USV appoints Lowe Lintas as creative agency for SebaMed

Image result for USV appoints Lowe Lintas as creative agency for SebaMedUSV Private Limited, a leading healthcare company in India, has recently appointed Lowe Lintas as creative agency for its consumer business including SebaMed range of products. SebaMed is a global premium skincare brand from Germany, best known for its pioneering pH5.5 products. The brand has been exclusively licensed to USV Private Limited for marketing their baby and adult care range of products in India.

Lowe Lintas won this business following a rigorous multi-agency pitch. Over the years, Lowe Lintas has developed a deep and insightful understanding of the relationship between mothers and babies. It also has a robust experience in building e-commerce brands and has a successful history of building brands from scratch.

The agency’s key mandate will be to launch SebaMed’s range of Baby and Adult care products across both traditional and digital channels.

Speaking on the partnership, Shashi Ranjan, Head – Consumer Products, USV Private Limited said “We strive to provide an assurance to every mother that Sebamed range of products are superior in quality and are clinically proven to provide the best protection for babies right from day 1. We see immense potential in this category to disrupt the market and hence we needed a partner who can do complete justice to our aspirations. Lowe Lintas had an intuitive understanding of what we’re trying to achieve and came up with a strategic approach which we resonated with and we are really looking forward to a great partnership.”

Commenting on the win, Anaheeta Goenka – President, Lowe Lintas, said, “SebaMed is a great brand to work on, and we are really excited with the mandate! Lowe Lintas is known for creating challenger brands and disrupting the marketplace…and we look forward to the David vs Goliath fight in a category which is synonymous with a single player.” The business will be handled out of Lowe Lintas’ Mumbai office.

[“source=exchange4media”]

Probe Agency Order In Tech Mahindra Money Laundering Case, Set Aside

Probe Agency Order In Tech Mahindra Money Laundering Case, Set Aside

The agency provisionally attached the amount alleging that it was ill-gotten proceeds of Satyam Computers

Hyderabad: 

The Hyderabad High Court today set aside an Enforcement Directorate order provisionally attaching Rs. 822 crore worth of fixed deposits belonging to Satyam Computer Services Ltd, which was acquired by Tech Mahindra.

In 2012, the Enforcement Directorate (ED) had issued provisional attachment orders freezing fixed deposits of Satyam (now merged into Tech Mahindra) in connection with its probe in the money laundering case.

The agency provisionally attached the amount alleging that it was ill-gotten proceeds of Satyam Computers.

A bench of Justices V Ramasubramanian and J Uma Devi today set aside the ED’s orders.

Vivek Reddy, counsel for Tech Mahindra, told PTI they argued that there was no money when the Tech Mahindra took over the fraud-hit Satyam Computer Services Ltd (SCCL) in 2009 and on the other hand, the Mahindra group company had to infuse money to revive the B Ramalinga Raju-founded company.

“Our argument was that there was no proceeds of money when Tech Mahindra (TechM) took over the company (SCSL). There was no money in the company then and they (TechM) had to infuse money into the company.

“So where is the question of any ill-gotten money when the company had negative balance?” he said.

P V P Suresh Kumar, representing the ED, said the agency might approach the Supreme Court challenging the high court’s order.

“One of the strongest grounds (for an appeal in the top court) was that the CBI special court had earlier convicted Ramalinga Raju and brothers.”

“In view of that conviction, it clearly shows that there was a contravention of the Money Laundering Act and IPC provisions. In such a situation, the attachment order passed by the Enforcement Directorate was valid and correct, according to the contravention,” Mr Kumar said.

“The ED will approach the Supreme Court after going through the order copy,” he said.

Earlier, a single bench judge had stayed all further proceedings pursuant to the ED’s attachment order.

Challenging the single judge order, the probe agency had filed a writ appeal before a division bench.

The bench had in 2014 issued orders dismissing the ED’s appeal, saying the act of the agency was contrary to rules.

Tech Mahindra argued that it was a victim of fraud and no proceedings could go under the provisions of the PMLA against “victims of fraud”.

The ED had attached the accounts of SCCL as its probe claimed to have found that B Ramalinga Raju and his associates “wrongfully” offloaded inflated shares of the company by way of sale or pledging of shares.

[“source-ndtv”]

Independent Agency Periscope Expands Its Creative and Strategy Departments With Several New Hires

(L. to r.) Rhea Hanges, Jen Stocksmith, Brian Boord, Renae Hermen and David Hahn

Periscope announced several new senior-level hires in its creative, strategy and media departments as it moves to reposition itself as an “agency of the future.”

The Minnesota shop, one of the country’s largest independent agencies, added nine names to its lineup, as people from as far afield as Atlanta and Kansas City made the move to Minneapolis.

They include group creative director Brian Boord (formerly of DDB Chicago), creative director Rhea Hanges (BBDO Atlanta), Jen Stocksmith (New York’s VaynerMedia), creative David Hahn (Barkley of Kansas City), associate media director Caitlin Curran (BPN Chicago) and senior brand strategist Tony Smith (FCB Chicago).

Newly hired group director of integrated media strategy Renae Hermen and strategy director Maggie Summers join Periscope from fellow Minneapolis agencies Novus Media and Peterson Milla Hooks, respectively, while Erik Jacobs leaves area shop Olson to become the director of Periscope Creative Studios, the agency’s in-house content unit.

Hanges called Periscope “one of our industry’s best-kept secrets” while Boord, a former Periscope art director who spent five years at DDB working on such brands as Skittles, State Farm and McDonald’s, said, “I am excited to come back to an agency that has grown and changed into an industry leader.”

The phrase “agency of the future” is not unique to Periscope. But what does it mean?

According to CEO Liz Ross and chief creative officer Peter Nicholson (who joined from McKinney just over a year ago), independence and an integrated, full-service business model are key differentiators.

“When I came here a year ago, my vision was to evolve Periscope from a regional leader to a top creative shop,” Nicholson said in a statement, citing such recent work as the Trolli Beardsketball campaign. Ross added, “We have so much we can offer not only to clients but to our teams by being an independent and integrated agency. The collaboration is easier, and bigger, bolder ideas are free-flowing.”

At last year’s Advertising Week, the two told AdExchanger that Periscope has been able to unite its media and creative departments more completely because its leadership doesn’t have to answer to a holding company. Senior innovation strategist Carter Jensen also discussed Snapchat, location-based mobile beacons and other digital initiatives in a recent Adweek profile.

“The advertising industry, particularly those with holding companies, is playing catch-up with this full-service integrated model,” Hermen said of her new employer. “It was a no-brainer to join a team that’s leading in that method.”

Periscope’s clients currently include Target, Best Buy, Walgreens, ExxonMobil, Petco, UnitedHealth Group and Autotrader, among others.

[“Source-adweek”]

Toronto Web Design Agency Launches “Refugee to Entrepreneur” Program to Offer Free Web Development and Marketing Services to Refugees

The program will help refugees who meet the minimum requirements stated on the company’s website, such as a good command of the English language (or French for those based in Quebec), proof of company registration (preferred but not necessary), education or proof of expertise in their field, proof of refugee status, a minimum of 2 references and certifications or accreditations if those apply. “We have limited resources so obviously we cannot help everyone, especially those that cannot speak the language or those without proper paperwork and education, but for those refugees that meet our criteria, this could be a great opportunity.”

“When refugees get to work, they win, and their community wins. Many refugees are highly educated and skilled people. Also some of them were already running successful businesses in their home country before war and political turmoil pushed them to leave everything behind and flee their homeland. It only makes sense to help them recreate their businesses here whenever possible,” said Ms. MacGillivray.

For refugees that meet the criteria, Little Dragon will offer a free package which includes:

  • Free website design (up to 5 static pages).
  • Free logo design.
  • Free web hosting for 1 year.
  • Free domain name for 1 year.
  • Free training on how to update site and use back-end features
  • Free Google My Business Account Setup & Optimization
  • Free Social Media Channels Setup (Facebook, Twitter & LinkedIn).
  • Free Citation Profiles Creation & Optimization on 5 Local Directories (e.g. Yelp, Yellow Pages, etc…)

Amine Rahal, founder and CEO of the company, adds, “Giving back to the community is one of the core principles of our agency, and right now there is a huge need to help thousands of refugees settle and make a new life for themselves in this country. These people represent a tremendous workforce for our country if we give them the chance. Also, at the end of the day, we’re all newcomers. Whether you’re a 5th generation Scottish, 3rd generation Italian or 1st generation Syrian, it’s pretty much the same thing. This is the new world and opportunities are available for everyone. The inspiration behind our company’s name, Little Dragon, comes from Bruce Lee, who in China was called Xiao Long (Mandarin for “Little Dragon”). During a famous interview he did in the seventies, Bruce Lee was asked:  do you consider yourself Chinese or American, to which he answered: I consider myself a human being. Under the skies, under the heavens, we are but one family. It just so happens that we look different.”

For more details on the Little Dragon Media’s “Refugee to Entrepreneur” program, email [email protected], or contact Penny MacGillivray, 647-348-4995, [email protected]

[“source-smallbiztrends”]