Tag: reading

What I’m Reading: ‘Shared Leadership in Higher Education’

As a political scientist and academic administrator, I’ve long been interested in shared governance. But a new report on the value of shared leadership in higher education, prepared for the American Council on Education by Adrianna J. Kezar and Elizabeth M. Holcombe, has challenged my thinking. I see now how models of shared governance can focus more on distributing power than on collaborating meaningfully.

The authors differentiate shared leadership — the empowerment of multiple people and cross-functional teams — from the delegating of responsibilities to the faculty (versus administrative bodies) under shared governance.

As appealing as shared leadership is because of its emphasis on flexible, inclusive networks, the concept is less convincing when we make the leap from theory to implementation. How do we share leadership effectively when in reality people have different degrees of power? And how do we hold each other accountable, so that sharing leadership doesn’t devolve into inaction or chaos?

The report is a stark reminder to not let jargon, semantics, or the latest model get in the way. The issue is not about leadership versus governance, which as a political scientist I know isn’t a tenable choice.

It’s the shared part of both leadership and governance that matters. What are the purposes and principles we share, and how can we best collaborate around concrete issues? Figuring that out will always be difficult, but it also seems more authentically liberating and potentially a more effective way of fostering change.

[“Source-chronicle”]

B2B Tech CMOs: what’s On Their Minds, What Are They reading And Who affects Them?

B2B CMO Hashtags

there’s a listing that ranks those individuals who most have an impact on CMOs through Twitter. And alisting of the most influential CMOs. however, to date, we haven’t had a lot perception into particularsubgroups of CMOs. as an example, the subjects that B2B as opposed to B2C CMOs are interested incan be different. And the pursuits of tech CMOs is likely distinctive than expert services CMOs.

To generate deeper perception into this kind of subgroups, B2B Tech CMOs, I turned to Leadtail, one of the most prominent vendors of insights regarding CMOs. Leadtail analyzed 42,946 tweets from 281 B2B Tech CMOs that have been posted on Twitter at some point of Q1 2016. The effects provide a glimpse into the topics, influencers, and area of these B2B Tech CMOs and is broken into the following regions: 1) what topics matter most, 2) the top 20 influencers of B2B Tech CMOs, 3) the source of content materialshared most, and four) wherein are the B2B Tech CMOs placed?

What matters To B2B Tech CMOs

To apprehend what B2B Tech CMOs are speaking about, Leadtail looked at the most commonly used hashtags. fairly, B2B Tech CMOs are centered on generation–associated and generation-enabledadvertising and marketing topics. but, Karri Carlson, Leadtail’s vice president of Social Insights notes: “though we see that B2B entrepreneurs are pretty technology focused, i’ve to say I’m amazed to look a shift in what B2B Tech CMOs are most interested by. For the beyond yr, it’s tended to be #mobile, #cloud, #contentmarketing and #virtual. those topics at the moment are being pushed down the listing by means of #bigdata, #tech and #IoT.” Carlson expects a shift throughout the yr as “Account based totallyadvertising, that is currently inside the 55th slot as #ABM, becomes greater vital. I’d anticipate to peerthat climb the ranks over the subsequent sector or as the practice picks up momentum inside theB2B/corporation marketing community.”

The pinnacle ten most used are: 1) #advertising and marketing, 2) #CMO, three) #BigData, 4) #Tech,five) #IoT, 6) #cellular, 7) #cloud, 8) #contentmarketing, nine) #data, 10) #virtual.

however, as you study the subsequent ten most popular hashtags, the subjects start to cross pasttech-centric problems to include extra standard topics (e.g., sales / innovation / leadership) andoccasions (e.g., SXSW): eleven) #CX, 12) #sales, 13) #analytics, 14) #SXSW, 15) #Innovation, sixteen) #startup, 17) #saas, 18) #martech, 19) #management, 20) #SB50.