Union Budget 2019 Expert Opinion: Look to creative economy, take a leaf from South Korea’s playbook

Union Budget 2019-20 Expectations

Budget 2019 Expert Opinion on Budget Expectations: There is now broad consensus that the upcoming interim Budget 2019 will be geared towards bolstering the current government’s polling prospects in the general election. Several reports indicate that the government will use the opportunity to appease impoverished sections of the Indian society and the mercantile community. The remainder of the budget, pundits deem, shall be rife with promises of what the government hopes to do, should it make its way back into power for another term.

Given the government’s emphasis on technology policy over the last few years, with the release of Draft Data Protection Bill in 2018 as well as several consultation papers ruminating the possible regulation of different aspects of the technological realm, it is not unreasonable to expect items addressing these issues in the interim budget 2019 as well. If these speculations are indeed accurate, one hopes that the government has factored one critical facet of the broader digital sphere into its vision for 2019 and beyond – the creative industry.

Read Also: Budget 2019 Expectations- This may be the most important task at hand for Modi government on February 1

The creative industry, a broad term for what is essentially the media and entertainment sector, presents an important economic opportunity for India. It is one of the fastest growing segments of the Indian economy – recording an annual growth rate of 11.2 percent in 2016. It is also a key source of employment generation for India – an important consideration as the country needs to generate 10 million jobs per year to prevent mass unemployment. A report by the Boston Consulting Group predicts that the creative industry has the potential to generate 7 – 800,000 jobs over the next few years. Notably, a majority of these jobs could be relatively immune to automation. A study by NESTA reveals that 87 percent of creative workers are at low to no risk of losing their jobs to a machine.

Despite all its trappings, however, India’s creative industry fails to extract substantial value from its products, when compared to other developing economies. Notably, it generated only USD 18 billion in revenue in 2016, accounting for about 1 percent of India’s GDP. Comparatively, South Korean creative industry revenues in 2016 totaled a whopping USD 89 billion, accounting for 6 percent of the country’s GDP.

Part of the reason why South Korea’s creative sector is so successful is because the country’s government is heavily invested in fomenting its commercial ambitions. For instance, the South Korean government makes a concerted effort to maintain a robust intellectual property rights (IPR) regime. IPRs are the life-blood of the creative industry, as they serve as the vehicle through which creators can monetise their work. One of the pillars of a robust IPR regime are measures to mitigate the piracy of creative goods. Towards this end, South Korea has enacted a stringent copyright law to safeguard the interests of its creative industry. Further, and more importantly, it recently launched a special anti-piracy unit known as the Copyright Infringement Response Team (CIRT) for the effective enforcement of the provisions listed in its copyright legislation.

India has taken some initial steps towards improving its IPR regime with the induction of national IPR policy that has better IPR enforcement as one of its purported goals. However, little has been done to convert this policy promise into effective practice. Illustratively, according to a study by Digital TV Research, India’s concerted failure to counter copyright piracy of film and television content alone will cost the Indian economy 3.1 billion dollars in 2022.

Though laws are being enacted in India to counter piracy, such as the recent amendment to Cinematograph Act which threatens to severely penalise anyone who attempts to make unauthorised copies of cinematographic films, the efficacy of these provisions is questionable. A historical analysis of India’s copyright law reveals that an increase in the stringency of penalties does not generally translate into a reduction in copyright piracy. For instance, the 1984 amendment to the Indian Copyright Act made it easier for police to seize pirate works. But it was an ineffective deterrent to piracy as most piracy cases did not culminate in convictions, due to capacity issues within the police force. Thus, unless anti-piracy law is accompanied by efforts to mobilise and train the police to carry out its enforcement, it is effectively toothless no matter how severe its penalties are.

For Budget 2019, the government should, then, take a leaf from South Korea’s playbook and look to allocate resources towards the creation of India’s own anti-piracy enforcement unit. Such a measure would be a good starting point towards unlocking further value for one of the country’s most significant economic imperatives – the creative industry.

[“source=financialexpress”]

“Expert Insights” Gives Lot of Advice in a Few Pages

Eleven small business experts share their greatest tips for small business growth and success in the book Expert Insights.

It happened again.

In my email was a question and a request that I only wish I could fulfill on “How do I get more customers without having to sell?” Ummmm — you can’t get more customers without selling.

If you want customers without having to sell, you’ll have to get a job — or you can read Diane Helbig’s (@Dhelbig) new book “Expert Insights: Business Gurus Share Tips to Accelerate Your Business Growth” and never look at selling the same way again.

120 Pages of Small Business Experts’ Greatest Hits

Diane Helbig is an internationally recognized business and leadership development coach, author and radio show host. While she excels at all things related to small business success, she’s best known for her practical and effective sales advice and consulting.

Over the last five years, she’s hosted the popular online radio show, Accelerate Your Business Growth, where she features small business experts who dole out their proven sales and marketing strategies for getting customers, keeping customers and making more money.

“Expert Insights” is a Compilation of Her Best Interviews

Helbig has culled more than 120 interviews down to just 11. That’s just the top 10 percent of all the experts she’s had on the show. This book is a small business owner’s dream. It’s tightly focused on those key topics Helbig feels small business owners need to focus on if they want their passion to transform from a hobby to a profitable business.

Kudos to Helbig for Caring About Our Time and Attention

What I loved most about “Expert Insights” is how Helbig appears to be in the background; meanwhile she is the grand architect of what information is included and how it’s presented. At first, I have to admit that I was a little critical of the book thinking “How is Helbig the author when this is nothing more than a retelling of interviews?”

But as soon as I started reading, I could see Helbig’s deft hand in topic selection, rigorous attention to critical elements of the experts’ advice and her ability to let the expert shine while she controls the lessons learned.

And when you think about the fact that all of this happens in less than 120 pages, you will thank her for respecting your time and attention.

A Quick Tour of “Expert Insights”

“Expert Insights” takes you on a nice journey that starts with Jim Smith Jr., an internationally renowned speaker and personal power expert who opens the book with a conversation around exemplary service and the power of a killer experience.

From there we move into Wendy Weiss (The Queen of Cold Calling) and her powerful re-contextualization of cold calling. She nails our two biggest fears about cold calling; that it’s about manipulating people and that the goal is to get people to buy from you in one call.

She writes:

Neither of these should ever be the goal. First off, every cold call should be done in steps; it should be more about building a relationship with the person on the other end of the phone than trying to ‘sell them.’ Secondly, if you know this, you’ll be able to relax a bit more and not come across as the dreaded telemarketers, someone they want to avoid.”

With these foundation chapters under your belt, you’ll be ready to head into Entrepreneurial DNA, where Joe Abraham describes that basic entrepreneurial styles and helps you identify exactly which style you are and how to best leverage that style.

Then there’s Kerry Heaps, President of Kerry’s Network, who dives deep into Follow Up Techniques and shows you how to think differently about following up.

Helbig also includes chapters on perception management, writing, charisma, negotiation, business models and ends with a chapter on “Great Ideas for Your Small Business.”  Yes, there are other topics that could have been included, but these are those critical few that matter most to generating sales and are often ignored or passed over by businesses that aren’t growing at their potential.

Ideal for Time-Strapped Business Owners Looking for Focus

“Expert Insights” is the book you want to take on your next business trip for airplane reading or to pick up on a restful Saturday or Sunday. This is the kind of book you read with a notebook and a pen at your side, grabbing bits and pieces of great advice that you can easily put on your to-do list.

I say it’s ideal for time-strapped business owners because there is zero fluff in this short book. Helbig has carefully pared away at all the things that might distract you from your goal of bringing more customers and more cash into your business.

If you want to get more customers, keep more customers and make more money, read “Expert Insights” and turn these tips into to-dos.

[“source-smallbiztrends”]

“Expert Insights” Gives Lot of Advice in a Few Pages

expert insights

It happened again.

In my email was a question and a request that I only wish I could fulfill on “How do I get more customers without having to sell?” Ummmm — you can’t get more customers without selling.

If you want customers without having to sell, you’ll have to get a job — or you can read Diane Helbig’s (@Dhelbig) new book “Expert Insights: Business Gurus Share Tips to Accelerate Your Business Growth” and never look at selling the same way again.

120 Pages of Small Business Experts’ Greatest Hits

Diane Helbig is an internationally recognized business and leadership development coach, author and radio show host. While she excels at all things related to small business success, she’s best known for her practical and effective sales advice and consulting.

Over the last five years, she’s hosted the popular online radio show, Accelerate Your Business Growth, where she features small business experts who dole out their proven sales and marketing strategies for getting customers, keeping customers and making more money.

“Expert Insights” is a Compilation of Her Best Interviews

Helbig has culled more than 120 interviews down to just 11. That’s just the top 10 percent of all the experts she’s had on the show. This book is a small business owner’s dream. It’s tightly focused on those key topics Helbig feels small business owners need to focus on if they want their passion to transform from a hobby to a profitable business.

Kudos to Helbig for Caring About Our Time and Attention

What I loved most about “Expert Insights” is how Helbig appears to be in the background; meanwhile she is the grand architect of what information is included and how it’s presented. At first, I have to admit that I was a little critical of the book thinking “How is Helbig the author when this is nothing more than a retelling of interviews?”

But as soon as I started reading, I could see Helbig’s deft hand in topic selection, rigorous attention to critical elements of the experts’ advice and her ability to let the expert shine while she controls the lessons learned.

And when you think about the fact that all of this happens in less than 120 pages, you will thank her for respecting your time and attention.

A Quick Tour of “Expert Insights”

“Expert Insights” takes you on a nice journey that starts with Jim Smith Jr., an internationally renowned speaker and personal power expert who opens the book with a conversation around exemplary service and the power of a killer experience.

From there we move into Wendy Weiss (The Queen of Cold Calling) and her powerful re-contextualization of cold calling. She nails our two biggest fears about cold calling; that it’s about manipulating people and that the goal is to get people to buy from you in one call.

She writes:

Neither of these should ever be the goal. First off, every cold call should be done in steps; it should be more about building a relationship with the person on the other end of the phone than trying to ‘sell them.’ Secondly, if you know this, you’ll be able to relax a bit more and not come across as the dreaded telemarketers, someone they want to avoid.”

With these foundation chapters under your belt, you’ll be ready to head into Entrepreneurial DNA, where Joe Abraham describes that basic entrepreneurial styles and helps you identify exactly which style you are and how to best leverage that style.

Then there’s Kerry Heaps, President of Kerry’s Network, who dives deep into Follow Up Techniques and shows you how to think differently about following up.

Helbig also includes chapters on perception management, writing, charisma, negotiation, business models and ends with a chapter on “Great Ideas for Your Small Business.”  Yes, there are other topics that could have been included, but these are those critical few that matter most to generating sales and are often ignored or passed over by businesses that aren’t growing at their potential.

Ideal for Time-Strapped Business Owners Looking for Focus

“Expert Insights” is the book you want to take on your next business trip for airplane reading or to pick up on a restful Saturday or Sunday. This is the kind of book you read with a notebook and a pen at your side, grabbing bits and pieces of great advice that you can easily put on your to-do list.

I say it’s ideal for time-strapped business owners because there is zero fluff in this short book. Helbig has carefully pared away at all the things that might distract you from your goal of bringing more customers and more cash into your business.

If you want to get more customers, keep more customers and make more money, read “Expert Insights” and turn these tips into to-dos.

[“source-smallbiztrends”]

MGS 5’s ending IS finished argues Japan’s biggest Metal Gear expert (but it’s complicated)

WARNING: WE’RE TALKING ABOUT THE ENDING SO THERE WILL BE SPOILERS.

There’s no doubt that MGS 5 is an excellent game but the odd pacing and strange ending led many to argue that it was ultimately unfinished – with the ongoing disintegration of Kojima and Konami’s relationship clearly being held up as the culprit.

It didn’t help that one piece of content, the game’s 51st chapter, titled Kingdom of the Flies, was apparently cut and only turned up on a bonus Blu-ray disc in the collector’s edition of MGS 5.

Much of the discussion about whether MGS 5 got the ending it deserves hinges on how integral this missing piece was to the story (it’s something we’ve discussed at length before). Which is where Kenji Yano comes in. He’s the author of ‘METAL GEAR SOLID Naked’, a hugely authoritative Japanese book on the series, as well as the editor of several Japanese MGS novelisations. He’s basically probably one of the few people in the world that has a Kojima-level grasp on the series.

He’s spoken on the ending previously, talking to Famitsu in December, but his take on what happened has only recently been translated. As far as he’s concerned, Episode 51 is not “essential to the game.” Instead it has become “an outlet for venting all the unease and confusion” that followed the end game reveal that you’d actually been playing as an impostor the whole time. “Up until Episode 46, The Man Who Sold The World, players experience the story as Snake,” explains Kenji, “but then they have the rug pulled out from under them.”

One thing Kenji is sure about is that “as a commercial product and physical thing Metal Gear is definitely over.” (Which might come as news to Konami as it prepares to make a non-Koj MGS 6.) However, he also thinks that “in a way it isn’t,” highlighting a passage from Moby Dick (a reference that runs rife through the entire game). The passage in question involves the Moby Dick character Ishmael lamenting his role as narrator (the “shabby part of the voyage”) before taking the place of Ahab’s bowman, “when that bowsman assumed the vacant post”. Sounds a little like the role swapping in MGS 5 to you?

As I mentioned earlier, we’ve talked about MGS 5’s ending before  and spookily a lot of what Kenji says ties in to our own interpretation:

“If MGS5 is Kojima’s final MGS game, it’s clear he is passing on ownership of the series to us. Not only do MGS5’s open-world systems make you author of its legacy (each gamer’s story will be their own), but he is deliberately stepping back from didactic cut-scenes and holding our hand. It couldn’t be any more clear: we are Big Boss now”

The elements of confusion and ambivalence, making it hard to pin an ending down more clearly, appear deliberate. In a translation of Kojima’s own thoughts on the game, he says, “there is a blank space, but it will not be filled. In that blank space there is always a hero. Because there is a blank space, you can advance ahead. It is this blank space exactly that is ‘V’” Kojima also explains the idea that the player “(as Ahab, or BB’s double) is facing up to this ‘blank space’…” When you think about it, even the game’s reveal was built around the blank spaces that appeared in the logo.

Finally, in the same translation Kojima actually added extra fuel to the ‘Metal Gear is totally over’ fire (in his eyes) by talking about the series’ 28 year lifespan and quoting author, Dennis Lehane: “No matter what kind of series it is, there is a time that it must end.”

[“source-gamesradar”]