Moto G6, Moto G6 Play, Moto G6 Plus to launch today: Here’s how to watch the live stream at 7PM IST

Moto-G6-leak

Lenovo-owned Motorola is all set to launch the Moto G6-series smartphones later today. The event is set to take place in Sao Paulo, Brazil, and it will kick off at 10:30AM (Brazil local time), which is 7:00PM in India. Motorola will also live stream the event on its Facebook Page here.

The Moto G6-series will include the Moto G6, the Moto G6 Play and the Moto G6 Plus variants. The Moto G6 Play is expected to be an entry-level variant with single camera at the back, whereas the Moto G6 and Moto G6 Plus are expected to feature dual cameras at the back. All three smartphones are expected to come with full-screen displays and 18:9 aspect ratio.

A home button with fingerprint sensor embedded inside it is also expected under the display. In the hardware department, the Moto G6 Play is expected to be powered by a Snapdragon 430 quad-core SoC, and feature a massive 4,000mAh battery.

The Moto G6 is expected to be powered by a Snapdragon 450 octa-core SoC paired with 3GB / 4GB RAM and 32GB / 64GB on board storage. Talking about dual cameras, one is expected to be a 12-megapixel primary sensor along with 5-megapixel secondary sensor to add DSLR-like bokeh effects to your photos. A 16-megapixel front camera is also expected to be in tow.

Moto G6, Moto G6 Plus show up on retail website, revealing prices

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Moto G6, Moto G6 Plus show up on retail website, revealing prices

Lastly, the Moto G6 Plus will likely be powered by a Snapdragon 630 or Snapdragon 660 octa-core SoC, with 4GB of RAM and 64GB onboard storage. It is expected to sport the same dual cameras at the back, as the Moto G6. All three smartphones in the Moto G6-series are expected to run Android 8.1 Oreo out of the box.

Moto G6 Plus, Moto G6 and Moto G6 Play renders show off the phones in various color options

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Moto G6 Plus, Moto G6 and Moto G6 Play renders show off the phones in various color options

In terms of pricing, the Moto G6 Play is expected to be around $200, which is about Rs 13,000, the Moto G6 around $250, which is about Rs 16,300. There is no word on the pricing of Moto G6 Plus, but with the launch event less than an hour away, we will know more about it when Motorola officially makes the announcement.

[“Source-bgr”]

OnePlus 5T Star Wars Limited Edition Set to Launch in India Today

OnePlus 5T Star Wars Limited Edition Set to Launch in India Today

HIGHLIGHTS

  • Launch event to be followed by screening of Star Wars: The Last Jedi
  • OnePlus 5T Star Wars edition to be available from December 15
  • Sports a white back panel, Star Wars logo, and red Alert Slider

Announced earlier this month, the OnePlus 5T Star Wars Limited Edition, will be released at an event in Mumbai on December 14 at 7pm. OnePlus, in collaboration with the Star Wars: The Last Jedi, will showcase the smartphone at a special event at IMAX Wadala in Mumbai. After the launch event, a special screening of the movie will be held for fans that bought the tickets last week.

The OnePlus 5T Star Wars Limited Edition will go on sale on Amazon.in, OnePlusStore.in, and at various offline OnePlus experience stores in Bengaluru and Noida from December 15, the same date as the India release of Star Wars: The Last Jedi.

Apart from a white back panel, a Star Wars logo on the back, and a red-coloured Alert Slider, there are no other cosmetic hardware changes on the OnePlus 5T Star Wars Limited Edition. The smartphone does include a Stormtrooper wallpaper that matches the deep black front of the limited edition OnePlus 5T.

Specifications of the new phone are expected to be identical to the OnePlus 5T launched in India last month. The OnePlus 5T sports a 6.01-inch Optic AMOLED full-HD+ display with a resolution of 1080×2160 pixels and an 18:9 aspect ratio. It is powered by a 2.5GHz octa-core Qualcomm Snapdragon 835 SoC, coupled with up to 8GB RAM and 128GB inbuilt storage that’s not expandable.

In the camera department, the OnePlus 5T has a dual-camera setup with a 16-megapixel IMX398 sensor and a 20-megapixel Sony IMX350 sensor along with f/1.7 aperture lenses. On the front is a 16-megapixel Sony IMX371 sensor for selfies and video calls. It packs a 3300mAh non-removable battery that supports fast charging through the company’s Dash Charge technology. The OnePlus 5T was recently updated with OxygenOS 4.7.4 that brings camera and system improvements to the smartphone.

A ‘Lava Red’ variant of the OnePlus 5T was launched recently in China.

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and subscribe to our YouTube channel.

OnePlus 5T

OnePlus 5T

Rs.32,999
Buy
  • REVIEW
  • KEY SPECS
  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Large, bright and clear screen
  • Great battery life
  • Useful software features
  • Very good performance
  • Bad
  • Photo quality in daylight could be better
  • No weatherproofing or wireless charging
  • Android 8.0 update will take months
BUY AT
  • OnePlus 5T (Midnight Black, 64GB, 6GB RAM) –
    Rs.32,999
  • OnePlus 5T (Midnight Black, 128GB, 8GB RAM) –
    Rs.37,999

[“Source-gadgets.ndtv”]

Moto X4 India Launch Set for Today, Watch Live Stream Here

Moto X4 India Launch Set for Today, Watch Live Stream Here

HIGHLIGHTS

  • Moto X4 price in India is expected to start from Rs. 23,999
  • The smartphone was originally unveiled at IFA 2017
  • Moto X4 was originally planned for an October 3 India launch

Moto X4 India launch is scheduled for Monday, at a New Delhi event scheduled to begin at 2:30pm IST. Stay tuned to Gadgets 360 for more details from the Moto X4 India launch event, as they happen. The smartphone was one of the first to come with inbuilt support for Amazon’s Alexa voice assistant, and based on Android 7.1 Nougat, it of course also supports Google Assistant. Other highlights include IP68 water and dust resistance. So far, the expected Moto X4 price in India has been leaked – Rs. 23,999. This is significantly lower than the EUR 399 (roughly Rs. 30,300) price tag given to it at its launch during IFA 2017. To note, the Moto X4 was originally supposed to launch on October 3, before being delayed. We also know the smartphone will be a Flipkart exclusive. You can watch the live stream of the Moto X4 launch below.

 

Moto X4 specifications, features

The Moto X4 runs on Android 7.1 Nougat out of the box and sports a single-SIM slot (Nano) – however, the India variant can be expected to come with dual-SIM card support. It bears a 5.2-inch full-HD (1080×1920 pixels) LTPS IPS display with 424ppi pixel density and Corning Gorilla Glass protection. The smartphone is powered by the 2.2GHz Qualcomm Snapdragon 630 octa-core SoC paired with Adreno 508 GPU and 3GB of RAM. Inbuilt storage is at 32GB, but there is scope for further expansion using the microSD card slot (up to 2TB).

ALSO SEEMoto X4 First Impressions

Another highlight of the Moto X4 is its dual rear camera setup, with one 12-megapixel dual autofocus sensor with f/2.0 aperture and 1.4-micron pixels, and one 8-megapixel ultra-wide angle sensor with 120-degree field of view, f/2.2 aperture, and 1.12-micron pixels. The setup features a colour correlated temperature (CCT) dual-LED flash and PDAF. It brings a host of features like ultra-wide angle shot, professional mode, depth detection and depth effects, selective Focus, selective Black & White (beta), background replacement (beta), spot colour, landmark/object recognition, scan barcodes/QR codes/Business cards, panorama mode, slo-motion video, and best shot.

 

The Moto X4 has a 16-megapixel front camera with flash support, f/2.0 aperture, and 1-micron pixels. It comes with features like adaptive low light mode, selfie panorama, face filters, beautification mode, and professional mode.

Connectivity options on the Moto X4 include NFC, Bluetooth 5.0, Wi-Fi 802.11ac (dual band, 2.4GHz and 5GHz), GPS, GLONASS, 4G LTE, and FM radio support. The dimensions of the Moto X4 are at 148.35×73.4×7.99mm, and the smartphone weighs 163 grams. The smartphone sports an accelerometer, ambient light sensor, gyroscope, magnetometer, and proximity sensor. The Moto X4 packs a 3000mAh battery that claims to last all day, and even supports fast charging (six hours of power in 15 minutes).

moto x4 front gadgets360

The Moto X4 has a new three-finger screenshot gesture (along with other Moto experiences), and comes with an inbuilt password manager called Moto Key. The latest Bluetooth support brings the ability to allow it to sync with four speakers or headphones at one time. Notably, the Moto X4 doesn’t offer Moto Mods support.

For the latest tech news and reviews, follow Gadgets 360 on Twitter, Facebook, and subscribe to our YouTube channel.

Motorola Moto X4

Motorola Moto X4

Rs.20,999
Buy
  • KEY SPECS
  • NEWS

Display

5.20-inch

Processor

2.2GHz octa-core

Front Camera

16-megapixel

Resolution

1080×1920 pixels

RAM

3GB

OS

Android 7.1.1

Storage

32GB

Rear Camera

12-megapixel

Battery Capacity

3000mAh

BUY AT
  • Motorola Moto X4 (Super Black, 32GB, 3GB RAM)
    Rs.20,999
  • Motorola Moto X4 (Sterling Blue, 64GB, 4GB RAM)
    Rs.22,999
  • Motorola Moto X4 (Super Black, 64GB, 4GB RAM)
    Rs.22,999

[“Source-gadgets.ndtv”]

Five Hacks To Produce High Quality, Low-Cost Facebook Creative Today

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In recent years, one of the most consistent concerns of both existing and prospective clients has been, “how can we generate more high-quality creative quickly and affordably?”

With Facebook favoring video in the newsfeed and Instagram’s rollout of Stories, it’s easy to get overwhelmed and assume regularly producing high-quality creative requires a dedicated design and videography team.

That’s simply not true. From my experience working with many emerging e-commerce leaders, you can achieve your goals — whether they’re increasing engagement, greater click-through rates, or lower cost per acquisition– by following the five strategies below. I’ve seen these strategies used over and over to achieve great results without breaking the bank.

1. Create High-Quality (Not Overproduced) Content

One of the biggest misconceptions of Facebook advertising is that every piece of creative needs to look like it was made by a professional photographer or Hollywood filmmaker. More often than not, creative that looks user-generated will outperform its more polished counterparts. When an ad is overproduced, it can create “banner blindness.” Fast-scrolling thumbs won’t slow down to look at something if it looks too much like an ad. On Facebook and Instagram, ads that look like a photo or video from a friend are more likely to catch a prospect’s attention.

2. Use The Boomerang App

Boomerang from Instagram allows you to create captivating mini videos that play forward-then-backward, creating a neat, GIF-like video loop. These videos are fun, eye-catching and, most importantly, only take a second to produce. Boomerang videos do not include audio, which makes them great for mobile.

One of our clients, Brooklinen, has done a great job using Boomerang in its Facebook Ads. The bedding company created boomerangs of people jumping into bed, putting on a luxe duvet cover, etc. These eye-catching ads increased click-through rates, which in turn created lower cost-per-click and overall lower cost-per-acquisition of new customers. Customers have also responded positively, leaving comments on the ads describing the fun and quirky format.

3. Repurpose Online Reviews

Many online retailers would be surprised to see how many customers have created “unboxing” videos and uploaded them to YouTube. Unboxing is the unpacking of new products, especially consumer products, where the process is captured on video and uploaded to the internet. According to Think With Google, “unboxing fuels anticipation and provides useful product information.”

Many people think that unboxing videos are just for tech gadgets – not true. This same Google publication reports that “Food and drink, fashion and style and mobile phone unboxing videos have seen 42%, 90%, and 200% growth in popularity, respectively.”

Combining user-generated content with useful, relevant product information is a proven winner. Be sure to always reach out to the creator first for permission to use their content.

4. Crowdsource Creative

User-generated content, or user-created content, is any form of content created by customers or end users. UGC most often appears as supplementary to online platforms such as social media websites and may include such content types as blog posts, photos, videos or reviews. Many emerging brands are using UGC in their advertising campaigns as it speaks in the voice of the customer and is highly relatable.

According to the Kleiner Perkins Caufield & Byers Internet Trends 2017 Report, “Effective UGC can create 6.9x higher engagement than brand generated content on Facebook.”

Many successful brands have leveraged contests to generate more UGC, including one of our clients, MVMT Watches. The MVMT team holds a monthly contest where customers upload photos of their purchase to Instagram using a specific hashtag that enters them into the contest. This contest has generated thousands of pieces of high-quality content that are used in future advertising campaigns. It works because MVMT customers are highly engaged with the visual brand and want to help build the brand, thus creating more customer loyalty and further building brand identity.

Just remember to have clear rules and rights to ownership of content produced.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

5. Use Snapchat Lenses

If your goal is to reach millennials, pay extra attention to this. According to a TechRadar writer, “Snapchat lenses are augmented reality filters – you’ll typically find these on the selfie camera, but some are available on the rear-facing camera – within the SnapChat app … use these to make your face look like a dog or give yourself a strange hairstyle.” These are fun, social and highly recognizable, which gives your brand familiarity.

These short videos can easily be repurposed and used for Facebook advertising. Another plus: They’re vertical (mobile-first format), which generates a full-screen experience on mobile.

These five tips alone will not create winning advertising campaigns, but they certainly can help take the headache out of creating content. With strong technical knowledge of Facebook advertising and consistent testing, you should be able to easily identify and source the creative that works best for your online brand.

[“Source-forbes”]