The online financial services platform had started offering investors the choice to invest in direct mutual funds a few months ago and has witnessed exponential growth ever since.
“The growth in value of transactions is due to the pace at which we have launched innovative offerings for the customer and the addition of direct mutual funds to our platform,” ET Money’s chief executive officer Mukesh Kalra said. ET Money’s ability to provide customers a wide range of solutions, including loans to meet short-term funding requirements had increased the platform’s credibility and users confidence in the app, according to Kalra.
The Times Internet-backed company started operations two years ago as an app that linked into the user’s SMS log and enabled him/her to maintain a roster of monthly expenses. It has added multiple features to become a full-service financial services provider on the phone over time. Times Internet is a subsidiary of BCCL, the publisher of this newspaper.
Within a short span of time, ET Money has struck collaborations with over twenty asset management companies to offer a range of over 1,000 mutual fund schemes. It also has a tie-up with RBL Bank to provide loans to customers and recently introduced a liquid fixed deposit scheme that offers higher interest rates in comparison to traditional savings accounts.
“We are aiming to grow to Rs 5,000 crore of mutual fund transactions in the next 12-18 months,” Kalra said, expressing confidence that the movement towards investments in financial assets by people who have disposable incomes will create the right conditions for his business.
Over the last 18 months, ET Money has introduced a slew of industry-first offerings like SmartDeposit with Instant Withdrawal, Paperless KYC, One-tap Portfolio Buys, SIP Registration without First Installment and Option to Skip SIP Installments.
It has also launched a unique feature to enable existing investors save agent commissions on their existing mutual fund investments by instantly allowing them to switch to direct plans.
With an aim to play an integral role in a modern Indian’s financial life, ET Money has expanded its offerings providing instant personal loans through its app along with Insurance products via ETInsure. This has helped to grow it’s total transactions across all services to an annual figure of over Rs.2,100 Crores which is growing at 200% every six months, the company claims. The ET Money app is available on Android or iOS.