Zeta introduces Express Insights

Zeta introduces Express Insights

Zeta, a fintech player in the space of corporate employee benefits, has expanded its product offering by launching a new solution called, “Express Insights.”

Express Insights is a deep analytical solution that offers corporates and cafeteria vendors with detailed analysis to facilitate better food management and enhance overall cafeteria experience. Ramki Gaddipati, Zeta Co-founder & CTO shares with People Matters, ‘’Data Analytics today is the bedrock of any business. Most companies are nowadays looking at real-time analytics for decision-making, and Zeta’s Express Insights will provide them with the required data for taking such decisions.”

He further added that with this solution, companies can better manage their cafeteria inventory, get an insight into employees’ spending patterns, see the live menu, check vendor performance and conduct feedback surveys to understand the needs of their employees regarding facilities and cafeteria.

The insights provide comprehensive analysis on employee preferences such as favorite food items, least selling items, and thereby helping cafeteria vendors manage inventory better and control overall food wastage.

The company also mentioned that the corporates who are already using Zeta Express can access Express Insights to extract information on employee purchase behavior, vendor ratings and performance, settlement reports and even draw comparisons amongst various cafeterias across office locations for overall performance.

As earlier reported in People Matters, Zeta also introduced ‘Select gifting solution’ under its Rewards and Recognition portfolio. It enables corporates to instantly order and disburse virtual gift vouchers from brands such as Amazon, BookMyShow, and MakeMyTrip.

[“Source-peoplematters”]

Mercury Sulfate Category – Procurement Insights and Spend Analysis by SpendEdge

Mercury Sulfate Procurement Report. (Graphic: Business Wire)

LONDON–(BUSINESS WIRE)–SpendEdge, a global procurement intelligence advisory firm, has announced the release of their ‘Mercury Sulfate Market Procurement Report.’ The insights and data provided in this report provide a strategic analysis of the supply markets, factors influencing purchasing decisions, procurement best practices, pricing models, supplier landscape, and an analysis of the supplier capability matrix for the chemicals industry. This report breaks down the data and analysis behind the procurement of mercury sulfate and acts as an all-inclusive guide for making smart purchasing decisions.

“The demand for mercury sulfate is highly dependent on end-user industries such as chemical, consumer electronics, automobile, and pharmaceutical,” says SpendEdge procurement analyst Tridib Bora. “Also, the suppliers in the mercury sulfate market are involving in M&A to enhance their production capabilities and increase their geographical presence across niche penetrated regions,” added Tridib.

Looking for more insights from this report? Request a FREE sample report

SpendEdge sample reports are free of charge and provide insights that focus on cost-saving aspects of procurement and optimization of category spend.

Procurement analysts at SpendEdge highlight the following top three market trends that are contributing to the growth of the Global Mercury Sulfate Market:

  • Increase in the use of mercury sulfate for water treatment
  • Increase in R&D investments to meet industry-specific requirements
  • Rise in M&A activities

This report is available at a USD 1000 discount for a limited time only: View the report snapshot before purchasing

Increase in the use of mercury sulfate for water treatment:

Globally, the gradual rise in the sea levels has resulted in the need for improving the water treatment of water bodies. The procedure involved in the water treatment includes the addition of mercury sulfate, which separates the sulfate by forming methylmercury. In addition, the use of mercury sulfate also helps the buyers for the treatment of freshwater, and the treated water can also be used for domestic requirements.

Increase in R&D investments to meet industry-specific requirements:

Globally, the suppliers are steadily improving their investments in R&D to increase their production capabilities to meet the specific requirements of the end-user industries. The industry-specific grades are offered with varying properties and purity levels based on end-user applications of mercury sulfate. In addition, a gradual increase in the R&D investments also helps the buyers to adhere to regulations such as ECHA (EU), FDA (US), and EPA (US), which are set forth by the government.

Rising M&A activities:

The mercury sulfate market is highly fragmented with the presence of numerous regional and global suppliers across the globe. This has prompted the suppliers in the market to increase their M&A activities to reach out to a wider target audience. Moreover, it also helped the suppliers to strengthen their financial, technical, and production capabilities.

Get unlimited access to all our reports. Our Insights platform provides ready-to-use procurement research reports, latest supplier news, innovation landscape, markets insights, supplier tracking, and much more at the click of a button. Start your 14-day FREE trial now.

We also customize reports to meet clients’ requirements.

Related Reports:

  • Global Crude Oil Category – Procurement Market Intelligence Report
  • Global Sodium Citrate Category – Procurement Market Intelligence Report
  • Global Fertilizers Category – Procurement Market Intelligence Report
  • Global Synthetic Food Colors Category – Procurement Market Intelligence Report

About SpendEdge

SpendEdge shares your passion for driving sourcing and procurement excellence. We are a preferred procurement market intelligence partner for Fortune 500 firms and other leading companies across numerous industries. Our strength lies in delivering robust, real-time procurement market intelligence that helps sourcing and procurement professionals make informed decisions. These innovative procurement solutions help enterprises transform structural capabilities, improve execution efficiency, and fast-track time to savings.

[“Source-businesswire”]

46% of marketers aren’t sharing regular customer insights with sales

Almost half (46%) of marketers only share customer insights, data and feedback with sales teams at most once a month, according to a new study.

New research from experience management company Qualtrics, conducted with 260 in-house marketing professionals, examines the extent to which marketers are working in a silo across many businesses. While integration with sales is lacking, the disconnect with other departments and teams is even more pronounced.

While 54% of marketers regularly share customer insights and feedback with sales, only 50% do so with customer service teams, 29% with the wider workforce, and 27% with the board or C-level executives.

While some marketers may question the need to keep the wider business in touch with customer insights, according to Qualtrics it is only by sharing data that businesses can develop truly effective customer experiences. Leonie Brown, Customer Experience Consultant for Qualtrics EMEA, explains: “Great customer experiences cannot exist in a vacuum. Brands must guarantee that every aspect of the customer journey is delivering a consistent, seamless and high quality experience. To achieve this, everyone involved – from sales staff to delivery drivers to the CEO – must understand how the customer thinks, behaves and what they are looking for.

“Access to data goes a long way to improve each interaction along the customer journey, but information alone isn’t enough. Today the vast amount of data that brands are using look only to the past for insights, reflecting previous shopping habits, purchases and behaviours. By bringing together insights from every customer touchpoint we can unlock “Experience Data” — or X-data — which reveals why consumers behave in the way they do and predicts their next move. That is the real secret to a successful customer experience.”

To find out more about the role of X data in customer experience management, download Qualtrics’ full report here.

Methodology

Qualtrics commissioned a survey with a panel of 260 marketing professionals in July 2017. All respondents worked in-house (rather than agency-side) in UK-based organisations employing at least 50 people and had a minimum of two years’ experience in a marketing role. A second survey of 250 consumers was conducted in August 2017 using the Qualtrics platform.

[“Source-netimperative”]

YouTube Studio: better insights or a work in progress?

Will YouTube Studio’s new metrics be better for marketers?

In June of last year, YouTube announced that Creator Studio was about to change. A beta version named YouTube Studio was undergoing testing with hundreds of thousands of users – or should I say ‘creators’.

After nine months of nurturing their new baby, YouTube Studio was unveiled last week. Promises of efficiency, empowerment and increased joy, packaged with new features, metrics and insight. The increased data commitment has been played-up by YouTube.

But did the much anticipated promises deliver? Well, sort of.

YouTube Studio features include three new metrics: Impressions; Impressions Click-Through Rate; Unique Viewers. YouTube says these will give us better understanding of video performance with the aim of helping us produce more impactful video.

What’s an Impression? It’s when a viewer sees one of your video thumbnails; Impressions tell us the potential reach of our videos. It’s an ‘opportunity to view’.

What’s Impressions Click-Through Rate? Simply put, it’s the percentage of Impressions that turned into a video view.

What’s a Unique View? Well, to quote YouTube, it shows us “the estimated number of different people who watch our videos over a period of time.”

And there lies one of my issues. Data should not be estimated. We should be able to know the difference between a unique view and a repeat view. Why is YouTube estimating metrics? As for the ‘opportunity to view’ this just feels like a return to a time when we couldn’t accurately measure irrefutable data. perhaps it’s just me, as I’ve always hated fluffy measurements. In my PR and creative agency days I was forced to peddle PRVs and ‘Opportunities to See’. I hated both.

YouTube’s intent of delivering better insight and metrics should be applauded. It’s a key facet of success for other social media channels and absolutely is the direction they should be taking their Studio platform. Data that helps to evolve the production quality and impact of our videos is welcomed. I just can’t help but feel like this is a work in progress, rather than a refined proposition that’s ready to roll.

I’ll explain why: YouTube tell us that if we’re seeing a low percentage of Impressions convert to Impressions Click-Through Rate, then our thumbnail and title require work. That may be correct in some cases, but we can’t ignore how busy some pages are with thumbnails. Watch a video through to completion and then see how many thumb nails are served to you. It’s busy. Undoubtedly, Impressions will be recorded when users haven’t seen our thumbnails. To be fair though, the same criticism could be made of other social media channels.

Clearly, the Impressions Click-Through Rate is a useful metric. Being able to asses video performance will be insightful. I’m just not sure we needed the Impressions metric.

Now for the good news: we’re excited about YouTube Studio Dashboard – the single view of your data, insights and news. We’ll see three pieces of insight here:

Video Snapshot: A snapshot of our latest video performance, versus past videos – over the same period of time. Quickly, we’ll be able to ascertain if we’ve a production that is resonating, or if refinements are required. This should help us do more of what works, and learn from what isn’t.

Personalised Recommendations: YouTube says this will surface Creator Academy content based on our specific needs. Over time, we’ll also see insight into why certain videos perform better than others. Again, this will help with refinement and development.

News: Dynamic news and community information that is served to us. Meaning we don’t have to discover news, it finds us.

We expect Video Snapshot and Personalised Recommendations to be a real hit with users and the single view definitely receives a thumbs up. It’s just a shame we can’t be as positive about the new data metrics.

Data is resolute. The challenge with data is that it’s sometimes unstructured, requiring a framework to organise and help make the unstructured, structured. Data isn’t, and should never be estimated.

There is no denying that YouTube is onto something with their direction for YouTube Studio. In its current state though, it should be in production, rather than distributed for release. After nine-months of testing, you have to ask who was testing the platform, and why haven’t these basic flaws been flagged sooner?

As my old school tutor would say: “a good effort, but work still to be done!”

[“Source-thedrum”]