Mobile apps may or may not be collecting your child’s data—but here’s why you should assume they are

This week two democratic senators are calling on federal regulators to investigate if children’s apps are tracking their data.

Senators Edward Markey of Massachusetts and Richard Blumenthal of Connecticut sent a letter on Wednesday to the Federal Trade Commission, writing they are concerned that numerous apps are potentially violating the law.

Without explicit parental consent, it is illegal to collect data on children under the age of 13 according to the Children Online Privacy Protection Act, which went into effect in 2000.

This comes after last month when the New Mexico Attorney Generalsued the maker of app Fun Kid Racing, as well as the online ad businesses run by Google, Twitter and three other companies.

The suit accused the companies of violating the law, and that Google misled parents by allowing apps to remain in its Google Play store children’s section after it was notified by researchers that thousands of apps may be tracking young children.

“The problem is this – we don’t know where the onus lies,” New York Times reporter Edmund Lee told CNBC’s “On the Money” in an interview.

Lee says the law isn’t clear on whether it should be the platform such as Google or Apple to make sure the apps in their stores are complying with the law, whether it’s up to the game developer or if it should be up to the third party data firm tracking the data.

“So there’s a whole system in place that everyone keeps passing the buck and there’s no case law yet,” says Lee. “Even the legislation – it’s not entirely clear who is ultimately responsible.”

Fortnite

So what should a parent do if they are concerned their child is being tracked?

Lee says, “You should just assume it’s going to happen you should assume you’re going to be tracked.”

“Right now it’s the ‘Wild West’ there are very few protections, few sort of places of enforcement around it, and that’s why it’s hard as a parent and as a kid to navigate,” he added.

However, Lee notes most of these are harmless games, and the tracking data is used for advertising purposes, which is how these companies make money.

For parents worried about their child’s privacy – Lee says he tells his own daughter to keep her communication online only with people she knows.

“You’re not going to be able to look and know every single piece of data that’s being floated out there until there’s legislation and case law in place. But in the meantime make sure you know who your kid is talking to and it shouldn’t be strangers and it shouldn’t be someone they just met online.”

[“source=businessinsider”]

Gujarat Election Insights: Why the fight in north Gujarat will be a tough one for BJP

Supporters wear mask of PM Modi during an election campaign rally in support of BJP candidates, in Sanand. (PTI File Photo)Supporters wear mask of PM Modi during an election campaign rally in support of BJP candidates, in Sanand. (PTI File Photo)
Unlike south and central Gujarat, the story is different in north Gujarat, here the Congress fared better than the BJP in the 2012 assembly elections. Of the 32 seats in the region, the Congress won 17 seats, two more than the BJP.

Can the BJP fare better this time? An analysis of how north Gujarat voted in the 2012 assembly elections coupled with the new political forces in the state throw some insights in what to expect this time round.

2012 Assembly Results: Victory Margins In North Gujarat

north gujarat (1)

First, the Patel factor: Patels are a prominent community in north Gujarat and unlike south and central Gujarat, they have given Hardik Patel and his Patidar agitation unprecedented support. That’s a traditional BJP vote that can be expected to move away.

Next the Thakor vote. Thakors, who comprise of about half the OBC population in the state, are concentrated in north Gujarat. The rise of Alpesh Thakor and his joining hands with the Congress is again expected to influence polling in several north Gujarat districts like Sabarkantha, Banaskantha, Kheda, Mehsana, Anand, Patan, Gandhinagar and Aravalli.

How The Thakor’s Voted In North Gujarat In 2012

thakor

Third, the Dalit vote. Mehsana is Jignesh Mevani’s home ground – his family originates from Meu village in the district. Further, Mevani, is contesting as an independent from Vadgam, a reserved seat for scheduled castes (SCs), in Banaskantha district, and has open support from Congress. Both the Dalit vote and the OBC vote can be expected to move his way giving a further boost to the Congress in north Gujarat.

The fourth deciding factor will be tribal seats in north Gujarat. It almost entirely voted for the Congress in 2012. Though BJP has been going all out to woo them, this is unlikely that a shift will be able to swing the vote their way.

Finally, unlike 2012, in 2017 there is no Gujarat Parivartan Party (GPP) to split the votes.

What does this translate to? Expect a prickly battle, but chances are that new alliances may help the Congress strengthen its presence here.
[“Source-timesofindia”]

Why Developing Good Apps Is Not Cheap

Image result for Why Developing Good Apps Is Not Cheap

Why is app development so expensive?

I get this question a lot, and it often comes from a shell-shocked CEO or CIO who discovers his five-figure-budget project ends up being six or even seven figures. That’s crazy. Why is app development so expensive?

The easiest explanation is that apps are cheap; it’s the engineering and design talent that’s expensive. If you look in the App Store, you’ll see over a million different apps. These were all built by independent developers, yet the bulk of these apps will never earn a penny.

A different set of apps serves as the foundations of million- and billion-dollar businesses. Solo developers typically don’t build these apps; instead they’re built by teams of developers and designers. These teams range in size from nimble three-person teams to large enterprise organizations that employ hundreds of engineers.

Seriously: hundreds of engineers. Facebook, Google, Twitter, FitBit and many other tech giants have teams numbering over 100 people, often all working on a single mobile app. Teams this large aren’t typical, but it is important to understand that there is a lot of work that goes into making products that on the surface, may seem simple.

You might be thinking, “OK, but my project doesn’t need hundreds of engineers.” It’s true that most projects don’t need hundreds of engineers, but most products do need at least a small team of experienced engineers, designers and product people to produce an end product that is competitive and that will generate true business results. It’s common to have between three and 10 people working on a single platform (iOS/Android) app.

The typical timeline for an initial project is often four to six months. Much like building a ship, you’ll end up doing architecture, schematics, design, building and launching.

Doing The Math

At this point, the math is pretty simple. Labor costs are the No. 1 driver of the cost of your final product. Look up the salaries of top developers and designers in your region, and you’ll likely uncover an annual range of anywhere from $60,000 to $150,000 for most of the roles. Multiply your average salary by team size to determine your annualized product design and development costs.

Your annualized costs are often a good reflection of the true costs of building a product. Even if the initial version of the product takes three months and not six months, it’s common for product teams to continue to improve the product and further drive revenue and key metrics for the core business.

Driving core metrics of the business is the reason why the companies have the larger product and engineering teams. An improvement of one-tenth of 1 percent is still a million dollars in the upside. Larger businesses are simultaneously driving multiple new product feature initiatives that each aim to impact business’s bottom line.

Deciding Whether To Build Or Buy

At this point, you have an annualized expected cost, and you may be thinking, “Should I try to hire the people and build this myself or look for a services team?” Great question. This often comes down to a question of timing and core competencies. For companies that consider themselves to be technically savvy, it may make sense to try to build the technology in-house. The biggest challenge we’ve seen with an in-house strategy is hiring and staffing the appropriate level of engineers and designers to the effort.

For companies that aren’t technically savvy, there’s a second challenge, and that’s retaining talent once you’ve found it. Non-tech companies often experience high turnover when it comes to tech initiatives. This is often due to the fact that the culture and speed of a non-technology company may inhibit tech organizations from getting things done quickly.

Looking For The Best Of Both Worlds?

If you want to have your cake and eat it too, there are always options. Based on what I’ve seen, many teams can be successful by using an external team to do the heavy lifting, and a lower cost in-house team to keep the product running year-over-year. In general, you’re trading cost for speed to market. You don’t want to trade on quality of the product.

At the end of the day, I’ve found that it’s about the moving the needle for your business, and finding a team that can deliver is the most important part of growing your business for the mobile generation.

[“Source-inc42”]

Why blended learning is future of Indian education

Why blended learning is future of Indian education

The debate around the quality of higher education in India has been gaining momentum since the Union Budget 2017, which laid emphasis on skill development, employability and digitisation of the education process. The government announced a slew of measures, including ‘Swayam’, an online learning portal; revamp of the National Education Policy (NEP); the Higher Education Empowerment Regulation Agency (HEERA) as a single higher education regulator; and the University Grants Commission (UGC) mandate to educational institutions to develop massive open online courses (MOOCs).

While India is making headway in digitising the learning process, world over, universities are disrupting and innovating teaching and learning. The country has a long tradition of face-to-face learning; the teacher or guru cannot be replaced overnight with an unseen, technological entity. However, it is pertinent to note that the gap between what students are taught in classrooms and what the industry is demanding of its prospective employees is growing every day. The rate of change in technology has, and will continue to, outpace the change in university curriculum, the fastest of which takes place once a year. It is not uncommon to see students spending more than 20 years in the education system and saddled with unattractive job prospects.

The solution lies in ‘blended learning’, a concept that is fast gaining pace in the Indian context. In simple terms, it is a hybrid form of teaching and learning which involves both classroom and online learning. The approach mixes concept building and enquiry-based learning which retains human interaction in education and allows students to combine traditional classroom methods with online-digital mediums. Blended learning strives to create a balance between prescriptive learning and learning at one’s own pace. It is important to note here that blended learning is not equivalent to technology-rich teaching; the core of blended learning is giving the student greater autonomy over his or her education growth path, using technology only as an enabler.

Simply put, it is a win-win situation for students and teachers. The emphasis is on development of the learner’s capacity and capability with the goal of preparing him or her for the complexities of today’s changing workplace. Since every individual assimilates information differently, online learning aims to bring greater and better choice of learning with specific interests. Teachers will not be burdened with the mundane task of imparting education through information overload; instead, they will be focusing on higher value-added instruction that synchronises technology with face-to-face learning. The automated and personalised system will allow teachers to turn into mentors, free from the pressures of formal education.

For students, a major advantage is the ability to dip into a knowledge pool that doesn’t end with classroom instruction. Blended learning incorporates information via online courses, developed by experts from different fields, and helping students access globally developed and industry relevant course material. Blended learning creates the possibility of practical, experiential learning, where students can learn at their own pace – both in terms of speed and complexity of information. It is only fair that the education process be flipped to become increasingly learner-driven than prescriptive in nature.

Data analytics from online learning platforms can help educators develop a targeted approach towards teaching a particular individual, harnessing data over time to help students learn better. This will provide teachers more accurate and specific insights into a particular student’s pain points, where he/she is doing well, areas they find most challenging etc. This can help teachers, and by extension colleges and universities, to understand student behaviour better and provide vastly effective learning interventions.

The natural affinity Millennials have to technology, their sense of entitlement to drive their own education, and the fast-paced and fast-changing work environments they are likely to be a part of, all point in one direction — online or computer-based education could well replace brick-and-mortar education in coming years.

Technology also enables students to access a global network of education and knowledge exchange. For instance Anant Agarwal, the CEO of Harvard and MIT’s online-learning platform edX, graduated with a degree from IIT Madras before pursuing a highly successful global career. Blended learning offers a window to a global world for students who might otherwise struggle to access traditional professional education programmes and supplements the wider work of universities, colleges and learning providers.

In short, blended learning aims to solve problems that plague policymakers, administrators and students. While many educators have adopted this unique form of learning, one hopes that in a decade’s time, blended learning becomes the norm rather than the exception. To its credit, the Government of India is formalising the online education space, ensuring regulatory recognition for online courses and encouraging universities to develop their own online curricula.

The blended classroom of the future can leverage the power of online courses and free up classroom time for interactive collaboration and discussion, testing and problem-solving, redefining how education is administered, while at the same retaining the ethos of India’s traditional classroom system.

[“Source-moneycontrol”]