Five Hacks To Produce High Quality, Low-Cost Facebook Creative Today


In recent years, one of the most consistent concerns of both existing and prospective clients has been, “how can we generate more high-quality creative quickly and affordably?”

With Facebook favoring video in the newsfeed and Instagram’s rollout of Stories, it’s easy to get overwhelmed and assume regularly producing high-quality creative requires a dedicated design and videography team.

That’s simply not true. From my experience working with many emerging e-commerce leaders, you can achieve your goals — whether they’re increasing engagement, greater click-through rates, or lower cost per acquisition– by following the five strategies below. I’ve seen these strategies used over and over to achieve great results without breaking the bank.

1. Create High-Quality (Not Overproduced) Content

One of the biggest misconceptions of Facebook advertising is that every piece of creative needs to look like it was made by a professional photographer or Hollywood filmmaker. More often than not, creative that looks user-generated will outperform its more polished counterparts. When an ad is overproduced, it can create “banner blindness.” Fast-scrolling thumbs won’t slow down to look at something if it looks too much like an ad. On Facebook and Instagram, ads that look like a photo or video from a friend are more likely to catch a prospect’s attention.

2. Use The Boomerang App

Boomerang from Instagram allows you to create captivating mini videos that play forward-then-backward, creating a neat, GIF-like video loop. These videos are fun, eye-catching and, most importantly, only take a second to produce. Boomerang videos do not include audio, which makes them great for mobile.

One of our clients, Brooklinen, has done a great job using Boomerang in its Facebook Ads. The bedding company created boomerangs of people jumping into bed, putting on a luxe duvet cover, etc. These eye-catching ads increased click-through rates, which in turn created lower cost-per-click and overall lower cost-per-acquisition of new customers. Customers have also responded positively, leaving comments on the ads describing the fun and quirky format.

3. Repurpose Online Reviews

Many online retailers would be surprised to see how many customers have created “unboxing” videos and uploaded them to YouTube. Unboxing is the unpacking of new products, especially consumer products, where the process is captured on video and uploaded to the internet. According to Think With Google, “unboxing fuels anticipation and provides useful product information.”

Many people think that unboxing videos are just for tech gadgets – not true. This same Google publication reports that “Food and drink, fashion and style and mobile phone unboxing videos have seen 42%, 90%, and 200% growth in popularity, respectively.”

Combining user-generated content with useful, relevant product information is a proven winner. Be sure to always reach out to the creator first for permission to use their content.

4. Crowdsource Creative

User-generated content, or user-created content, is any form of content created by customers or end users. UGC most often appears as supplementary to online platforms such as social media websites and may include such content types as blog posts, photos, videos or reviews. Many emerging brands are using UGC in their advertising campaigns as it speaks in the voice of the customer and is highly relatable.

According to the Kleiner Perkins Caufield & Byers Internet Trends 2017 Report, “Effective UGC can create 6.9x higher engagement than brand generated content on Facebook.”

Many successful brands have leveraged contests to generate more UGC, including one of our clients, MVMT Watches. The MVMT team holds a monthly contest where customers upload photos of their purchase to Instagram using a specific hashtag that enters them into the contest. This contest has generated thousands of pieces of high-quality content that are used in future advertising campaigns. It works because MVMT customers are highly engaged with the visual brand and want to help build the brand, thus creating more customer loyalty and further building brand identity.

Just remember to have clear rules and rights to ownership of content produced.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

5. Use Snapchat Lenses

If your goal is to reach millennials, pay extra attention to this. According to a TechRadar writer, “Snapchat lenses are augmented reality filters – you’ll typically find these on the selfie camera, but some are available on the rear-facing camera – within the SnapChat app … use these to make your face look like a dog or give yourself a strange hairstyle.” These are fun, social and highly recognizable, which gives your brand familiarity.

These short videos can easily be repurposed and used for Facebook advertising. Another plus: They’re vertical (mobile-first format), which generates a full-screen experience on mobile.

These five tips alone will not create winning advertising campaigns, but they certainly can help take the headache out of creating content. With strong technical knowledge of Facebook advertising and consistent testing, you should be able to easily identify and source the creative that works best for your online brand.


Handset Makers To Introduce Latest Apps On Low Cost Feature Phones

Handset Makers To Introduce Latest Apps On Low-Cost Feature Phones

As per a report, Handset makers, Itel and Karbonn, are now working to develop apps for low-cost and feature phones as smartphones sales in India have slowed down a bit.

Itel, the leading feature phone brand in Africa, is already No. 2 in the overall mobile market in India in less than a year after entering the country in May. “We’re developing a chat messenger called OnChat, which works like a WhatsApp for feature phones that allow users to send and receive text messages for free, but does not allow transfer of files or pictures,” Kumar said to ET.

Domestic firm Karbonn is also looking forward to focusing on applications for rural use on its 4G VoLTE (voice over LTE) feature phone which is set to be launched by the next quarter.

Samsung is also betting big on its feature phones though the firm is not developing apps on its own. As per Samsung, apps such as Facebook Lite, Samsung Apps, GP Racing, Mortal Kombat and 11 other Java-based games are leading the most downloaded charts.

Truecaller is one of the first companies that developed an app for the feature phone. The app can now also be used on the phone that doesn’t use the internet, it informs users ID via text message before the call lands.

As per IDC data, India’s feature phone market has surprised analysts and the industry by holdings its own despite several predictions of its eventual oblivion. About 137.5 million feature phones are expected to be shipped into India in 2017, making up 53% of the overall market, up from 136.1 million that were shipped in 2016.

Due to the high usage of low-cost phones in the country, the Indian government also launched UPI service for the offline users making transactions easier by using USSD code.


Panasonic Eluga Icon Review: Another Low-Cost 4G Option

Panasonic Eluga Icon Review: Another Low-Cost 4G Option

Panasonic Eluga Icon Review: Another Low-Cost 4G Option
Airtel’s aggressive marketing strategy for 4G has spurred handset makers to pump out new, 4G-compatible phones in rather quick succession. The latest launch is the Panasonic Eluga Icon which supports 4G and features a sizeable battery, which is always welcome.

At Rs. 12,399 on Amazon, this phone aims to compete with the Lenovo K3 Note (Review | Pictures), Redmi Note 4G (Review | Pictures) and even the Motorola Moto G (Gen 3) (Review). Panasonic boasts of heavy software optimisations and a long battery life in the Eluga Icon. How this actually translates in the real world is what we’re about to find out.
Look and Feel
The Panasonic Eluga Icon measures 7.95mm in depth and weighs around 147g, which are both respectable. The slate-coloured phone (also available in gold) looks good without being flashy thanks to the matte finish. This also helps it be a bit resistant to scratches or minor dings from everyday use. The phone does get a bit slippery, however, and there isn’t much in terms of grip on the sides either.

The fit and finish of the chassis is quite excellent. Edges are smooth and beveled at places making the phone comfortable to hold. The power button and volume rocker are placed mid-way on the right so it’s easier to reach when you hold it. The ElugaIcon is a dual-SIM phone which accepts Micro-SIMs through slots placed on either sides of the unit. Rather than needing a pin to eject them, there are flaps which can be popped open by simply pressing down on a nub. Around the back, we have the 13-megapixel camera module along with the single-LED flash. The camera module bulges a bit which can cause unwanted scratches over time. There’s a mono speaker grille down at the bottom. The headphone socket and Micro -USB port take their usual spots at the top and bottom respectively.
The Eluga Icon features capacitive buttons on the front which unfortunately, aren’t backlit. They are responsive enough but you’ll have to guess your way in the dark. The display is a 5.5-inch OGS HD IPS panel. Even though the pixel density tops out at 267ppi, it’s never really an issue. The display is vibrant with good brightness levels and good colour reproduction. The auto brightness function isn’t the most intelligent though as the display is always a bit dimmer than it should be with it on. We also found legibility under direct sunlight to be quite poor as the display gets washed out quite badly.

Panasonic bundles the phone with a charger, data cable, headset and screen protector. We didn’t get the headset with our review unit but the charger and cable were decently built.
Specifications and Software
The Eluga Icon is powered by a 64-bit MediaTek MT6752 SoC with eight ARM Cortex-A53 cores. We have the Mali-T760 on the GPU front, as well as 2GB of system RAM. Other specifications include 16GB of storage that’s expandable by 32GB, Wi-Fi b/g/n, Bluetooth 4.0, FM Radio, and USB OTG. The MediaTek SoC also has an embedded 4G LTE modem which supports band 40 for India. The 3500mAh battery is one of the highlights of the phone, for a rated 19hrs of talk time.

The software is where things get a bit disappointing. For starters, you get Android KitKat 4.4.4 out-of-the-box and there’s no mention on Panasonic’s website about a future upgrade to Lollipop. Panasonic has also heavily skinned KitKat with their ICON UI. This is a bit unnecessary, to be honest, and not the most user-friendly. Thankfully, apps do come pre-organised in folders so it’s not too difficult finding them. Apart from the usual suspects, Panasonic also bundles some apps that you might actually use, including a file manager, Truecaller, Saavn, Clean Master, Paytm, WPS Office and Amazon.
The lockscreen has shortcuts to the dialler, messaging app and camera. You also put a host of customisable toggle switches in the notification shade. The settings app reveals more cusomisations to the OS. First up is HotKnot, which is MediaTek’s answer to NFC transfer. Of course this only works if the other phone supports HotKnot as well. Gesture Play lets you open apps by tracing letters on the screen, even when it’s off. Smart iSense is a gesture-based implementation which does things such as automatically answering a call when you lift the phone to your ear, or sifting through your images when you swipe your hand over the screen – essentially everything you’ve seen in Samsung’s offerings in the past.
The interface is quick with no discernible lag creeping in. The screen is responsive but there are times when it intermittently fails to register touches, which we noticed happened while trying to capture a shot.
Coming to some performance numbers, we got 39,879 points in AnTuTu and 17,792 in Quadrant, which are both good. Graphics performance was pretty good as well for a mid-range phone, as 3DMark Ice Storm Extreme gave us 5,842 points while GFXBench gave us 22fps. Overall, the Icon packs in enough horsepower for most 3D games and apps.

The video and audio player plays most popular formats well enough. Since the display is very reflective, watching videos in the daytime can be a challenge. Even with Full HD videos and games, the phone only got a bit warm but never uncomfortably hot. High-bitrate videos and taxing games such as Angry Birds 2 and Rayman Jungle Run played without a hitch. The volume from the speaker is also quite good for a mono speaker.
(Click to see full size)

We have an 8-megapixel snapper up front and a 13-megapixel module around the back. The latter manages to capture pictures that look decent when viewed on the phone, but zooming in reveals another story. Landscape shots lack detail and sharpness, while colours seem noticeably oversaturated in macros. Night shots aren’t too great either as there’s a lot of noise which creeps into the scene. The camera is simply unable to focus on a subject very well in the dark, even with the flash.

You get a few scene modes like Face Beauty, PIP (which uses the front camera as well), HDR, Filters and Fix Me. The latter lets you adjust the contrast, brightness and ISO settings manually, however, the implementation could have been a lot simpler and the sliders don’t change orientation to landscape mode, which is inconvenient.
Coming to one of the highlights of the phone, the 3,500mAh battery will easily get you through an entire day and maybe a bit more if you activate the power saver modes. In our video loop test, we clocked a battery life of 10 hours and 12 minutes, which is good, but we expected more considering it’s only a 720p display.

The Panasonic Eluga Icon is good budget 4G option with pleasing aesthetics and solid build quality. There’s isn’t anything in particular that really stands out apart from this, though. The price also could have been a little lower considering there are better options with similar features already in the market. Other misses are the fact that it comes with KitKat, and rather than sticking with the stock interface, they’ve gone ahead and overhauled it a bit too much for our liking.
Panasonic Eluga Icon in pictures
Panasonic Eluga Icon Panasonic Eluga IconRs. 8,882
Battery life
Value for money
Good aesthetics
4G compatible in India
Strong performance
Sub-par camera performance
Older version of Android
Read detailed Panasonic Eluga Icon review
Panasonic Eluga Icon (Gold)
Rs. 8,882
Panasonic Eluga Icon (Slate, 16GB) – OFFER
Rs. 8,991
Panasonic Eluga Icon (Slate, 16GB) –
Rs. 9,989
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