T20 Mumbai League ropes in Young Creative Services as its creative partner

(Thinkstock Images)

Young Creative Services, a Mumbai based full services agency has been appointed as the official creative partner for the T20 Mumbai League by league manager Probability Sports.

The agency has been mandated as the creative architects for their campaign the ‘League of Cricketkars’ ad campaign and the ‘Aamhi Mumbaikar, Aamhi Cricketkar’ positioning strategy for the T20 Mumbai League.

Anup Kotekar, co-founder and Director, YOUNG Creative Services, said “The campaign has been created very interestingly by integrating the ethos of Mumbai, it’s passion for cricket and Sachin Tendulkar who is the league ambassador. The concept of Mumbaikars being Cricketkars forms the central pillar of the entire campaign. Apart from being a very believable statement given Mumbai’s dominance of the game the unique thought and the campaign will ensure that the T20 Mumbai League is able to differentiate itself and carry forward the positioning through the coming years”

While the T20 Mumbai League is all geared up for its first edition and is being touted as the much-awaited platform for budding cricketers from the city, the advertising blitzkrieg being launched by the league seems to be the perfect platform for homegrown creative talent from the city to showcase its creativity.

Elaborating further on their approach toward the campaign, Wilfred Fernandes, founder and director, YOUNG Creative Services said, “As an ad agency have always tried to create communication that is disruptive but yet connects with the audience at the core level. We do his by focusing our thinking process on the central campaign thought and then weaving creatives once that is cracked. The current campaign for the T20 Mumbai League is an outcome of this approach of ours and we are happy that it has resonated well.”

[“Source-brandequity”]

‘Start-up dads’ at Mumbai tech major get 3-month paternity leave

Image result for 'Start-up dads' at Mumbai tech major get 3-month paternity leaveA strong paternity policy helps in addressing work-life conflicts which are a reality for both men and women after the birth of a baby .
MUMBAI: The war for talent is playing out in a big way as companies outplay each other on employee benefits. Of these, paternity or childcare leave to the secondary caregiver parent has emerged as one of the key attractions.Salesforce, the Bay Area tech giant, is the latest to set a new benchmark on paternity leave and emerge as a company that offers the largest quantum so far -three months -of secondary caregiver leave. Recently , Microsoft increased its paternity leave to six weeks. Early this year, Cummins India had set a new benchmark among manufacturing firms by raising its paternity leave to one month.This comes when most other companies offer 10 days to two weeks as paternity leave.

For firms like Salesforce, an attractive paternity leave of 12 weeks is expected to assist in talent acquisition, especially since the firm is on the lookout for skilled people.

Jnanesh Kumar, director, Employee Success (India), Salesforce, said, “We believe offering paid paternity leave is the right thing to do, the right way to treat our employees. Becoming a new parent is a huge undertaking.For parents who are forced to take unpaid family leave, the situation becomes infinitely more challenging. A strong paternity policy helps in addressing work-life conflicts which are a reality for both men and women after the birth of a baby . More importantly , we want to encourage people in India to talk about paternity leave and remove the stigma from women.“

Globally , Salesforce has over 25,000 employees. In India, the company has offices in Delhi, Mumbai, Hyderabad and Bengaluru. It’s been a year since it launched its centre of excellence in Hyderabad, which is one of its largest engineering and customer success hubs globally .

The government recently mandated a six-month maternity leave. Some companies have de-linked parental leave from gender by the usage of terms like primary caregiver and secondary caregiver. Most progressive companies extend their parental policies to adoption and surrogacy as well.

[“Source-economictimes”]

IB diploma results improve this year, Mumbai topper scores full points

Mumbai city news

Mumbai students did well in the International Baccalaureate Diploma Programme (IBDP) exams, which are equivalent to the Class 12 board exams, held in May. The results were declared on Wednesday.

Rahil Bathwal from Jamnabai Narsee International School, Juhu, bagged the perfect score — 45 out of 45 points — the highest in the city. The IBDP results are given in the form of grade points. Pranav Khemka came second with 43 points. Of 103 students, 12 scored above 40 and 32 scored between 35 and 39.

The overall performance in Mumbai schools was much better than last year’s, said principals. At Podar International School in Khar, Ritik Chopra was the topper with 44 points. Last year, their top student scored 43 points. “This year’s results are one of the best in the history of our institution,” said Vandana Lulla, director and principal of the school.

Of 52 exam takers, a majority of the students scored above 40 points, and bagged six and seven points in individual subjects. “We had opted for new subjects such as environmental studies and Spanish, which help drive up scores,” said Lulla.

Similarly, the highest in SVKM’s JV Parekh International School, Vile Parle, this year is 40 points with 65% out of 37 students from the school receiving 33 points. Around 39% of entries scored 6 and 7 grade points.

School principal, Swaminathan said 60% students from the batch received admissions to top universities in Toronto, British Columbia, California, Edinburgh, Illinois Urbana Champagne and King’s College London.

 

[“source-hindustantimes”]

CBSE pulls up its Mumbai schools without special educators

mumbai

The Central Board of Secondary Education (CBSE) has pulled up its schools for not adhering to affiliation rules that make appointment of special educators to cater to differently-abled students compulsory.

Mumbai schools said there was a shortage of qualified teachers in the city, because few universities offer specialisations in it.

A special educator needs to work with children and young adults who require additional support to learn.

Appointment of special educators was made mandatory in 2015 under rule 13(11) of the board’s affiliation by-laws to promote inclusion of students with disabilities/special needs in schools according to the provisions of the “Persons with Disabilities Act 1995” and in conformity with the National Policy of Education.

Observing that many schools were not following the rule, Jaiprakash Chaturvedi, deputy-secretary of affiliation, said in a recent circular, “The management and the head of CBSE-affiliated schools are hereby directed to strictly follow the provisions and arrange to appoint special educators in schools.” He added that the schools will have to inform their managing committees about the provision for stricter compliance.

But city schools said it was difficult to meet this condition. DAV School, New Panvel, has been advertising for a special educator for the last two years, but did not find any qualified professionals. “We have been trying to hire a special educator since 2015. This year, we advertised twice but still did not get anyone good,” said Jayashree Khandekar, principal of the school.

Educators blamed it on the lack of courses available for special education. In Mumbai, only SNDT Women’s University, Churchgate and Juhu, offer a full course in special education, while few other private colleges offer short-term certificate courses.

There are barely 300 special educators in the state for more than 16 lakh children with learning disabilities, said Dr Harish Shetty, a psychiatrist who suggested that instead of mandatory appointments, the board can train regular teachers on basic remedial education. “This way, the existing faculty can be used for remediation, while authorised centres can carry out the tests,” he said. He said the human resource development ministry needed to start more courses on special education.

Some city schools are using counsellors in place of special educators or hiring them part-time. “We are unable to find full-time special educators, so our counsellor helps in remediation,” said Deepshika Srivastava. She added that although teachers have been sensitised in identifying students with learning disability, they could not pay individual attention to all because there were 40 to 50 students in each class.

 

 
[“source-hindustantimes”]