Providing CMOs Insights Across All Online Marketplaces: Jumpshot’s New “Insights” Product Now Enables Brands to Benchmark Against Competitors

Image result for New analytics tool reports consumers make over 50 percent of their online retail purchases on e-commerce sites like Amazon and Walmart.com

SAN FRANCISCOMarch 21, 2018 /PRNewswire/ — Jumpshot, the only company that unlocks walled-garden data, today announced the company has broadened its data offering to enable marketing professionals who manage brands to benchmark against competitors by understanding purchase behavior, all the way down to the brand and category level. From search engines and online marketplaces to competitive websites, the new solution, called “Insights,” allows marketers to map purchasing behavior online identifying their path to buy even within walled gardens.

Some examples of how this product is applied:

  • While overall purchases for Nintendo products were down across all online retailers in February by about 20 percent year-over-year, Target.com saw an 80 percent year-over-year growth for these products.
  • Though Amazon saw a 30 percent growth in pet supply purchases year-over-year, purchases on Chewy.com more than doubled from the year prior.

“Consumers make over 50 percent of their online retail purchases on sites like Amazon and Walmart.com, and that number is continuing to grow,” said Deren Baker, CEO of Jumpshot. “Our clients have increasingly used Jumpshot to better understand their target customers’ purchasing behavior, wherever they go online, and now we’re taking that a step further – allowing brands to also get insights into how their competitor’s products are purchased.”

Jumpshot’s Insights solution enables marketers to:

  • Benchmark your brand against competitors. Understand how and where you’re losing out in the purchase cycle to the competition. Compare your performance to competitors — by domain, brand or category — at every step of the funnel on any site to pinpoint strengths and weaknesses. This includes referral sources, keyword search and upstream analytics.
  • Improve your brand conversion funnels everywhere. Analyze each step of the path to purchase across retail, travel, and other types of websites. From visit to conversion, see where users drop off, where they get stuck, and how long they take to convert on all leading marketplaces.
  • Understand cross-visitation behaviors. With insight into consumer purchasing behaviors throughout the entire web, marketers can understand where and why their customers are buying if not on their own site. Pulling back and looking at cross-site visitations by category can reveal an even broader picture that offers meaningful insights across an entire vertical.

About Jumpshot:
Jumpshot delivers digital intelligence from within the Internet’s most valuable walled gardens. The company’s real-time, global panel of 100 million devices tracks five billion actions a day to deliver insights into online behavior from every consumer action. Jumpshot works with customers including Condé Nast, Kantar, TripAdvisor, Moz, SEMrush, IRi, and GFK, among others. Learn more about Jumpshot at www.jumpshot.com.

[“Source-prnewswire”]

A new look for gear milling – Iscar

Technology and its products are often causative: A technology might be applied to develop more effective and intelligent products, which in turn can play an important role in advancing that technology.

This interrelationship may be observed in metalworking. Over the last few years, leading-edge technology has resulted in multitasking machine tools and machining centers with impressive working possibilities. At the same time, this progress in machine tool engineering is significantly changing metal cutting technology.

The advanced multifunctional machine tools increasingly widen the range of machining operations that can be performed. Technological processes developed for these machines are oriented to maximise machining operation for one-setup manufacturing, creating a new source for more accurate and productive manufacturing. Milling gears and splines is one of the operations suitable for performing on the new machines.

ModuGear

Traditionally, gear (and spline) making is a complicated process that involves milling, chamfering, grinding and other operations. With batch manufacturing, the majority is made on specific machines like gear hobbing, gear shaving, gear grinding and so on. Developments in technology have changed the limits of hardness for cutting and considerably increased operational accuracy. This in turn has reduced abrasive machining in gear making while decreasing rough cutting. The modern multifunctional machines, which meet the requirements of one-set-up manufacturing, have proved to be perfect for various gear making operations.

These new machines require appropriate tooling and cutting tools manufacturers should prepare their response accordingly, which is why producers of general purpose rotating cutting tools are reconsidering the role of gear-milling cutters in their programme for standard product lines.

Iscar, one of the leaders in the cutting tool industry, is embodying this trend with a three-point programme for form gear making tools:

• Milling cutters carrying indexable inserts
• Milling cutters with replaceable cutting heads based on the T-Slot concept
• Milling cutters with replaceable Multi-Master cutting heads

ModuGear, the family of indexable gear milling cutters reflects a conventional design approach, comprising disk-type tools with tangentially clamped LNET inserts. The tangential clamping principle provides an extremely rigid and durable cutter structure that results in stable and precise enough machining tooth or spline profiles. Its principal application is producing involute gears of relatively low accuracy and rough gear-milling operations that feature a 1mm to 1.75mm gear module range.

T-Gear

The cutters with replaceable heads have two significant advantages compared with gear milling tools carrying indexable inserts. They offer better precision and allow the design of gear-milling cutters that are small in diameter but feature quite a large number of teeth. The replaceable heads are mounted in bodies (shanks), which are standard-line products suitable not only for the gear-milling heads but also for other types of head (for milling slots and grooves, for example). This enables customers to increase operating efficiency of the versatile shanks and to reduce tool stock, providing added value.

The replaceable solid carbide heads of the T-Gear SD D32-M…-SP15 family are mounted in standard T-Slot SD-SP15 cylindrical shanks and transform the latter into 32mm diameter gear milling cutters. The precise profile of the cutters’ teeth and the accurate and reliable SP-connection between the shank and the head define its range of use: Milling involute gears featuring a 1mm to 2mm module.

Both types of milling cutters (those with indexable inserts and those with replaceable heads) meet the requirements of standard DIN 3972, basic profile II.

There are two types of Multi-Master spline and gear making solid carbide heads. The first type is represented by the MM SS heads that were specially designed for milling involute spline shafts, specified by DIN 5480 and ANSI B92.1 standards. These heads are intended for 1mm, 1.25mm, 1.5mm and 3mm module (DIN 5480) and 8mm, 10mm, 12mm and 24mm diametral pitch (ANSI B92.1).

The heads of the second type, MM SG, are used in milling spur gears in accordance with DIN 3972 (module 1mm to 1.75mm) and ANSI B6.1 (diametral pitch 15mm to 24mm) standards.

The main application field for Multi-Master heads is the efficient production of small to medium batches of spline and spur gears in various industrial branches.

The world of gears is very rich and multiform, embracing a wide variety of external and internal gears like spur, helical, bevel, hypoid, and more. Manufacturing these gears encompasses an entire, dynamic industrial sector with its own methods, equipment and tooling. The introduction of multitasking machines in gear milling as a serious alternative to a dedicated machine represents a new challenge to this sector and producers of commonly used cutting tools should be ready for this significant change. Iscar meets this challenge while maintaining the requisite high standards demanded by end users.

[“Source-“metalworkingnews]

NASA’s Kepler Discovers Nearly 100 New Exoplanets

NASA's Kepler Discovers Nearly 100 New Exoplanets

An international team of scientists have confirmed the discovery of nearly 100 new exoplanets — planets located outside our solar system.

The discovery was based on data from the second mission of NASA’s Kepler Space Telescope or K2 released in 2014.

K2 searches for exoplanet transits by registering dips in light caused by the shadow of an exoplanet as it crosses in front of its host star.

The researchers found that some of the signals were caused by multiple star systems or noise from the spacecraft.

But they also detected planets that range from sub-Earth-sized to the size of Jupiter and larger.

One of the planets detected was orbiting a very bright star.

“We validated a planet on a 10 day orbit around a star called HD 212657, which is now the brightest star found by K2 missions to host a validated planet,” said lead author Andrew Mayo, doctoral student at the National Space Institute (DTU Space) at the Technical University of Denmark.

For the study, appearing in the Astronomical Journal, the team started out analysing 275 candidates of which 149 were validated as real exoplanets.

In turn 95 of these planets have proved to be new discoveries, Mayo said.

The Kepler spacecraft was first launched in 2009 to hunt for exoplanets in a single patch of sky, but in 2013 a mechanical failure crippled the telescope.

However, astronomers and engineers devised a way to repurpose and save the space telescope by changing its field of view periodically. This solution paved the way for the follow up K2 mission.

Adding the newly discovered exoplanets brings the total number of exoplanets by K2 mission to almost 300, the study said.

The first planet orbiting a star similar to our own Sun was detected only in 1995. Today some 3,600 exoplanets have been found, ranging from rocky Earth-sized planets to large gas giants like Jupiter.

[“Source-gadgets.ndtv”]

Can Delhi become the new creative capital of India?

Kolkata, the capital of India during the imperial days, also served as the creative capital of India for the longest time. Then somewhere in ’80s, the winds of change started blowing and the creative capital left the Bengali bhadralok’s abode and moved to the country’s financial capital, Mumbai, where both clients and money were. That was also the time when migration started happening in hordes and the creative talent was also moving where the money was.

Delhi, in the midst of all this, remained out of radar for creative minds as creativity here was limited to DAVP ads and political advertising.

But the times have now changed and Delhi is emerging as the top city on the map for the creative community.

In last year’s Cannes wins from India, the numbers from Delhi were more or less the same as Mumbai. The story is the same if we also consider Effies, which proves that Delhi’s advertising industry has come out of yoke and is successful at proving its mettle.

A lot of the network agencies’ senior professionals, NCDs (National Creative Director) and CCOs (Chief Creative Director), are based in Delhi. For example, Swati Bhattacharya of FCB, Soumitra Karnik of Dentsu, Ajay Gahlaut of Ogilvy and Prateek Bhardwaj of McCann. The JWT and Ogilvy offices are bigger than the Mumbai offices.

Akashneel Dasgupta

Akashneel Dasgupta, Senior Vice-President and Executive Creative Director, ADK Fortune, said, “Things have changed now. A lot of new categories have emerged and become the biggest spenders in the category. For example, mobile phones have become the biggest spenders. Actually, the biggest spenders from Mumbai have reduced their spending.”

He said, “With most of the production houses located in Mumbai, most of the shooting takes place in Mumbai. And the impression that goes out is that Mumbai is doing a lot of work, but actually more work is happening in Delhi.”

A few of the industry men believe that even after performing on a par with the Mumbai office, they have to satisfy with less. The struggle to reach the top and be known is much more in Delhi than in Mumbai.

Ajay Gahlaut

Recently, Ajay Gahlaut, Chief Creative Officer, Ogilvy North and Deputy CCO, Ogilvy India, took to Facebook to share his point of view for the newer generation joining the advertising industry. He wrote there, “Frankly if you’re a sensible, rational human being, it’s a no-brainer. Work in Mumbai. You are closer to the powers that be. Your work is seen and appreciated faster. Clients are more inclined to see agencies as partners instead of mere suppliers. So you will get more attention and respect. You will get applauded and feted if you do great work for the client. Wide smiles and a positive atmosphere will greet you in most client boardrooms.”

He went on further, “You will, as you gain seniority and experience, be called for various jury duties of diverse award shows. Here you will network with the top people in the industry on equal footing. People will take you seriously and listen to your opinion with interest. This will enhance your employability and value in the job market.”

On the contrary, he added, “On the other hand, if you decide to stay on in Delhi. You will be a faceless name on an email list for your seniors and superiors in Mumbai. You start working on proactive ideas because you want to win awards. You win awards. And more awards. Year after year. Suddenly one day you realise that despite winning so many awards on your own steam, you’ve never been called as a juror for any award show. While some of your juniors in the Mumbai office are going for their sixth jury duty in as many years. Then it dawns on you that there are two reasons for this. One, the award show people simply don’t see you enough to remember you. And second, it’s simpler and cheaper to get a jury member from Mumbai. Uber is cheaper than Indigo after all.”

Prathap Suthan

Sharing his past experiences and the current state of affairs in Delhi on Facebook, Prathap Suthan, Chief Creative officer, Bang In The Middle, said that in his previous organisation, the working conditions were bad. Even after producing good work, the Delhi team had to satisfy with less in comparison to Mumbai. He further wrote, “One fine day, when the biggest of the egos from Mumbai came down to our office to generally smirk at us and our plight, I happened to ask him that why is it that despite the fact we are almost five times larger than Mumbai, our office is pathetic and the Mumbai office is a piece of stunning art and architecture? The big man replied. “Clients come to the showroom. They don’t go to the factory. You should be lucky you have a place to sit.” End of story and discussion. That sort of summed up and told me just exactly how Mumbai looked at Delhi. It happened, and it happens.”

Ashish Limaye

Ashish Limaye of Happy Finish thinks that Delhi makes one a tough person and Mumbai has its own set of trouble. “Mumbai has its own troubles of battling the infrastructure and sleeping in plush pigeon holes called apartments. Delhi in spite of its rugged approach and palatial living makes you tough to live beyond advertising in a job called life. Both I’d say must have on any blokes wish list. Nice read as always.”

Malvika Mehra

Not agreeing with Gahlaut and Suthan’s point, Malvika Mehra of Tomorrow Creative Lab, said, “I don’t agree with Ajay (Gahlaut). I think in our limited capacities, we still can make the place what we want it to be. And negate the perceptions. Personally speaking, the best years of my working life actually came from a sudden ‘posting’ to the original underdog, Bangalore. Where great work on Bingo! Lenovo, Allen Solly, IBM, Titan happened. Great strategists, copy, art and account management folks happened. And awards happened.”

Amit Akali

Seconding Mehra’s thought, Amit Akali, Chief Creative Officer, What’s Your Problem, said, “I think you can make the most of it absolutely anywhere. Every place has its advantages and disadvantages. Now Bangalore also has a National Creative Director at Dentsu India (Simi Sabhaney), Happy Mcgarrybowen’s work is good and appreciated. Every place has its advantages and disadvantages and makes one stronger.”

Although the times have changed and Delhi is getting its long due share of accolades, the perception still stays that Mumbai is the hub of advertising. Kyoorius, Effies, Olive Crown and most of the industry awards happen in Mumbai.

Jitender Dabas

Jitender Dabas, Chief Strategy Officer, McCann India, said that it is more of a perception now than the reality. He said, “The advertising industry has changed in terms of its power and equation, but somehow all the industry bodies are Mumbai-based.”

Akali added, “Like it or not, Abby awards meeting is happening and the jury will meet in Mumbai and the people from Mumbai will find it easier to come for it. Therefore, automatically the jury is made more of Mumbai people. I am not saying it is a rule. Effies for an exception has a Delhi round of jury too. But the fact is that the ecosystem is based in Mumbai.”

Dasgupta making a strong point here, said, “There is a certain network in Mumbai among the senior creatives. They hang around together across the agencies. For Delhi people, it is a bit difficult to be a part of that network. Delhi people are not normally available at these awards. The agency has to bear the cost to send people to the awards.”

Therefore to sum it up, Mumbai is perceived to be the capital city of advertising. But the scenario is changing and it’s no more about the cities but how one makes the best out of the advantages and disadvantages of the cities.

[“Source-bestmediainfo”]