Ramakrishnan Hariharan joins Publicis India as creative head

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MUMBAI: Publicis India has strengthened its creative function with the appointment of Ramakrishnan Hariharan as the head of creative. Ram, as he is fondly known by his peers, will be based out of Mumbai and will report to Publicis India MD and CCO – South Asia Bobby Pawar.

As the creative head of Mumbai, Ram will manage and lend his creative know-how on some notable brands of the agency including Zee, Lakme, HDFC MF, Skoda, Citibank, etc. He will work closely with the teams and the leadership and assist in carving out a unique creative identity for the brands that he will manage.

Commenting on the appointment, Bobby Pawar says, “Creatively, the Mumbai office has been on a roll for a while, with great work on Ambuja Cement, Nerolac, HDFC Mutual Funds, Skoda, Zee and more. Ram comes to bat at the right time. He is not just a great creative guy who is adept at traditional and non-traditional ideas, he is also the kind of leader people rally behind. I am sure he will help us raise our game a few notches.”

Ram joins Publicis from Ogilvy India where he was the senior creative director.

A creative veteran with an enviable experience spanning more than 18 years, Ram has been associated with some key brands across multiple agencies in India. His most notable works include launch of Savlon antiseptic range and JSW Cement, campaigns for Amazon devices including Kindle and FireTV Stick, Taj Mahal Tea, etc. Prior to Ogilvy, Ram has also been associated with Lowe Lintas, Everest Brand Solutions, Leo Burnett, Vyas Gianetti Creative etc.

Welcoming Ram on board, Publicis India managing director Srija Chatterjee adds, “Ram has been the face behind some memorable campaigns in the recent past, and it will be great to see him bring that creative spark across most of our work at Publicis. We are certain that under his leadership, the teams will imbibe a great creative culture and churn out an enviable body of work that will end up winning multiple laurels. We welcome him to the agency and look forward to seeing some great work from him soon.”

Sharing his views on joining the agency, Ram said says, “Publicis has done some outstanding work in the past and is truly geared for more success. Bobby is like a mentor to me, and I am fortunate to work closely with him in shaping up the creative culture here. We have clients who believe in us and a robust brand-planning and account-management team driving those businesses. What more can a creative person ask for.”

Ram is no stranger to awards and many of his works have gone on to win top honours across prominent award shows. He has been the recipient of many awards across festivals like Abby Awards, Clio Awards, Cannes Lions, Adfest, Goafest, Kyoorius Awards, Effie India, D&AD, One Show, Spikes Asia etc.

[“Source-indiantelevision”]

Ramakrishnan Hariharan joins Publicis India as Head of Creative

Previously, Hariharan worked with Ogilvy India as senior creative director

In a recent announcement, Publicis India has appointed Ramakrishnan Hariharan as head of creative. Ram, as he is fondly known by his peers, will be based out of Mumbai and will report to Bobby Pawar, MD and CCO – South Asia, Publicis India.

Bobby Pawar & DOUBLE & # title=Bobby Pawar

As the creative head of Mumbai, Ram will manage and lend his creative know-how on some notable brands of the agency including Zee, Lakme, HDFC MF, Skoda, Citibank, etc. He will work closely with the teams and the leadership and assist in carving out a unique creative identity for the brands that he will manage.

Ram joins Publicis from Ogilvy India where he was the senior creative director.

A creative veteran with an enviable experience spanning more than 18 years, Ram has been associated with some key brands across multiple agencies in India. His most notable works include launch of Savlon antiseptic range and JSW Cement, campaigns for Amazon devices including Kindle and FireTV Stick, Taj Mahal Tea, etc. Prior to Ogilvy, Ram has also been associated with Lowe Lintas, Everest Brand Solutions, Leo Burnett, Vyas Gianetti Creative etc.

Commenting on the appointment, Pawar, says in a press release, “Creatively, the Mumbai office has been on a roll for a while, with great work on Ambuja Cement, Nerolac, HDFC Mutual Funds, Skoda, Zee and more. Ram comes to bat at the right time. He is not just a great creative guy who is adept at traditional and non-traditional ideas, he is also the kind of leader people rally behind. I am sure he will help us raise our game a few notches.”

Srija Chatterjee & DOUBLE & # title=Srija Chatterjee

Welcoming Ram on board, Srija Chatterjee, managing director, Publicis India, says in a press release, “Ram has been the face behind some memorable campaigns in the recent past, and it will be great to see him bring that creative spark across most of our work at Publicis. We are certain that under his leadership, the teams will imbibe a great creative culture and churn out an enviable body of work that will end up winning multiple laurels. We welcome him to the agency and look forward to seeing some great work from him soon.”

Sharing his views on joining the agency, Ram, says in a press release, “Publicis has done some outstanding work in the past and is truly geared for more success. Bobby is like a mentor to me, and I am fortunate to work closely with him in shaping up the creative culture here. We have clients who believe in us and a robust brand-planning and account-management team driving those businesses. What more can a creative person ask for.”

Ram is no stranger to awards and many of his works have gone on to win top honours across prominent award shows. He has been the recipient of many awards across festivals like Abby Awards, Clio Awards, Cannes Lions, Adfest, Goafest, Kyoorius Awards, Effie India, D&AD, One Show, Spikes Asia etc.

Apart from donning the creative hat, Ram is also an avid music producer and goes by the name – VUCA. He’s also had a successful stint as a punk rock band artist while in college and loves to explore nature trails when free.

[“Source-livemint”]

Spotify’s Head of Original Video and Podcasts, Tom Calderone, Departs

Spotify's Head of Original Video and Podcasts, Tom Calderone, Departs

HIGHLIGHTS

  • Spotify will focus its video efforts around Rap Caviar
  • Music industry executives would like Spotify’s video efforts to focus on
  • Spotify has over 60 million paying subscribers

Spotify is parting ways with Tom Calderone, the head of original video and podcasts, after the music-streaming company’s initial round of programs failed to catch on with audiences.

The online pioneer confirmed Calderone’s departure in an email Thursday. Spotify will focus its video efforts around Rap Caviar, the service’s most popular playlist, Rock This and other features, a spokesman said.

With the move, Spotify is narrowing its video ambitions. Calderone, the former head of cable network VH1, commissioned a dozen series from producers including Tim Robbins and Russell Simmons. He also oversaw podcasts, an area of growing importance at the world’s largest paid music service. Now the company is making clearer that it wants videos on the service to stay closer to the music industry.

While Spotify has known for some time it wants to offer more programming beyond music, the company has struggled to settle on a strategy.

Before YouTube, Hulu or Sony introduced online TV services, Spotify tried to assemble a bundle of TV channels for a live video service in Europe. The company abandoned those plans after failing to line up all the channels it wanted for the right price, according to a person familiar with the matter.

Spotify also licensed short-form videos from Vice Media Inc., Viacom’s Comedy Central and Walt Disney Co.’s ESPN in 2015. Then in 2016, the company hired Calderone to oversee an in-house studio. He led Viacom’s VH1 during its heyday and quickly ordered shows including Simmons’s “Traffic Jams,” where musicians composed a song while stuck in traffic and performed the it on reaching their destination.

Despite those efforts, video never been featured prominently within Spotify, a source of frustration for many partners. No series has broken out.

Music industry executives would like Spotify’s video efforts to focus on music. That would bring more attention to their artists and new releases, and not divert royalty-generating listeners to other content. Thanks to Spotify, the music business is growing for the first time in almost two decades and record labels aren’t especially keen to see the company diversify into other forms of entertainment.

And of late, Spotify has tested seeding playlists with music videos and short documentaries, including Rap Caviar.

While Spotify is still formulating a video strategy, its investment in podcasting continues to grow. The company has purchased advertising in popular shows Reply All and The Bill Simmons Podcast, and plans to announce a new slate of original podcasts soon.

The company is planning to go public later this year or early next, and just reached a new long-term deal with Warner Music Group, the third-largest record label.

With more than 60 million paying subscribers for the music service, Spotify has commissioned non-music content to increase the amount of time users spend with the app and keep them from leaving to watch video on YouTube or Facebook. Non-music programming also benefits the company by reducing the share of sales it must hand over to music rights holders.

[“Source-gadgets.ndtv”]

LG Electronics India’s marketing head, Amit Gujral, sets a clear vision for 2017

LG Electronics India is going to celebrate this Republic Day with the launch of its #KarSalaam initiative, which is dedicated to the brave soldiers of the country. Through this initiative, LG aims to salute the soldiers’ spirit of selfless contribution and service towards the country. The brand plans to reach out to the citizens through radio, on-ground and digital communication to capture the wishes of the citizens of India for our soldiers. Taking this campaign forward, LG will be contributing a certain amount to every LG product purchased till 26th January towards the ‘India National Defence Fund’, which is dedicated to the welfare of soldiers.

Brand Equity caught up with Amit Gujral, head – corporate marketing, LG Electronics India, who recently joined the company, to have a chat about the idea behind #KarSalaam,
and LG’s plan for the year ahead. Take a look…

“#KarSalaam is not a marketing campaign”

This is Gujral’s first big initiative for the company, and there has been a lot of thought and vision attached to it. He says, “This campaign has been launched to capture the patriotic fervour of the season to establish itself as a brand that cares for Indians and their sentiments. We also took this initiative to bring together the citizens of India to express their gratitude to our soldiers. The selfless devotion our armed forces calls for adulation and what could be a better occasion than this Republic Day.”
The company also plans to invite people through social media platforms and encourage them to #KarSalaam (express their gratitude). All Indians are invited to post their wishes for soldiers on its dedicated website. LG also seeks participation from the families of the soldiers to send their heartwarming messages to their near and dear ones who brave all odds to protect the country.

While talking Gujral about the spends behind the #KarSalaam initiative, he said, “Honestly, it cannot be seen as a marketing campaign. #KarSalaam is a very noble, social and patriotic cause, which cannot be attributed as just a promotion campaign. We invite all citizens to pour their heart out and leave no barriers to reach out to soldiers.”

Amit Gujral
Amit Gujral

‘Life’s Good’ for LG and Gujral?

Consumer Electronics industry in India stands as a conducive market and 2016 has equally clocked growth for LG, informs Gujral. “We have seen a number of new entrants in the industry due to the growth opportunities the Indian market holds. The brand is driven by the philosophy “Life’s Good” and throughout the years we have ensured that we live up to it,” he adds.

For 2017, LG has already created a buzz with the announcement of a host of new products including signature TVs during CES. LG will soon bring those products to the Indian market this year.

When asked about the targets for 2017, Gujral optimistically mentions, “As a marketer, certainly revenue targets are essential to anything and everything we shall plan and do. Not just enhancing brand track indices but increasing revenue generation up by two digits percentage is set as a target for 2017.”

[“source-smallbiztrends”]