Facebook Lite makes its way to iOS

Facebook Lite has been available for Android since 2015, though for a long time it was only accessible from developing markets. This year it finally reached the US, the UK, and other developed markets, and now it’s ready to make the jump to iOS as well.

The app is currently only installable if you have an iOS device and are located in Turkey. So the slow rollout seems to be mirroring what happened on Android – developing markets first (and even those being added one by one), developed markets possibly at some later point.

Thus, if you are in the US and are tired of the big bloated mess that Facebook’s normal app for iOS has become, you’re out of luck for now. But perhaps in the future the Lite alternative will be readily available across the globe.

Facebook Lite is much smaller in size than its non-Lite counterpart (just 5MB on iOS), and it also uses less power and significantly less data. That last aspect is generally much more important in developing markets where unlimited (or even cheap) data plans aren’t as prevalent, hence the rollout starting in such countries does make a bit of sense.

[“source=gsmarena”]

Facebook Stories Set to Get Ads as User Base Touches 300 Million

Facebook Stories Set to Get Ads as User Base Touches 300 Million

Facebook Stories and Messenger Stories now have more than 300 million users, the social networking company announced in post. More importantly, Facebook announced ads are coming to Stories on both its main app and Messenger. This comes about a year after ads were rolled out for Instagram Stories. The company has announced WhatsApp Status, the app’s version of Stories, will be getting ads next year. The Facebook, Messenger and Instagram Stories – along with WhatsApp Status – are clones of Snapchat Stories but have far more users than the pioneer of the feature.

In a post on the Facebook Business page, the company said “To help businesses reach more people, we’re now making Facebook Stories ads available to all advertisers around the world. Soon, you’ll be able to extend the reach [of ads] and improve the performance of your stories ad campaigns in Messenger.”

Facebook Stories ads will support tracking metrics such as reach, brand awareness, video views, app install, conversion, traffic, and lead generation. Brands such as iHeartRadio, Kettle Chips and KFC are among the advertisers who were part of the testing phase for Facebook Stories. The social media company claimed these brands have seen a “lift from their Facebook Stories ad campaigns.”

Citing an Ipsos survey, Facebook said, “More than half of people surveyed said they’re making more online purchases as a result of seeing Stories. In addition, 38 percent of people said that after seeing a product or service in a story they talked to someone about it, and 34% said they went to a store to look for it.”

[“Source-gadgets.ndtv”]

Facebook Unveils Workplace for Good as Free Tool for Non-Profit Organisations

Facebook Unveils Workplace for Good as Free Tool for Non-Profit Organisations

HIGHLIGHTS

  • Workplace Premium costs $3 per user per month
  • Facebook looks to offer Workplace Premium for free to non-profits
  • It has already partnered with organisations like WWF, Unicef, and more

Facebook launched its Workplace by Facebook service two years ago, providing social tools to companies to ease intra-office communication. It is a subscription product, competing mostly with Slack, and charges $3 per user per month. Now, the company has launched something known as Workplace for Good which gives non-profit organizations all the tools of Workplace Premium for free, without any subscription fees.

Through Workplace for Good, Facebook is offering Workplace Premium free to non-profits and staff at educational institutions globally. It has already partnered with organisations like the World Wildlife Fund, Comic Relief, Unicef, Save the Children, RNIB, NRC, It Gets Better, Australian Catholic University and the Miami Dade School District.

“We’re also investing in a dedicated team to grow our efforts in this space, alongside a new online resource center that brings together product information, success stories, and videos to help organizations take the first step,” Annette Gevaert, Head of Workplace for Good-Facebook said in the company’s blog.

Workplace provides tools like live video streaming, group messaging, News Feed announcements, and voice and video calls across desktop and mobile platforms. It also gives access to Workplace and Workchat apps on iOS and Android both. There’s also unlimited file, photo, and video storage, along with integration with other file storage providers. It ensures secure collaboration between companies, and comes with a desktop notifier for Windows devices. The Premium variant has enterprise features like administrative controls to manage your community, monitoring tools for IT team, APIs for custom integrations, integrations with e-discovery and compliance providers, single sign-on (SSO), active Directory support, 1:1 email support for administrators, and integration with G Suite, Okta, and Windows Azure AD.

All organisations that are not non-profits can also use Workplace Premium for free for 90 days, after which the subscription fees will be levied. Anyone who has a Workplace account can ask for Workplace for Good accessibility. To try Workplace Premium for free, head here and to enrol for Workplace for Good, head here.

[“Source-gadgets.ndtv”]

Apple CEO Says Requested Zero Personal Data From Facebook

Apple CEO Says Requested Zero Personal Data From Facebook

Apple neither requested any personal data from Facebook nor did it receive any, Apple CEO Tim Cooksaid while responding to a New York Times report that claimed that the social networking giant allowed about 60 device makers, including Apple and Samsung, to access personal information of users and their friends.

“We’ve never been in the data business,” Cook told National Public Radio (NPR) on Monday during the company’s annual conference for developers in San Jose, California.

“The things mentioned in the Times article about relationship statuses and all these kinds of stuff, this is so foreign to us, and not data that we have ever received at all or requested – zero,” Cook was quoted as saying.

Even before Facebook apps were widely available on smartphones, Facebook had data-sharing partnerships with the device makers, The New York Times report said citing company officials, adding that most of the deals remain in effect.

The deals raise concerns about the company’s privacy protections and compliance with a 2011 consent decree with the US Federal Trade Commission (FTC), it added.

“What we did was we integrated the ability to share in the operating system, make it simple to share a photo and that sort of thing,” Cook added.

“So it’s a convenience for the user. We weren’t in the data business. We’ve never been in the data business,” he said.

Facebook is already under scrutiny after the Cambridge Analytica data leak scandal revealed in March how the political consultancy firm had misused data of millions of Facebook users.

The social network, however, defended on Sunday the pacts with the device makers saying that these partnerships do not raise privacy concerns.

Facebook said that contrary to claims by The New York Times, friends’ information, like photos, was only accessible on devices when people made a decision to share their information with those friends.

“We are not aware of any abuse by these companies,” Ime Archibong, Facebook’s Vice President of Product Partnerships, said in a statement.

The social network added that the device partnerships are very different from the public APIs used by third-party developers who used the Facebook information people shared with them to build completely new experiences.

Facebook said that it had already ended 22 of the device partnerships.

A CNET report on Monday said that Senator John Thune, head of the US Senate Commerce Committee, said his committee “will be sending Facebook a letter seeking additional information” about issues including transparency and privacy risks.

“We look forward to addressing any questions the Commerce Committee may have,” a Facebook spokesman was quoted as saying.

[“Source-gadgets.ndtv”]