Can Delhi become the new creative capital of India?

Kolkata, the capital of India during the imperial days, also served as the creative capital of India for the longest time. Then somewhere in ’80s, the winds of change started blowing and the creative capital left the Bengali bhadralok’s abode and moved to the country’s financial capital, Mumbai, where both clients and money were. That was also the time when migration started happening in hordes and the creative talent was also moving where the money was.

Delhi, in the midst of all this, remained out of radar for creative minds as creativity here was limited to DAVP ads and political advertising.

But the times have now changed and Delhi is emerging as the top city on the map for the creative community.

In last year’s Cannes wins from India, the numbers from Delhi were more or less the same as Mumbai. The story is the same if we also consider Effies, which proves that Delhi’s advertising industry has come out of yoke and is successful at proving its mettle.

A lot of the network agencies’ senior professionals, NCDs (National Creative Director) and CCOs (Chief Creative Director), are based in Delhi. For example, Swati Bhattacharya of FCB, Soumitra Karnik of Dentsu, Ajay Gahlaut of Ogilvy and Prateek Bhardwaj of McCann. The JWT and Ogilvy offices are bigger than the Mumbai offices.

Akashneel Dasgupta

Akashneel Dasgupta, Senior Vice-President and Executive Creative Director, ADK Fortune, said, “Things have changed now. A lot of new categories have emerged and become the biggest spenders in the category. For example, mobile phones have become the biggest spenders. Actually, the biggest spenders from Mumbai have reduced their spending.”

He said, “With most of the production houses located in Mumbai, most of the shooting takes place in Mumbai. And the impression that goes out is that Mumbai is doing a lot of work, but actually more work is happening in Delhi.”

A few of the industry men believe that even after performing on a par with the Mumbai office, they have to satisfy with less. The struggle to reach the top and be known is much more in Delhi than in Mumbai.

Ajay Gahlaut

Recently, Ajay Gahlaut, Chief Creative Officer, Ogilvy North and Deputy CCO, Ogilvy India, took to Facebook to share his point of view for the newer generation joining the advertising industry. He wrote there, “Frankly if you’re a sensible, rational human being, it’s a no-brainer. Work in Mumbai. You are closer to the powers that be. Your work is seen and appreciated faster. Clients are more inclined to see agencies as partners instead of mere suppliers. So you will get more attention and respect. You will get applauded and feted if you do great work for the client. Wide smiles and a positive atmosphere will greet you in most client boardrooms.”

He went on further, “You will, as you gain seniority and experience, be called for various jury duties of diverse award shows. Here you will network with the top people in the industry on equal footing. People will take you seriously and listen to your opinion with interest. This will enhance your employability and value in the job market.”

On the contrary, he added, “On the other hand, if you decide to stay on in Delhi. You will be a faceless name on an email list for your seniors and superiors in Mumbai. You start working on proactive ideas because you want to win awards. You win awards. And more awards. Year after year. Suddenly one day you realise that despite winning so many awards on your own steam, you’ve never been called as a juror for any award show. While some of your juniors in the Mumbai office are going for their sixth jury duty in as many years. Then it dawns on you that there are two reasons for this. One, the award show people simply don’t see you enough to remember you. And second, it’s simpler and cheaper to get a jury member from Mumbai. Uber is cheaper than Indigo after all.”

Prathap Suthan

Sharing his past experiences and the current state of affairs in Delhi on Facebook, Prathap Suthan, Chief Creative officer, Bang In The Middle, said that in his previous organisation, the working conditions were bad. Even after producing good work, the Delhi team had to satisfy with less in comparison to Mumbai. He further wrote, “One fine day, when the biggest of the egos from Mumbai came down to our office to generally smirk at us and our plight, I happened to ask him that why is it that despite the fact we are almost five times larger than Mumbai, our office is pathetic and the Mumbai office is a piece of stunning art and architecture? The big man replied. “Clients come to the showroom. They don’t go to the factory. You should be lucky you have a place to sit.” End of story and discussion. That sort of summed up and told me just exactly how Mumbai looked at Delhi. It happened, and it happens.”

Ashish Limaye

Ashish Limaye of Happy Finish thinks that Delhi makes one a tough person and Mumbai has its own set of trouble. “Mumbai has its own troubles of battling the infrastructure and sleeping in plush pigeon holes called apartments. Delhi in spite of its rugged approach and palatial living makes you tough to live beyond advertising in a job called life. Both I’d say must have on any blokes wish list. Nice read as always.”

Malvika Mehra

Not agreeing with Gahlaut and Suthan’s point, Malvika Mehra of Tomorrow Creative Lab, said, “I don’t agree with Ajay (Gahlaut). I think in our limited capacities, we still can make the place what we want it to be. And negate the perceptions. Personally speaking, the best years of my working life actually came from a sudden ‘posting’ to the original underdog, Bangalore. Where great work on Bingo! Lenovo, Allen Solly, IBM, Titan happened. Great strategists, copy, art and account management folks happened. And awards happened.”

Amit Akali

Seconding Mehra’s thought, Amit Akali, Chief Creative Officer, What’s Your Problem, said, “I think you can make the most of it absolutely anywhere. Every place has its advantages and disadvantages. Now Bangalore also has a National Creative Director at Dentsu India (Simi Sabhaney), Happy Mcgarrybowen’s work is good and appreciated. Every place has its advantages and disadvantages and makes one stronger.”

Although the times have changed and Delhi is getting its long due share of accolades, the perception still stays that Mumbai is the hub of advertising. Kyoorius, Effies, Olive Crown and most of the industry awards happen in Mumbai.

Jitender Dabas

Jitender Dabas, Chief Strategy Officer, McCann India, said that it is more of a perception now than the reality. He said, “The advertising industry has changed in terms of its power and equation, but somehow all the industry bodies are Mumbai-based.”

Akali added, “Like it or not, Abby awards meeting is happening and the jury will meet in Mumbai and the people from Mumbai will find it easier to come for it. Therefore, automatically the jury is made more of Mumbai people. I am not saying it is a rule. Effies for an exception has a Delhi round of jury too. But the fact is that the ecosystem is based in Mumbai.”

Dasgupta making a strong point here, said, “There is a certain network in Mumbai among the senior creatives. They hang around together across the agencies. For Delhi people, it is a bit difficult to be a part of that network. Delhi people are not normally available at these awards. The agency has to bear the cost to send people to the awards.”

Therefore to sum it up, Mumbai is perceived to be the capital city of advertising. But the scenario is changing and it’s no more about the cities but how one makes the best out of the advantages and disadvantages of the cities.


5 Apps That Can Help You Save Big, Or Even Get Paid

Image result for 5 Apps That Can Help You Save Big, Or Even Get Paid

MINNEAPOLIS (WCCO) — Many apps we can download on our phones promise to save us money or earn rewards. From scanning a barcode to taking a survey, there are hundreds of programs you can choose from.

One blogger tried dozens of them and narrowed it down to the top five free apps she’s cashed in on.

“All of my family will come to me and say, ‘I’m going to be buying this, how can I save money?’” blogger Sarah Carlson said.

She’s come a long way from clipping coupons for her mom every Sunday — now, Carlson shares her savings secrets on She regularly blogs about the apps she’s tried.

“There are a lot of apps out there right now where you can either save money or make money too,” she said.

And she had no trouble coming up with her top five.


“I think my top money saving app is Shopkick,” she said.

Shopkick offers rewards for shopping online or for walking in to stores. Scan bar codes on products for more kicks or points. Then, redeem them for gift cards or merchandise from Target to Best Buy to Starbucks.

“It’s really easy and that’s why I like it so much.”


Shop Savvy made the second pick on her list. Scan the bar code and the app searches stores to find the best price. Most will price match if you find a better deal.

Carlson usually uses it any time she’s about to spend more than 20 dollars for an item. She saved 50 dollars on a TV the last time she used it.

“You’re still walking out of the same store with the same item with 50 more dollars in your pocket. Why not?” she said.


Don’t bother leaving your home to be able to use the third on her list — PocketFlip is survey-based.

“You go through the surveys and earn points, and once you earn enough points you can cash out for gift cards,” Carlson said.

Each survey is under five minutes. They’re usually based on beauty and home products commonly used.


“These apps are a little bit different in that you make the purchase first and then you upload the receipt afterwards,” Carlson said.

Ibotta pays you cash back on many items, mostly groceries. You cash out once you reach the $20 mark either through PayPal or a gift card.

Gift Card Granny

“Another great app is Gift Card Granny,” Carlson said. “Basically, it’s an app that shows you things that are for sale for less than their value.”

It’s that simple — shop for gift cards less than their value. We saw 21 percent savings for Fandango gift cards for movie ticket savings and 14 percent on Starbucks cards.

Feeling overwhelmed? Carlson suggests just picking a couple of apps and you’ll save something.

“Use the ones that work for you,” she said. “That’s better than saving nothing.”

Another app you might like is called Qapital. Everytime you use a credit card it rounds up to the nearest dollar, and that money goes straight into a savings account.


Uber, Yandex Ride-Sharing Services Can Merge in Russia, Regulator Rules

Uber, Yandex Ride-Sharing Services Can Merge in Russia, Regulator Rules

Uber and Yandex’s ride-sharing businesses can merge in Russia, anti-monopoly regulator FAS ruled on Friday, but stipulated that the combined company not bar drivers from working for competitors.

Uber and Yandex, often referred to as the “Google of Russia”, announced plans in July to combine operations in 127 cities in Russia, Armenia, Azerbaijan, Belarus, Georgia and Kazakhstan.

San Francisco-based Uber has agreed to invest $225 million (roughly Rs. 1,454 crores) while Yandex will contribute $100 million (roughly Rs. 647 crores) into a new joint company in which Yandex will own 59.3 percent.

The two companies must allow their partners, drivers and passengers to work for or use competitors’ services and fully inform users of the legal entity providing the service, the FAS said in a statement.

Yandex said consumers would be able to use both Yandex.Taxi and Uber apps, while their driver apps will be integrated, leading to shorter passenger wait times, increased driver utilisation rates, and higher service reliability.

The companies aim to close the deal in January 2018, after the New Year holidays in Russia, Yandex said in a statement.

Moscow-listed Yandex was up 3.47 percent as of 11:23am GMT.

It said the anti-monopoly regulator in Belarus had also approved the deal while a decision by the Kazakh regulator was pending.


WhatsApp: Deleted Sent Messages Can Still Be Read by Recipients

WhatsApp: Deleted Sent Messages Can Still Be Read by Recipients


  • WhatsApp “Delete for Everyone” can be thwarted
  • The new method requires third-party app, or stock widgets
  • The deleted messages can be accessed via notification log

WhatsApp, one of the most widely used instant messaging apps, rolled out “Delete for Everyone” feature recently. But do deleted messages really disappear from the phone? A new report claims that WhatsApp messages that are deleted are actually still on the device and can be easily accessed.

Spanish Android blog Android Jefe has claimed that deleted messages are present in the notification log of the device. It adds that the recipient can easily access the deleted messages regardless whether it has been deleted from sender’s end. “What we found is that the messages are stored in the notification register of the Android system. So, it’s just a matter of entering that record to see the messages that the other person deleted,” the blog said.

The blog explains that anyone can access deleted WhatsApp messages sent to them via a third-party app named Notification History which can be downloaded via Google Play. After downloading the app, users will have to search the message in the Android notification log. Those users who are using third-party launchers like Nova Launcher it’s even easier. The notification log can be accessed without the need of an additional app. Long press the home screen, then tap on Widgets > Activities > Settings > Notification log. You can then access the system’s notification log. Similarly, on stock Android, a Settings widget can give access to the notification log as well.

Gadgets 360 tried both the Notification History third-party app and the Activities method described above. discovered that the trick worked on an Android device. There are few limitations, however, as the messages that have generated a notification on the device can be retrieved. The notification log only saves the messages on the device until it’s restarted. Once restarted, we noticed that the log was cleared.

The method, however, has a restriction that only the first 100 characters of the deleted message will be visible. The feature is available only for users running Android 7.0 and above. Users can only retrieve text which means any kind of media file cannot be recovered.

This is not the first time that reports of retrieving deleted messages have surfaced. Jonathan Zdziarski, iOS expert, last year has claimed that WhatsApp saved chat logs on the device despite it being archived or deleted.

One of the biggest use cases of the Delete for Everyone feature has been when a user send a message to the wrong chat, or if the message sent contains a mistake. It is the latest feature added to WhatsApp in a long list of features introduced this year, and is biggest change to the chat app since blue ticks aka send receipts.