Gear that improves on what was and changes what might be

Gear that improves on what was and changes what might be

Consider these new products for savvy travelers. (Handout)

hape-shifting innovations put a twist on the familiar in this gear roundup.

Picture perfect

The quality of photos from a smartphone is so good that many travelers leave their clunky camera gear at home. To give you even more photographic flexibility, Pixter has introduced a pack of four compact specialty lenses that clip onto any smartphone.

The Pixter Pro Pack includes a wide-angle lens; a 238-degree super fisheye lens; a 10X macro lens; and a telephoto lens. The lenses come in a padded travel case and have front and back lens caps.

Cost, info: Pixter Pro Pack lists for $154.90 (lenses are about $55 apiece a la carte).

Twofer toy

Pillow Pets

Taking a buddy along can make children happier and when that pal is a plush companion that morphs from a toy into a pillow, you’ll please and placate your child.

Pillow Pets are chenille-stuffed animals (also some cute cars) that widen and flatten into a pillow with the release of a cinch strap. Sizes average 12- to 16-inches-square when fully open. All are machine washable.

Pillow Pets also come as zippered sweatshirts. Bunch up the garment for a nice, fat cushion or use just the padded hood part as a pillow and wrap the rest around your child for an extra-warm hug with pockets.

Cost, info: Pillow Pets run $20 to $25; animal-head hoodies cost about $20. www.mypillowpets.com

This bag does tricks

Eagle Creek

Pulling a rabbit out of a hat is just a trick; pulling a backpack out of a wheel-aboard bag? That’s magic.

That’s what the wizards at Eagle Creek Luggage have conjured with the new Morphus International Wheeled Carry-On. With a quick unzip, what had been a single 20½-by-13¾-by-9-inch roller bag separates into a backpack and a wheeled bag, offering about double the space you started with.

Both are made with polyurethane-coated polyester and have top- and side-padded grab handles, double lockable zippers and reinforced seams.

The wheeled bag has thick, treaded wheels; a hinged kickstand keeps the bag upright. The soft backpack has zip-away padded interior sleeves that can accommodate a 15-inch laptop and a tablet, as a well as a nifty built-in cord winder, a key fob and padded pouches for fragile electronics.

The backpack’s two trolley straps can slide over the wheeled bag’s telescoping pull handle. Zipped back together, the bag can be wheeled, or carried using the pack’s back straps.

All this abracadabra isn’t cheap, but it’s a class act, even without the wand.

Cost, info: Morphus International Wheeled Carry-On costs $329.

A bag that suits

Selk’Bag

Is anything as yummy as curling up in your tent inside a toasty sleeping bag on a chilly night camping? Is anything as awful as having to get out of that warm sleeping bag to go out into the elements?

No problem if you have the new SelkBag Wearable Sleeping Bag, designed to keep you comfy in and out of the tent.

It looks like a giant snowsuit, but lets you be much more mobile. It has zip-off booties, big kangaroo-style pockets and flaps at the wrists that let you quickly free your hands.

It’s made of ripstop nylon and polyester with hollow fiber polyester insulation, and its insulated adjustable hood extends from a high thermal collar.

The zip-off booties let you substitute your own shoes when you are active, and the booties’ reinforced nylon soles and lateral grips for traction make them tough enough for a stroll.

The bag comes in a range of colors and patterns, including Star Wars-themed designs, in adult and children’s sizes.

One quibble: The SelkBag is not equipped with a drop seat so you must wriggle out of the bottoms when nature calls. A fix is in the works.

Cost, info: SelkBag Wearable Sleeping Bag in adult sizes costs about $170 for the Original (warmest) model; a lighter, less-insulated model costs $99. Children’s SelkBags cost $69 to $89. www.selkbagusa.com

[“Source-latimes”]

Apple Now Allows Developers to Add Up to 10 Screenshots on App Store

Apple Now Allows Developers to Add Up to 10 Screenshots on App Store

HIGHLIGHTS

  • Developers on the App Store can now add up to 10 screenshots
  • Previously, up to five screenshots per device form factor were allowed
  • The new change doesn’t affect apps listed in the Mac App Store

Apple has now allowed app developers to add as many as up to 10 screenshots per device form factor for their apps listings on the App Store. The new change has increased the maximum number of screenshots that can be added to app listings on the App Store from the previous limit of five screenshots per device. The change is applicable to the App Store for iPhone, iPad, Apple Watch, and Apple TV, and it doesn’t affect the number of screenshots displayed in search results. This means search results will still include three portrait screenshots or one horizontal screenshot.

“You can now display up to 10 screenshots on your product page on the App Store for iPhone, iPad, Apple Watch, and Apple TV, to show customers more of your app’s experience,” reads the announcement on the Apple Developer site. The latest development is mainly aimed at helping developers attract new users by showing different features of their apps.

As reported by 9to5Mac, developers can submit up to 10 screenshots for each device form factor their apps support, across all iOS devices as well as 1080p and 4K Apple TV resolutions and Apple Watch form factors. To give more visual cues about their apps in addition to static screenshots, developers have also been provided with the ability to add three video previews.

Notably, Apple hasn’t yet applied the new changes for apps available on the Mac App Store. This means that the apps listed on the Mac App Store will continue to come with up to five screenshots.

[“Source-gadgets.ndtv”]

Maharashtra Bets Big on AI as Global Business Conclave Kicks Off

Maharashtra Bets Big on AI as Global Business Conclave Kicks Off

Maharashtra is betting big on Artificial Intelligence and Machine Learning by setting up India’s first ever centre for research in AI and the state government is collaborating with the Wadhwani Foundation which is investing over 200 crores to set up the centre in Mumbai. The centre was inaugurated by the Prime Minister on Sunday evening. It will look at solutions for traffic management, agricultural distress and rural and urban healthcare, problems that the state has been unable to resolve.

It’s being described as Maharashtra’s leap of faith in the technology domain

and this centre will put Mumbai on India’s technology map, officials say. “This is in line with the vision of the Prime Minister and the Chief Minister in order to create a future ready environment for the state,” says Kaustubh Dhavse, Officer on Special Duty to Chief Minister Devendra Fadnavis.

The effort the founders say will be to make the centre a hub for AI in India. Co-founder and former CEO of Information Technology company iGate says the time is just right.

“This would be the perfect time to take the power of AI and apply it to accelerating social development. Interestingly with all of this AI work being done all over the world all of it is being designed for commercial interests and very little is done being done to help people at the bottom of the pyramid and that is what our institute will focus on,” Sunil Wadhwani, Founder of Wadhwani Initiative for Sustainable Health (WISH Foundation) told NDTV.

The institute will be headed Dr. P Anandan, a renowned researcher in computer vision and artificial intelligence with a career spanning over 30 years in academia and industry. “AI is the cutting edge of high tec technology. Moreover, AI for social good is not being done anywhere. There is no institute anywhere in India or abroad whose primary focus is to develop AI technology and apply it to social good. So in that sense, Mumbai becomes a leader right away,” Dr. Anandan said.

The industry too believes that India can become a hub for AI…given its big data potential. Bob Lord, Chief Digital Officer at global technology giant, IBM says “That data will allow you to have different insights than not being able to monitor it all and allow us to make better decisions for our consumers, businesses and schools.”

“I think it’s really exciting and we would like to have more of it in our school and give more access to it so that we can also give birth to future innovations and disruptions,” said Radha Kapur, Founder & ED of Dice Districts.

As the magnetic Maharashtra Business conclave kicks off, the technology sector is going to be key in terms of investments and Maharashtra is keen to showcase its potential in the technology sector to put Mumbai on India’s technology map.

[“Source-gadgets.ndtv”]

The Impact of Real Buyer Insights on Product Management and Marketing Decisions

If we have data, let’s look at data. If all we have are opinions, let’s go with mine.

– Jim Barksdale, former CEO of Netscape

Who or what is driving your product decisions?

If you’ve spent your career in product marketing/management in tech companies, you can relate to the above quote from the perspective of both mid-level and senior product marketing executives.

Up and coming product manager/marketers are regularly champions of features, or product positioning that face an uphill battle against the priorities of the Engineering team and the demands of the sales team – stemming from existing customer asks and the most recent competitive sales loss. Add on top of that the biases of a boss, and you’ve got to overcome a lot to bring about a change in emphasis (never mind direction).

product management

Making these directional and investment decisions isn’t actually any easier sitting in the product management/marketing leadership role. They need to make significant go-to-market investments almost weekly, while running an organization, mediating compelling and conflicting arguments from highly opinionated and smart groups – all while trying to listen to the customer. Just a few of the decisions that need to be made:

  • Which feature enhancements need to make the cut in the next release because of customer demand or competitive factors?
  • Which initiatives/project drivers MUST be on your site’s home page and which can be de-emphasized?
  • Are there market niches that are growing or that your company ignores that you could address with a different positioning or marketing campaign?
  • In sales collateral/training, what are the key competitor weaknesses to make sure the reps understand?

Buyer insight provides more clarity for decision-making – if you find the right sources 

Product and positioning decisions are never easy, but almost any internal debate can be swayed by quantifiable insight on buyer preferences and purchasing behavior. However, most companies struggle to bring relevant and accurate data to bear at the right time. Part of the reason is most of the easily available data has a significant bias problem, such as:

  • Insights from deals that your company has won or lost doesn’t reflect the perspective of buyers that were never part of your sales pipeline. TechTarget data shows that unless you are a major player, this is typically much greater than 50% of the market.
  • When you talk with prospects or customers (or getting data that is filtered by sales reps), you know you are not getting the complete story as they try to protect or promote key details that support their position.
  • Custom research efforts take time to kick off and are point in time. These approaches are a poor match for a market that is constantly changing and you must make decisions year-round.
  • Most industry research is written from the perspective of an experienced industry analyst who interprets broader trends or future looking insights furnished by suppliers. This is a very valuable part of understanding the market, but different than buyer data.

How TechTarget helps   

To help product management/marketing leaders find the right representative buyer insight, TechTarget Research has developed Deal ScoreCard. Deal ScoreCard describes how buyers for 20 different Cloud, Data Center, Storage and EUC markets perceive their needs, requirements and vendor opinions at the essential moments of their purchasing cycles, every quarter. Just a few of the insights that it delivers include:

  • Features, project initiatives, workloads – For a specific market, which specific factors (by each category) are most important in a product-market, which are trending up and down quarter over quarter and which are the major vendors in the market perceived to be weak or strong on.
  • What’s important at shortlist v. important at product evaluation – Which issues are most important as buyers shape their plans for a project (budget, product space, important vendors) v. which issues do they see as important when they are deep into rep discussions and technology evaluation. The difference between these moments leads to very different go-to-market investments.
  • Where are market leaders weak – Most challenger technology company strategies are built around a growing weakness or blind spot of a market leader. Deal ScoreCard goes to great lengths to quantify those blind spots.

You can see some of the foundational analyses of a Deal ScoreCard here. If you are interested in learning more about how the in-depth data in Deal ScoreCard can help your organization, please visit TechTarget.com/Research.

[“Source-techtarget”]