After high decibel campaign, Rajasthan, Telangana vote today: All you need to know

Police personnel march in front of the Hawa Mahal ahead of Rajasthan Assembly elections, in Jaipur. (Photo: PTI)

After a high-voltage campaign that saw a fierce war of words among the Bharatiya Janata Party (BJP), Congress and other regional parties, voting in two of the most crucial states, Telangana and Rajasthan, has started Friday.

What is likely to throw some light on how the 2019 Lok Sabha elections would turn out, these state elections will set the stage for the mega battle next year.

As soon as polling ends on Friday, media outlets, including India Today TV, will announce their respective exit poll results.

TELANGANA

In Telangana, more than 1.50 lakh polling officials, including reserve staff were seen giving final touches on Thursday to make the election to the 119-member House a smooth affair.

Over 2.80 crore electorate are eligible to exercise their franchise in the state, which has a total of 32,815 polling stations for the 119 stations.

High pitched campaigns by political heavyweights across party lines ended at 5 pm on Wednesday.

Additional DG (law and order) Jitender told PTI on Thursday that about one lakh police personnel, including 25,000 central paramilitary forces and 20,000 from other states are engaged in poll duties.

A senior police official said security has been beefed up at bordering areas for the polling on Friday, which were identified as Left Wing Extremist-affected regions.

On Wednesday, Congress chief Rahul Gandhi, UPA chairperson Sonia Gandhi, Telangana CM K Chandrasekhar Rao and several others criss-crossed the entire state to give that final push to the campaign before the state votes on Friday.

While KCR was without doubt the star campaigner for TRS, the Congress and the BJP fielded their bigwigs for campaigning which turned out to be a shrill one.

A massive TRS rally in Telangana’s Vemulawada on Wednesday. (Image: TRSParty/Twitter)

The BJP relied on Prime Minister Narendra Modi and the party president Amit Shah.

The assembly polls in Telangana were originally scheduled to be held simultaneously with the Lok Sabha elections next year, but the House was dissolved on September 6 as per a recommendation by the state cabinet.

It is to be seen if KCR’s gamble to opt for early elections pays off while the BJP and Congress have alleged that KCR feared loss if the elections were held simultaneously with the 2019 general elections.

The Congress has stitched the ‘Prajakutami’ (People’s Front) along with the Telugu Desam Party (TDP), the Telangana Jana Samiti (TJS) and the CPI to take on the ruling TRS, led by KCR.

The TRS, seeking a second term in office, is going alone, as also the BJP.

The BJP, which won five seats in alliance with the TDP in the last elections in 2014, said it ensured that there is a triangular fight in Telangana this time.

Polling will start at 7 am and end at 5 pm, while in 13 constituencies which were classified as Left Wing Extremist-affected, polling ends one hour before (4 pm).

For the first time, Election Commission is using Voters Verifiable Paper Audit Trail (VVPAT) in Telangana.

As many as 1,821 candidates, including a transgender, are in the fray in the election.

[“source=gsmarena”]

Xiaomi Pocophone F1 Specifications Leaked; AnTuTu Listing With High Score Spotted

Xiaomi Pocophone F1 Specifications Leaked; AnTuTu Listing With High Score Spotted

HIGHLIGHTS

  • Xiaomi Pocophone has been leaked by a Belarusian online store
  • Most of the specifications of the smartphone has been listed
  • It has allegedly scored 285,302 in AnTuTu benchmark

Xiaomi has been rumoured to be working on Pocophone F1, said to be the company’s next handsetpowered by Snapdragon 845 processor. New details on the specifications of the upcoming smartphone have emerged online, thanks to a leak by an online store and a benchmark listing. The Chinese manufacturer already has four handsets with the Snapdragon 845 processor – Mi 8, Mi 8 Explorer Edition, Mi Mix 2S, and Black Shark – in the market, but now a new handset under the Pocophone brand appears set to be launched. While the latest leak does not show any images of the upcoming Pocophone F1, they do hint at some of the specifications of the handset.

Xiaomi Pocophone F1 specifications

A listing of an alleged Xiaomi Pocophone F1 has surfaced on a Belarusian online store that showcases the smartphone’s specifications. According to the listing on the site, the dual-SIM Xiaomi Pocophone F1 sports a 6.18-inch full-HD+ display with 18.7:9 aspect ratio. It reaffirms the presence of Qualcomm Snapdragon 845 SoC in the handset. It comes with 6GB of RAM.

In terms of optics, the Xiaomi Pocophone F1 listing suggests that the smartphone features a dual-camera setup at the back with 12-megapixel and 5-megapixel sensors with f/1.75 aperture, LED flash, dual autofocus, Dual Pixel, and AI features. At the front, there is a 20-megapixel selfie camera with Super Pixel technology and Face Unlock. The smartphone comes in two inbuilt storage variants – 64GB and 128GB – expandable via microSD card.

As per the listing, the connectivity options in Xiaomi Pocophone F1 comes with 4G, Wi-Fi 802.11 a/b/g/n/ac, Bluetooth 5.0, USB Type-C port, GPS/ A-GPS, GLONASS, and Beidou. Sensors onboard are accelerometer, ambient light sensor, and gyroscope. It packs a 4000mAh battery and comes with Quick Charge 3.0 and 9V/2A charger. In terms of dimensions, the Xiaomi Pocophone measures 157.24×75.4x88mm

Meanwhile, a Reddit user has leaked a screenshot of the alleged AnTutu benchmark score of Xiaomi Pocophone F1. The leaked image shows the smartphone’s name as ‘Poco F1’. The image does not reveal the name of the processor, but it is seen to have scored 285,302 points in the listing.

To recall, the brand name Pocophone was trademarked by Xiaomi a while ago, and the company was even reported to be making a flagship device for international markets, especially India, powered by the Snapdragon 845. The smartphone was tipped to be powered by the Snapdragon 845 SOC, run on Android 8.1 Oreo-based MIUI, sport an 18:9 LCD display with a notch, be fuelled by a 4,000mAh battery, come with a fingerprint sensor, NFC, and sport a dual camera setup with optical zoom support.

In terms of pricing, a recent report had suggested that the Pocophone F1 will come in two variants. While the 6GB RAM/ 64GB storage variant will be priced in Eastern Europe for EUR 420 (roughly Rs. 33,800), the 6GB RAM / 128GB storage model will cost EUR 460 (roughly Rs. 37,000). The smartphone may sport a 5.99-inch (1080×2160 pixels) display, and come in Blue and Grey colour options for international markets.

[“Source-gadgets.ndtv”]

iOS 11.1, tvOS 11.1, watchOS 4.1, macOS High Sierra 10.13.1 Updates Now Available to Download: What’s New

iOS 11.1, tvOS 11.1, watchOS 4.1, macOS High Sierra 10.13.1 Updates Now Available to Download: What's New

HIGHLIGHTS

  • The iOS 11.1 update has 70 new emoji characters
  • The update brings back 3D Touch App Switcher that was live until iOS 11
  • Apple has also released new watchOS and tvOS updates

Weeks after rolling out three minor updates to iOS 11, Apple has released iOS 11.1 as the first major point release of its latest platform. The new update is available for all iOS 11-compatible iPhone, iPad, and iPod touch models. The company has added a bunch of new emoji models as well as brought back the gesture-enabled 3D Touch App Switch through the newest update. Separately, it has released watchOS 4.1 and tvOS 11.1 updates.

You can download the iOS 11.1 update on iPhone 5s and above models, iPad Air and above models, iPad mini 2 and above models, or the sixth generation iPod touch. To download the update, you need to go to Settings > General > Software Update and then follow the on-screen instructions. Your device should be running on a Wi-Fi connection to download the over-the-air (OTA) update. Also, it is advisable to back up your data before beginning the update process.

The first major change that comes with the iOS 11.1 update is the range of over 70 new emoji characters that include new food types, animals, mythical creatures, clothing options, some more expressive smiley faces and gender-neutral characters. You would notice ten Unicode emoji models such as a crazy face, pie, pretzel, t-rex, vampire, exploding head and face vomiting among others. Similarly, there are improvements to existing creatures like dolphin, bee, snail, and whale to enhance your messaging experience.

In addition to the new emoji characters, the iOS 11.1 update has tons of fixes and improvements for Photos and VoiceOver. The update has also brought back support for accessing the app switcher using 3D Touch. This means you can now press the left edge of the 3D Touch-enabled display of your iPhone to access the multitasking App Switcher interface – without using the home button. The feature was well present until the release of iOS 11, but Apple disabled its existence supposedly to promote the button-less gestures of the iPhone X.

The iOS update also includes a list of security improvements. Notably, it patches the widespread vulnerability that was recently spotted in the WPA2 Wi-Fi protocol and was letting attackers use a key reinstallation attack (KRACK) to decrypt network traffic and gain access to personal data.

watchOS 4.1 and tvOS 11.1

Alongside the release of iOS 11.1, Apple has brought watchOS 4.1 and tvOS 11.1. The new watchOS version is compatible with all the Apple Watch models, including the Series 1, Series 2 and Series 3, while the new tvOS is available for the fourth- and fifth-generation Apple TV devices.

The watchOS 4.1 update brings access to iCloud Music Library within the native Music app. There is also support for streaming music from both Apple Music and Radio. You leverage the LTE support of your Apple Watch Series 3 or connect your older Watch model to an active Wi-Fi network to stream your favourite tracks. Additionally, Apple has enabled GymKit support that will let you share your workout data through advanced gym equipment.

Here’s how you update to watchOS 4.1. First, you need to have at least 50 percent charge on the Apple Watch before you start the update – it is also recommended to keep it charging while updating. Your iPhone will to be in close proximity to the Apple Watch, and will need to be on Wi-Fi. After this, users will need to launch the Watch app on their iPhone and head to the My Watch tab and then General > Software Update. Enter the Watch passcode if prompted and then follow the prompts from your iPhone. The Apple Watch should restart twice before the update is completed.

Unlike the feature-rich watchOS 4.1, the tvOS 11.1 update doesn’t include any noticeable upgrades. The new version, however, fixes the WPA2 Wi-Fi vulnerability. Apple is also set to bring more settings control to Apple TV 4K users, but through tvOS 11.2, as spotted from the first developer beta of the next update.

To update to tvOS 11.1, users need to open the Settings app on their Apple TV, and then navigate to Settings > Systems > Software Update. Once this is done, the Apple TV will search for the update and you can proceed to download tvOS 11.1 following the on-screen prompts.

macOS High Sierra 10.13.1

Apple on Tuesday also released macOS High Sierra 10.13.1 update, which brings new features apart from security and stability fixes. To start with, it supports 70 new emoji, including food types, animals, mythical creatures, clothing options, more expressive smiley faces, gender-neutral characters, and more. It fixes a bug where Bluetooth appeared as unavailable during Apple Pay transactions. It also improves the reliability of Microsoft Exchange message sync in Mail. Finaly, it fixes an issue where Spotlight does not accept keyboard input.

There are several changes for the enterprise crowd, but what’s more interesting are the number of security fixes, including a fix for WPA2 Wi-Fi protocol vulnerability that exposes it to KRACK (Key Reinstallation Attacks). To install the macOS High Sierra 10.13.1 update, users need to open to the Mac App Store and navigate to the Updates tab to find the update.

[“Source-gadgets.ndtv”]

Five Hacks To Produce High Quality, Low-Cost Facebook Creative Today

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In recent years, one of the most consistent concerns of both existing and prospective clients has been, “how can we generate more high-quality creative quickly and affordably?”

With Facebook favoring video in the newsfeed and Instagram’s rollout of Stories, it’s easy to get overwhelmed and assume regularly producing high-quality creative requires a dedicated design and videography team.

That’s simply not true. From my experience working with many emerging e-commerce leaders, you can achieve your goals — whether they’re increasing engagement, greater click-through rates, or lower cost per acquisition– by following the five strategies below. I’ve seen these strategies used over and over to achieve great results without breaking the bank.

1. Create High-Quality (Not Overproduced) Content

One of the biggest misconceptions of Facebook advertising is that every piece of creative needs to look like it was made by a professional photographer or Hollywood filmmaker. More often than not, creative that looks user-generated will outperform its more polished counterparts. When an ad is overproduced, it can create “banner blindness.” Fast-scrolling thumbs won’t slow down to look at something if it looks too much like an ad. On Facebook and Instagram, ads that look like a photo or video from a friend are more likely to catch a prospect’s attention.

2. Use The Boomerang App

Boomerang from Instagram allows you to create captivating mini videos that play forward-then-backward, creating a neat, GIF-like video loop. These videos are fun, eye-catching and, most importantly, only take a second to produce. Boomerang videos do not include audio, which makes them great for mobile.

One of our clients, Brooklinen, has done a great job using Boomerang in its Facebook Ads. The bedding company created boomerangs of people jumping into bed, putting on a luxe duvet cover, etc. These eye-catching ads increased click-through rates, which in turn created lower cost-per-click and overall lower cost-per-acquisition of new customers. Customers have also responded positively, leaving comments on the ads describing the fun and quirky format.

3. Repurpose Online Reviews

Many online retailers would be surprised to see how many customers have created “unboxing” videos and uploaded them to YouTube. Unboxing is the unpacking of new products, especially consumer products, where the process is captured on video and uploaded to the internet. According to Think With Google, “unboxing fuels anticipation and provides useful product information.”

Many people think that unboxing videos are just for tech gadgets – not true. This same Google publication reports that “Food and drink, fashion and style and mobile phone unboxing videos have seen 42%, 90%, and 200% growth in popularity, respectively.”

Combining user-generated content with useful, relevant product information is a proven winner. Be sure to always reach out to the creator first for permission to use their content.

4. Crowdsource Creative

User-generated content, or user-created content, is any form of content created by customers or end users. UGC most often appears as supplementary to online platforms such as social media websites and may include such content types as blog posts, photos, videos or reviews. Many emerging brands are using UGC in their advertising campaigns as it speaks in the voice of the customer and is highly relatable.

According to the Kleiner Perkins Caufield & Byers Internet Trends 2017 Report, “Effective UGC can create 6.9x higher engagement than brand generated content on Facebook.”

Many successful brands have leveraged contests to generate more UGC, including one of our clients, MVMT Watches. The MVMT team holds a monthly contest where customers upload photos of their purchase to Instagram using a specific hashtag that enters them into the contest. This contest has generated thousands of pieces of high-quality content that are used in future advertising campaigns. It works because MVMT customers are highly engaged with the visual brand and want to help build the brand, thus creating more customer loyalty and further building brand identity.

Just remember to have clear rules and rights to ownership of content produced.

Forbes Agency Council is an invitation-only community for executives in successful public relations, media strategy, creative and advertising agencies. Do I qualify?

5. Use Snapchat Lenses

If your goal is to reach millennials, pay extra attention to this. According to a TechRadar writer, “Snapchat lenses are augmented reality filters – you’ll typically find these on the selfie camera, but some are available on the rear-facing camera – within the SnapChat app … use these to make your face look like a dog or give yourself a strange hairstyle.” These are fun, social and highly recognizable, which gives your brand familiarity.

These short videos can easily be repurposed and used for Facebook advertising. Another plus: They’re vertical (mobile-first format), which generates a full-screen experience on mobile.

These five tips alone will not create winning advertising campaigns, but they certainly can help take the headache out of creating content. With strong technical knowledge of Facebook advertising and consistent testing, you should be able to easily identify and source the creative that works best for your online brand.

[“Source-forbes”]