Apple Says Developers Earned Over $70 Billion Since App Store’s Launch

Apple Says Developers Earned Over $70 Billion Since App Store's Launch


  • Apple made the announcement on Thursday
  • Photo and Video category is fastest growing category on App Store
  • Apple’s WWDC 2017 kicks off next week

Apple on Thursday, few days ahead of its Worldwide Developers Conference (WWDC) kickoff, announced that its global developer community has earned over $70 billion through the App Store since its launch in 2008. The Cupertino-based giant further added that last 12 months have seen massive growth, and the App Store has seen over 70 percent growth in downloads.

Talking about its App Store, Apple said that iOS developers around the world have been catering to 155 countries, and few segments have lately seen massive growth. Apple says that the Photo and Video category is among the “fastest-growing” as it registered nearly 90 percent growth. Other segments like Lifestyle apps, Health and Fitness have seen over 70 percent growth in the past year. Gaming and Entertainment are top-grossing categories, adds Apple in a statement.

Apple also adds that the subscription model introduction has bumped the paid subscriptions as it saw 58 percent more paid subscriptions compared to over a year ago. The company notes that subscription model has been doing well in a wide variety of services including Netflix and Hulu. While newcomers like Tastemade, the mobile-first cooking network, and photo editing apps like Over and Enlight, have also done well.

Announcing the news, Philip Schiller, Apple’s Senior Vice President of Worldwide Marketing said, “People everywhere love apps and our customers are downloading them in record numbers. Seventy billion dollars earned by developers is simply mind-blowing. We are amazed at all of the great new apps our developers create and can’t wait to see them again next week at our Worldwide Developers Conference.”

Apple’s annual developer conference WWDC is no doubt one of the biggest events for the technology lovers and it will take place from June 5 to June 9. The 28th annual Worldwide Developers Conference will be returning to McEnery Convention Center in San Jose, which will host the event after 15 years. For those unaware, San Jose was the original venue of WWDC, and it hosted Apple’s annual event from 1988 to 2002.


App Store New Year’s Day Purchases at Record $240 Million; Over $20 Billion Paid to Developers in 2016

App Store New Year's Day Purchases at Record $240 Million; Over $20 Billion Paid to Developers in 2016
App Store purchases topped $3 billion in December
Developers have earned over $60 billion since 2008
The App Store offers 2.2 million apps in total
Apple on Thursday announced that the New Year’s Day 2017 was the biggest day ever for the App Store, with nearly $240 million (approximately Rs. 1,630 crores) in purchases worldwide on that day alone. That hints at robust sales of Apple devices during the crucial October to December quarter, ahead of Apple’s earnings call later this month.

The Cupertino giant also announced that developers earned over $20 billion (approximately Rs. 1,35,895 crores) in 2016, up over 40 percent from the year before. Holiday spend was also at record levels, Apple said, with purchases from the App Store topping $3 billion (approximately Rs. 20,381 crores) in December.

“2016 was a record-shattering year for the App Store, generating $20 billion for developers, and 2017 is off to a great start with Jan. 1 as the single biggest day ever on the App Store,” said Philip Schiller, Apple’s Senior Vice President of Worldwide Marketing. “We want to thank our entire developer community for the many innovative apps they have created – which together with our products – help to truly enrich people’s lives.”

Apple also announced that since the App Store launched in 2008, developers have earned over $60 billion (approximately Rs. 4,07,687 crores) across iPhone, iPad, Apple Watch, Apple TV, and Mac platforms. Since Apple keeps 30 percent of most App Store revenue, passing on the rest to the developers, that means lifetime sales on the App Store have now topped $85 billion (approximately Rs. 5,77,515 crores). China App Store revenue in 2016 saw ‘record’ 90 percent year-over-year growth.
The App Store offers 2.2 million apps in total, up over 20 percent from last year, and is available in 155 countries. iPhone and iPad customers grew the App Store’s subscription billings significantly in 2016, to $2.7 billion (approximately Rs. 18,347 crores), up 74 percent from 2015.

Apple also announced that since iOS 10 launched in September, developers have shipped over 21,000 iMessage apps to send stickers and collaborate with friends.

Analytics firm Flurry estimated that Apple accounted for 44 percent of device activations during the holiday period, a healthy figure, but down slightly over the previous two years.

For the latest coverage from the Consumer Electronics Show in Las Vegas, visit our CES 2017 hub.
Tags: Apple, App Store, Apps, App Store Purchases


Highlights from the Apple Worldwide Developers Conference Keynote

Apple’s Worldwide Developers Conference (WWDC) kicked off with a lengthy keynote on Monday, June 8 in San Francisco. You might not have been able to attend but here are some highlights from the events first day.

Apple revealed the newest versions of its OS X and iOS 9 operating systems. Both of these operating systems are set to roll out to everyone this fall, free of charge. But if you can’t wait until then, Apple is offering public beta’s for both starting in July while developers can try out a beta starting now.

OS X, named El Capitan, is the newest operating system for iMacs, Macbooks, and Mac Pro. El Capitan will be bringing updates to mail, spotlight search function and Siri. Apple says users can also expect faster app launches and a new multi-task function allowing for side-by-side windows.

The iOS 9 update will be for Apple mobile devices iPhone, iPad and iPod touch. Apple claims iOS 9 will be bringing improvements to Siri, promising 40 percent more accuracy and faster response times. Battery life is supposed to get an upgrade with the update as well. Apple says iPhone users can expect up to an hour more battery life with a full charge and typical use. A new low power mode is supposed to extend battery life up to 3 hours for normal use.

The Maps app will now include a new Transit map with the iOS 9 upgrade. Transit map is designed to appeal to those living in larger cities by offering features like step-by-step walking instead of just driving directions. Transit Map will first be available in 10 cities: Baltimore, Berlin, Chicago, London, Mexico City, New York City, Philadelphia, San Francisco, Toronto, and Washington DC.

Apple also announced it is expanding Apple Pay with more retailers now participating. Discover Card will be joining Apple Pay as well as Best Buy, Trader Joe’s and Dunkin Donuts. Apple Pay will also be expanding further internationally by coming to the United Kingdom some time in July.

Image via Apple

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Good News for App Developers — Google is Indexing Apps for iOS


Here’s some good news for iOS app developers.

For some time now, Google has offered App Indexing for Android apps but starting today Wednesday, May 27, the company will bring indexing to iOS apps as well.

App Indexing is a service that allows deep links to Android apps to appear in Google Search results. The same now goes for iOS apps.

When a result is clicked on a mobile device, the app will open to the specifically desired content. If users who click the Search result don’t already have the app installed, they will instead be directed to the Play Store page for the app.

Google claims these two features of App Indexing can increase your app install base as well as help drive usage of your app.

Not all iOS apps will be able to get in on App Indexing right out of the gate. Instead, Google has said it will be working with an initial group of test partners. These apps will start appearing on iOS search results both in the Google App and Chrome for signed-in users globally in the coming weeks.

If you are an iOS app developer and want to become a part of App Indexing, Google has an App Indexing iOS Interest Form you can submit. Not all applicants will get app deep links in iOS search results, but you can give it a shot.

Google gives a list of steps app developers can take to prepare for deep linking. This could boost chances of becoming a part of App Indexing.

  1. Add deep linking support to your iOS app.
  2. Make sure it’s possible to return to Search results with one click.
  3. Provide deep link annotations on your site.
  4. Fill out Indexing iOS Interest Form.

Google will be providing more information on App Indexing at the Google I/O conference taking place this week. If you happen to be attending Google I/O you can stop by the talk “Get your app into the Google index,” on May 28.

Image via Google

More in: Google