. For selfies, the smartphone has a 5-megapixel front camera with an f/2.4 aperture. Oppo says that the rear camera on A71 is equipped with “Multi-Frame Denoising technology, making for clearer pictures under low light conditions, with greater details and more realistic colours.” Even though the smartphone doesn’t carry a dual camera setup, Oppo claims that the cameras offered in A71 are capable of producing Bokeh effect for portraits.

Oppo’s A71 bears 16GB of inbuilt storage that is expandable via microSD card (up to 256GB). The connectivity options include 4G LTE, Wi-Fi 802.11 b/g/n, Bluetooth v4.0, 3.5mm audio jack, and Micro-USB (with OTG). The sensors on board include accelerometer, ambient light sensor, digital compass, and a proximity sensor. The smartphone gets its juice from a 3000mAh battery that supports fast charging functionality. The Oppo A71 measures 148.1×73.8×7.6mm and weighs 137 grams.

Affiliate links may be automatically generated – see our ethics statement for details.

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and subscribe to our YouTube channel.

Oppo A71

Oppo A71

  • NEWS




1.5GHz octa-core

Front Camera



720×1280 pixels




Android 7.1



Rear Camera


Battery Capacity


  • Oppo A71 (Black, 16GB, 3GB RAM)
  • Oppo A71 (Gold, 16GB, 3GB RAM)
  • Oppo A71 (Gold, 16GB, 3GB RAM) with Offers –


India Successfully Test-Fires Agni-5 Ballistic Missile: All You Need To Know

India Successfully Test-Fires Agni-5 Ballistic Missile: All You Need To Know

ICBM Agni-V is most advanced missile in the Agni series.

India successfully test-fired nuclear capable surface-to-surface Agni-5 Ballistic Missiletoday, boosting indigenous missile capabilities and deterrence strength of the country. Agni-5 is the most advanced missile in the Agni series with a strike range of over 5,000 kilometres. Agni-5 was test-fired at about 9:54 am from launch pad number 4 of the Integrated Test Range (ITR) in Abdul Kalam Island, earlier known as Wheeler Island, off Odisha coast. During the test-fire, the sophisticated missile travelled for 19 minutes and covered 4,900 km. With the first testing of Agni-5, India had become a part of the super-exclusive club of countries with ICBMs or inter-continental ballistic missiles in 2012.
Here are 10 Facts about Agni-V Ballistic Missile:
  1. Agni-5 is most advanced missile in the Agni series with new technologies incorporated in it in terms of navigation and guidance, warhead and engine. It has a range of over 5,000 km.
  2. The redundant Navigation systems, very high accuracy Ring Laser Gyro based Inertial Navigation System (RINS) and the most modern and accurate Micro Navigation System (MINS) had ensured the missile reached the target point within few metres of accuracy, said an official of Defence Research and Development Organization (DRDO).
  3. After four successful developmental trials, this was the first user associate test of Agni-5 missile, sources said.
  4. Agni-5 missile has a high speed on-board computer and fault tolerant software along with robust and reliable bus. Its path is precisely directed by the advanced on-board computer and inertial navigation system.
  5. The three-stage, 17-metre tall, two-metre wide Agni-5 missile is capable of carrying a nuclear warhead of about 1.5 tonnes.
  6. The missile so programmed that after reaching the peak of its trajectory it will turn towards Earth to continue its journey towards the intended target with an increased speed due to the attraction of the earth s gravitational pull, DRDO official said.
  7. The first two successful flights of Agni-5 missile in 2012 and 2013 were in open configuration. Agni-5 has higher reliability, longer shelf life, less maintenance and enhanced mobility.
  8. At present, Agni series missiles that India has in its armoury are: Agni-1 with 700 km range, Agni-2 with 2,000 km range, Agni-3 and Agni-4 with 2,500 km to more than 3,500 km range.
  9. The first test of Agni-5 was conducted on April 19, 2012, the second on September 15, 2013, the third on January 31, 2015 and fourth trial on December 26, 2016 from the same base.
  10. With testing of Agni-5, India had become a part of the super-exclusive club of countries with ICBMs or inter-continental ballistic missiles after US, Britain, Russia, China and France.

(With Inputs From PTI)


Auto Expo 2018: New Gen Maruti Suzuki Swift To Launch In India Next Month


The 2018 Maruti Suzuki will debut in India on February 7, 2018

Maruti Suzuki is all set to debut the third generation of the Swift in India and we’ll first see the car in the flesh at the 2018 Auto Expo. The company has officially begun bookings for the car and the dealers all across the country have started accepting it at a booking amount of ₹ 11,000. The 2018 Maruti Suzuki Swift will be launched at the expo and deliveries will begin post that pan India. We spoke to a few dealers though who confirmed saying that it s likely that the car will carry a waiting period of 3 to 4 months from the start.


(The 2018 Maruti Suzuki Swift is based on a new platform and is lighter too)

The Maruti Suzuki Swift has dominated the hatchback segment and the new generation promises nothing different. The first two generations have been dominant in the compact hatchback segment ever since 2005 and it has always been on the list of top ten cars sold every month since then. Maruti Suzuki says that it has sold more than 5.8 million Swifts globally. The new generation, then, has big shoes to fill in and Maruti Suzuki isn’t holding out on making this one a cracker of a car.

2018 maruti suzuki swift

(The 2018 Maruti Suzuki Swift boasts a brand new design, but the infotainment system is familiar)

The new-generation Maruti Suzuki Swift gets a brand new design, and it’s an all new design language as well, which enhances the looks of the car. The new Swift is based on the 5th generation of the HEARTECT platform and it has grown in terms of dimensions. The 2018 Swift is wider (up by 40mm) at 1735 mm, has a longer wheelbase which has gone up by 20 mm at 2450 mm and is shorter than its predecessor by 10 mm (yes you read that right). Having said all of that, Maruti Suzuki says that the cabin of the new Swift boasts of better leg, knee and head room at the rear.

The new Swift also gets a major design and styling overhaul with new bold single-frame grille flanked by the bug-like headlamps with projector units and LED daytime running lamps and LED taillights. The car also gets new sportier alloys, a floating-style roof design with blackened B-pillar, and new front and rear bumper. The new Maruti Suzuki Swift will also get an extensively updated cabin similar to the Dzire with a flat-bottom steering wheel. There’s also a new infotainment system which comes equipped with Apple CarPlay and Android Auto.


(The 2018 Maruti Suzuki Swift will get an AMT option as well)

Commenting on the all-new Swift, RS Kalsi, Senior Executive Director (Marketing and Sales) at Maruti Suzuki India said, “We will take the excitement to a new height with the all-new Swift. The all-new Swift with its distinctive design, advanced technology, uplifting performance and enduring driver experience will bring disruption in the premium hatchback segment. In its newest avatar, the Swift undergoes a bold transformation to meet the aspiration of young and ever changing customer. We are delighted to open bookings for the all-new Swift and look forward to a grand launch at the Auto Expo 2018.”

Under the hood, the Maruti Suzuki Swift will continue using the same 1.2-litre K-Series petrol and 1.3-litre DDiS diesel engines. The 2018 Swift will be now available with a manual as well as an Auto Gear Shift (AGS). There will be a primary of 4 variants on offer in both petrol and diesel – LXi, VXi, ZXi and ZXi+. The AGS will be only available in the VXi and ZXi variants in both fuel types. The company is also bringing in a host of new colours and there will be a total of six on offer. The Prime Lucent Orange is the new colour on offer on the Swift.

There’s good amount of boot space too with 268 litres of space which is an improvement of 58 litres over its predecessor.