Govt proposes to replace UGC with new commission

The new Higher Education Commission of India Act is likely to be tabled in Parliament during the monsoon session. Photo: Mint

The new Higher Education Commission of India Act is likely to be tabled in Parliament during the monsoon session. Photo: Mint

New Delhi: The Union government on Wednesday unveiled the draft of a bill to replace higher education regulator University Grants Commission (UGC) with a Higher Education Commission.

The new commission to be established through an Act will not have grant-making authority, will promote reduced inspection system and will focus more on quality outcome at universities and colleges.

Human resource development (HRD) minister Prakash Javadekar, who claimed this is a key education reform, said the new body will be more representational. Its board will have senior bureaucrats from the ministries of HRD, skills and entrepreneurship, and science and technology, in a way ending the monopoly of HRD ministry in regulating higher education.

“The draft Act is in accordance with the commitment of the government for reforming the regulatory systems that provide more autonomy to higher educational institutes to promote excellence and facilitate holistic growth of the education system,” Javadekar said in a tweet.

He said the new Act will separate grant-making functions, end inspection raj, focus on academic quality and empower the new commission to enforce quality issues.

According to the draft bill, university and college managements found wanting and violating penalty imposed by the commission “shall be liable for prosecution as per procedure laid down under the Criminal Procedure Code and may be punished with imprisonment for a term which may extend up to three years”.

The new body will specify learning outcomes for colleges and universities, prescribe teaching, assessment, research standards.

UGC reform was part of the BJP’s general election manifesto in 2014. To be sure, a similar restructuring was discussed and promoted by the previous United Progressive Alliance government but could not become a law due to lack of support from the parliament.

Over the last four years, the HRD ministry has deliberated on several models like a single regulator for higher education by merging UGC, National Council of Teacher Education (NCTE) and All India Council for Technical Education (AICTE); however, the plans were not taken forward.

“This Act provides for establishing the Higher Education Commission of India repealing the University Grants Commission Act, 1956,” said the draft bill which is open for public feedback till 7 July.

“Whereas for promoting uniform development of quality of education in higher educational institutions, there is a need for creation of a Body that lays down uniform standards, and ensures maintenance of the same through systematic monitoring and promotion, Whereas the existing regulatory structure as reflected by the mandate given to University Grants Commission required redefinition based on the changing priorities of higher education and allow its growth,” underlines the draft bill on need for a change.

The new commission shall consist of a chairperson, vice chairperson and 12 members to be appointed by the central government. The secretary of the commission will act as the member-secretary. Of the 12 members, three members will represent union government namely: secretary of higher education, secretary of ministry of skill development and entrepreneurship and secretary, department of science and technology. Besides, there will be an “industry doyen” among the board members.

Oppo A5 With 19:9 FullView Display, 4320mAh Battery Launched: Price, Specifications

Oppo A5 With 19:9 FullView Display, 4320mAh Battery Launched: Price, Specifications

HIGHLIGHTS

  • Oppo A5 has been launched in China
  • The new Oppo smartphone features a dual rear camera setup
  • It comes with a price tag of CNY 1,500 (roughly Rs. 15,500)

Oppo A5 has been launched in China, after weeks of rumours and leaks. The latest model by Oppo features an illusion texture back panel that has been designed using a nano-scale microcrystalline technology. There is also dual rear camera setup, artificial intelligence (AI) powered selfie camera, and a display notch. The smartphone additionally comes in a variety of colour options and has a metal finish frame. A massive 4320mAh battery is available on board that is touted to deliver 14 hours of video playback or 11 hours of gaming on a single charge.

Oppo A5 price

The Oppo A5 price in China has been set at CNY 1,500 (approximately Rs. 15,500). The smartphone is currently available for pre-orders in China, while its sale will begin from July 13. Besides, it comes in Mirror Blue and Mirror Pink colour options.

Oppo A5 specifications

The dual-SIM (Nano) Oppo A5 runs ColorOS 5.1 based on Android 8.1 Oreo and features a 6.2-inch HD+ (720×1520 pixels) FullView display with an 19:9 aspect ratio and an 87.9 percent of screen-to-body ratio. The display panel is protected by a 2.5D curved glass panel. Under the hood, there is a 1.8GHz octa-core Qualcomm Snapdragon 450 SoC, coupled with Adreno 506 GPU and 4GB of RAM. The handset has a dual rear camera setup that includes a 13-megapixel primary sensor along with an f/2.2 aperture and a 2-megapixel secondary sensor with an f/2.4 aperture, supported by an LED flash. On the front, an 8-megapixel sensor is available with an f/2.2 aperture. The front sensor is powered by a list of AI beautify features and capable of recognising up to 296 facial features.

Oppo has provided 64GB of onboard storage that is expandable via microSD card (up to 256GB). In terms of connectivity, the Oppo A5 has 4G VoLTE, Wi-Fi 802.11 b/g/n, Bluetooth v4.2, GPS/ A-GPS, Micro-USB, and a 3.5mm headphone jack. The smartphone also packs a 4230mAh battery and measures 156.2×75.6×8.2mm.

3COMMENTS

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Oppo A5

Oppo A5

  • KEY SPECS
  • NEWS
Display6.20-inch
Processor1.8GHz octa-core
Front Camera8-megapixel
Resolution720x1520 pixels
RAM4GB
OSAndroid 8.1
Storage64GB
Rear Camera13-megapixel
Battery Capacity4230mAh
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[“Source-gadgets.ndtv”]

NASA Seeks Partnership With US Industry to Build First Element of ‘Gateway’ Orbital Outpost

NASA Seeks Partnership With US Industry to Build First Element of 'Gateway' Orbital Outpost

In line with US President Donald Trump’s “Space Policy Directive 1”, NASA has sought partnership with the US industry to develop the first element of the Gateway, which will become the orbital outpost for robotic and human exploration operations in deep space.

NASA has released a draft solicitation seeking commercial and international partners via the Board Agency Announcement (BAA) this week to US industry to acquire an element for the Gateway.

The Gateway will support exploration on and near the Moon, and beyond, including Mars, NASA said in a statement.

The draft seeks a high-power, 50-kW solar electric propulsion (SEP) spacecraft to maintain the Gateway’s position as well as move it between lunar orbits as needed.

It will also provide power to the rest of the Gateway, controls and communications, the statement said.

“We believe partnering with US industry for the power and propulsion element will stimulate advancements in commercial use of solar electric propulsion and also serve NASA exploration objectives,” said Michele Gates, Director (Power and Propulsion Element) at NASA.

Through the upcoming solicitation, industry will be asked to participate in a public/private partnership, which includes a flight demonstration of the power and propulsion spacecraft.

Following this test lasting up to one-year in space after launch, NASA will have the option to acquire the spacecraft for use as the first element of the Gateway in lunar orbit.

The power and propulsion element is also expected to enable high-rate, reliable communications between Earth and deep space, which will be important during spacewalks in deep space, human exploration of the lunar surface and more.

To meet current Gateway development planning, NASA is targeting launch of the power and propulsion element on a partner-provided commercial rocket in 2022, the statement said.

In addition to the draft BAA, NASA will host an Industry Day on July 10 prior to issuing the final BAA.

 

 

[“Source-gadgets.ndtv”]

Supercharging your SEO with AI: Insights, automation and personalization

Recently, I had the pleasure of presenting at SMX London on Supercharging your SEO with AIand thought I would share some of the insights with Search Engine Land readers.

Google made global headlines with the demonstration of its new Duplex at this year’s I/O developers conference. This artificial intelligence (AI) system can “converse” in natural language with people to schedule an appointment at a hair salon or book a table at a restaurant, for example.

To pass the Turing Test, AI must behave in a manner indistinguishable from that of a human. To many, Google Duplex has proven that it can pass this test, but in truth, we are only seeing the beginnings of its future potential.


This particular use of AI made headlines because people are drawn to applications of AI that can mimic human interactions, whether in science fiction or in real life. While that response is driven by fascination, it is also host to an element of fear.

Can AI replace people?

As marketers, we typically encounter two perspectives on this. Either AI will take our jobs and render us obsolete or it will complement our skills and make us more effective.

According to a study by the Economist,  75 percent of executives say AI will be “actively implemented” in companies within the next three years, so this is more than a hypothetical discussion.

As hype turns to reality, we are realizing that the second perspective is the likely outcome. This would certainly be the most beneficial outcome, with PricewaterhouseCoopers predicting that AI will add $15.7 trillion to global GDP annually by 2030.

Moreover, AI is already all around us, embedded in products and services we use every day, like Netflix and Pandora.

Perhaps most pertinently to us as marketers, AI is deeply embedded in search, and it opens a raft of new opportunities for SEOs that embrace this technology early.

The role of AI in search

Artificial intelligence is making search more human. Although search does not yet “speak” to users in the same way the Google Duplex demo could, its objective is very similar.

Google’s RankBrain technology uses machine learning to understand the meaning of the content it crawls; it infers intent from ambiguous search queries; and it uses feedback data to improve the accuracy of its results.

In other words, it listens and it learns.

Though we may not always have visibility over these processes, we do see the outputs very clearly. Research by BrightEdge (my company) into a dataset of over 50 million keywords revealed that 84.4 percent of queries return universal search results. This occurs as Google uses AI to match the layout of search results pages to the user’s intent.

There are now 37 different search engine result page (SERP) categories, a number that will only increase over the coming months and years.

The potential for personalization has not yet been truly tapped, but Google’s Sundar Pichai recently made public its goal to be an “AI-first” company. As such, we should all expect the search landscape to change dramatically as AI takes center stage in the way it has already done in products like Google Photos and Google Lens.

As co-founder Sergey Brin put it:

“AI touches every single one of our main projects, ranging from search to photos to ads.”

The pace of development on this front is accelerating, as Google is all too aware that AI can simply deliver better, more personalized experiences for consumers. However, search marketers need to pay close attention to these technological advancements if they are to avail themselves of these opportunities for SEO.

How to supercharge SEO with AI

There are three key areas in which AI can improve SEO performance:

  • Insights.
  • Automation.
  • Personalization.

Insights

Artificial intelligence can process and interpret patterns in data at a scale people could simply never replicate. This makes it an essential complement to any search strategist, as AI can deliver the information we need to make informed decisions out of noisy, unstructured data.

Some common tasks where AI can aid search engine optimization (SEO) performance include:

  • Market trends analysis.
  • Site performance analysis.
  • Competitor insights.
  • Customer intent reports.
  • SERP performance.
  • SEO and pay-per-click spend management.

In each of these scenarios, AI can surface new insights that may otherwise have gone unnoticed. As search moves beyond the traditional SERP and becomes a multidisciplinary channel, this will be increasingly important. New developments like visual search are bringing to light the central role of AI in processing new types of media, too.

Pinterest uses deep learning to interpret the content and context of images, opening up new opportunities for retailers to capitalize on “discovery search.”


Google Lens plans to use augmented reality to blend the physical and virtual worlds, using objects as queries rather than typed keywords.

Of course, these developments will lead to the creation of invaluable data, with each interaction revealing something new about our audience. As marketers, we should employ AI to ensure that we capture, process and use this data correctly to shape our search strategies.

How can you use AI for SEO insights?

  • Understand underlying need in a customer journey.
  • Identify content opportunities.
  • Define opportunity space in the competitive context.
  • Map intent to content.
  • Use structured data and markup.
  • Invest in more long-tail content.
  • Ensure content can be crawled and surfaced easily by all user-agents.

Automation

SEO is a labor-intensive industry that requires a huge amount of attention over the long term. Where we can automate tasks to receive the same output we could produce ourselves, we should make this a top priority. The time saved through automation can be applied to the areas that require our skills, like strategy and creative content.

The chart below shows the average amount of time spent on the essential but at times repetitive task of keyword research based on the size of the site in question.

Here are some of the tasks that are ripe for automation in SEO:

  • Technical audits.
  • Keyword research.
  • Content optimization.
  • Content distribution.
  • Tag management.
  • Internal linking.

In these instances, computers do replace people, but we are in control of what they do, and it is a logical decision to hand over such tasks to artificial intelligence. In the process, we can free up valuable time to take on the more challenging aspects of SEO strategy.

Some tips to get started with AI for SEO automation:

  • Break down tasks into sub-tasks, then score their potential for automation from 0-10.
  • Use rule-based automation to handle simple but time-intensive jobs.
  • Find the right balance between human labor and automation.
  • Feed ML algorithms the right quality and quantity of data.
  • Focus on user experience and speed monitoring and alerts; engagement rates will only increase in importance.

Personalization

Personalization allows marketers to create relevant, useful experiences for each individual customer. Achieving this at scale requires technological assistance, with AI an integral part of this process.

Amazon has long been regarded as the market leader in personalization, as it takes user data to suggest new products based on their historical activity. This allows Amazon to surface products that do not typically receive much visibility, based on their relevance to each individual consumer.


Search marketers can take a number of lessons from this approach.

By mapping content to different states of intent, we can capitalize on these opportunities to cross-sell additional products.

This starts to move beyond traditional SEO and into the realm of vertical search optimization. We can see this trend in Google’s recent announcements, namely the integration of Assistant into Google Maps and the upgraded Google News app.


Content discovery is no longer limited to the search results page, so marketers must truly understand their consumers to ensure they can engage with them, anywhere and at any time.

Artificial intelligence is of vital importance at every stage of this journey. The field of predictive analytics, which makes predictions based on patterns in historical data, can help marketers to plan their content to meet consumer demand states.

How can you use AI for SEO personalization?

  • Create content by persona, customer journey stage and delivery mechanism.
  • Enhance user experience and conversion through personalization.
  • Use semantically specific pages to associate query and intent.
  • Use personalization and audience lists to nurture leads across search and social.
  • Use AI to help publish content at the right times on the right networks.

Conclusion

The artificial intelligence revolution is already upon us, and sophisticated marketers are taking advantage!

Most AI systems are invisible, but that does not lessen the significance of their inner workings. The search landscape is in constant flux, and consumers are creating vast amounts of data, all of which can be turned into insights.

Automation can help us make sense of these insights and free enough time for marketers to develop innovative, personalized strategies. There can be little doubt that the tech giants have gone AI-first. Marketers who follow suit can supercharge their SEO strategies by using AI in three core areas: insights, automation and personalization.

[“Source-searchengineland”]