Ramakrishnan Hariharan joins Publicis India as creative head

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MUMBAI: Publicis India has strengthened its creative function with the appointment of Ramakrishnan Hariharan as the head of creative. Ram, as he is fondly known by his peers, will be based out of Mumbai and will report to Publicis India MD and CCO – South Asia Bobby Pawar.

As the creative head of Mumbai, Ram will manage and lend his creative know-how on some notable brands of the agency including Zee, Lakme, HDFC MF, Skoda, Citibank, etc. He will work closely with the teams and the leadership and assist in carving out a unique creative identity for the brands that he will manage.

Commenting on the appointment, Bobby Pawar says, “Creatively, the Mumbai office has been on a roll for a while, with great work on Ambuja Cement, Nerolac, HDFC Mutual Funds, Skoda, Zee and more. Ram comes to bat at the right time. He is not just a great creative guy who is adept at traditional and non-traditional ideas, he is also the kind of leader people rally behind. I am sure he will help us raise our game a few notches.”

Ram joins Publicis from Ogilvy India where he was the senior creative director.

A creative veteran with an enviable experience spanning more than 18 years, Ram has been associated with some key brands across multiple agencies in India. His most notable works include launch of Savlon antiseptic range and JSW Cement, campaigns for Amazon devices including Kindle and FireTV Stick, Taj Mahal Tea, etc. Prior to Ogilvy, Ram has also been associated with Lowe Lintas, Everest Brand Solutions, Leo Burnett, Vyas Gianetti Creative etc.

Welcoming Ram on board, Publicis India managing director Srija Chatterjee adds, “Ram has been the face behind some memorable campaigns in the recent past, and it will be great to see him bring that creative spark across most of our work at Publicis. We are certain that under his leadership, the teams will imbibe a great creative culture and churn out an enviable body of work that will end up winning multiple laurels. We welcome him to the agency and look forward to seeing some great work from him soon.”

Sharing his views on joining the agency, Ram said says, “Publicis has done some outstanding work in the past and is truly geared for more success. Bobby is like a mentor to me, and I am fortunate to work closely with him in shaping up the creative culture here. We have clients who believe in us and a robust brand-planning and account-management team driving those businesses. What more can a creative person ask for.”

Ram is no stranger to awards and many of his works have gone on to win top honours across prominent award shows. He has been the recipient of many awards across festivals like Abby Awards, Clio Awards, Cannes Lions, Adfest, Goafest, Kyoorius Awards, Effie India, D&AD, One Show, Spikes Asia etc.

[“Source-indiantelevision”]

T20 Mumbai League ropes in Young Creative Services as its creative partner

(Thinkstock Images)

Young Creative Services, a Mumbai based full services agency has been appointed as the official creative partner for the T20 Mumbai League by league manager Probability Sports.

The agency has been mandated as the creative architects for their campaign the ‘League of Cricketkars’ ad campaign and the ‘Aamhi Mumbaikar, Aamhi Cricketkar’ positioning strategy for the T20 Mumbai League.

Anup Kotekar, co-founder and Director, YOUNG Creative Services, said “The campaign has been created very interestingly by integrating the ethos of Mumbai, it’s passion for cricket and Sachin Tendulkar who is the league ambassador. The concept of Mumbaikars being Cricketkars forms the central pillar of the entire campaign. Apart from being a very believable statement given Mumbai’s dominance of the game the unique thought and the campaign will ensure that the T20 Mumbai League is able to differentiate itself and carry forward the positioning through the coming years”

While the T20 Mumbai League is all geared up for its first edition and is being touted as the much-awaited platform for budding cricketers from the city, the advertising blitzkrieg being launched by the league seems to be the perfect platform for homegrown creative talent from the city to showcase its creativity.

Elaborating further on their approach toward the campaign, Wilfred Fernandes, founder and director, YOUNG Creative Services said, “As an ad agency have always tried to create communication that is disruptive but yet connects with the audience at the core level. We do his by focusing our thinking process on the central campaign thought and then weaving creatives once that is cracked. The current campaign for the T20 Mumbai League is an outcome of this approach of ours and we are happy that it has resonated well.”

[“Source-brandequity”]

Ramakrishnan Hariharan joins Publicis India as Head of Creative

Previously, Hariharan worked with Ogilvy India as senior creative director

In a recent announcement, Publicis India has appointed Ramakrishnan Hariharan as head of creative. Ram, as he is fondly known by his peers, will be based out of Mumbai and will report to Bobby Pawar, MD and CCO – South Asia, Publicis India.

Bobby Pawar & DOUBLE & # title=Bobby Pawar

As the creative head of Mumbai, Ram will manage and lend his creative know-how on some notable brands of the agency including Zee, Lakme, HDFC MF, Skoda, Citibank, etc. He will work closely with the teams and the leadership and assist in carving out a unique creative identity for the brands that he will manage.

Ram joins Publicis from Ogilvy India where he was the senior creative director.

A creative veteran with an enviable experience spanning more than 18 years, Ram has been associated with some key brands across multiple agencies in India. His most notable works include launch of Savlon antiseptic range and JSW Cement, campaigns for Amazon devices including Kindle and FireTV Stick, Taj Mahal Tea, etc. Prior to Ogilvy, Ram has also been associated with Lowe Lintas, Everest Brand Solutions, Leo Burnett, Vyas Gianetti Creative etc.

Commenting on the appointment, Pawar, says in a press release, “Creatively, the Mumbai office has been on a roll for a while, with great work on Ambuja Cement, Nerolac, HDFC Mutual Funds, Skoda, Zee and more. Ram comes to bat at the right time. He is not just a great creative guy who is adept at traditional and non-traditional ideas, he is also the kind of leader people rally behind. I am sure he will help us raise our game a few notches.”

Srija Chatterjee & DOUBLE & # title=Srija Chatterjee

Welcoming Ram on board, Srija Chatterjee, managing director, Publicis India, says in a press release, “Ram has been the face behind some memorable campaigns in the recent past, and it will be great to see him bring that creative spark across most of our work at Publicis. We are certain that under his leadership, the teams will imbibe a great creative culture and churn out an enviable body of work that will end up winning multiple laurels. We welcome him to the agency and look forward to seeing some great work from him soon.”

Sharing his views on joining the agency, Ram, says in a press release, “Publicis has done some outstanding work in the past and is truly geared for more success. Bobby is like a mentor to me, and I am fortunate to work closely with him in shaping up the creative culture here. We have clients who believe in us and a robust brand-planning and account-management team driving those businesses. What more can a creative person ask for.”

Ram is no stranger to awards and many of his works have gone on to win top honours across prominent award shows. He has been the recipient of many awards across festivals like Abby Awards, Clio Awards, Cannes Lions, Adfest, Goafest, Kyoorius Awards, Effie India, D&AD, One Show, Spikes Asia etc.

Apart from donning the creative hat, Ram is also an avid music producer and goes by the name – VUCA. He’s also had a successful stint as a punk rock band artist while in college and loves to explore nature trails when free.

[“Source-livemint”]

Maharashtra Bets Big on AI as Global Business Conclave Kicks Off

Maharashtra Bets Big on AI as Global Business Conclave Kicks Off

Maharashtra is betting big on Artificial Intelligence and Machine Learning by setting up India’s first ever centre for research in AI and the state government is collaborating with the Wadhwani Foundation which is investing over 200 crores to set up the centre in Mumbai. The centre was inaugurated by the Prime Minister on Sunday evening. It will look at solutions for traffic management, agricultural distress and rural and urban healthcare, problems that the state has been unable to resolve.

It’s being described as Maharashtra’s leap of faith in the technology domain

and this centre will put Mumbai on India’s technology map, officials say. “This is in line with the vision of the Prime Minister and the Chief Minister in order to create a future ready environment for the state,” says Kaustubh Dhavse, Officer on Special Duty to Chief Minister Devendra Fadnavis.

The effort the founders say will be to make the centre a hub for AI in India. Co-founder and former CEO of Information Technology company iGate says the time is just right.

“This would be the perfect time to take the power of AI and apply it to accelerating social development. Interestingly with all of this AI work being done all over the world all of it is being designed for commercial interests and very little is done being done to help people at the bottom of the pyramid and that is what our institute will focus on,” Sunil Wadhwani, Founder of Wadhwani Initiative for Sustainable Health (WISH Foundation) told NDTV.

The institute will be headed Dr. P Anandan, a renowned researcher in computer vision and artificial intelligence with a career spanning over 30 years in academia and industry. “AI is the cutting edge of high tec technology. Moreover, AI for social good is not being done anywhere. There is no institute anywhere in India or abroad whose primary focus is to develop AI technology and apply it to social good. So in that sense, Mumbai becomes a leader right away,” Dr. Anandan said.

The industry too believes that India can become a hub for AI…given its big data potential. Bob Lord, Chief Digital Officer at global technology giant, IBM says “That data will allow you to have different insights than not being able to monitor it all and allow us to make better decisions for our consumers, businesses and schools.”

“I think it’s really exciting and we would like to have more of it in our school and give more access to it so that we can also give birth to future innovations and disruptions,” said Radha Kapur, Founder & ED of Dice Districts.

As the magnetic Maharashtra Business conclave kicks off, the technology sector is going to be key in terms of investments and Maharashtra is keen to showcase its potential in the technology sector to put Mumbai on India’s technology map.

[“Source-gadgets.ndtv”]