Microsoft Expands Azure Cloud Service in Push for $10 Billion Pentagon Contract

Microsoft Expands Azure Cloud Service in Push for $10 Billion Pentagon Contract

Microsoft Corp said on Tuesday its expanded Azurecloud service to help government clients save data on their own servers would be available by the end of the first quarter of 2019, as it battles with Amazon.com for a $10 billion (roughly Rs. 74,200 crores) Pentagon contract.

The two companies are left in the fray for the lucrative contract after Alphabet’s Google dropped out on Monday, saying the company’s new ethical guidelines do not align with the project.

Pentagon’s JEDI, or Joint Enterprise Defense Infrastructure, cloud computing solution contract is part of the Department of Defense’s efforts to modernise its IT infrastructure.

The expanded Azure Government Secret cloud service will make Microsoft “a strong option for the JEDI contract,” said Julia White, corporate vice president of Microsoft Azure, adding that the company is capable of meeting the highest classification requirement for handling “top secret US classified data”.

[“source=gsmarena”]

Apple Says Developers Earned Over $70 Billion Since App Store’s Launch

Apple Says Developers Earned Over $70 Billion Since App Store's Launch

HIGHLIGHTS

  • Apple made the announcement on Thursday
  • Photo and Video category is fastest growing category on App Store
  • Apple’s WWDC 2017 kicks off next week

Apple on Thursday, few days ahead of its Worldwide Developers Conference (WWDC) kickoff, announced that its global developer community has earned over $70 billion through the App Store since its launch in 2008. The Cupertino-based giant further added that last 12 months have seen massive growth, and the App Store has seen over 70 percent growth in downloads.

Talking about its App Store, Apple said that iOS developers around the world have been catering to 155 countries, and few segments have lately seen massive growth. Apple says that the Photo and Video category is among the “fastest-growing” as it registered nearly 90 percent growth. Other segments like Lifestyle apps, Health and Fitness have seen over 70 percent growth in the past year. Gaming and Entertainment are top-grossing categories, adds Apple in a statement.

Apple also adds that the subscription model introduction has bumped the paid subscriptions as it saw 58 percent more paid subscriptions compared to over a year ago. The company notes that subscription model has been doing well in a wide variety of services including Netflix and Hulu. While newcomers like Tastemade, the mobile-first cooking network, and photo editing apps like Over and Enlight, have also done well.

Announcing the news, Philip Schiller, Apple’s Senior Vice President of Worldwide Marketing said, “People everywhere love apps and our customers are downloading them in record numbers. Seventy billion dollars earned by developers is simply mind-blowing. We are amazed at all of the great new apps our developers create and can’t wait to see them again next week at our Worldwide Developers Conference.”

Apple’s annual developer conference WWDC is no doubt one of the biggest events for the technology lovers and it will take place from June 5 to June 9. The 28th annual Worldwide Developers Conference will be returning to McEnery Convention Center in San Jose, which will host the event after 15 years. For those unaware, San Jose was the original venue of WWDC, and it hosted Apple’s annual event from 1988 to 2002.

[“Source-ndtv”]

Sachin: A Billion Dreams Movie Review: It Coasts Along on the Strength of Nostalgia, Familiarity

Image result for Sachin: A Billion Dreams Movie Review: It Coasts Along on the Strength of Nostalgia, FamiliarityIt’s a tricky thing reviewing a film that celebrates the life and career of one of the most loved sportsmen this country has produced. Because fans tend to have trouble making a distinction between the film and the man. Which means any criticism of the film, any attempt on your part to point out its shortcomings will inevitably be misread as criticism of its famous subject.

Told you it wasn’t easy being a critic!

Sachin: A Billion Dreams faithfully chronicles every major milestone in the career of cricketing god Sachin Tendulkar, from his debut at 16 in international cricket to his retirement from the sport four years ago. It’s a journey that’s been obsessively followed and documented, hence not a lot of this is stuff you haven’t seen before. Then there is the matter of Sachin’s reluctance to address the controversies you’re interested in.

The film acknowledges that there were tensions in the dressing room when Sachin replaced Mohammed Azharuddin as captain, but the master blaster himself reveals no details. On the prickly issue of the match-fixing scandal, he expresses disappointment and shock but refrains from any constructive discussion on the incident. It’s only in the case of Greg Chappell that Sachin commits to anything by way of a firm response, describing the former coach’s style as “divide and rule”, and squarely blaming him for the team’s poor performance in the 2007 World Cup.

He’s more expressive when it comes to sharing his own vulnerabilities and failures. His rough patch on the field, his debilitating injuries and their impact on his game, and of course his ill-fated stints as captain. Emotion runs strong when he speaks about his father’s passing, and about his continuing efforts to live his life in the way that his father recommended.

The film’s real treasure is the footage of Sachin Tendulkar in his private moments: holding his baby daughter Sara for the first time, holidays with the family, hanging out with his friends, training with his son Arjun. It is unguarded moments like these, many accompanied by revealing interviews of family and friends that help piece together the jigsaw puzzle that is Sachin, the man behind the legend.

Like his wife Anjali recounting the time after their marriage that he made it clear that only one of them could work. Or his telling her, quite firmly, that he wouldn’t change the baby’s diapers. Another unexpected revelation comes from a childhood friend who names the Bappi Lahiri track that is Sachin’s comfort music.

Director James Erskine’s patchwork quilt of significant moments from Sachin’s life includes a recreation of his childhood years with a cast of competent actors. This he melds with both incredible home videos and news footage from a storied career. Sachin’s achievements are placed in the context of India’s own modern history, and his rise and rise as one of the greatest icons of our time.

No matter how many times we’ve seen the clip, it’s impossible not to cheer at India’s 2011 World Cup Win, or choke up while watching Sachin deliver that heartfelt retirement speech at Wankhede. Sure there’s a lot more this film could’ve been, but it coasts along on the strength of nostalgia, familiarity, and our collective love for a man who’s name we turned into a chant.

I’m going with three out of five. Prepare for major gooseflesh.

Rating: 3 / 5

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[“Source-ndtv”]

Mobile Marketing Will Generate $400 Billion in Sales by 2015

If you sell directly to U.S. customers or provide marketing services to clients who do, pay attention. A recent report says a growing mobile market is already generating billions in U.S. sales. And businesses are also spending billions to market to customers via mobile channels.

The Mobile Marketing Association, a global trade association for the mobile marketing industry, says those numbers are only going to increase.

Consider that last year mobile marketing generated an estimated $139 billion in U.S. sales. This figure takes into account both business to business and business to consumer sales.

The association claims the “MMA Mobile Marketing Economic Impact Study” released last month, is the first comprehensive study of U.S. economic performance across the mobile marketing industry.

Huge Growth Projected

Most impressive is that this amount is expected to grow by more than half during the next two years. The report says sales generated through mobile marketing will top $400 billion by 2015, an amazing 52 percent rise.

But it’s not just sales that are increasing. The MMA study suggests the amount U.S. companies are willing to spend on mobile marketing is increasing too.

For example, in 2012 the study estimates retailers and marketers spent $6.7 billion to reach customers via mobile channels. That’s considerably less than the amount generated by mobile sales, but still represents a huge opportunity for businesses providing mobile marketing services.

The study projected that amount would also increase, reaching $19.8 billion by 2015.

Mobile advertising, mobile direct response or enhanced traditional media and mobile customer relationship management were all considered in that expenditure.

What it Means to You

While the MMA study was aimed at demonstrating the economic stimulus and job creation potential of mobile marketing, there is a clear message here for small businesses and entrepreneurs as well.

USA Today reported recently on how small businesses are already putting mobile marketing to work to generate additional sales.

We’ve reported previously on the importance of mobile technology to small business operations.

But the MMA study demonstrates the importance of mobile technology for growing your business too.

For many small businesses, this could include focusing on making sure you have a mobile friendly presence. It could also include focusing more attention on social media marketing, much of which is accessed via mobile devices by your customers.

You could also focus on developing mobile apps for your business. And, of course, if you provide marketing services to other business clients, it also means you should consider including mobile marketing services among your other offerings.

How is your business using mobile marketing to reach customers?

Mobile Photo via Shutterstock

[“source-smallbiztrends”]