Curiosity can predict employees ability to creatively solve problems

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Employers who are looking to hire creative problem-solvers should consider candidates with strong curiosity traits, and personality tests may be one way to tease out those traits in prospective employees, new research from Oregon State University shows.

People who showed strong curiosity traits on personality tests performed better on creative tasks and those with a strong diversive curiosity trait, or curiosity associated with the interest in exploring unfamiliar topics and learning something new, were more likely to come up with creative solutions to a problem, the researchers found.

The findings contribute to a growing body of evidence suggesting that testing for curiosity traits may be useful for employers, especially those seeking to fill complex jobs, said Jay Hardy, an assistant professor in OSU’s College of Business and lead author of the study.

As workplaces evolve and jobs become increasingly dynamic and complex, having employees who can adapt to changing environments and learn new skills is becoming more and more valuable to organizations’ success, he said.

“But if you look at job descriptions today, employers often say they are looking for curious and creative employees, but they are not selecting candidates based on those traits,” said Hardy, whose research focuses on employee training and development. “This research suggests it may be useful for employers to measure curiosity, and, in particular, diversive curiosity, when hiring new employees.”

The findings were published recently in the journal Personality and Individual Differences. Co-authors are Alisha Ness of University of Oklahoma and Jensen Mecca of Shaker Consulting Group.

Past research has shown that curiosity is a strong predictor of a person’s ability to creatively solve problems in the workplace. But questions remain about how, why and when curiosity affects the creative process, Hardy said. The latest research helps to pinpoint the type of curiosity that best aids creative problem-solving.

Diversive curiosity is a trait well-suited to early stage problem-solving because it leads to gathering a large amount of information relevant to the problem. That information can be used to generate and evaluate new ideas in later stages of creative problem-solving. Diversive curiosity tends to be a more positive force.

On the other hand, people with strong specific curiosity traits, or the curiosity that reduces anxiety and fills gaps in understanding, tend to be more problem-focused. Specific curiosity tends to be a negative force.

For the study, researchers asked 122 undergraduate college students, to take personality tests that measured their diversive and specific curiosity traits.

They then asked the students to complete an experimental task involving the development of a marketing plan for a retailer. Researchers evaluated the students’ early-stage and late-stage creative problem-solving processes, including the number of ideas generated. The students’ ideas were also evaluated based on their quality and originality.

The findings indicated that the participants’ diversive curiosity scores related strongly to their performance scores. Those with stronger diversive curiosity traits spent more time and developed more ideas in the early stages of the task. Stronger specific curiosity traits did not significantly relate to the participants’ idea generation and did not affect their creative performance.

“Because it has a distinct effect, diversive curiosity can add something extra in a prospective employee,” Hardy said. “Specific curiosity does matter, but the diversive piece is useful in more abstract ways.”

Another important finding of the research, Hardy noted, is that participants’ behavior in the information-seeking stage of the task was key to explaining differences in creative outcome. For people who are not creative naturally, a lack of natural diversive curiosity may be overcome, in part, by simply spending more time asking questions and reviewing materials at the early stages of a task, he said.

“Creativity to a degree is a trainable skill,” he said. “It is a skill that is developed and can be improved. The more of it you do, the better you will get at it.”

[Source:- SD]

MailChimp Gives Users the Ability to Create Facebook Ad Campaigns

You Can Now Create Facebook Ad Campaigns With MailChimp

A company known for more than a decade as a email marketing platform is launching into social media advertising as well.  Email provider Mail Chimp has announced the introduction of Facebook (NASDAQ:FB) Ad Campaigns, which according to the company will help users engage with existing customers and reach out to new ones.

The platform for Facebook Ad Campaigns can be accessed from the same place on the site where MailChimp users create their email marketing campaigns. And using its reporting tool, you will be able to monitor which ads are delivering so you can better target your audience.

Facebook Ad Campaigns With MailChimp

You start by logging in to your Facebook account with Admin user permission on your page so you can post an ad through MailChimp. The process of creating the campaign involves using the three steps in Facebook’s Ad Builder by providing information on the audience, budget, and content.

Create Facebook Ad Campaigns With MailChimp

Once you confirm all of the information, MailChimp will send the ad to Facebook for confirmation. You will then receive an email when it is approved and posted to Facebook. It is important to note, Facebook can reject an ad, which will require another submission. If your ad is approved, it will start running on the news feed of your target audience and their Facebook sidebar.

This is a paid feature. But as a MailChimp customer you can buy a campaign and target users on Facebook starting at only $5 per day without additional fees. The overall cost will depend on your audience size and how long you plan to run your campaign on Facebook. But with such a low point of entry, you can experiment with your campaign, audience and budget until you find that sweet spot.

According to MailChimp, the first thing the company did when creating the new feature was to make it easier and faster, and with a total of 30 steps from beginning to end. It doesn’t get much simpler than that to manage your own Facebook Ad Campaigns for your small business.

MailChimp was founded in 2001, and since then has helped send billions of marketing emails as well as automated messages and targeted campaigns, the company claims. Now customers can use the service to target customers on Facebook too.

Image: MailChimp

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Windows 10 Preview Build 14936 Brings the Ability to Uninstall Preloaded Apps

Windows 10 Preview Build 14936 Brings the Ability to Uninstall Preloaded Apps


  • The feature is active only for a few apps
  • You still cannot uninstall Alarm & Clock, and Cortana
  • The feature is still in preview, and is expected to hit all users in 2017

Windows 10 comes with many preloaded apps that users may not be too keen on utilising. Now, Microsoft has introduced the ability to uninstall these apps in its latest preview build of Windows 10. With Windows 10 Insider Preview Build 14936, Microsoft has bought the ability to uninstall preloaded apps like Mail, Calendar, Calculator, Groove Music, Maps, and Weather.

In earlier versions, the uninstall button was not active against the above mentioned apps. Now, if you head to the Apps and Features section in the Settings app, you will find that the uninstall button is active, and that these apps can be removed easily.

This was first spotted by Ghacks, and the publication claims that the feature is expected to roll out commercially next year. Also Camera, Cortana, Alarm & Clock, Messaging, and many other apps are still difficult to remove, and the uninstall button remains inactive.

The reason for this distinction is unknown, and Microsoft could make the button active on all apps eventually, before releasing it on the stable version. Of course, the preview version is only available for Insider members, and if you want to use the latest build, you need to be a part of the Windows Insider Program. To register, head here.

Twitter tipster Core has also hinted that the upcoming build that Microsoft intends to release this week or next week, will be jam packed with features. Last month, Microsoft announced that Windows 10 is running on 400 million active devices as on September 26. To recall, Microsoft had announced Windows 10 was on 300 million active devices back in May.

Tags: Windows 10, Windows 10 Preview build 14936, PreLoaded Apps, Windows Insider Program, PC laptops


YouTube Adding Ability to Live Stream Video to Its Android, iOS Apps

YouTube Adding Ability to Live Stream Video to Its Android, iOS Apps


  • Mobile Live Streaming will be built right into the YouTube app.
  • YouTube introduced live streaming to its platform in 2011.
  • Ability to live stream from app is currently available to select users.

YouTube added live streaming to its platform in 2011 and now the company is gearing to bring the feature to its mobile apps on Android and iOS. The company says that the YouTube mobile live streaming will be baked right into the core YouTube mobile Android and iOS apps. For starting a live video, users will have to tap the big red capture button in the corner, select an image to use as a thumbnail, and then they can broadcast live to followers. YouTube says near real-time chat will be there.

It adds live-streamed videos on the YouTube app will have all the features of a regular video, and users will be able to find them via recommendations as well playlists. YouTube has launched the feature initially with some creators including The Young Turks, AIB, Platica Polinesia, SacconeJolys, and Alex Wassabi at VidCon. It will be rolling out to more users soon.

Announcing the news, Kurt Wilms, Product Lead, Immersive Experiences at YouTube said, “Today, we are announcing a new chapter in bringing the power of live video to creators everywhere. Soon, we’ll be putting the power of YouTube live streaming in the palm of your hands.

YouTube in a blog post lists some milestone live videos that made records on the platform including the Royal Wedding in 2011 when millions of people tuned in. It adds that one-sixth of the Internet watched Felix Baumgartner leap from space live on YouTube in 2012 and over 21 million people tuned in to watch Coachella on YouTube this year.

YouTube’s move to bring mobile live streaming is a way to counter Facebook’s aggressive push of live videos on its platform. Last year, Twitter acquired Periscope which meant that the micro-blogging site had its own app for the wildly popular live video streaming phenomenon.

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Tags: Apps, Google, Social, YouTube