Facebook Stories Set to Get Ads as User Base Touches 300 Million

Facebook Stories Set to Get Ads as User Base Touches 300 Million

Facebook Stories and Messenger Stories now have more than 300 million users, the social networking company announced in post. More importantly, Facebook announced ads are coming to Stories on both its main app and Messenger. This comes about a year after ads were rolled out for Instagram Stories. The company has announced WhatsApp Status, the app’s version of Stories, will be getting ads next year. The Facebook, Messenger and Instagram Stories – along with WhatsApp Status – are clones of Snapchat Stories but have far more users than the pioneer of the feature.

In a post on the Facebook Business page, the company said “To help businesses reach more people, we’re now making Facebook Stories ads available to all advertisers around the world. Soon, you’ll be able to extend the reach [of ads] and improve the performance of your stories ad campaigns in Messenger.”

Facebook Stories ads will support tracking metrics such as reach, brand awareness, video views, app install, conversion, traffic, and lead generation. Brands such as iHeartRadio, Kettle Chips and KFC are among the advertisers who were part of the testing phase for Facebook Stories. The social media company claimed these brands have seen a “lift from their Facebook Stories ad campaigns.”

Citing an Ipsos survey, Facebook said, “More than half of people surveyed said they’re making more online purchases as a result of seeing Stories. In addition, 38 percent of people said that after seeing a product or service in a story they talked to someone about it, and 34% said they went to a store to look for it.”

[“Source-gadgets.ndtv”]

Facebook Unveils Workplace for Good as Free Tool for Non-Profit Organisations

Facebook Unveils Workplace for Good as Free Tool for Non-Profit Organisations

HIGHLIGHTS

  • Workplace Premium costs $3 per user per month
  • Facebook looks to offer Workplace Premium for free to non-profits
  • It has already partnered with organisations like WWF, Unicef, and more

Facebook launched its Workplace by Facebook service two years ago, providing social tools to companies to ease intra-office communication. It is a subscription product, competing mostly with Slack, and charges $3 per user per month. Now, the company has launched something known as Workplace for Good which gives non-profit organizations all the tools of Workplace Premium for free, without any subscription fees.

Through Workplace for Good, Facebook is offering Workplace Premium free to non-profits and staff at educational institutions globally. It has already partnered with organisations like the World Wildlife Fund, Comic Relief, Unicef, Save the Children, RNIB, NRC, It Gets Better, Australian Catholic University and the Miami Dade School District.

“We’re also investing in a dedicated team to grow our efforts in this space, alongside a new online resource center that brings together product information, success stories, and videos to help organizations take the first step,” Annette Gevaert, Head of Workplace for Good-Facebook said in the company’s blog.

Workplace provides tools like live video streaming, group messaging, News Feed announcements, and voice and video calls across desktop and mobile platforms. It also gives access to Workplace and Workchat apps on iOS and Android both. There’s also unlimited file, photo, and video storage, along with integration with other file storage providers. It ensures secure collaboration between companies, and comes with a desktop notifier for Windows devices. The Premium variant has enterprise features like administrative controls to manage your community, monitoring tools for IT team, APIs for custom integrations, integrations with e-discovery and compliance providers, single sign-on (SSO), active Directory support, 1:1 email support for administrators, and integration with G Suite, Okta, and Windows Azure AD.

All organisations that are not non-profits can also use Workplace Premium for free for 90 days, after which the subscription fees will be levied. Anyone who has a Workplace account can ask for Workplace for Good accessibility. To try Workplace Premium for free, head here and to enrol for Workplace for Good, head here.

[“Source-gadgets.ndtv”]

Ramakrishnan Hariharan joins Publicis India as creative head

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MUMBAI: Publicis India has strengthened its creative function with the appointment of Ramakrishnan Hariharan as the head of creative. Ram, as he is fondly known by his peers, will be based out of Mumbai and will report to Publicis India MD and CCO – South Asia Bobby Pawar.

As the creative head of Mumbai, Ram will manage and lend his creative know-how on some notable brands of the agency including Zee, Lakme, HDFC MF, Skoda, Citibank, etc. He will work closely with the teams and the leadership and assist in carving out a unique creative identity for the brands that he will manage.

Commenting on the appointment, Bobby Pawar says, “Creatively, the Mumbai office has been on a roll for a while, with great work on Ambuja Cement, Nerolac, HDFC Mutual Funds, Skoda, Zee and more. Ram comes to bat at the right time. He is not just a great creative guy who is adept at traditional and non-traditional ideas, he is also the kind of leader people rally behind. I am sure he will help us raise our game a few notches.”

Ram joins Publicis from Ogilvy India where he was the senior creative director.

A creative veteran with an enviable experience spanning more than 18 years, Ram has been associated with some key brands across multiple agencies in India. His most notable works include launch of Savlon antiseptic range and JSW Cement, campaigns for Amazon devices including Kindle and FireTV Stick, Taj Mahal Tea, etc. Prior to Ogilvy, Ram has also been associated with Lowe Lintas, Everest Brand Solutions, Leo Burnett, Vyas Gianetti Creative etc.

Welcoming Ram on board, Publicis India managing director Srija Chatterjee adds, “Ram has been the face behind some memorable campaigns in the recent past, and it will be great to see him bring that creative spark across most of our work at Publicis. We are certain that under his leadership, the teams will imbibe a great creative culture and churn out an enviable body of work that will end up winning multiple laurels. We welcome him to the agency and look forward to seeing some great work from him soon.”

Sharing his views on joining the agency, Ram said says, “Publicis has done some outstanding work in the past and is truly geared for more success. Bobby is like a mentor to me, and I am fortunate to work closely with him in shaping up the creative culture here. We have clients who believe in us and a robust brand-planning and account-management team driving those businesses. What more can a creative person ask for.”

Ram is no stranger to awards and many of his works have gone on to win top honours across prominent award shows. He has been the recipient of many awards across festivals like Abby Awards, Clio Awards, Cannes Lions, Adfest, Goafest, Kyoorius Awards, Effie India, D&AD, One Show, Spikes Asia etc.

[“Source-indiantelevision”]

T20 Mumbai League ropes in Young Creative Services as its creative partner

(Thinkstock Images)

Young Creative Services, a Mumbai based full services agency has been appointed as the official creative partner for the T20 Mumbai League by league manager Probability Sports.

The agency has been mandated as the creative architects for their campaign the ‘League of Cricketkars’ ad campaign and the ‘Aamhi Mumbaikar, Aamhi Cricketkar’ positioning strategy for the T20 Mumbai League.

Anup Kotekar, co-founder and Director, YOUNG Creative Services, said “The campaign has been created very interestingly by integrating the ethos of Mumbai, it’s passion for cricket and Sachin Tendulkar who is the league ambassador. The concept of Mumbaikars being Cricketkars forms the central pillar of the entire campaign. Apart from being a very believable statement given Mumbai’s dominance of the game the unique thought and the campaign will ensure that the T20 Mumbai League is able to differentiate itself and carry forward the positioning through the coming years”

While the T20 Mumbai League is all geared up for its first edition and is being touted as the much-awaited platform for budding cricketers from the city, the advertising blitzkrieg being launched by the league seems to be the perfect platform for homegrown creative talent from the city to showcase its creativity.

Elaborating further on their approach toward the campaign, Wilfred Fernandes, founder and director, YOUNG Creative Services said, “As an ad agency have always tried to create communication that is disruptive but yet connects with the audience at the core level. We do his by focusing our thinking process on the central campaign thought and then weaving creatives once that is cracked. The current campaign for the T20 Mumbai League is an outcome of this approach of ours and we are happy that it has resonated well.”

[“Source-brandequity”]