Uber Ride Packages With Flat Fares Start Rolling Out in 7 Cities Across India

Uber Ride Packages With Flat Fares Start Rolling Out in 7 Cities Across India


  • Uber Ride Packages is an evolution of UberPASS
  • The product is designed to offer flat-fare ride passes
  • Uber’s competitor Ola also developed a similar offering

To make daily commutes cheaper, Uber has launched Ride Packages in India. The latest feature that brings flat-fare ride passes to riders is initially rolling out for select riders in seven cities across the country. While riders in Delhi, Bengaluru, Mumbai, Hyderabad, Pune, and Kolkata can avail the flat fares on their UberGO and UberPREMIER rides, Chennai riders with the ride passes can only opt for UberGO rides. Each flat fare ride pass comes with a validity of up to 28 days and has a certain trip limit. Recently Uber’s closest competitor and one of the leading cab aggregators in the country, Ola, was also spotted with a similar feature that it called Ola Pass.

An Uber spokesperson divulged that the Ride Packages is an evolution of the UberPASS that was launched as a pilot in select riders in June last year. “We are always thinking of new ways to enhance the Uber experience for our riders. UberPASS was one such product that was launched as a pilot in select cities. It helped us better understand our riders’ needs and as a result, Uber recently rolled out a more enhanced product called Ride Packages,” the company said in a statement to Gadgets 360.

The prime aim of offering Ride Packages is to make rides more affordable than before. “Ride Packages is designed to address riders daily commute needs, making rides even more affordable,” the spokesperson said. It was first tested on UberGO riders in Bengaluru late last year.uber ride pass 050418 190431 5240 Uber Ride Pass  Uber

It is worth noting here that the Uber Ride Packages is not yet available for all users. However, we spotted its presence in Delhi and Mumbai. In the Mumbai region, riders can get flat fare UberGO rides at Rs. 199 and UberPREMIER rides at Rs. 159. The riders in the Delhi region, on the other hand, are offered with UberGO rides at Rs. 129, while UberPREMIER rides are available at a charge identical to what is available in Mumbai, which is Rs. 159. Initially, Paytm is the only payment option for the passes opted under the Ride Packages.

There is a Ride Pass menu option in the Uber app that provides access to flat fare ride passes. Once a pass is purchased, it will not be changed with another pass or refunded. The Help section on the Uber app confirms that if the total ride fare is less than the flat fare offered through one of the available passes, the company will charge you the minimum of the two amounts. Likewise, if the total fare is greater than the flat fare but less than the maximum cap, only the flat fare amount will be charged.

As per the FAQ seen in the app, Uber may charge wait time charges in addition to the flat fare amount. Also, we noticed surge pricing will still be applicable despite purchasing the flat-fare ride passes. We’ve reached out for more information on this front.

Similar to Uber Ride Packages, Ola last month started rolling out the Ola Pass subscription to offer flat fares in the country. Ola’s feature is listed as available for a select number of Ola Micro, Mini, and Prime rides and is available in a handful of cities, including Bengaluru, Chandigarh, Chennai, Delhi, Guwahati, Hyderabad, Jaipur, and Mumbai. Unlike Uber, Ola doesn’t apply peak pricing – its terminology for surge pricing – on Ola Pass flat fares. However, Ola has distance limits to the flat fares, from 5km to 20km, which Uber’s Ride Packages do not have.


Google Pixel 2 and iPhone 7 at Rs. 39,999, ‘Biggest Ever’ iPhone X Sale, and More Mobile Deals in Flipkart Sale

Google Pixel 2 and iPhone 7 at Rs. 39,999, 'Biggest Ever' iPhone X Sale, and More Mobile Deals in Flipkart Sale


  • Pixel 2 offer includes a flat discount, apart from a card-based discount
  • Flipkart’s Big Shopping Days sale will be held from Thursday
  • There will also be discounts on iPhone 7 and Xiaomi Mi A1

The Google Pixel 2 is the company’s latest offering in the premium smartphone segment but the steep pricing has been putting off a lot of prospective buyers, especially in India. To woo back the pure Android lovers, Google and Flipkart are offering a major discount on the Pixel 2 during the latter’s Big Shopping Days sale, which starts on Thursday, December 7 and extends to Saturday, December 9. The Flipkart Big Shopping Days sale has a Mobile segment, and offers include discounts on the Xiaomi Mi A1, Redmi Note 4, popular iPhone models, as well as a limited stock sale of the iPhone X.

The Google Pixel 2’s base model will be available at Rs. 39,999 in Flipkart’s Big Shopping Days sale. This offer price will include a flat discount of Rs. 11,001 as well as a Rs. 10,000 discount that will be subject to card partners during the sale. Exchange offers with up to Rs. 18,000 discount will also be made available, and a BuyBack Guarantee of Rs. 36,500 has been announced.


Launched in India earlier this month, the Pixel 2 and Pixel 2 XL are the latest flagship smartphones by Google. The smartphones have high-end hardware that includes high-resolution 18:9 OLED display panels, Snapdragon 835 SoCs, 4GB RAM, 64GB and 128GB onboard storage.

Apart from the Pixel 2, the iPhone 7 will be available at Rs. 39,999 as well in the upcoming sale in limited stocks. The Xiaomi Mi A1 will come at a discount of Rs. 2,000 and cost Rs. 12,999 on Flipkart during the Big Shopping Days sale. As we mentioned, Flipkart’s sale next week will also see the iPhone X coming back in stock, in what the e-commerce platform is promoting as the “biggest-ever” sale of the handset in the country so far.

The Flipkart sale will also see the first release of Redmi 5A (Rs. 5,999), Micromax Canvas Infinity Pro (Rs. 13,999) and Infinix Zero5 (Rs. 19,999) in the Indian market.

Affiliate links may be automatically generated – see our ethics statement for details.

iOS 11.0.3 Update Released: Fixes Audio, Haptic Bugs for iPhone 7 Users and More

iOS 11.0.3 Update Released: Fixes Audio, Haptic Bugs for iPhone 7 Users and More


  • Apple has released iOS 11.0.3, the third update since iOS 11 release
  • iOS 11.0.3 addresses two issues that some users were facing
  • Apple has not addressed several other issues users have reported

Apple on Wednesday released iOS 11.0.3, the third update since it released iOS 11 to the public last month. Being a point update, iOS 11.0.3 doesn’t bring any new features, but it does offer several improvements. It is meant for the iPhone 5s and above models, iPad Air and above, iPad mini 2 and above, as well as the iPod touch 6th generation.

iPhone 7 Plus and iPhone 7 users who were facing audio and haptic feedback should see the problem resolved after downloading and installing the iOS 11.0.3 software update. The company says it has also addressed an issue with iPhone 6s where some displays were unresponsive because they were not serviced with genuine parts.

The company however warns that non-genuine replacement displays many have compromised visual quality and may not be fully functional. In comparison, Apple-certified screen repairs are performed by trusted experts who use genuine parts.

If you’re running iOS 11, iOS 11.0.1, or iOS 11.0.2, then your device is eligible for the free update to iOS 11.0.3. You can access the update from Settings -> General -> Software Update. You should make sure you are on a Wi-Fi connection, and back up your device before proceeding.

Even as Apple attempts to fix some of the issues people are having since installing iOS 11, there are still some known issues that the company is yet to address. Many users have complained about shorter battery life and an issue where they get a ton of text notification when they reboot the device. Apple has not acknowledged either of the issues yet.

If you have not upgraded to iOS 11 yet, you might find the new customisable Control Centre, and the redesigned lock screen experience interesting enough. The company has also redesigned the App Store and Siri now has a more natural voice. Additionally, iOS 11 brings support for HEVC and HEIF codecs that use improved algorithms to compress the file size of videos and images.


Martech enablement series: Part 7 — Insights, intelligence and integration

Welcome to Part 7 of: “A Nine Part Practical Guide to Martech Enablement.” This is a progressive guide, with each part building on the previous sections and focused on outlining a process to build a data-driven, technology-driven marketing organization within your company. Below is a list of the previous articles for your reference:

  • Part 1: What is Martech Enablement?
  • Part 2: The Race Team Analogy
  • Part 3: The Team Members
  • Part 4: Building the Team
  • Part 5: The Team Strategy
  • Part 6: Building the Car

In these previous parts, we looked at how your martech team is parallel to an automobile race team. We spent time investigating how a race team constructs their team and then builds a strategy for winning their individual races and the overall race series. We then looked at how this is also a successful approach to constructing and strategizing for a martech team, identifying this process as “martech enablement.”

As we discussed in Part 1 of this guide, martech enablement is ultimately about obtaining insights and providing tools and processes to take action to affect your marketing efforts in your marketing organization. In Part 6, we discussed “building the car” with a focus on breaking down the systems in your martech stack that allow you to take action.

In this article, we will explore the systems that provide insights and enable team collaboration. We’ll also look at tying them all together with integration approaches, tools and strategies. Once again, a shout-out to Scott Brinker for producing the “Marketing Technology Landscape” to help make sense of all the martech products available.

Insights and intelligence

When you’re driving your car, a number of tools inform you how to take action. Looking out your windshield, windows and mirrors gives you immediate data that you respond to. Additionally, you have tools like your instrument dashboard, GPS, traffic data, your radio, and even your passengers.

Race drivers and the team as a whole have sophisticated systems in and around the car that are collecting information, as well as experts to analyze the information in real time, providing actionable insights that the team can use before, during and after the race. This is a huge part of the team’s competitive advantage that they use to win races.

Part of the martech enablement process is to leverage the data within your martech stack so that experts within your team can analyze that information to provide actionable insights, so your marketing organization can win your race.

To reiterate a point made in Part 6 of this guide, a solid data strategy is one of the most important components of martech enablement. This provides the foundation for extracting and “mashing” this data in a way that you can measure. A sound approach is to understand your organization’s KPIs (key performance indicators) and craft a data strategy that supports collecting data to enable measurement of those KPIs.

Many systems and categories of tools assist in the area of gaining insights. Below is a list of some of the systems used to provide visibility and understanding:

  • Web analytics platforms
  • AI/predictive analytics
  • MPM — Marketing performance management
  • Marketing attribution systems
  • Business intelligence (BI) systems
  • Dashboards
  • Data visualization tools
  • Social media monitoring
  • Sales intelligence
  • Audience and market research data

As you progress through the martech enablement process, your “insights” toolset will grow in both size and maturity. I want to remind you to stay focused on letting this part of your stack evolve from the incremental team objectives and series and race goals. Don’t lead with a goal of creating a cool BI environment or dashboard. Let these grow out of the goals driving the martech enablement process.

Strategic vs. tactical insights

I want to spend a minute discussing the difference between strategic and tactical insights and their alignment with your team, series and race objectives. For a refresher on these, see Part 5 of this guide.

When measuring and analyzing performance against your team and series goals, you’re looking at strategic insights where understanding the current level and performance trend is desirable. Think in terms of tools that show you the results of your marketing efforts across time. A tactical insight will generally be more closely aligned with your race goals and will be a singular value or KPI.

Relating this to our race team analogy, a strategic goal could be wanting to improve the team’s average finish position from the current state to some future targeted goal. Over time, you could measure and graph the improvement and trend toward that goal.

A tactical goal might be the desire to come in third place or better in a particular race. Your insight tool could represent that number as a single KPI. That isn’t to say that you may never analyze performance trends during a race, such as average lap speed. But there are values that benefit from analyzing as a trend and others that are just fine to analyze as a current and ending value.

Team management and collaboration

When it comes to management and collaboration in the race team, both pre-race and race-day systems are needed to support the team’s operations. These tools are necessary to get things done right in your marketing organization. Good management and collaboration tools help great people be a great team. Here are some of those systems:

  • Project management
  • Workflow
  • Collaboration tools
  • Business Process Management (BPM)/Agile & Lean
  • Talent management
  • Vendor management
  • Budget and finance

The nuts, bolts, welds, hoses and wires

It’s important to have a strategy and tools to hold all of this together. There are a few strategies to contemplate with systems integration and martech. Your marketing organization will likely take several different approaches to integration. These are generally broken down into three categories: native integration, IPaaS (integration platform as a service) and custom integration.

As technology matures, and the interoperability of products grows, companies are building “connectors” that allow for the exchange of data between their products and other widely used ones. These native integrations generally require some technical implementation or configuration, but the product manufacturers have done much of the heavy lifting to allow for the exchange of data between systems they have connectors for.

IPaaS is a “suite of cloud services enabling development, execution and governance of integration flows connecting any combination of on-premises and cloud-based processes, services, applications and data within individual or across multiple organizations,” according to Gartner. These platforms enable a more systematic way of creating and controlling data exchanges between products in your martech stack.

Custom development is as it sounds: a process in which software engineers develop custom applications to create and manage data exchanges between products and systems in your martech stack. Regardless of whether you take advantage of the aforementioned native integrations or IPaaS, you will likely at some level need to leverage good technologists to do some custom integration work along your path to martech enablement.

Stack it up!

To review, all the categories of the stack between Part 6, “Building the car,” and this part, “Supporting technologies,” your cohesive martech stack is composed of the following types of systems:

Intro to Part 8: Running the series and the races

Now that we’ve gone through the people, the strategy and the stack, we can move on to the execution part of martech enablement. In Part 8 of the guide, we’ll get into how your team iteratively and incrementally moves your marketing organization toward digital transformation and maturity.

I look forward to continuing to share with you about martech enablement in Part 8 of this guide.

Some opinions expressed in this article may be those of a guest author and not necessarily MarTech Today. Staff authors are listed here.