4 New LG X Series Phones Focus on Different Feature Sets

4 New LG X Series Phones Focus on Different Feature Sets

Smartphone makers are doing all they can to come up with the next best thing and until now, each attempt was designed to put more of the best technology in a single device. But there is only so much you can put in a form factor as small as a smartphone.

The new approach by LG takes a step back and deploys devices that specialize in one particular aspect of smartphone technology above all others. The four new LG X phones are part of a series the company launched earlier this year.

Introducing the LG X Series

The first two phones, the X Cam and X Screen focused, as the names suggests, on the camera and screen. This time around the new phones called X Power, X Mach, X Style and X Max also focus on different components.

The new X series phones share many of the base specs of LG’s flagship G and V series handsets, but they add on the specialized features. The information LG made available on these phones is very limited, so we will have to wait until they are released later this month to find out the exact specifications. The price and availability for each device will be announced locally in each market.

The X Power

This phone has one of the largest battery capacities of any smartphone on a slim 7.99mm body with 4,100mAh (Samsung Edge 7 has 3600 mAh and the Apple iPhone 6 Plus has 2915 mAh). So the power is considerably more than the top brands in the segment. Additionally, LG said the company’s fast charging (PE+) technology allows the X Power to be charged twice as fast.

The X Mach

The X Mach is built for speed and performance, with support for LTE Cat. 9 3CA for faster data transfer and a 1.8GHz processor to manage power intensive applications. It also has a QHD IPS Quantum display, a curved form factor and a large 1.55m sensor camera.

The X Style

According to LG, the X Style differentiates itself with curving lines, extra-slim body, and a large display. It is made to consume multimedia content.

The X Max

LG has provided even less information for the X Max than for the other three phones, with the company saying only that it has a “Large display” — but the size of the screen hasn’t been made available either.

The New LG Strategy

LG doesn’t even appear on the list of “Top Five Smartphone Vendors, Shipments, Market Share and Year-Over-Year Growth, Q1 2016 Preliminary Data” by IDC. How will the company’s strategy pan out as most other manufacturers adopt a more-is-better approach for their devices?

The company might find an audience with small businesses that need the specific technologies the X series of phones bring. Still a full set of specs and more importantly a menu of prices must be available before business owners can know if the phones are worthwhile.

Image: LG Electronics

More in: Gadgets


LG Electronics India’s marketing head, Amit Gujral, sets a clear vision for 2017

LG Electronics India is going to celebrate this Republic Day with the launch of its #KarSalaam initiative, which is dedicated to the brave soldiers of the country. Through this initiative, LG aims to salute the soldiers’ spirit of selfless contribution and service towards the country. The brand plans to reach out to the citizens through radio, on-ground and digital communication to capture the wishes of the citizens of India for our soldiers. Taking this campaign forward, LG will be contributing a certain amount to every LG product purchased till 26th January towards the ‘India National Defence Fund’, which is dedicated to the welfare of soldiers.

Brand Equity caught up with Amit Gujral, head – corporate marketing, LG Electronics India, who recently joined the company, to have a chat about the idea behind #KarSalaam,
and LG’s plan for the year ahead. Take a look…

“#KarSalaam is not a marketing campaign”

This is Gujral’s first big initiative for the company, and there has been a lot of thought and vision attached to it. He says, “This campaign has been launched to capture the patriotic fervour of the season to establish itself as a brand that cares for Indians and their sentiments. We also took this initiative to bring together the citizens of India to express their gratitude to our soldiers. The selfless devotion our armed forces calls for adulation and what could be a better occasion than this Republic Day.”
The company also plans to invite people through social media platforms and encourage them to #KarSalaam (express their gratitude). All Indians are invited to post their wishes for soldiers on its dedicated website. LG also seeks participation from the families of the soldiers to send their heartwarming messages to their near and dear ones who brave all odds to protect the country.

While talking Gujral about the spends behind the #KarSalaam initiative, he said, “Honestly, it cannot be seen as a marketing campaign. #KarSalaam is a very noble, social and patriotic cause, which cannot be attributed as just a promotion campaign. We invite all citizens to pour their heart out and leave no barriers to reach out to soldiers.”

Amit Gujral
Amit Gujral

‘Life’s Good’ for LG and Gujral?

Consumer Electronics industry in India stands as a conducive market and 2016 has equally clocked growth for LG, informs Gujral. “We have seen a number of new entrants in the industry due to the growth opportunities the Indian market holds. The brand is driven by the philosophy “Life’s Good” and throughout the years we have ensured that we live up to it,” he adds.

For 2017, LG has already created a buzz with the announcement of a host of new products including signature TVs during CES. LG will soon bring those products to the Indian market this year.

When asked about the targets for 2017, Gujral optimistically mentions, “As a marketer, certainly revenue targets are essential to anything and everything we shall plan and do. Not just enhancing brand track indices but increasing revenue generation up by two digits percentage is set as a target for 2017.”


SC sets up panel to oversee MCI on non-public dental college admissions

A three-member panel headed by Justice Lodha will oversee the functioning of the MCI regarding admissions to private unaided dental colleges. Photo: Pradeep Gaur/Mint

‘A 3-member panel headed by using Justice Lodha will oversee the functioning of the MCI regardingadmissions to non-public unaided dental schools. photo: Pradeep Gaur/Mint
New Delhi: The splendid courtroom on Monday called for putting in place of a 3-member panel headed by using Justice (retd) R.M. Lodha to oversee the functioning of the scientific Council of India (MCI)concerning admissions to personal unaided dental colleges in Madhya Pradesh.

specifically, the panel will oversee the admission standards in non-public unaided dental schools amid allegations of state interference in diverse elements of admissions.

apart from Lodha, the supreme court docket-appointed committee will contain Dr. Shiv Sarin working at Institute of Liver and Biliary Sciences (ILBS) and former comptroller and auditor standard of India (CAG) Vinod Rai.

“The committee will be in operation for a length of twelve months unless the Parliament enacts a mechanism for the admission technique of personal unaided dental faculties earlier,” the order stated.

A fivechoose constitutional bench headed via Justice Anil R. Dave which were listening to the problem for over 5 years additionally upheld a decision of the Madhya Pradesh high court which laid down the validity of regulations governing admission of college students in submit graduate courses in personalinstructional establishments.

“I preserve that the country has legislative competence to enact the impugned legislation-act of 2007 tohold not unusual front take a look at for admission to professional educational institutions and todetermine the price and the high courtroom has rightly upheld the validity of the impugned rules.” saidJustice R. Banumathi in the judgment.

Monday’s courtroom verdict came on a plea with the aid of diverse personal dental schools in Madhya Pradesh which had challenged the provisions of the nation Act relating to admission, fixation of price, reservation and eligibility for admission.

The unaided dental faculties had maintained that being unaided colleges, it become their essential rightbeneath Article 19(1)(g) of the charter of India to lay down the eligibility criteria for admission and fix theprices of college students.

beneath the provisions of the state Act, admissions to private unaided colleges could be carried out thruthe commonplace front test (CET), which the kingdom government partly regulated in terms of admission,expenses, reservations and many others.

The impugned judgment of the Madhya Pradesh high courtroom extended electricity to the country in admission process to make certain that there was no profiteering or commercialization of education. It alsoprolonged to the state energy (in larger public interest) with recognize to distribution of seats to weaker sections through reservations.

the decision comes days after any other order paving the manner for national Eligibility front check(NEET), a single common front for admissions to clinical and dental courses within the country.

this is the 0.33 panel to be headed with the aid of Lodha—he also heads the panel for making pointers to Board of manipulate for Cricket in India (BCCI) for cleansing up the cricketing device and another overstarting up recovery complaints towards people who had invested in %’s unlawful investment schemes.

The case could be revisited after a yr for any similarly guidelines.

Yahoo Sets April 11 Deadline for Preliminary Bids: ReportYahoo Sets April 11 Deadline for Preliminary Bids: Report

Yahoo Sets April 11 Deadline for Preliminary Bids: Report

Yahoo Inc has set an April 11 deadline to submit preliminary bids for its web business and Asian assets, The Wall Street Journal reported on Monday, citing sources.

Yahoo asked bidders details regarding financing, conditions or approvals that would have to be met on their end, and what key assumptions they would be making by deciding to move forward with a deal, the Journal said, citing a letter sent to possible bidders.

A deadline for preliminary bids in April could mean that Yahoo could close a deal by June or July, theJournal said.

Yahoo could not be immediately reached for a comment outside regular business hours.

The faded Internet pioneer launched an auction of its core business in February after it shelved plansto spin off its stake in Chinese e-commerce giant Alibaba Group Holding Ltd.

Activist hedge fund Starboard Value LP, which owns about 1.7 percent of Yahoo, launched a proxy fight last week in an attempt to overthrow the entire board of Yahoo.

Telecommunications company Verizon Communications and publisher Time are among companies expected to bid for Yahoo’s core business, while some private equity firms are expected to team up to make offers.

© Thomson Reuters 2016

Download the Gadgets 360 app for Android and iOS to stay up to date with the latest tech news, product reviews, and exclusive deals on the popular mobiles.

Tags: Internet, Yahoo