Nintendo, Cygames Partner to Make Mobile Games, Dragalia Lost Coming This Summer

Nintendo, Cygames Partner to Make Mobile Games, Dragalia Lost Coming This Summer

HIGHLIGHTS

  • Nintendo is buying a 5-percent stake in Cygames
  • Cygames is best known for Granblue Fantasy
  • Dragalia Lost is a action role-playing game

Japanese video game maker Nintendo said on Friday it has teamed up with Tokyo-based online games developer Cygames, aiming to step up the mobile gaming business and reduce reliance on volatile console sales.

The Kyoto-based company will buy a 5 percent stake in unlisted Cygames, known for its blockbuster Granblue Fantasy game, for an undisclosed amount.

As part of the tie-up, Nintendo will release a jointly developed action role-playing game called Dragalia Lost for smartphones this summer, Nintendo said.

The game will be launched in Japan, Taiwan, Hong Kong and Macau at first, and later in North America and Europe.

Nintendo entered mobile gaming under partnership with online gaming firm DeNA Co in 2015 as part of an effort to stabilise earnings highly dependent on its volatile games console business.

 

It has since released several mobile gaming titles including Super Mario Run, using its popular Super Mario Bros characters.

Nintendo said on Thursday it expects operating profit to rise 26.7 percent in the year through March to a nine-year high, as its Switch games console maintains sales momentum in its second year.

The initial success of the hybrid home-portable Switch has boosted Nintendo’s gaming software sales and encouraged more third-party publishers to make games for the console, a cycle which could further push up console sales.

The Kyoto-based company also said it named Managing Executive Officer Shuntaro Furukawa as new president to succeed Tatsumi Kimishima, effective after the general shareholders meeting in June.

[“Source-gadgets.ndtv”]

T20 Mumbai League ropes in Young Creative Services as its creative partner

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Young Creative Services, a Mumbai based full services agency has been appointed as the official creative partner for the T20 Mumbai League by league manager Probability Sports.

The agency has been mandated as the creative architects for their campaign the ‘League of Cricketkars’ ad campaign and the ‘Aamhi Mumbaikar, Aamhi Cricketkar’ positioning strategy for the T20 Mumbai League.

Anup Kotekar, co-founder and Director, YOUNG Creative Services, said “The campaign has been created very interestingly by integrating the ethos of Mumbai, it’s passion for cricket and Sachin Tendulkar who is the league ambassador. The concept of Mumbaikars being Cricketkars forms the central pillar of the entire campaign. Apart from being a very believable statement given Mumbai’s dominance of the game the unique thought and the campaign will ensure that the T20 Mumbai League is able to differentiate itself and carry forward the positioning through the coming years”

While the T20 Mumbai League is all geared up for its first edition and is being touted as the much-awaited platform for budding cricketers from the city, the advertising blitzkrieg being launched by the league seems to be the perfect platform for homegrown creative talent from the city to showcase its creativity.

Elaborating further on their approach toward the campaign, Wilfred Fernandes, founder and director, YOUNG Creative Services said, “As an ad agency have always tried to create communication that is disruptive but yet connects with the audience at the core level. We do his by focusing our thinking process on the central campaign thought and then weaving creatives once that is cracked. The current campaign for the T20 Mumbai League is an outcome of this approach of ours and we are happy that it has resonated well.”

[“Source-brandequity”]

AkzoNobel names creative partner for professional paints business

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AkzoNobel has appointed MullenLowe Group as the new creative agency partner for its paints global marketing organisation.  Effective immediately, the new partnership aims to deliver on the growth objectives and business opportunities of AkzoNobel’s professional paints activities.

It follows last year’s appointment of MullenLowe Group as the global creative partner for AkzoNobel consumer paints.

“AkzoNobel has been providing painters with the highest quality paints for more than 200 years,” said David Menko, CMO of the company’s paints business.

“We have a clear requirement for a strong creative partner in order to leverage our global presence and further build our professional brands. We feel MullenLowe Group is the right partner to deliver against our growth ambition for these brands as we continue to lead the way globally via our innovation, disruptive communication, and our passion to make people’s lives more liveable and inspiring with our products, services and tools,” Menko said.

Nuno Pena, global marketing director for AkzoNobel’s professional and pre-deco activities, added: “We are thrilled with the appointment of MullenLowe Group as our global agency partner for the paints business. The agency is a great partner for our consumer colleagues and we have already achieved some outstanding results on those brands. I am looking forward to their team bringing to bear their experience with our organisation, and their creativity to drive business success for our professional brands – such as Sikkens and Dulux Trade – and for audiences around the world.”

Jose Miguel Sokoloff, global president of the MullenLowe group creative council, said: “We are very proud of our relationship with AkzoNobel and the work that we have produced for the consumer paints organization. We’re excited to put the power of our challenger thinking and creativity to drive an unfair share of attention for the professional side of the business.”

[“Source-marketing-interactive”]

Uber, Mahindra Partner to Deploy Electric Vehicles in India

Uber, Mahindra Partner to Deploy Electric Vehicles in India

Mahindra & Mahindra (M&M) will team up with Uber to explore deployment of electric vehicles (EVs) on the cab aggregator’s platform in several cities across India, the automaker said Friday.

The company, which has already tied up with Uber’s rival Ola to build an electric mass mobility ecosystem in Nagpur, will deploy “hundreds of electric vehicles in Delhi and Hyderabad” under the new partnership.

Mahindra’s electric vehicles on the Uber platform will include the e2oPlus hatch and the eVerito sedan.

“Our collaboration with Uber is an important next step to help accelerate the large scale adoption of electric vehicles on shared mobility platforms and meet the nation’s vision for EVs,” M&M Managing Director Pawan Goenka told reporters in Mumbai.

As part of this collaboration, both the companies will also explore deployment of Mahindra electric vehicles in other cities.

On the tie-up, Uber Chief Business Officer, India and Emerging Markets, Madhu Kannan said the company aims to build a more sustainable future of mobility, moving more people requiring on-demand services with fewer, fuller, and more efficient vehicle trips.

“We see a key role for high efficiency vehicle technologies and therefore, believe that this collaboration with Mahindra, the pioneers in the electric vehicles space, will be truly beneficial not just for Uber, but for our driver partners, riders and the cities we operate in,” he added.

As part of the arrangement, driver partners on the Uber app can avail of a package that will include Mahindra electric vehicles at competitive prices, attractive financing and insurance premiums as well as comprehensive maintenance packages from M&M and its associates.

Furthermore, to make this model durable, M&M and Uber will work closely with public and private players which are in the process of setting up a common use charging ecosystem across multiple locations in the cities.

M&M will also support driver education and training related to various aspects of electric vehicles.

[“Source-gadgets.ndtv”]