The official “Overwatch” League Shop is now live for users in the United States, with free shipping available on all orders until Feb. 1.
The “Overwatch” league Shop features a collection of jerseys, shirts, hats, and more for all 20 “Overwatch” League franchises, as well as merchandise for the league itself. The shop also includes gear for the eight expansion franchises: the Atlanta Reign, Chengdu Hunters, Guangzhou Charge, Hangzhou Spark, Paris Eternal, Toronto Defiant, Vancouver Titans, and Washington Justice. Storefronts in other regions, including Europe, will launch later this year.
Fanatics has also released a new Profile Collection product line for each team. The New Profile Collection gear and new product lines will be unveiled throughout the 2019 season.
The Overwatch League unveiled the multi-year deal with licensed sports merchandiser Fanatics last year. The deal has Fanatics handle all fan gear sold across retail and wholesale channels worldwide via a dedicated website for Overwatch League gear.
“As we’ve gone around building out the Overwatch League, we’ve continued to figure out how we can find the right partner to take our business and build the Overwatch League,” Brandon Snow, chief revenue officer for Activision Blizzard eSport leagues, told Variety at the time. “One of the big areas to build the brands of these teams and service fans is with products and merchandise.”
The “Overwatch” League second season kicks off on Feb. 14.
Young Creative Services, a Mumbai based full services agency has been appointed as the official creative partner for the T20 Mumbai League by league manager Probability Sports.
The agency has been mandated as the creative architects for their campaign the ‘League of Cricketkars’ ad campaign and the ‘Aamhi Mumbaikar, Aamhi Cricketkar’ positioning strategy for the T20 Mumbai League.
Anup Kotekar, co-founder and Director, YOUNG Creative Services, said “The campaign has been created very interestingly by integrating the ethos of Mumbai, it’s passion for cricket and Sachin Tendulkar who is the league ambassador. The concept of Mumbaikars being Cricketkars forms the central pillar of the entire campaign. Apart from being a very believable statement given Mumbai’s dominance of the game the unique thought and the campaign will ensure that the T20 Mumbai League is able to differentiate itself and carry forward the positioning through the coming years”
While the T20 Mumbai League is all geared up for its first edition and is being touted as the much-awaited platform for budding cricketers from the city, the advertising blitzkrieg being launched by the league seems to be the perfect platform for homegrown creative talent from the city to showcase its creativity.
Elaborating further on their approach toward the campaign, Wilfred Fernandes, founder and director, YOUNG Creative Services said, “As an ad agency have always tried to create communication that is disruptive but yet connects with the audience at the core level. We do his by focusing our thinking process on the central campaign thought and then weaving creatives once that is cracked. The current campaign for the T20 Mumbai League is an outcome of this approach of ours and we are happy that it has resonated well.”
Wales’ wheelchair rugby league side are threatening to leave the pitch in their final World Cup match if flash photography takes place after one of their players suffered seizures.
Wales say Harry Jones suffered a seizure in two previous games because of flash photography.
They are scheduled for a fifth-placed play-off game versus Spain on Thursday.
“Harry has been carried off on a stretcher because of photography,” Wales manager Mark Andrew Jones said.
Banning flash photography is not a competition rule at the rugby league World Cup but Wales requested to tournament bosses that announcements be made to both the crowd and photographers.
Wales boss Jones says they are pushing for it to be brought in as a rule in future tournaments.
“There are announcements and posters at every game regarding flash photography. We now remove the team from the pitch until it’s sorted,” he said.
“Harry has photo sensitive epilepsy and flash photography can affect him quite badly, to the point of a seizure.
“We made the organisers aware we would request no flash photography and the organisers have been helpful in trying to make that happen.
“It is not a rule, but Wales rugby league will take it up with international bodies to make it a rule not to use flash photography in the future.
“If we see flash photography, the Wales team will come off the pitch until the problem is sorted.
“If you had seen the condition Harry was in, you would not see that as a drastic measure… it is all about player safety.”
England play in the final of the rugby league World Cup on Friday.