LG Display Struggles for Footing After LCD Forecasting Error Leads to Crisis

LG Display Struggles for Footing After LCD Forecasting Error Leads to Crisis

The chief executive of South Korea’s LG Display, Han Sang-beom, was determined to deliver a strong message when he appeared before 1,000 employees at the firm’s main manufacturing plant last spring.

So he donned a pair of goggles, picked up a hammer, and smashed a liquid-crystal display screen to bits.

The symbolism was impossible to miss: LCD panels, the company’s mainstay for years, were being relegated to the industrial dustbin. The company’s future would depend on a newer technology, organic light-emitting diode, or OLED.

“I’ve never seen him do such a thing,” said one company official who was present. “His performance showed a grim determination to weather this crisis.”

Yet LG Display’s predicament was in many ways one of its own making. Less than a year earlier, the company had showered employees with perks and bonuses as profits rolled in, driven by the company’s leadership in LCD screens for TVs, computer monitors and smartphones.

But LG Display had misread the market: Chinese competitors were coming on strong, and by early this year prices for LCD screens were plummeting. The fat profits of 2017 turned into big losses in 2018 – and the company abruptly announced in July that it would slash $2.7 billion in capital spending it had planned through 2020.

It did not reveal its total or previous targets but made about $6 billion in capital expenditures in 2017, according to Eikon data.

The company’s troubles stand as a stark example of the risks inherent in hotly competitive technology businesses that require massive capital investment.

“It seems that LG Display made a major miscalculation on its LCD business, not accurately judging the timing to pull away when they could see China’s rapid catch-up,” said Lee Won-sik, an analyst at Shinyoung Securities.

“We knew from last year LCD prices would go down but we did not expect this big and fast fall,” acknowledged one LG Display official, who, like others in this article, declined to be identified because he was not authorised to speak to the media. “Customers had been asking for price cuts, but we didn’t act until it got too late.”

Prices in free fall

LG Display posted five straight years of strong profits after Han took the helm in 2012, riding a tide of LCD screen orders from Apple and strong demand for both phone and TV screens from LG Electronics, which owns more than a third of the display-maker.

LG Display also began to invest in OLED displays, which unlike LCD screens don’t require backlighting and can deliver more natural-looking colours. OLED screens also consume less energy and can be bent and folded.

But the technology is expensive, and LG Display was earning the vast majority of its revenue from LCDs. Until its recent cutbacks, it was running eight LCD production lines in South Korea and another in China.

While LG Display hummed along, Chinese companies, led by BOE Technology Group, were pouring huge sums into LCD production.

By January 2017, BOE had become the No. 1 supplier of LCDs larger than 9 inches, according to market tracker IHS Markit, taking 22.3 percent of unit shipments versus 21.6 percent for LG Display. It was the first time a Chinese display maker had taken the top spot.

By early 2018, prices for many types of LCDs were in free-fall. Prices for 50-inch LCD television panels, for example, slid 32 percent in August versus the same month last year, according to IHS Markit.

LG Display’s big South Korean rival, the display unit of Samsung Electronics, had begun pulling back from LCD years earlier, shutting down older LCD production lines in South Korea beginning in 2010, according to a Samsung Display official. The company now has just two LCD factories in South Korea and one in China.

But LG Display was caught flat-footed and is now furiously slashing LCD capacity. It has closed three LCD production lines since last year and abandoned plans for a new one.

The company in April also rolled out an “emergency management system,” with employees being told to use cheaper flights and cut back on group meals, company sources told Reuters. Cash flow has become a concern: it was negative 838.2 billion won ($743.93 million) in the second quarter, according to Eikon data, and has been negative for three straight quarters.

Three company sources say the company is not planning layoffs for fear of losing talent to China, but some employees are frustrated with cuts in benefits.

“Executives are trying to keep the morale up, telling us media reports about a voluntary redundancy program are false,” a company source with knowledge of the matter said.

OLED a game changer?

LG Display is now betting the house on OLED, and says it can fund $17.6 billion in OLED investments over the next three years. It expects the newer technology to account for 40 percent of revenue by 2020, up from just 10 percent today.

As OLED becomes more prevalent, LG Display’s fortunes could turn, analysts say.

LG Display’s OLED panels have helped its sibling, LG Electronics, take the lead in high-end televisions. Some analysts believe LG Display has been pressured to supply those panels cheaply, hurting its profitability, though the company denies that is the case.

But the OLED market promises to be tough. Samsung boasts that it has been investing in OLED since 2005. BOE is getting into OLED too. There are also still technical challenges in making large-panel OLED TV screens that don’t wear out too quickly, noted Ross Young, CEO of research provider Display Supply Chain Consultants.

Son Young-jun, LG Display’s vice president of public relations, said in a statement that the company is the only producer of large-size OLED displays and had “unmatched technological expertise” in OLED. “The potential and outlook ahead is promising,” he said.

LG Display says its OLED division will turn a profit in the third quarter. It also expects LCD prices to stabilise, enabling it to squeeze profits from the older technology until the newer one matures.

“Given OLED is our answer and solution to the crisis, there’s nothing else we can do other than tightening our belts and pushing for OLED,” a company official said.


LG G7+ ThinQ Review

LG G7+ ThinQ Review


  • The phone features a 6.1-inch QHD+ display with HDR 10 support
  • Gaming and app performance is good but the phone gets warm when stressed
  • The LG G7+ ThinQ is priced at Rs. 39,990

LG’s smartphone endeavours haven’t quite hit the same stride as its Korean rival Samsung in recent times. Globally, LG still has a big portfolio of smartphones, but of late, India seems to be getting fewer launches. Take for instance its flagship for 2018, the G7 ThinkQ. LG launched this model just before Google I/O this year, where it partnered with the search giant to launch the first Android phone with a dedicated hardware button for Google Assistant.

Three months in, and LG has quietly snuck the G7+ ThinQ into India without any fanfare, which is really odd considering its aggressive price of Rs. 39,990. This puts it smack against the 8GB version of the OnePlus 6 (Review), and on paper, it appears to offers even better specifications. The OnePlus 6 has been our solid recommendation so far at around this price, although we’ve always felt that features like wireless charging and proper waterproofing would have complemented the package nicely. The LG G7+ ThinQ addresses these shortcomings, and now it’s time to see if it truly is what the OnePlus 6 should have been all along.


LG G7+ ThinQ design

The ‘ThinQ’ suffix signifies the use of artificial intelligence (AI), which was introduced by LG at this year’s CES. The G7+ ThinQ is the successor to last year’s flagship LG G6 (Review) smartphone. It features an aluminium frame that’s wide enough on the sides to be easy to grip, and you get Corning Gorilla Glass 5 for the front and back. The glass blends quite seamlessly with the metal so you barely feel the edges. The side effect of this is fingerprints and smudges, which we know are hard to avoid, but the G7+ ThinQ attracts far more than usual.

The buttons are easy to reach and have good feedback. The dedicated Google Assistant button can be disabled through the Settings app if you don’t want to use it, but LG doesn’t let you re-map it. When your phone is unlocked, a single press opens Google Assistant, while a double press opens Google Lens. In order to avoid accidental activation when your phone is locked, you need to either press it twice or hold it for a few seconds to summon Assistant.

LG G7 Plus ThinQ camera ndtv lg


The 6.1-inch IPS screen boasts of an impressive 1000nits of brightness, which translates to excellent legibility under direct sunlight. You also get a QHD+ resolution of 1440×3120 so images and text look sharp. The G7+ ThinQ has a notch, or as LG calls it, a ‘New Second Screen’. You have the option to mask it and use different background images, but we found that the default black looks best. You can enable the always-on-display feature too, which gives you interactive toggles for Wi-Fi, Bluetooth, etc. and playback buttons for the music player. Unfortunately, since this isn’t an OLED panel, the backlight for the entire display needs to stay on instead of just the required pixels. In a pitch dark room, you can faintly see the backlighting.

The notched area has enough room for the earpiece, notification LED, sensors, and a front camera. The borders around the display aren’t very slim and there’s a noticeable chin at the bottom too. The hybrid dual-SIM tray is placed on the top and this phone supports two 4G VoLTE connections at the same time. The second slot can be used for storage expansion at the cost of a second SIM. At the bottom, we have a 3.5mm headphone socket, a USB Type-C port, and a single speaker grille. Despite not having stereo speakers, the G7+ ThinQ uses the body as an acoustic chamber, which helps amplify the volume. During audio playback, you can feel the back of the phone vibrate.

LG G7 Plus ThinQ notch ndtv lgThe screen space beside the notch can be customised with different backgrounds


The two vertically stacked cameras at the back sit nearly flush with the body and feature Gorilla Glass 4 protection, which is nice. Beside them, we have a single-LED flash and the laser autofocus sensors. The fingerprint sensor is centred a little below the cameras. The sensor is quick at authentication but you also have the option for face recognition. Face unlock kicks in when you raise the phone upwards towards you, but isn’t too secure at the default setting. It’s quick but we found that a simple 2D picture of the registered face is enough to fool it. You can enable ‘Advanced face recognition’ which makes things a bit more secure, but authentication takes longer and it doesn’t work well in low light.

In the box, the LG G7+ ThinQ ships with a charger, data cable, headset, SIM eject tool, and microfibre cleaning cloth. In terms of usability, the G7+ ThinQ has comfortable proportions and doesn’t weigh too much. The tall display is a bit of challenge for one-handed use, but you can there’s a gesture to shrink the contents down for easier access. Other accessibility options like Floating Bar, which offers shortcuts for music player, contacts, screen capture, etc, also help in getting around quickly.

LG G7+ ThinQ specifications and features

Being a flagship smartphone, LG has gone with Qualcomm’s Snapdragon 845 octa-core SoC. The ‘+’ model that’s been launched in India has 6GB of RAM and 128GB of internal storage. The phone is IP68 certified or dust and water resistance, and is also shock resistant to some degree, with a military standard (MLT-STD-810G) certification. LG claims to have used a heat pipe to cool the SoC, so we expect good thermals when gaming. Other connectivity options include dual-band Wi-Fi 802.11ac, Bluetooth 5, NFC, USB-OTG, wireless charging, and a healthy suite of sensors.

At the time of this review, our retail unit was running on Android 8 Oreo with the June 1 security patch. Android is heavily customised and we can’t help but draw comparisons to Samsung’s Experience skin. From the customisable folder colours to the little suggestion boxes at the end of every sub-menu in the Settings app, it all feels very familiar. There are loads of additions made to the software, letting you really fine-tune your user experience. However, gestures for navigation are noticeably missing.

LG G7 thinQ apps ndtv LGThe LG G7+ ThinQ offers plenty of customisation and added software features


The UI layout can be changed from single-layered to the traditional app drawer layout; the positions of the navigation buttons can be swapped around and additional ones can be added for SIM switching, etc.; Smart Doctor helps clean up temporary files and free up RAM; and Game Tools lets you set the display resolution for each game and offers an in-game overlay for disabling alerts, taking a screenshot, etc.

LG has a feature called AirDrive, which is supposed to let you manage the files on your phone, through your Mac or PC. You’ll need the LG Bridge app on your computer and you’ll need to be signed into the same account on your phone and the desktop app. However, unlike Apple’s AirDrop, you can’t share files like photos directly from the phone’s gallery to your PC. Instead, you have to do it through the file manager app. We were unable to view the files on our phone through the desktop app but we could see all our folders through the File Manager app. In the end, we rarely found much use for this, and it was quicker to just use a cable to transfer files.

You get some pre-installed apps too. QuickMemo+ is a note-taking app that also syncs to your Google account; Mobile Switch lets you migrate data from your old phone over to the G7+ ThinQ; SmartWorld offers curated content like news, themes, wallpapers, etc; and LG Service lets you book an appointment at your nearest service centre.

LG G7+ ThinQ performance, cameras, and battery life

The heavy customisations to Android can be a bit overwhelming at first, even for experienced users, but after a while, you sort of get used to it. Overall , the LG G7+ ThinQ runs pretty much flawlessly with day-to-day usage. The interface feels snappy and doesn’t get bogged down even with a lots of apps running in the background. Call quality is good, and the phone doesn’t heat up with general usage. The Snapdragon 845 SoC is a proven performer, but most of the benchmark scores that this phone achieved were a bit lower than those of other phones based on this same SoC. Games run fine, including newer titles like PUBG and Asphalt 9: Legends.

The phone does get quite warm while gaming or even with heavy camera use, but not to a point where it’s uncomfortable to hold, and this isn’t consistent behaviour. With most phones, it’s only a small portion of the back that heats up, but pretty much the entire back of the G7+ ThinQ gets warm, including parts of the metal frame. At times, we noticed it happen even when there was only background data activity, like while downloading an app from the Play Store.

LG G7 Plus ThinQ ports ndtv Lg


LG’s flagship offerings have often been lauded for having good audio, and the G7+ ThinQ is no different. The Quad-DAC feature is present, along with other audio enhancements such as DTS:X 3D surround for wired headphones. The bundled headphones are not bad, offering decent ambient noise isolation and good audio quality. The default music player also has some gimmicky effects called Flash Light and Boombox Show, which use the rear LED flash for strobe-light effect, and display 3D visualisations on the screen, respectively. The mono speaker is impressively loud, which is nice. The display also supports the HDR 10 standard which adds more dynamism to colours when watching HDRvideos.

LG’s ThinQ AI can be seen in action in the camera app. With ‘AI Cam’ turned on, the camera app scans the frame and automatically adjusts the exposure and colour temperature, and even applies filters if necessary. LG has implemented some cool visualisations where words fade in and out, Sherlock Holmes style, in the viewfinder as the AI tries to figure out the subject in focus. We wish we had the option to disable the AI effects after shots are taken but thankfully, it’s not too intrusive like we’ve seen on other phones like the Huawei P20 Pro (Review). Due to LG’s close partnership with Google, the G7+ ThinQ also gets AR stickers from the Pixel line of smartphones.

Shot using the wide-angle, 16-megapixel sensor on the LG G7+ ThinQ. Tap to see full-sized images.


The main 16-megapixel camera has a f/1.6 aperture while the second wide-angle 16-megapixel camera gets a f/1.9 aperture. The main sensor captures good detail in closeups and landscapes along with punchy colours, but the edges around subjects could be more distinct. The HDR feature kicks in automatically but we often found that portions of bright areas appeared overexposed. The wide-angle camera is useful when shooting landscapes or a group of people, and barrel distortion isn’t much of an issue here.

Details are fairly good in low light too. The camera app has a mode called Super Bright Camera, which combines the data of four pixels into one, thus giving you better detail but at the cost of resolution. There’s OIS for the primary sensor, which helps keep shots steady in unfavourable light. The phone does a good job with edge detection in Portrait mode, and the amount of background blur can be adjusted before and after you take the shot.

Video recording maxes out at 4K 30fps but you don’t get electronic stabilisation at this resolution. Videos shot at 4K have slightly boosted colours which is most evident when shooting with the wide-angle sensor. There have been reports of LG releasing an update enabling 4K 60fps recording on this phone, but our unit didn’t seem to have received it. Stabilisation is decent at 1080p 30fps and focusing is quick too, but there is a noticeable shimmer in the footage, which isn’t present when using the wide-angle lens.

Tap to see full-sized LG G7+ ThinQ camera samples


There’s a comprehensive manual mode that lets you tweak audio parameters such as gain, and filter out wind noise. You also get slow-motion video mode, which lets you shoot at 240fps, but the quality is quite average. The Cine Video mode gives you pretty cool filters and cinematic zoom effects.

The front 8-megapixel sensor captures good selfies, and the AI features work here too. There’s no Auto HDR though and it doesn’t work well all the time. Stabilisation works decently, which is good if you’re into vlogging. In low light, you have the option to use the screen flash to improve image quality.

The 3000mAh battery easily lasts an entire workday, but getting a full 24 hours’ worth of use is a bit challenging, especially if you game a lot. With a bit of Bluetooth audio streaming, a few calls, use of Chrome and messaging apps, and few rounds of Asphalt 9: Legends, we typically clocked about 17 hours of runtime on average before we had to plug in the charger. This isn’t bad but certainly could have been better. Our internal battery loop test ran for 11 hours and 48 minutes, which is slightly above average. There’s Qualcomm Quick Charge 3.0 support, which got us a 42 percent charge in roughly 30 minutes. Charging the phone completely takes a little under two hours.

The G7+ ThinQ is a solid offering from LG, and more importantly, it’s available at a very aggressive price. For all those who were on the fence about the OnePlus 6 due to its lack of some features such as weather resistance and wireless charging, the G7+ ThinQ is a very good alternative. LG’s offering also features a more useful secondary rear camera, expandable storage, an excellent mono speaker, and a vivid and crisp display.

There are some aspects of the phone that might not be to everyone’s liking. For instance, the custom interface has an overwhelming number of features which might be intimidating, Face recognition is a bit slow, and the cameras, while good, have some missing features such as stabilisation at 4K resolution and super-slow-motion shooting modes.

Barring these little niggles, LG seems to have thrown everything but the kitchen sink into the G7+ ThinQ, and from a pure value point of view, it’s really hard to beat.


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LG G7+ ThinQ

LG G7+ ThinQ

  • NEWS
  • Design
  • Display
  • Software
  • Performance
  • Battery Life
  • Camera
  • Value for Money
  • Good
  • Shock, water, and dust resistant
  • Bright and vivid display
  • Good all-round performance
  • Above-average cameras
  • Wireless charging
  • Bad
  • HDR could be better
  • Body picks up fingerprints easily
  • Sluggish face recognition
  • Heats up when stressed
Also See
  • LG Google Nexus 5X (Carbon, 32GB)
  • LG G5 (Titan, 32GB)
    *Includes Rs. 2,000 cashback


LG Launching G4 Flagship Phone and One for Doodling

LG G4 Stylus G4c

LG’s leather clad flagship smartphone, the G4, will begin rolling out to key markets this week.

On the heels of this announcement, LG has also revealed two additional members of the G4 family, the G4 Stylus and the G4c. Both are scheduled to launch in the weeks to come.

These two new additions will unfortunately not be sporting the G4’s signature leather back. However they will be offering differing size options for customers who like the specs of the G4 but wish it was bigger or smaller.

The LG G4 Stylus, available as G Stylo in North America and Korea, boasts a 5.7-inch display. This is slightly larger than the G4’s 5.5 inches. As you have probably guessed by the name, the phone comes with a LG Rubberdium Stylus to make note taking and drawing easier.

Those looking for a smaller option can consider the G4c, coming in at a petite, by comparison, 5 inches. LG claims the G4c, “offers many of the G4’s premium features and styling but in a more compact form factor.”

Customers will have the option to buy the G4 Stylus in either an LTE or 3G configuration. No such option is being offered for the G4c, which is LTE only.

While both phones sport similarities with the G4, they are nonetheless a downgrade from the flagship. Unlike the G4’s 3GB of RAM and 32GB of internal storage, the LG G4 Stylus and G4c will only offer 1GB of RAM and 8GB of internal storage. They will offer micro SD for added storage, but it’s still a far cry from the G4.

The LTE version of the LG G4 Stylus and G4c both have a 1.2GHz Quad-Core processor. Oddly enough, the 3G version comes with a 1.4 GHz Octa-Core processor, so it looks like customers will have to choose between a faster phone or better Internet.

Both phones will run Android 5.0 Lollipop, another downgrade from G4’s Android 5.1 operating system.

Shipping for the LG G4 will begin in Hong Kong followed by Turkey, Russia and Singapore. LG says shipping will continue throughout the month of June eventually reaching most of Europe, North America, CIS, Southeast Asia, the Middle East, Africa and South Central America.

Pricing and additional purchasing information for all three of LG’s new phones will be announced locally at the time of availability. This information may vary depending on carrier and market.

Image: LG


LG Provides Two New Standalone Screens for the MacBook Pro

LG Provides Two New Standalone UltraFine MacBook Pro Displays

The Apple (NASDAQ:AAPL) event recently announced updates to the MacBook Pro, but there wasn’t a new standalone display. For this, Apple has decided to go with LG (KRX:066570) and a pair of premium 4K and 5K high-resolution displays.

A Look at the New UltraFine MacBook Pro Displays

The LG UltraFine 27-inch 5K monitor, and the LG UltraFine 21.5-inch 4K monitor have been designed to work with the MacBook Pro.

With a single USB-C cable, the laptop can connect with the monitors and get power/charge, video and data, essentially becoming a docking station. The connectivity of the displays is further enhanced with three additional Thunderbolt 3 (USB-C) ports. This lets you attach more peripherals, including hard drives.


With video communications now key to how businesses interact with each other, the 5K is a 27-inch monitor with built in camera, microphone and speakers. However, the same cannot be said for its smaller sibling, which only lists speakers on the Apple site.

The UltraFine 5K comes in at $1,299, and for that you will get 5120x 2880 resolution and P3 wide color gamut. This will deliver over 14.7 million pixels, which is 77 percent more than a typical 4K UHD display. The power output is also substantially higher, delivering 85W compared to the 60W of the 4K model.

The 4k is slightly more than half the price at $699. But at this price it delivers a 21.5 inch 4K display, P3 wide color gamut, resolution of 4096×2304, and 9.4 million pixels. This is 4.5 times more than a regular 1080p HD display.

It is rumored Apple will stop making standalone displays, and if true, the company seems to have chosen some great monitors from LG. The 4K and 5K UltraFine displays seamlessly integrate the MacPro, allowing users to connect additional devices while powering and charging the laptop.

The 4K is available now for purchase, shipping in five to six weeks. As for the 5K, it is slated for availability sometime in December.

Images: LG