With the positive effects of social media marketing becoming more and more apparent, most small businesses have started working on a social media marketing strategy.
One of the main aims of social media marketing is to stay relevant to your audience. This might be harder for small businesses as they have more to juggle, in terms of handling tasks. Social media tools and apps can help reduce the stress of multi-tasking and keep your social media activities consistent. Below are social media tools for small business to help make your life as a social media marketer easier.
Social Media Tools for Small Business
DrumUp is a must have app for managing your social media presence on multiple accounts. For small businesses, content curation can be a life saver when it comes to maintaining consistency. Curation allows you to seem knowledgeable by posting others’ content with a mix of your own.
DrumUp has multiple functions that are great for content curation and sharing like content recommendations, feeds, scheduling and re-posting. It delivers a list of fresh, relevant content based on your keywords — straight to your dashboard. You can also add feeds to get content from. You can then schedule out posts with a single click or plan it out specifically.
While scheduling, it suggests a list of hashtags you can use with the posts. You can also create custom posts effortlessly and schedule them out. The app allows you to re-post your content over a period of time so your queue is never empty.
DrumUp has a Chrome extension that recommends content and lets you schedule it while you’re reading other material.
Social media automation can save small businesses a ton of time — it eliminates mundane tasks, so you can focus on more important ones. IFTTT stands for If This Then That — it’s a tool that takes social media automation to a whole new level.
As the name suggests, IFTTT lets you create functions or “recipes” that make apps work together. For example, if you have a blog on Blogger, you can create a recipe that automatically schedules tweets every time a new post is published. You can have an unlimited number of recipes to perform functions as simple as keeping your profile pictures in sync to saving photos to Dropbox.
For beginners, the app also suggests recipes that are useful based on a niche of your choice. It works with over 280 channels/services and is a must have tool for serious marketers.
RiteTag is a social media management toolkit that works across 14 major websites including Twitter, Facebook and Tweetdeck. The app is most useful for Twitter as it can enhance your tweets with a single click. While creating a tweet, clicking on the RiteTag button lets you add images, hashtags, GIFs, emojis and customized CTAs on all your shared links.
One of its main features is the ability to analyze hashtags — it shows you recommended hashtags, which ones are most used, which ones are trending, and which ones aren’t popular. You can also automate sharing by connecting it with your favorite content curation services or RSS feeds.
The app also has a Chrome extension to make it more accessible.
Commun.it is a Twitter tool that is a favorite among big brands but is extremely valuable for smaller businesses as well. The tool eliminates all the noise from your timeline so you can see the most important updates.
It’s most important feature is the ability to show you whom to follow and unfollow. It lists users into three groups: Influencers, Supporters and Engaged Members, based on a variety of factors — this enables you to target your audience more efficiently.
It also provides free Twitter analytics, allows team members to manage your account and recommends people whom you should respond to.
As mentioned before, content curation is vital for small businesses. Feedly is one of the best tools for discovering great content from a variety of sources. It is an RSS reader that can gather feeds from multiple sites based on your preferences. You can add feeds from publications, blogs and even YouTube channels. You can also monitor news about your company, product and competitors by plugging in Google Alerts.
Feedly also gives you secure access to your company’s internal portals and SaaS applications. All your feeds can be organized into collections so that they are easily accessible in the future.
You can integrate Feedly with a multitude of other apps that enable you to save content for later and share it on your social accounts.
With social media, visuals are a great way to grab your user’s attention. However, social media managers for small businesses rarely have enough time to create detailed visuals — this is where Canva comes in. Canva is the easiest way to design beautiful images to go along with your social media posts.
The tool provides features that make it easy to turn ideas into visuals. You can create images with quotes, conversation bubbles, custom icons, and stickers. It can enhance images further with it’s various amazing filters/effects and the ability to straighten, crop and resize images. In case you’re too busy to start from scratch, it comes loaded with a ton of customizable layouts that can be changed to suit any occasion.
Canva is great for creating visuals for anything from social media to blog posts.
As you grow your social presence on Twitter, it is necessary to keep track of your followers, your reach and analytics. ManageFlitter has numerous features, including PowerPost — which shows you the best time to post your Tweets for maximum reach. It also provides you with free analytics to make sure your campaigns are getting the desired engagement.
One of ManageFlitter’s best known features is the group Unfollow or Follow option that lets you unfollow/follow a large number of people based on a number of criteria including influence, date of follow and many more. The search feature also comes in handy when you want to find influencers.
At the end of the day, social media is about connecting with your audience and creating new opportunities for business growth. You can use all the tools in the world but if you’re not being smart, then it’ll all go to waste. Using a combination of these tools can free up your schedule and give you time for new ventures.
Just remember to choose social media tools for small business wisely and to use them smartly.