Apple Says Developers Earned Over $70 Billion Since App Store’s Launch

Apple Says Developers Earned Over $70 Billion Since App Store's Launch


  • Apple made the announcement on Thursday
  • Photo and Video category is fastest growing category on App Store
  • Apple’s WWDC 2017 kicks off next week

Apple on Thursday, few days ahead of its Worldwide Developers Conference (WWDC) kickoff, announced that its global developer community has earned over $70 billion through the App Store since its launch in 2008. The Cupertino-based giant further added that last 12 months have seen massive growth, and the App Store has seen over 70 percent growth in downloads.

Talking about its App Store, Apple said that iOS developers around the world have been catering to 155 countries, and few segments have lately seen massive growth. Apple says that the Photo and Video category is among the “fastest-growing” as it registered nearly 90 percent growth. Other segments like Lifestyle apps, Health and Fitness have seen over 70 percent growth in the past year. Gaming and Entertainment are top-grossing categories, adds Apple in a statement.

Apple also adds that the subscription model introduction has bumped the paid subscriptions as it saw 58 percent more paid subscriptions compared to over a year ago. The company notes that subscription model has been doing well in a wide variety of services including Netflix and Hulu. While newcomers like Tastemade, the mobile-first cooking network, and photo editing apps like Over and Enlight, have also done well.

Announcing the news, Philip Schiller, Apple’s Senior Vice President of Worldwide Marketing said, “People everywhere love apps and our customers are downloading them in record numbers. Seventy billion dollars earned by developers is simply mind-blowing. We are amazed at all of the great new apps our developers create and can’t wait to see them again next week at our Worldwide Developers Conference.”

Apple’s annual developer conference WWDC is no doubt one of the biggest events for the technology lovers and it will take place from June 5 to June 9. The 28th annual Worldwide Developers Conference will be returning to McEnery Convention Center in San Jose, which will host the event after 15 years. For those unaware, San Jose was the original venue of WWDC, and it hosted Apple’s annual event from 1988 to 2002.


Sachin: A Billion Dreams Movie Review: It Coasts Along on the Strength of Nostalgia, Familiarity

Image result for Sachin: A Billion Dreams Movie Review: It Coasts Along on the Strength of Nostalgia, FamiliarityIt’s a tricky thing reviewing a film that celebrates the life and career of one of the most loved sportsmen this country has produced. Because fans tend to have trouble making a distinction between the film and the man. Which means any criticism of the film, any attempt on your part to point out its shortcomings will inevitably be misread as criticism of its famous subject.

Told you it wasn’t easy being a critic!

Sachin: A Billion Dreams faithfully chronicles every major milestone in the career of cricketing god Sachin Tendulkar, from his debut at 16 in international cricket to his retirement from the sport four years ago. It’s a journey that’s been obsessively followed and documented, hence not a lot of this is stuff you haven’t seen before. Then there is the matter of Sachin’s reluctance to address the controversies you’re interested in.

The film acknowledges that there were tensions in the dressing room when Sachin replaced Mohammed Azharuddin as captain, but the master blaster himself reveals no details. On the prickly issue of the match-fixing scandal, he expresses disappointment and shock but refrains from any constructive discussion on the incident. It’s only in the case of Greg Chappell that Sachin commits to anything by way of a firm response, describing the former coach’s style as “divide and rule”, and squarely blaming him for the team’s poor performance in the 2007 World Cup.

He’s more expressive when it comes to sharing his own vulnerabilities and failures. His rough patch on the field, his debilitating injuries and their impact on his game, and of course his ill-fated stints as captain. Emotion runs strong when he speaks about his father’s passing, and about his continuing efforts to live his life in the way that his father recommended.

The film’s real treasure is the footage of Sachin Tendulkar in his private moments: holding his baby daughter Sara for the first time, holidays with the family, hanging out with his friends, training with his son Arjun. It is unguarded moments like these, many accompanied by revealing interviews of family and friends that help piece together the jigsaw puzzle that is Sachin, the man behind the legend.

Like his wife Anjali recounting the time after their marriage that he made it clear that only one of them could work. Or his telling her, quite firmly, that he wouldn’t change the baby’s diapers. Another unexpected revelation comes from a childhood friend who names the Bappi Lahiri track that is Sachin’s comfort music.

Director James Erskine’s patchwork quilt of significant moments from Sachin’s life includes a recreation of his childhood years with a cast of competent actors. This he melds with both incredible home videos and news footage from a storied career. Sachin’s achievements are placed in the context of India’s own modern history, and his rise and rise as one of the greatest icons of our time.

No matter how many times we’ve seen the clip, it’s impossible not to cheer at India’s 2011 World Cup Win, or choke up while watching Sachin deliver that heartfelt retirement speech at Wankhede. Sure there’s a lot more this film could’ve been, but it coasts along on the strength of nostalgia, familiarity, and our collective love for a man who’s name we turned into a chant.

I’m going with three out of five. Prepare for major gooseflesh.

Rating: 3 / 5

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Mobile Marketing Will Generate $400 Billion in Sales by 2015

If you sell directly to U.S. customers or provide marketing services to clients who do, pay attention. A recent report says a growing mobile market is already generating billions in U.S. sales. And businesses are also spending billions to market to customers via mobile channels.

The Mobile Marketing Association, a global trade association for the mobile marketing industry, says those numbers are only going to increase.

Consider that last year mobile marketing generated an estimated $139 billion in U.S. sales. This figure takes into account both business to business and business to consumer sales.

The association claims the “MMA Mobile Marketing Economic Impact Study” released last month, is the first comprehensive study of U.S. economic performance across the mobile marketing industry.

Huge Growth Projected

Most impressive is that this amount is expected to grow by more than half during the next two years. The report says sales generated through mobile marketing will top $400 billion by 2015, an amazing 52 percent rise.

But it’s not just sales that are increasing. The MMA study suggests the amount U.S. companies are willing to spend on mobile marketing is increasing too.

For example, in 2012 the study estimates retailers and marketers spent $6.7 billion to reach customers via mobile channels. That’s considerably less than the amount generated by mobile sales, but still represents a huge opportunity for businesses providing mobile marketing services.

The study projected that amount would also increase, reaching $19.8 billion by 2015.

Mobile advertising, mobile direct response or enhanced traditional media and mobile customer relationship management were all considered in that expenditure.

What it Means to You

While the MMA study was aimed at demonstrating the economic stimulus and job creation potential of mobile marketing, there is a clear message here for small businesses and entrepreneurs as well.

USA Today reported recently on how small businesses are already putting mobile marketing to work to generate additional sales.

We’ve reported previously on the importance of mobile technology to small business operations.

But the MMA study demonstrates the importance of mobile technology for growing your business too.

For many small businesses, this could include focusing on making sure you have a mobile friendly presence. It could also include focusing more attention on social media marketing, much of which is accessed via mobile devices by your customers.

You could also focus on developing mobile apps for your business. And, of course, if you provide marketing services to other business clients, it also means you should consider including mobile marketing services among your other offerings.

How is your business using mobile marketing to reach customers?

Mobile Photo via Shutterstock


A $1 Billion Twitter IPO, a $1,000 Curved Samsung Phone and More

There’s so much to follow and so little time. Thanks to the Web, you can keep yourself more informed on the latest developments than entrepreneurs at any other time. But, of course, running your business takes time too. That’s why the Small Business Trends editorial team works so hard to bring you the news you may have missed this week. Enjoy!

A $1 Billion IPO and a $1,000 Curved Samsung Phone

Twitter seeks $1 billion. The microblogging platform already crucial to many entrepreneurs and thought leaders now wants to go public. And the amount of money they are planning to raise may seem high for a company that still isn’t profitable.

Samsung releases first curved smartphone. It may cost $1,000, but no one can deny Samsung’s new Galaxy Round is unique. The curved Samsung phone is an innovation others will follow. And it is a marketing master stroke demonstrating the importance of being different.

More Mobile News

No iPad 2 for the holidays? Looks like that may be the case. But expect announcements coming from a big Apple event scheduled for Oct. 22 to clarify things. Would an iPad Mini be your choice for a business tablet?

Amazon smartphones could be coming. At least, that’s the case if you believe all the buzz. Certainly, the company has built its own tablets. The question is whether these phones will be largely consumer products, just a curiosity or a good tool for your business.

Windows could soon run on your Android HTC phone. Microsoft is apparently trying to convince the phone manufacturer to add Windows Phone as a second option on some of its Android devices including the HTC One.

Microsoft plans Office for iPad. Of course, iPad users already have access to Office Web Apps. (See the video we’ve shared for more details.) And Office 365 subscribers can use an Office Mobile app for iPhone. But the new Office for iPad would be something different.

News From The Web

Docstoc updates with a new look and more. Some might describe the look and feel of the new Docstoc as “Pinteresty.” But Small Business Trends founder and CEO Anita Campbell explains that’s not the only change to this small business resource site.

This new policy may save Etsy. The craft site has been at the center of a controversy lately. So-called resellers allegedly use loopholes in the company’s rules to market mass produced items, an Etsy no-no.

Adobe discovers hack. When you’re the victim of a cyber attack, it’s not just your own business that can become a victim. A recently discovered cyber attack at Adobe may have exposed the personal data of nearly 3 million customers.

Ecommerce Innovations

Let visitors log into your website with Amazon. The ecommerce giant has introduced a new program called Amazon Log In and Pay. And there are advantages for small business users who already sell merchandise from their websites. We’ve got more info.

PayPal acquires online payment developer Braintree. There’s big competition in the online payment field. It’s an important issue to small businesses in need of a way for customers to make payments. And PayPal is trying to remain in the forefront.

Public Policy

Boehner faces hard decisions on business. What is a Speaker of the House to do? Speaker John Boehner faces an agonizing decision on the Affordable Care Act impasse. And for a champion of small business, there may not be a good one, says commentator Scott Shane.

Upcoming Events

And the winners are! Meet the top 100 champions in this year’s Small Business Influencers Awards. The gala event in New York City is coming up Oct. 17. Check the above link for more details.

Reading Photo via Shutterstock