Artisans from 17 districts to come up with creative exhibits for three-day art fair

Artisans from 17 districts to come up with creative exhibits for three-day art fair

Kolkata: Around 60 artists, crafts persons and weavers from 17 districts of Bengal will take part in a three-day fair titled Lokshilpa O Karukriti mela, which will start from May 7.

It may be mentioned that after coming to power in 2011, Chief Minister Mamata Banerjee took up schemes to help the artisans. Their products are being exported through Biswa Bangla shops.

Around 2 lakh folk artists are receiving monthly stipend and are given programmes at cultural shows organised by different state government departments.

Melas are held throughout the year where the artisans can go and sell their products. Many Patchitris are invited to attend fairs held in European and other countries.

People from foreign countries are found to attend the melas that are held in different parts of Bengal.

The three-day fair will be inaugurated by Alokananda Roy while Sabyasachi Basu Ray Chaudhuri, vice chancellor of Rabindra Bharati University (RBU), will preside over the function. The mela will be organised by the West Bengal State Akademi of Dance Drama Music and Visual Arts of RBU.

Artisans from West Midnapore district will bring patachitras, mats, and decorative items made with buffalo horns and lac items from East Midnapore.

Clay dolls from south 24-Parganas and batik products from Birbhum and Howrah districts will be displayed at the mela. Wood carvings from Bardhaman district, dokra ornaments, shola handicrafts and kantha-stitch items from Birbhum district and traditional clay models from Nadia district will also be on display.

The famous Baluchari sarees from Bankura district, Chhau dance masks from Purulia district and bamboo handicrafts from Malda district, jute crafts from Murshidabad district, wooden masks and dhokra items from South Dinajpur district, Polia clay models from North Dinajpur district and traditional Mech handicrafts from Alipurduar district will be brought at the mela.

Shitalpatis from Cooch Behar, traditional Lepcha handicrafts from Kalimpong and wood carvings from Darjeeling district will be on display. The mela will remain open from 8am to 8pm.


“Creative Strategy Generation” Reveals the True Art of Planning



If you KNOW that you need to take a new fresh new look at your strategic planning and what you’ve seen out there so far has left you uninspired, then “Creative Strategy Generation” will give you a fresh new look at creating a business strategy that not only inspires you, but engages your team and disrupts your competition.

creative strategy generation

Did you ever wonder how some of the companies or leaders that you admire came up with the strategies that have made their businesses so successful? You’re not alone.

Author Bob Caporale (@bobcaporale) wondered the same thing. As he looked around the business strategy landscape, he noticed that there are three primary ways to approach corporate strategy; there is the academic, case study approach, the consultative approach and the personal experience approach.

In “Creative Strategy Generation: Using Passion and Creativity to Compose Business Strategies That Inspire Action and Growth” Caporale explores a fourth way of looking at strategy — applying your own creative process to the art of strategic planning.

An Interesting New Way to Think About Strategic Planning

“Creative Strategy Generation” explores the connections between theoretical and functional techniques and demystifies the complexities of developing a strategic plan. The book will show you how to:

    • Clear your mind for new ideas by condensing and organizing your existing business knowledge, data and beliefs;
    • Find your strategic inspiration and turn it into the vision, goals and objectives that will drive your plan;
    • Deeply understand your target customers and formulate strategies that address their needs and wants;
    • Use storytelling to create messages and generate interest and engagement by establishing an emotional connection.

The author leans heavily on his experience as both a composer and a business strategist to draw parallels between inspired music and business strategy.

About the Author

Caporale describes himself as an “Author, Composer, Speaker.” He isn’t just a business strategist. He’s a music composer as well. In fact, his musical expertise and experience heavily influenced this book. Caporale’s compositions can be heard on the Web and in a variety of corporate and video soundtracks.

He is also the president of Sequent Learning Networks, a New York City-based training and advisory firm specializing in product management, product marketing and strategic planning.

Caporale has held leadership and executive roles in engineering, marketing, product management and general management for multi-billion dollar companies. It’s this broad base of experience that lends such practicality and depth to “Creative Strategy Generation.”

What Happens When You Use Left and Right Brain Thinking?

The best thing about this book has to be the unusual comparison between composing a musical piece and creating a business strategy. This is something that only someone with enough experience in both can do, but that all of us can appreciate.

Another element I really liked was the appendix in the back of the book. “Creative Strategy Generation” has many processes that are hard to keep track of, so the appendix in the back is a really useful add-on and will help you and your team work through each of the elements of Caporale’s planning process.

Written for Experienced Planners

“Creative Strategy Generation” is primarily written for medium sized businesses with employees and infrastructure. The tone and style of the book is directed at business owners, product managers and professional marketers who have some experience in strategic planning.

If you are a newbie or a startup with limited experience, you’ll enjoy this book for the context and general information, but you might find some elements of it to feel overwhelming.

Reimagining Stale Planning Elements Opens Up New Opportunities

You’ll want to read “Creative Strategy Generation” for the sheer curiosity of seeing how Caporale intertwines foundational principles of music composition with strategic planning. I was blown away by how my brain immediately went to new ideas and new possibilities for differentiation from competitors.

For example, in the section on the typical “SWOT” analysis in Chapter 3, Caporale re-frames this tired process by simply adding elements of time (present and future) and the structure of internal and external. These simple additions instantly elevate this tired exercise and lead you to a more constructive and useful outcome.

Experienced strategic planners will LOVE “Creative Strategy Generation” because it takes a familiar topic and puts it in a context that you’ve never really thought of before.


Google Revamps Arts & Culture App; Adds Cardboard VR Support and Art Recognizer

Google Revamps Arts & Culture App; Adds Cardboard VR Support and Art Recognizer


  • Google adds Cardboard support to Arts & Culture app
  • Select museums will be able to support ‘art recognition’ feature
  • The update is coming to both Android and iOS

Art seems to be the flavour of the season as following the popularity wave of photo-filter app Prisma, Google has decided to give a fresh round of updates to its Arts & Culture app that will allow you to experience artworks around the world and appreciate their intricacy while sitting in your living room.

With the new revamp of its Art & Culture app and website, Google has provided Cardboard support to the app and made it much easier to browse through the artworks on mobile devices, while being immersed in a virtual reality. The app allows users to filter searches by artist, colour, museum, art styles, and more – a vast improvement over the original app that was essentially a Chrome wrapper over the Google Cultural Institute website.

The search giant has also added a feature called ‘Art Recognizer’ that would allow you to get information about a particular artwork just by pointing your phone’s camera towards the artwork. However, this feature is only available for selective list of museums that includes Washington DC’s National Gallery of Art and London’s Dulwich Picture Gallery.


The update will be coming to both Android and iOS.

In a separate press statement for India, Duncan Osborn, Product Manager, Google Cultural Institute, said, “We are sure people want to see some of the artworks in real life too-and the Google Arts & Culture app is here to help. The app helps art lovers take a walk through these famous museums and artefacts from world over offering them a rich immersive experience.”

The company also announced that a virtual tour is now possible of New Delhi’s Sanskriti Museum, which is said to be home to one of the largest collections of Indian art and crafts.

The Cardboard support will make the app much more immersive and can prove to be extremely beneficial for students of art who cannot afford to physically go to each and every museum that is available on this app.

In January this year, Google Cultural Institute, the company’s ambitious effort to bring artwork from around the world to the Web, added Mumbai’s oldest museum Dr. Bhau Daji Lad Museum to its digital collection.

Last month, The Verge reported that the company has been able to drastically increase the number of artworks that it scanned in super-high-resolution gigapixel images thanks to a new camera called Art Camera.

Tags: Art Museums, Arts & Culture, Artworks, Google



Creative agencies need right balance of art, science & technology: Alasdair Lennox

Creative agencies need right balance of art, science & technology: Alasdair LennoxOn day 3 at the Goafest 2016, Alasdair Lennox, Executive Creative Director, EMEA, Fitch deliberated on how advertising agencies can avoid being obsolete and the creative manifestos for the same.

Lennox did that by comparing six stages of extinction of an agency vis-à-vis the hypotheses around Dinosaur’s extinction from earth.

The six chapters included volcanic eruption, starvation, mammals eating the Dino eggs, meteors hitting the earth, climate change and the bodies of the Dinos being too big for their small brains.

Laying importance on the involvement of younger people in the creative process, he said, “One more reason why the Dinosaurs became extinct was because the mammals ate the Dino eggs. The agencies should be working with the undergraduate, creating internship programs. The creative people have to be an apprentice to both wise and raw mentors.”

He added, “If the agency stops feeding themselves with younger creative people, they could die.”

Comparing the need of balance with Volcanic Eruption he said, “The creative agencies need to have the right balance of art, science and technology. It needs to start again and again. There has been a continuous change over the years in the way designs are being made and accepted; hence the agencies need to change and balance creativity and technology.”

Lennox also elaborated on the necessity of being flexible and optimistic in an agency, “A senior creative person has to remind oneself to not be a negative meteor in the agency. Ego is the most negative thing for an agency. Creative Dictatorship is all about stepping forward and stepping back. You need to step forward like a leader also, step back and listen to the team and respect their leaders.”

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