KFC is asking consumers to fund its creative

Image result for KFC is asking consumers to fund its creativeKFC is taking a new approach to its marketing: crowdfunding.

For its latest stunt, the fast-food chain is asking people to pitch in and fund, via Indiegogo, one of five ideas in a so-called Innovation Lab. Customers can also offer creative advice. (Well, they are forking over money).

Should a project become fully backed by supporters, KFC will produce the funded idea. For smaller contributions, the company is offering KFC Innovations Lab-branded swag, such as sweatpants or a … 3-D puffy sticker pack. If a project doesn’t reach its target goal, all contributions will be refunded to individual supporters.

The ideas that people can contribute to include “Kentucky Fried Hot Tub,” which, as of Tuesday afternoon, had raised $95.

Another is “Colonel on Ice,” an ice-skating show that would tell the story of how Colonel Harland Sanders founded the chain with only a 6th-grade education ($45 so far).Image result for KFC is asking consumers to fund its creative

People into geo-tracking might be drawn to “Little Colonel Locator,” which as of Tuesday afternoon had raised nearly $600. It features a location-tracking necktie (it works if the person wearing it is within 100 feet of a smartphone).

KFC worked on the lab with its agency, Wieden & Kennedy Portland.

The chain is already well known for stunts. It’s currently running a campaign featuring Colonel Sanders as RoboCop to protect its secret recipe. It has even offered free bowl haircuts in Brooklyn, New York to promote its $3 Famous Bowls meals. And it has created items such as Colonel Sanders-styled pool floaties and a log that smells like fried chicken while it’s burning.

[“source=adageindia”]

Investing your money? Four avenues to multiply your corpus

As growth-oriented investments, mutual funds are always subject to market risks, which may directly impact your investment amount.

Most people get rich by making sound investments that yield substantial returns. Here are some investment avenues that you can opt for, if you want to multiply your finances.

Fixed deposits
For investors seeking stability of returns and safe earnings – without being affected by market fluctuations, fixed deposits are the most preferred investment option. When investing in fixed deposits, you invest a lump sum amount for a specified time period. Over this time, the interest accumulates, and you can either choose to gain your interest at maturity or go for periodic pay-outs instead.
While both banks and companies offer fixed deposits, you may get higher interest rates when investing in company FDs, which offer higher returns. However, it is important to invest in a company with high safety ratings, as there may be risks involving loss of capital or delays.

Recurring deposit

A recurring deposit scheme is similar to that of a fixed deposit, with a few key differences. A recurring deposit mandates investment of a specific amount every month, as opposed to an initial lump sum amount. Again, recurring deposits provide comparatively lower returns, as compared to fixed deposits. This is because unlike the case of a fixed deposit where the interest is accrued on the entire amount over time, recurring deposits have interest calculated for each subsequent instalment. Ultimately, the level of income generated would be lower than that of a fixed deposit.

Mutual funds

As growth-oriented investments, mutual funds are always subject to market risks, which may directly impact your investment amount. While it’s possible for you to attain decent returns on your investment, the chances of your investment going down due to unfavourable financial conditions are always there.

A systematic investment plan (SIP) is a form of mutual funds, albeit with monthly investments as opposed to a lump sum amount. SIPs share the same drawbacks as recurring deposits and mutual funds – along with being unstable in terms of returns, the overall income will also be lower, as compared to if you choose to go for the usual system of mutual funds.

Stocks

Companies that go public enable people to invest in their shares to obtain a profit. On paper, this might seem like a good deal, but company stocks have a higher level of risk. Your investment can take a turn for the worse if you are unable to analyse the stock market properly.
Every individual wants to select a viable investment avenue that will help them make the most of their current income or savings. These four sources of investment will help you expedite your decision-making process and figure out the best course of action that can be taken to maximise your return on investment.

[“source=financialexpress”]

Listening to music may not help you enhance creative performance

music-headphones2_ThinkstockPhotosLONDON: Listening to background music “significantly impairs” people’s ability to complete tasks testing verbal creativity, say scientists who challenge the myth that music makes us more creative.

Psychologists from University of Gavle in Sweden, University of Central Lancashire and Lancaster Universityin the UK investigated the impact of background music on performance by presenting people with verbal insight problems that are believed to tap creativity.

They found that background music “significantly impaired” people’s ability to complete tasks testing verbal creativity – but there was no effect for background library noise.

For example, a participant was shown three words (eg dress, dial, flower), with the requirement being to find a single associated word (in this case “Sun”) that can be combined to make a common word or phrase (ie sundress, sundial and sunflower).

Listening to music may not help you enhance creative performance

The researchers used three experiments involving verbal tasks in either a quiet environment or while exposed to background music with unfamiliar lyrics, instrumental music without lyrics, or music with familiar lyrics.

“We found strong evidence of impaired performance when playing background music in comparison to quiet background conditions,” said Neil McLatchie of Lancaster University.

Researchers suggest this may be because music disrupts verbal working memory.

The third experiment – exposure to music with familiar lyrics – impaired creativity regardless of whether the music also boosted mood, induced a positive mood, was liked by the participants, or whether participants typically studied in the presence of music.

Listening to music may not help you enhance creative performance

However, there was no significant difference in performance of the verbal tasks between the quiet and library noise conditions.

Researchers said this is because library noise is a “steady state” environment which is not as disruptive.

The findings challenge the popular view that music enhances creativity, and instead demonstrate that music, regardless of the presence of semantic content, consistently disrupts creative performance in insight problem solving, researchers said.

[“source=economictimes.indiatimes”]

IPL 2019: No opening ceremony, money to be donated to families of Pulwama martyrs

In light of the recent Pulwama attack, the Committee of Administrators (CoA) chief Vinod Rai on February 22 said that this year’s Indian Premier League (IPL) will not have any opening ceremony. The money due to be spent on the ceremony will instead be donated to families of the martyred.

The opening ceremonies of the IPL are usually glitzy affairs with performances from Bollywood stars being the major highlight. However, the CoA has decided to scrap the glamorous event as a sign of solidarity towards the families of the martyrs.

The IPL is set to begin on March 23 with last year’s champions Chennai Super Kings taking on the Royal Challengers Bangalore in Chennai.

The Pulwama attack took place on February 14 and its effects are being strongly felt even in the cricketing world. There have been increasing calls for India to boycott their match against Pakistan at the upcoming Cricket World Cup in England. Former players like Harbhajan Singh and Mohammad Azharuddin have called for a boycott while a few such as Sunil Gavaskar have pointed out that such a move doesn’t benefit India in any way.

The Rai-led CoA is yet to take any stand on India playing Pakistan at the World Cup but have said that they will approach the ICC with an appeal to ban Pakistan due to the country acting as a terrorist hub.

“We are in talks with the government. No decision has been taken on the June 16 match. We are expressing two concerns to the ICC. We will ask for more protection for players during the World Cup and we will tell cricketing nations to sever ties with any nation that is a terrorist hub,” said Rai following a meeting of the CoA.

[“source=moneycontrol”]