What difference can you make with your Safe knowledge

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In the field of IT, there are different form of developers. In fact, the core job in the field is in developing. So, getting a job of developer is the first aim here. However, there are endless tasks that are to be performed as a developer and you will love to escalate your career ahead for a better role. Getting chance for that , while working as a general developer is very less. You have watched many professionals to remain in the profession as a developer for decades. However, while you go through the Leading Safe Training in Seattle, you will find a thicker edge for everything.

Creating difference with skills

Safe Knowledge can really make a big difference in all the things, especially your career and your motivation. Look at the career options that you will get while you go through the job.

Career ahead of you

  • You will be getting your initial job in the team of scrum developers. There you will be playing the role of developer at the beginning and then you will move ahead to different higher responsibilities. At the very beginning, you will be allowed by the scrum master to play the role of a senior developer of the team.
  • After that you will get the chance to be a scrum master with added responsibilities. When you will turn into a scrum master, you will be governing the full team in your own style. You will be training them, leading them, managing them and even govern them with proper meetings.
  • In larger companies, you will even get the chance to be a scrum master at bigger level, where you will be managing the less framework and controlling at least three teams.
  • The final gate way for you is in the form of product owner. In this job you will be taking care of the full operation and that too in a way where you will be regularly meeting the stakeholders and getting the product requirement from them. You will be clearing the backlogs and will be directing the masters in their work.

Job as a motivator

  • In case of motivation, the first thing that is for you is the chance to work in bigger and dynamic teams with two leaders on two sides controlling you and making you a better performer. Proper guidance is something that remains often missing in case of the big firms. However, you are in this team, you will jot miss those in any ways.
  • The second thing that you will get is a frequent chance of getting more responsibilities and job promotion. The entire thing depends on your performance, but when you are in a dynamic team, it will not be a big deal for you to go ahead.
  • Finally, you will find a chance to serve the company as a whole. Earlier, safe and scrum operators were confined to smaller teams only. With Safe 4.0 and less, now you can work in bigger firms as well.

So, it is clear to you about the exposure that is there for you. Just equip yourslef with Leading Safe Certification and be ready for the big job.

How to Monetize Your Knowledge

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According to statistics, most small businesses today are service providers. They may be financial advisors, lawyers, personal trainers, accountants, dentists, pool cleaners, consultants, engineers or in similar occupations. Essentially businesses like these sell time, not a product.

Time is a finite resource. We each only have so many hours in a day.

That means it is harder to scale a service business where you sell your time. Typically you have to hire more employees or outsource certain activities. And labor, especially for knowledge workers, is expensive.

So the question remains: How do you grow when you’ve started and run a service business?

That’s where the power of your knowledge and today’s trend of content marketing work to your advantage.

Evolving to a Subscription Based Business Model

According to Greg Head, Chief Marketing Officer of Infusionsoft, a marketing automation software provider, one of the ways to scale a service-based business is to turn your knowledge into a subscription-based model. “With a subscription-based model, you can automate educational services online — and even the services you provide through in-person interactions,” he noted. By incorporating self-service access to their expertise, small businesses can expand and transform their operating models beyond in-person engagements, he added.

Infusionsoft and research firm Audience Audit teamed up on a study earlier this year of more than 1,100 small businesses that showed a growing interest in subscription-based delivery models. Those small business owners focused on growth spent more of their time and budget on marketing and sales, and they also used technology to gain a competitive advantage. All the businesses in the study had annual revenues of more than $250,000. Head told us:

In the new education economy, knowledge is becoming a prized and valuable tool to get attention and attract new customers.

Small businesses that embrace online content marketing typically attract and convert new leads through educational materials such as blogs, ebooks, videos and tutorials. Once they start using knowledge for their marketing, they convert their followers’ interest into recurring revenue streams through a membership site. Head added:

An increasing number recognize that they have a revenue-generating opportunity once the demand for their content is established. They start giving away less free content and move their premium educational services to subscription-based membership sites.

Membership sites are websites that provide gated, permission-based access to educational content, including ebooks, videos, tutorials, articles and more. They allow subscribers to access services on demand or participate in online communities with other members. The membership site’s owner controls access to the content, which might entail a one-time, monthly or annual membership fee and free content.

Monetize Your Knowledge Using a Membership Site

With that in mind, we asked Head for his advice when it comes to membership site best practices. He recommends these six essential elements of a successful membership site:

1. Monthly Recurring Income

Small businesses with special expertise can generate recurring revenue by charging a monthly or annual subscription fee for access to valuable educational content. Simply load the information chosen to be shared with members, set the membership level pricing structure, and update the site according to the content model.

Billing occurs at the frequency that’s been defined, which helps in predicting future cash flow. As long as the content is valuable to customers, they’ll continue to pay for their subscription.

2. Lead Capture

Provide free access to some content behind the registration wall captures contact information that can be used in subsequent marketing.

3. Prospect Nurture

Once the prospect’s contact information is captured, nurturing can continue on the membership site by sending the individual more content and previews of premium content that encourages an upgrade in membership.

4. Customer Service

Updates and training can be provided as new products and services are released. This allows customers to gain access to common customer service questions without having to contact the company directly.

5. Product Introductions and Upsells

Increasing average revenue per customer is critical to business growth, and current customers are the best targets for additional sales. A membership site simplifies the introduction of new products and services and provides a low effort, low friction opportunity to recommend complementary offerings.

6. Modernizing Your Small Businesses

Jermaine Griggs, founder of Hear & Play Music, an online music learning center, uses membership sites to deliver training and tutorials to his growing community of music students. Using a membership site has allowed him to not only build a loyal fan base, but it has resulted in repeat sales increasing by 90 percent. His lifetime customer value also went from $90 to $375 and he reduced his work week by 60 percent.

“He’s a prime example of someone that’s succeeding in this new education economy by using membership sites,” Infusionsoft’s Head told us.

A Matter of Successful Growth

Small business success has always been a matter of making the most out of limited time and resources. With an online membership site and other Web based tools, small businesses with educational based products and services can elevate their unique value propositions and transform their operations.

Intelligence Photo via Shutterstock

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Stuart Broad Hopes Trevor Bayliss’ Knowledge Of Australia will Help During the Ashes

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London: England fast bowler Stuart Broad believes he and his compatriots can tap into the vast bank of knowledge that coach Trevor Bayliss possesses on their rivals Australia during the Ashes series.

A 14-man England squad will jet off to Spain with their support staff – including Bayliss – on June 27 for a four-day camp, and Broad believes the Australian in their ranks will offer insights into players he has coached previously. (England to Train in Spain for Ashes)

As head coach of Australian domestic sides New South Wales Blues, Sydney Sixers and Indian Premier league (IPL) franchise Kolkata Knight Riders, the 52-year-old mentor has had a host of Australians under his supervision, including premier batsman Steven Smith.

“Obviously he is a very experienced coach. He’s worked a lot in Australia. He’s coached the likes of Steven Smith, who I think was his captain at the Sydney Sixers, so he’ll know the inside and outs of those players,” Broad was quoted as saying by cricket.com.au. (Is the English Cricket Team Scripting Its ODI Revival?)

Bayliss also took the reins of Australia’s T20 side on a stop-gap basis last October in a three-match series against South Africa, giving the coach further insight into the workings of the national set-up.

“He will know the big strengths of Australia, the big weaknesses of Australia and as players we should pick his brain about that.”

“I know that (new England director of cricket) Andrew Strauss is a very logical man, he does a lot of research about the decisions he makes and I’m sure he did a lot of research into the new coach,” Broad added.

The first Test will commence from July 8 at Cardiff.