there’s a listing that ranks those individuals who most have an impact on CMOs through Twitter. And alisting of the most influential CMOs. however, to date, we haven’t had a lot perception into particularsubgroups of CMOs. as an example, the subjects that B2B as opposed to B2C CMOs are interested incan be different. And the pursuits of tech CMOs is likely distinctive than expert services CMOs.
To generate deeper perception into this kind of subgroups, B2B Tech CMOs, I turned to Leadtail, one of the most prominent vendors of insights regarding CMOs. Leadtail analyzed 42,946 tweets from 281 B2B Tech CMOs that have been posted on Twitter at some point of Q1 2016. The effects provide a glimpse into the topics, influencers, and area of these B2B Tech CMOs and is broken into the following regions: 1) what topics matter most, 2) the top 20 influencers of B2B Tech CMOs, 3) the source of content materialshared most, and four) wherein are the B2B Tech CMOs placed?
What matters To B2B Tech CMOs
To apprehend what B2B Tech CMOs are speaking about, Leadtail looked at the most commonly used hashtags. fairly, B2B Tech CMOs are centered on generation–associated and generation-enabledadvertising and marketing topics. but, Karri Carlson, Leadtail’s vice president of Social Insights notes: “though we see that B2B entrepreneurs are pretty technology focused, i’ve to say I’m amazed to look a shift in what B2B Tech CMOs are most interested by. For the beyond yr, it’s tended to be #mobile, #cloud, #contentmarketing and #virtual. those topics at the moment are being pushed down the listing by means of #bigdata, #tech and #IoT.” Carlson expects a shift throughout the yr as “Account based totallyadvertising, that is currently inside the 55th slot as #ABM, becomes greater vital. I’d anticipate to peerthat climb the ranks over the subsequent sector or as the practice picks up momentum inside theB2B/corporation marketing community.”
The pinnacle ten most used are: 1) #advertising and marketing, 2) #CMO, three) #BigData, 4) #Tech,five) #IoT, 6) #cellular, 7) #cloud, 8) #contentmarketing, nine) #data, 10) #virtual.
however, as you study the subsequent ten most popular hashtags, the subjects start to cross pasttech-centric problems to include extra standard topics (e.g., sales / innovation / leadership) andoccasions (e.g., SXSW): eleven) #CX, 12) #sales, 13) #analytics, 14) #SXSW, 15) #Innovation, sixteen) #startup, 17) #saas, 18) #martech, 19) #management, 20) #SB50.