How To Lead Creative People (When You’re Not A Creative Yourself)


Creative people tend to be sensitive souls – some might even go so far as to say ‘highly strung’. They don’t always take criticism well, no matter how kindly it’s meant, and can perceive even the smallest piece of negative feedback as an unbridled assault on their competence.

In their work, many leaders who do not come from a creative background themselves have to learn how to motivate agency staff and freelancers. So how can they get these volatile ideas folk to produce truly outstanding work? Here are five top tips for encouraging the sparks of genius to fly:

    1. Praise us! If you want to keep getting great work out of creative people, the secret is not just to pay their invoice promptly at the end of the project (although that helps a lot, admittedly) but also to give them positive feedback if you’re happy with a job well done. You’re our client. We want to make you happy. If we were just in it for the money, we would have done something else instead – like law.
    1. Brief us properly. Sadly the place where most creative projects go wrong is right at the start – ie the part where you’re involved. If you don’t take the time to give us a proper, well-considered brief, either in writing or verbally, you’re effectively setting us loose to interpret what we think you want in the way we think is best. Unless you really are very open-minded about what you want, that’s a recipe for disaster. It’s a bit like saying to a builder: “Hey there, please can you build me a house” and just leaving them to get on with it.
    2. Be specific in your feedback. Saying something ‘doesn’t quite work for me but I don’t know why’ isn’t very helpful to a creative. If you want to get a better result, you need to be able to tell us why you don’t like a piece of work and what might make it better. Don’t be afraid to wrestle with a challenge and make your own input. Creative people value collaboration. In fact, the best results often come out of clients and creative teams working together constructively.
  1. Remember that we have feelings. You might not like the work we’ve sent you but unless it’s obviously sloppy – riddled with spelling mistakes, for example – the chances are that we’ve really labored over it and truly believe that we’ve done a good job for you. So before you embark on a long list of what’s wrong with a piece of work, try to highlight any parts of it that you do like or acknowledge where you may not have been clear on an aspect of the brief. Build a relationship with us – along with everyone else, we try harder for people we like.
  2. Be realistic. About everything. Don’t give a writer a strict word count and then ask them to make lots of points that could not conceivably be made effectively in such a small number of words. Don’t give a designer a day to turn around a complex piece of artwork that incorporates lots of charts. Finally, don’t expect to pay pittance and get outstanding work delivered ahead of deadline. You will just end up with a frustrated creative who produces suboptimal results.


5 Signs You’re Throwing Leads in the Trash

business trashWhat I’ve learned the last 10 years of working with entrepreneurial small businesses is that this savvy group of marketers cares about three things: getting more customers, increasing sales and saving time.

Small businesses tend to focus most, if not all, of their marketing and sales resources on closing hot leads — which means the not-ready-to-buy-yet leads end up getting thrown out with yesterday’s garbage.

This “get more customers now” mentality, combined with a lack of time and resources, hurts small businesses and often causes some serious inefficiency in the marketing and sales funnel.

Are you suffering from this problem in your small business? There are five signs your marketing and sales funnel is leaking leads and losing customers.


1.       You don’t use a lead magnet or Web form. You spend money and time driving traffic to your website, but then you bury your opt-in form. Or worse, you don’t offer a compelling lead magnet (e-book, webinar, demo, etc.) that people can opt in for at all. If you don’t have their contact information, you can’t follow up, and your conversions will be lower.

2.       You don’t segment your prospect and customer list. I suggest you segment your contact list three ways: by lead source, by demographics and behaviors (links they clicked on in an email, webinars they attended, etc.) and by selected interests (what information they’ve opted to receive).

3.       You don’t have a lead nurturing system in place. Without a system in place for nurturing and qualifying cold leads, your sales team waste hours on the phone educating prospects about the benefits your product or service provides. It helps to have an automated follow-up system in place so no lead gets lost in the cracks.

4.       You batch and blast. Your lack of time forces you to send the same message at the same time to your entire contact list. While your prospects and customers may share similarities, this one-size-fits-all approach will train them to ignore you or opt out of your messages all together. Track what actions they’ve taken, what information they’ve opted in to receive and their buying history. Then send only relevant, highly targeted messages that you know they will want to receive. This strategy will result in better open rates, higher click-through rates and more lead-to-sale conversions.

5.       Any nurturing ends after the sale. Once you get the customer, you get too busy to keep them happy, to upsell additional products or to ask for referrals. Automated follow-up can help satisfied customers remember to send their friends your way. Also be strategic about the products you upsell. If you have a system in place for tracking customer behavior, you can easily market your upsells to their needs. I know one small business that sends a pre-recorded voicemail automatically to new customers, thanking them for their recent purchase. That same business sends cookies when customers spend a certain amount of money (this is done automatically when the sale is processed). It’s about wowing your new customers so they don’t leave you for the competition.

Don’t fret if you find your marketing and sales funnel has some serious leaks. Just about every small business will experience and overcome these growing pains. In today’s world of technology, there are many marketing and sales tools available to help small businesses attract, nurture and convert leads.


Google Calendar for Android Now Tells You whilst you’re free

Google Calendar for Android Now Tells You When You're Free

Google Calendar receiveswhile you‘re loosefeature.
The characteristic has been rolled out to Android customers most effective.
The function combs through schedules to find free slots.
Google Calendar on Android has got a brand new characteristic in order to allow users to look whilstthey are unfastened in the day to time table different conferences and events.

the newwhile you‘re freecharacteristic comes with the brand new Google Calendar v5.5.7 update for Android customers simplest. it is a slow rollout, so it is able to take some days earlier than it reveals you. With this new characteristic, the app will help customers with busy schedules discover a free slot. Itremoves the need for the user to brush via the occasions for the day and determine out while they’reunfastened.

This update become first rolled out for Google Calendar paintings and schooling app users in April, and itturned into referred to asdiscover a time’. The characteristic for the work and schooling app alsoallowed customers to feature their colleagues as guests if you want to see when they’re free for ameeting, and installation and nobody while there is no war. but, Google Calendar for normal customerswill best show free time slots for users, 126105ea78ca23eef1bcaa5aa7f7ec62 else, however show conflictswhile some other event is already set up for the identical time.

Google currently additionally introduced smart hints and Reminder characteristic to Google Calendar aswell. It also added fifty four new united statesbased holiday calendars for Android and iOS customerseach. For iOS customers, Google Calendar lately delivered Google force integration and interactive notifications as well.

In April, Google Calendar announced the new dreams function that objectives to help users discover theproper time to do what they love. It locates the empty slots, after which suits them along with your favoredhobby. it could be activated in the Settings Menu, after which the Calendar app will ask a couple ofand nobody inquiries to set the first-class time for the favoredgoal‘. The characteristic even routinelyreschedules the interest must something at work arise or you decide to and no-oneput off it in lieu of doing something else. The up to date Google Calendar for Android app is rolling out globally throughGoogle Play.

download the devices 360 app for Android and iOS to live up to date with the modern day techinformation, product reviews, and and no-oneand nobody offers on the famous mobiles.

Tags: Android, Apps, Calendar app, Google, Google Calendar, Mobiles

Google Maps for Android Can Now Figure Out Where You’re Going

Google Maps for Android Can Now Figure Out Where You're Going

Google Maps is all set to receive its first major update in 2016 which brings several new features including Driving mode and more.

The new Google Maps for Android version 9.19 is currently not available on Google Play and can be expected to be rolled out soon. For those who can’t wait for the new features can download the apk which is signed by Google via APK Mirror.

One of the biggest highlights of the upcoming Maps update is the ‘intelligent’ Driving mode which essentially utilises the user’s location history and Web searches to provide traffic updates and ETA (estimated time of arrival). The new Driving mode feature is an optional feature in the new Maps update for Android. It can be enabled from a shortcut on the home screen and can also be turned on from the navigation drawer.

Android Police points out that Driving mode in the latest update is already plagued with a bug that actually makes it hard to switch on the feature. “Driving mode has to be enabled through some arcane set of steps on each device before it can actually be used,” writes Cody Toombs of Android Police. Google may fix the bug before making the new app available to all users, and so a gradual rollout could be expected.

The new Maps for Android update (version 9.19) also brings the on-screen toggle for turning on or off the turn-by-turn voice assistance. Previously, the toggle for audio was shifted to overflow menu making it harder for users to turn on or off the option while driving.

The Google Maps interface has also received minor tweaks with the Manage location settings option been switched for Timeline settings. The new setting allows users to control what the users see and restrict data usage. Some of the other additions include to option to see images from Google Photos or switch on the search option to correct an inaccurately feed location.