Providing CMOs Insights Across All Online Marketplaces: Jumpshot’s New “Insights” Product Now Enables Brands to Benchmark Against Competitors

Image result for New analytics tool reports consumers make over 50 percent of their online retail purchases on e-commerce sites like Amazon and Walmart.com

SAN FRANCISCOMarch 21, 2018 /PRNewswire/ — Jumpshot, the only company that unlocks walled-garden data, today announced the company has broadened its data offering to enable marketing professionals who manage brands to benchmark against competitors by understanding purchase behavior, all the way down to the brand and category level. From search engines and online marketplaces to competitive websites, the new solution, called “Insights,” allows marketers to map purchasing behavior online identifying their path to buy even within walled gardens.

Some examples of how this product is applied:

  • While overall purchases for Nintendo products were down across all online retailers in February by about 20 percent year-over-year, Target.com saw an 80 percent year-over-year growth for these products.
  • Though Amazon saw a 30 percent growth in pet supply purchases year-over-year, purchases on Chewy.com more than doubled from the year prior.

“Consumers make over 50 percent of their online retail purchases on sites like Amazon and Walmart.com, and that number is continuing to grow,” said Deren Baker, CEO of Jumpshot. “Our clients have increasingly used Jumpshot to better understand their target customers’ purchasing behavior, wherever they go online, and now we’re taking that a step further – allowing brands to also get insights into how their competitor’s products are purchased.”

Jumpshot’s Insights solution enables marketers to:

  • Benchmark your brand against competitors. Understand how and where you’re losing out in the purchase cycle to the competition. Compare your performance to competitors — by domain, brand or category — at every step of the funnel on any site to pinpoint strengths and weaknesses. This includes referral sources, keyword search and upstream analytics.
  • Improve your brand conversion funnels everywhere. Analyze each step of the path to purchase across retail, travel, and other types of websites. From visit to conversion, see where users drop off, where they get stuck, and how long they take to convert on all leading marketplaces.
  • Understand cross-visitation behaviors. With insight into consumer purchasing behaviors throughout the entire web, marketers can understand where and why their customers are buying if not on their own site. Pulling back and looking at cross-site visitations by category can reveal an even broader picture that offers meaningful insights across an entire vertical.

About Jumpshot:
Jumpshot delivers digital intelligence from within the Internet’s most valuable walled gardens. The company’s real-time, global panel of 100 million devices tracks five billion actions a day to deliver insights into online behavior from every consumer action. Jumpshot works with customers including Condé Nast, Kantar, TripAdvisor, Moz, SEMrush, IRi, and GFK, among others. Learn more about Jumpshot at www.jumpshot.com.

[“Source-prnewswire”]

India Successfully Test-Fires Agni-5 Ballistic Missile: All You Need To Know

India Successfully Test-Fires Agni-5 Ballistic Missile: All You Need To Know

ICBM Agni-V is most advanced missile in the Agni series.

India successfully test-fired nuclear capable surface-to-surface Agni-5 Ballistic Missiletoday, boosting indigenous missile capabilities and deterrence strength of the country. Agni-5 is the most advanced missile in the Agni series with a strike range of over 5,000 kilometres. Agni-5 was test-fired at about 9:54 am from launch pad number 4 of the Integrated Test Range (ITR) in Abdul Kalam Island, earlier known as Wheeler Island, off Odisha coast. During the test-fire, the sophisticated missile travelled for 19 minutes and covered 4,900 km. With the first testing of Agni-5, India had become a part of the super-exclusive club of countries with ICBMs or inter-continental ballistic missiles in 2012.
Here are 10 Facts about Agni-V Ballistic Missile:
  1. Agni-5 is most advanced missile in the Agni series with new technologies incorporated in it in terms of navigation and guidance, warhead and engine. It has a range of over 5,000 km.
  2. The redundant Navigation systems, very high accuracy Ring Laser Gyro based Inertial Navigation System (RINS) and the most modern and accurate Micro Navigation System (MINS) had ensured the missile reached the target point within few metres of accuracy, said an official of Defence Research and Development Organization (DRDO).
  3. After four successful developmental trials, this was the first user associate test of Agni-5 missile, sources said.
  4. Agni-5 missile has a high speed on-board computer and fault tolerant software along with robust and reliable bus. Its path is precisely directed by the advanced on-board computer and inertial navigation system.
  5. The three-stage, 17-metre tall, two-metre wide Agni-5 missile is capable of carrying a nuclear warhead of about 1.5 tonnes.
  6. The missile so programmed that after reaching the peak of its trajectory it will turn towards Earth to continue its journey towards the intended target with an increased speed due to the attraction of the earth s gravitational pull, DRDO official said.
  7. The first two successful flights of Agni-5 missile in 2012 and 2013 were in open configuration. Agni-5 has higher reliability, longer shelf life, less maintenance and enhanced mobility.
  8. At present, Agni series missiles that India has in its armoury are: Agni-1 with 700 km range, Agni-2 with 2,000 km range, Agni-3 and Agni-4 with 2,500 km to more than 3,500 km range.
  9. The first test of Agni-5 was conducted on April 19, 2012, the second on September 15, 2013, the third on January 31, 2015 and fourth trial on December 26, 2016 from the same base.
  10. With testing of Agni-5, India had become a part of the super-exclusive club of countries with ICBMs or inter-continental ballistic missiles after US, Britain, Russia, China and France.

(With Inputs From PTI)

[“Source-ndtv”]

Station combines all your messy web apps into a single app

Meet Station, a startup that was created by startup studio eFounders. Station has been working on the only work app you need. It combines all the services you need into a single window and handles notifications and documents better than a normal browser.

If you don’t spend your life in Word, Excel, PowerPoint or Outlook, chances are you spend most of your days in a web browser, navigating between countless of tabs. When you are working with five different Google Spreadsheets, a couple of Trello dashboards and a handful of other services, it gets harder to find what you’re looking for.

With Station, you can find the document you’re looking for more easily. Station is a Mac and Windows app. You then need to add all your accounts one by one. Station supports dozens of services, but the most popular ones are Gmail, Google Drive, Slack and Trello.

“We have 300 app integrations. We have a good user base with 2,500 people who use Station at least 4 days per week,” co-founder and CTO Alexandre Lacheze told me.

Each service has its own icon in the bar on the left. You can switch from one service to another just like you’d switch from one account to another in Slack. This app metaphor works quite well for document-based apps, such as Google Drive. When you click on the icon, Station shows you your most recent documents and you don’t get lost between multiple tabs.

By centralizing everything in one app, Station adds a couple of nifty features. For instance, there’s a universal search bar that lets you search for content across all your apps. Think about it as a sort of Spotlight for web apps.

Notifications also get their own tab. You can scan recent emails, Trello notifications and Slack messages in the same interface. And there’s also a focus mode that lets you silence notifications for a 15 minutes or an hour.

“We noticed high retention rates among marketing and sales teams,” co-founder and CEO Julien Berthomier told me. “It works well for operational, support and marketing profiles. The usual marketing person is going to use more than 20 different apps.”

While Station is free for now, the startup is working on a paid offering for teams. Companies will be able to subscribe to Station to build pre-configured profiles. If a company recruits new marketing persons, the marketing team will be able to share a Station template so that new employees have everything they need from day one.

Station is also a good way to get insights about who is using what. For instance, if a company pays for a service but nobody is using it, chances are you can cancel your corporate subscription. Let’s see if this will be enough to make companies pay for Station.

[“Source-techcrunch”]

Airtel to launch Rs 1000 4G feature phone to take on Reliance Jio? All you need to know

jio phone, airtel phone, Reliance Jio phone, Airtel 4G feature phone, micromax, intex, Reliance Industries Limited, Mukesh Ambani, Bharti airtel, jio phone booking, Reliance Industries Limited (RIL) Chairman Mukesh Ambani took the nation by storm when he announced to launch Rs 1500 Jio Phone. But, now a report is doing the rounds that telecom giant Airtel is coming up with a Rs 1000 phone to take on rival Jio. According to a report in Phone Radar, Airtel is coming up with a 4G feature phone to give a competition to Reliance Jio 4G feature phone. Moreover, Phone Radar report claims that Airtel may join hands with Micromax or Intex for the manufacturing of the 4G feature phone. If this happens, it will be a win-win scenario for phone users as the fierce competition between the two telecom giants – Airtel and Jio – will eventually give users a big benefit as there will be no monopoly of any telecom provider. Mukesh Ambani on Friday had announced the launch of Jio Phone, offering life-long free voice calls bundled with 4G data streaming at an effective price of zero.

Jio phone, targeted at 50 crore feature phone users in the country, will be available for pre-booking from August 24 on payment of a refundable security deposit of Rs 1,500. The JioPhone will be available for user testing in beta mode from August 15.

This deposit will be refunded after 36 months on return of the phone, Mukesh Ambani had said, adding that the price of the phone will be effective zero.

Reliance Jio, the fourth-generation telecom arm of Reliance Industries, will provide unlimited data on the phone for Rs 153 per month.

Ambani had taken the telecom sector by surprise with free voice calls and data last year. Jio already has 125 million users since its launch in September last year.

Source:-financialexpress