Spotify to launch music streaming service in India to stay ahead of Apple

Spotify to launch music streaming service in India to stay ahead of Apple

The world’s largest music streaming service, Spotify, is looking to bring its service to India, one of the fastest-growing internet markets in the world, as it looks to boost growth and stay ahead of rival Apple.Announcing Spotify’s plans to list on public markets on April 3, CEO Daniel Ek said the Stockholm-based company was planning an entry into some of the largest markets in the world. Spotify is taking a rather unusual path to go public and will directly sell shares to the public.”We are working on launching in some of the biggest markets in the world, including India, Russia, and Africa, which have a very rich musical culture,” Ek said during his presentation. He said that post IPO, the company would continue to focus on growth rather than turning on the profit machine.While no further details were divulged on when Spotify could launch its service here or its pricing in the country, the company did disclose in its IPO filing last week that it has leased office space in Mumbai. The company has also made ex-Googler Akshat Harbola as its Head of Market Operations in India.Plans to enter India and other fast-growing markets comes as industry analysts say Apple’s rate of signing up new paid subscribers is far outstripping that of Spotify’s. In the US, the largest music streaming market in the world, Apple Music could beat Spotify in the next few quarters to become the leading player there.Despite its service not being available in India, there already are several thousand users in the country who use Spotify via VPNs. Spotify said that the awareness of its brand among users in India is already high, alluding to the fact that the company would be able to achieve organic growth in India.However, India’s market for music streaming is witnessing a marked shift now.

While Times Group-owned Gaana, which recently received $115 million in funding led by Tencent, currently leads the India market in terms of a sheer number of users, competition in the space is becoming cutthroat.In India, Apple charges the lowest subscription fee for its Apple Music service anywhere in the world. While a person in the US pays $9.99 every month to access Apple Music, in India the monthly charge is just Rs 120 or under $2. However, the company has failed to make a big dent in India largely due to its lack of regional content.Amazon, the latest entrant into India’s music streaming space is offering customers access to its Prime Music as part of its Rs 999 yearly Prime loyalty programme. The company has already scored millions of users via its video streaming service and free expedited delivery service, but has also tied up with several large regional music producers to bring their content on its platform.Spotify will need to drop its prices from $9.99 per month to something more affordable in India if it wants to grow its base of paid users in the country. It will be seen if the company can maintain the same pricing here but still convert a free user to a paid one in under 12 months as it claimed was its average during its financial presentation yesterday.

[“Source-business-standard”]

Finally, Mobile Live Video Streaming Comes to YouTube

Look out Facebook, Periscope, et al ... Google has entered the mobile live video arena with the release of the YouTube live streaming app.

Six years after YouTube featured live-streaming for desktops in 2011, the company finally decided to bring the app to mobile.

YouTubers around the world have been waiting for this feature since the company announced it in June of 2016. It is here, but with a caveat. You need more than 10,000 followers to use the feature. This is a smart move on the part of YouTube, because it can continue to test the platform with power users and work out all the kinks. By the time the rest of us get it, which will be soon according to the company blog, it should be perfect.

YouTube is late compared to Facebook Live and Twitter with Periscope, but the sheer number of users it has and the way it is monetized probably led the company to take its time and get it right.

YouTube Live Streaming App

The streaming feature is built directly into the YouTube mobile app, having the same features as regular YouTube videos. The platform protects you from unauthorized use, and the streams can be found through recommendations, playlist or search.

To start streaming, you have to first confirm your channel has been verified. Also your account must not have been restricted for live stream in the past 90 days. You then enable streaming from the Creator Studio tools, go to Live Streaming, write a title, take a picture for the thumbnail, and start streaming.

Look out Facebook, Periscope, et al ... Google has entered the mobile live video arena with the release of the YouTube live streaming app.

Streaming starts immediately, and YouTube will automatically start and stop the stream for you at the right time. Events gives you more control with preview, start and stop features.

When it finally becomes available for everyone else, small businesses can augment their YouTube channel by engaging live with their audiences. Chefs, artists, DIYers, IT experts and many small operators can give lessons, interact and provide added value services for their customers. The only downside is that have to wait for the full roundup.

Images: YouTube

[“source-smallbiztrends”]

Facebook Now Supports Video Streaming to Chromecast and Apple TV

Facebook Now Supports Video Streaming to Chromecast and Apple TV

HIGHLIGHTS

  • You can now stream videos to you TV from Facebook
  • Streaming available from iOS and web as of now
  • You can also see reactions to Facebook Live video while streaming

There must have been times when you wished that you could stream videos from Facebook to your television with as much ease as you are able to do with YouTube app on your smartphone. Now, you will be able to do just that as the social networking website has announced that its videos can now be streamed through devices such as Google Chromecast and Apple TV. The feature is rolling out on iOS devices and desktop shortly, and Android devices will get the support soon.

“You can already stream Facebook videos to Apple TV (and other AirPlay-enabled devices) or Chromecast (and other Google Cast-enabled devices) from an iOS device or your web browser, and soon you’ll be able to cast from Android devices to Chromecast as well,” Facebook said in a post on Thursday.

In order to stream a video from Facebook, you have to merely press the TV icon in the top right corner and select the device to which you want to stream the video. After the streaming starts, you can go back to the news feed and browse through other posts while the video continues to play on the screen.

“If you’re streaming a Facebook Live video to your TV, you can see real-time reactions and comments on the screen, and you can join in the conversation yourself by reacting or commenting,” the company said in its post.Considering the recent announcements by social networking giants, it is evident the companies are focusing heavily on videos. Last month, Twitter announced a new app for Apple TV, Amazon Fire TV, and Microsoft’s Xbox One that will allow users to get content from Twitter’s media partners.

Tags: Facebook Video Streaming, Apps, Google, Android, Apple TV, Chromecast, Apple, Social
[“Source-Gadgets”]

Periscope Producer Extends the Live Streaming Service Beyond Phones

Periscope Producer Extends the Live Streaming Service Beyond PhonesTwitter is taking the smartphone shackles off its live-video service Periscope in its latest attempt to broaden its audience.

The Periscope Producer feature announced Thursday will let media companies and other users pipe live video feeds directly into Twitter, without using a smartphone to record the images. Since its debut early last year, Periscope had been confined to live video feeds taken on a smartphone.

During Producer’s testing phase last week, a Florida television station showing live video on its website used the new tool to redistribute the same feeds on Twitter. To start, Producer will be limited to a small group of media companies such as Disney’s ABC News and major brands such as Louis Vuitton. Others can apply for approval at http://t.co/periscopeproducer.

Periscope CEO Kayvon Beykour said Producer will be available to all comers soon, something that he acknowledged could lead to unauthorized redistribution of live video. Piracy has been an issue dogging Periscope since people began using the service to broadcast live video of movies and TV shows with their smartphones.

The Periscope extension ups the ante on Twitter CEO Jack Dorsey’s bet that the increasing popularity of online video will help widen the messaging service’s appeal.Twitter already has been streaming more news, entertainment and sports events, including the National Football League’s Thursday Night games for 10 weeks during the season. Twitter hopes to build a following beyond people who rely on the service to tweet their thoughts and keep tabs on what’s happening around the world. Dorsey sees Twitter evolving into the go-to place for watching live video in a digital town square where people can share their opinions with each other.

Internet companies young (Snapchat) and old (Facebook) are scrambling to get on the live video train, though there are no easy ways to make advertising money off of them yet. That’s coming, though. Some companies are already experimenting with livestreaming for marketing purposes. Automaker General Motors, for example, launched out its electric Chevy Bolt EV using Facebook Live earlier this year. Media outlets, meanwhile, are livestreaming coverage of the presidential debates in ways not seen in any previous election.

With the latest move, Periscope joins other livestreaming services such as Twitch and YouTube that allow for broadcasts from sources beyond users’ smartphones. Facebook, meanwhile, has so far stuck to a mobile-only strategy. But even with Periscope’s expanded capability, Facebook has an advantage with a larger audience.

Since the end of 2014, Twitter has picked up just 15 million monthly users to expand its audience to 313 million people through June. During the same stretch, Facebook gained 319 million users to extend its reach beyond 1.7 billion people.

In an effort to distinguish Twitter from Facebook, Dorsey has been trying to position it as the “people news network” – though with little success since he replaced Dick Costolo as CEO 15 months ago.

Things have been looking so bleak that Twitter’s board last month hired investment bankers to woo suitors that might be interested in buying the San Francisco company, according to published reports that cited unnamed people familiar with the matter. The prospective bidders included Google’s parent company, Alphabet Inc., as well as Apple Inc., Salesforce.com and Walt Disney Co.

The possibility of a sale tantalized investors until other media reports made it seem unlikely that Twitter will strike a deal soon. With a sale apparently off the table, the company’s stock has dropped by nearly 30 percent in the past week. The shares fell 20 cents to $17.85 in early afternoon trading Thursday.

Tags: Periscope, Periscope Producer, Twitter, Jack Dorsey, Apps, Social
[“Source-Gadgets”]