YouTube Studio: better insights or a work in progress?

Will YouTube Studio’s new metrics be better for marketers?

In June of last year, YouTube announced that Creator Studio was about to change. A beta version named YouTube Studio was undergoing testing with hundreds of thousands of users – or should I say ‘creators’.

After nine months of nurturing their new baby, YouTube Studio was unveiled last week. Promises of efficiency, empowerment and increased joy, packaged with new features, metrics and insight. The increased data commitment has been played-up by YouTube.

But did the much anticipated promises deliver? Well, sort of.

YouTube Studio features include three new metrics: Impressions; Impressions Click-Through Rate; Unique Viewers. YouTube says these will give us better understanding of video performance with the aim of helping us produce more impactful video.

What’s an Impression? It’s when a viewer sees one of your video thumbnails; Impressions tell us the potential reach of our videos. It’s an ‘opportunity to view’.

What’s Impressions Click-Through Rate? Simply put, it’s the percentage of Impressions that turned into a video view.

What’s a Unique View? Well, to quote YouTube, it shows us “the estimated number of different people who watch our videos over a period of time.”

And there lies one of my issues. Data should not be estimated. We should be able to know the difference between a unique view and a repeat view. Why is YouTube estimating metrics? As for the ‘opportunity to view’ this just feels like a return to a time when we couldn’t accurately measure irrefutable data. perhaps it’s just me, as I’ve always hated fluffy measurements. In my PR and creative agency days I was forced to peddle PRVs and ‘Opportunities to See’. I hated both.

YouTube’s intent of delivering better insight and metrics should be applauded. It’s a key facet of success for other social media channels and absolutely is the direction they should be taking their Studio platform. Data that helps to evolve the production quality and impact of our videos is welcomed. I just can’t help but feel like this is a work in progress, rather than a refined proposition that’s ready to roll.

I’ll explain why: YouTube tell us that if we’re seeing a low percentage of Impressions convert to Impressions Click-Through Rate, then our thumbnail and title require work. That may be correct in some cases, but we can’t ignore how busy some pages are with thumbnails. Watch a video through to completion and then see how many thumb nails are served to you. It’s busy. Undoubtedly, Impressions will be recorded when users haven’t seen our thumbnails. To be fair though, the same criticism could be made of other social media channels.

Clearly, the Impressions Click-Through Rate is a useful metric. Being able to asses video performance will be insightful. I’m just not sure we needed the Impressions metric.

Now for the good news: we’re excited about YouTube Studio Dashboard – the single view of your data, insights and news. We’ll see three pieces of insight here:

Video Snapshot: A snapshot of our latest video performance, versus past videos – over the same period of time. Quickly, we’ll be able to ascertain if we’ve a production that is resonating, or if refinements are required. This should help us do more of what works, and learn from what isn’t.

Personalised Recommendations: YouTube says this will surface Creator Academy content based on our specific needs. Over time, we’ll also see insight into why certain videos perform better than others. Again, this will help with refinement and development.

News: Dynamic news and community information that is served to us. Meaning we don’t have to discover news, it finds us.

We expect Video Snapshot and Personalised Recommendations to be a real hit with users and the single view definitely receives a thumbs up. It’s just a shame we can’t be as positive about the new data metrics.

Data is resolute. The challenge with data is that it’s sometimes unstructured, requiring a framework to organise and help make the unstructured, structured. Data isn’t, and should never be estimated.

There is no denying that YouTube is onto something with their direction for YouTube Studio. In its current state though, it should be in production, rather than distributed for release. After nine-months of testing, you have to ask who was testing the platform, and why haven’t these basic flaws been flagged sooner?

As my old school tutor would say: “a good effort, but work still to be done!”

[“Source-thedrum”]

5 Apps That Can Help You Save Big, Or Even Get Paid

Image result for 5 Apps That Can Help You Save Big, Or Even Get Paid

MINNEAPOLIS (WCCO) — Many apps we can download on our phones promise to save us money or earn rewards. From scanning a barcode to taking a survey, there are hundreds of programs you can choose from.

One blogger tried dozens of them and narrowed it down to the top five free apps she’s cashed in on.

“All of my family will come to me and say, ‘I’m going to be buying this, how can I save money?’” blogger Sarah Carlson said.

She’s come a long way from clipping coupons for her mom every Sunday — now, Carlson shares her savings secrets on realhousewivesofmn.com. She regularly blogs about the apps she’s tried.

“There are a lot of apps out there right now where you can either save money or make money too,” she said.

And she had no trouble coming up with her top five.

Shopkick

“I think my top money saving app is Shopkick,” she said.

Shopkick offers rewards for shopping online or for walking in to stores. Scan bar codes on products for more kicks or points. Then, redeem them for gift cards or merchandise from Target to Best Buy to Starbucks.

“It’s really easy and that’s why I like it so much.”

ShopSavvy

Shop Savvy made the second pick on her list. Scan the bar code and the app searches stores to find the best price. Most will price match if you find a better deal.

Carlson usually uses it any time she’s about to spend more than 20 dollars for an item. She saved 50 dollars on a TV the last time she used it.

“You’re still walking out of the same store with the same item with 50 more dollars in your pocket. Why not?” she said.

PocketFlip

Don’t bother leaving your home to be able to use the third on her list — PocketFlip is survey-based.

“You go through the surveys and earn points, and once you earn enough points you can cash out for gift cards,” Carlson said.

Each survey is under five minutes. They’re usually based on beauty and home products commonly used.

Ibotta

“These apps are a little bit different in that you make the purchase first and then you upload the receipt afterwards,” Carlson said.

Ibotta pays you cash back on many items, mostly groceries. You cash out once you reach the $20 mark either through PayPal or a gift card.

Gift Card Granny

“Another great app is Gift Card Granny,” Carlson said. “Basically, it’s an app that shows you things that are for sale for less than their value.”

It’s that simple — shop for gift cards less than their value. We saw 21 percent savings for Fandango gift cards for movie ticket savings and 14 percent on Starbucks cards.

Feeling overwhelmed? Carlson suggests just picking a couple of apps and you’ll save something.

“Use the ones that work for you,” she said. “That’s better than saving nothing.”

Another app you might like is called Qapital. Everytime you use a credit card it rounds up to the nearest dollar, and that money goes straight into a savings account.

[“Source-minnesota”]

The essential apps to install on your new iPhone or iPad

When you buy an iPad or iPhone, you’ll find an overwhelming number of apps in the App Store, both from Apple itself and from a multitude of third-party developers.

Elsewhere we’ve rounded up some of the best free apps for the iPhone and iPad, but here we’ve picked out our favourites, both paid and free, that are essential for an iPhone or iPad user.

TV catchup and streaming

TV catchup and streamingWe’d recommend downloading the main TV catchup apps for your iPad or iPhone. We’re talking BBC iPlayer, ITV Hub, All 4 and My5, which pretty much covers mainstream TV in the UK.

We particularly like BBC iPlayer, as it offers a huge range of content that you can stream or even download for offline viewing, and most TV shows are available for 30 days or more.

If you’ve got a subscription, you might also want to download Netflix or Amazon Prime Instant Video, and there’s also the likes of Sky Go, Virgin TV Anywhere, and NowTV, which offers most of Sky’s content, including the sports and movies.

Travel and weather

Travel and weatherFeature rich and visually attractive, Citymapper offers detailed information to get you around a growing number of big city destinations, including London, Paris, Barcelona, Berlin and New York.

Street savvy urban dweller and tourist alike, the app does a great job of collating lots of information, including travel and weather news, into one app that gets you from A to B safely and efficiently.

We’d also recommend downloading a really good weather app such as Accuweather or Met Office, as you’ll find much more detailed and accurate information than that provided by Apple’s default weather app.

Read about more weather apps for your iPhone or iPad here

Photography

PhotographyWhile Apple’s native Camera app has been significantly improved in the most recent versions of iOS, Camera+consistently sets the standard for camera apps.

Camera+ offers a range of manual shooting modes and controls to take your iPhone photography to the next level, including those for adjusting the focus, exposure, white balance and shutter speed.

You’ll also find macro-style close-ups, artistic filters and borders for extra creativity options too.

It’s Lab feature offers access to even more editing tools, including the opportunity to adjust the clarity and refine detail in your image.

Other good camera and photography apps include Snapseed and Enlight, and you’ll find even more in our best photography apps round-up.

Social media

Social mediaYou’ll also want to download all of your social media apps. Our picks are Facebook, Facebook Messenger, Snapchat, Twitter, Instagram and Pinterest, but you might want to install messaging apps like Whatsapp too.

Take a look at our picks for the best messaging apps for iPhone for more inspiration.

Banking

BankingMost major banks in the UK have companion apps that let you manage your finances online. We find it incredibly useful to be able to log in and move money around, pay bills and repay friends wherever we are using an online banking app. Follow the links below to find the app designed for your bank.

Barclays Mobile Banking
Lloyds Banks Mobile Banking
Royal Bank of Scotland
HSBC Mobile Banking
NatWest
Tesco Bank
Halifax Mobile Banking
Santander Personal Banking
TSB

Voucher codes

Voucher codesFor you bargain hunters out there, we’d recommend the Voucher Codes app. There you’ll find vouchers for restaurants, shops and more so it’s always worth a check before you get the bill or reach the checkout in your favourite store.

We’ve seen it include vouchers like 25% off Dorothy Perkins, 30% off Body Shop, 25% off La Tasca, and £15 off for new Uber customers.

Games

GamesWe love using our iPad and iPhone for gaming, too. It’s particularly great for staying entertained on the commute, for example.

Our favourites right now include brain training game Peak, Plants vs Zombies 2 and puzzler Rop.

Let’s not forget the all-conquering Mario though – Super Mario Run is only £7.99 and is a full game with no in-app purchases necessary. Here’s our review.

If you want more gaming inspiration, check out our round-ups of the best iPad & iPhone games, best free iPad games, and best free iPhone games.

What are your favourite essential iOS apps? Let us know in the comments section below.

[“Source-macworld”]

Karnataka SSLC or Class 10 board exam results to be declared soon

SSLC

Karnataka Secondary Education Examination Board (KSEEB) will declare the results of its Secondary School Leaving Certificate (SSLC) or Class 10 board examination on Friday.

Students can check their results here after they are declared. Key in the required details and click on submit to check your results.

About 8.77 lakh students registered for the exams, of which 4.69 lakh were boys and 4.07 lakh were girls.

In a tweet, Karnataka primary and secondary education minister Tanveer Sait recently said, “Much awaited PUC results to be announced on 11th may Thursday 2017 at 3.00 PM and SSLC results on 12th may Friday 2017 at 3.00 PM – official.”

 

 

[“source-hindustantimes”]