Behind Seattle’s history of creative prowess

Loknath Das

A city of misfits, with its own way of doing things, Seattle is attracting creative minds from around the world.

A few years ago, Fast Company ranked Seattle as the most creative city in the world. Seattle is also a city of brands that have greatly impacted consumers and, to the marketing industry, are foundations of the city with names like Starbucks, Microsoft, Amazon, Nordstrom, REI and Boeing coming out of here.

This mix makes for a lethal combination. Though Wieden + Kennedy is the most well-known agency in the area there are other names to reckon with too – Cole & Weber (in the 1980s and 90s) and now, Wongdoody, Possible, Wexley School for Girls, DNA Seattle and others. But what makes Seattle the creative powerhouse it is?

The fundamental reason is a sense of innovation and being different. Technology too has been part of the transition and is one of the main drivers of the region. But what else makes the creative community here tick?