Asus ZenFone 4 Series India Launch Set for September 14

Last month, Asus launched several new ZenFone 4 models, including two selfie-focused smartphones – the Asus ZenFone 4 Selfie and Asus ZenFone 4 Selfie Pro smartphones. Now, the company has sent out media invites for an event on September 14 for the launch ‘of its latest smartphone series’. Furthermore, on its social pages, Asus has confirmed that the next ZenFone is coming next week, confirming the India launch for the ZenFone 4 series.

While there’s no clarity on which smartphones from the ZenFone 4 series will launch in India, Asus has so far, made many ZenFone 4 variants official – the ZenFone 4, ZenFone 4 Pro, ZenFone 4 Selfie, and ZenFone 4 Selfie Pro. The selfie-focused smartphones were launched first, followed by the ZenFone 4 and ZenFone 4 Pro soon after. Back in July, the Asus ZenFone 4 Max was also launched.

Asus has also simultaneously launched a #DitchTheSelfieStick campaign in India as well, hinting that probably the two selfie-focused variants may see the light of the day first. In any case, clarity on that will only be achieved at the event on September 14.

In Europe, the Asus ZenFone 4 Selfie Pro has been priced by the company at EUR 399.99 (roughly Rs. 30,050), while the ZenFone 4 Selfie is priced at EUR 299.99 (roughly Rs. 22,550). These prices are not indicative of how much they will cost in the Indian market, as taxes and government regulation play an additional and definitive deciding role in the final pricing.

As the names suggest, both smartphones are focused on selfies and come with dual cameras at front. The Asus ZenFone 4 Selfie Pro bears a front-facing dual camera setup with a 24-megapixel sensor and another 5-megapixel sensor. The ZenFone 4 Selfie on the other hand comes with a 20-megapixel sensor and another 8-megapixel sensor at the front of the handset. At rear end, both new Asus smartphones feature 16-megapixel primary cameras.