Warner Bros. Uses Pinterest for Creative “IT: Chapter Two” Promotion
Building on this, Warner Bros. also, interestingly, chose to partner with Pinterest for a new Pin campaign to promote the movie, and link to the virtual funhouse tour. As explained by Pinterest: "A Promoted…
Fantasy football insights with Watson for Week 2
For those who are looking for a tool to concentrate various web opinions into one location in order to help make roster moves, IBM offers Watson's Insights as an unsupervised,…
Creative in-housing and the turf wars it brings…
The term in-housing has been coming up on the local and global advertising and marketing circuits for a considerable time now. While many large ad agencies claim otherwise, others argue…
China Tightens Regulation of Education Apps
The Chinese government has rolled out the first formal policy document to regulate education-related apps, according to the Ministry of Education. The document, drafted in August, was formally introduced last week. It…